THE 8 BASIC BUILDING BLOCKS

BBB 1.    THE DREAM

Some call it purpose, or dream or vision or mission or ultimate goal, etc. What is your
purpose in life? What impact do you want to be remembered for in the next 20 years
and when you’re gone? You must clearly define and accept your dream! Most people
have thrown away their dreams/purpose in life because most people are limited by
the challenges of life—so they settle for less.
 
The point of this first and fundamental basic building block is that Network
Marketing should ONLY be a VEHICLE for achieving your dream /purpose in life. But
if you don’t have the dream in the first place, then you may get stuck. WITHOUT
KNOWING CLEARLY WHAT YOUR DREAM/PURPOSE IN LIFE, THE REMAINING
BASIC BUILDING BLOCKS ARE USELESS (AND NOT EFFECTIVE). Like they say, the
person without a dream is not better than a dead man! For example your dream
could be…
 
>>”A dream home—a model home or a model family”  or  
>>”To make the greatest impact in education that will transform the country”  or  
>>”To make the greatest impact in ministry and advance God’s Kingdom in my
generation”  or  
>> “To be the most influential person and have the record of helping as many people
as possible succeed in my generation in Africa!” etc.
Write it down today. This is the way to “Begin With The End In Mind”!
 
Important Principles about the Dream:
1.    Never talk about dreams you are not willing to write down (because what you
write down and keep, you have high possibility to never forget).
2.    Break them down into Long term, Medium term and Short term goals: How many
years will it take you to achieve financial freedom? What will be your net-worth at
the end of the first year? How much must come in per month? Etc.
Finally, one of the greatest networkers in the world once said: “If the DREAM is BIG
enough, the FACTS won’t count”.
 
 
 

BBB 2.     COMMITMENT

Commitment simply means “MAKING A DECISION AND STICKING TO IT NO MATTER
WHAT”. Commitment is about “CONSISTENCY”. Network Marketing is not a job or
about being self-employed. Network Marketing is a Business and you must treat it
EXACTLY like one. Even a conventional business needs your commitment to survive.
There is a very important quote in the business world that says “Commitment is the
backbone of any successful business”.
Never forget this! Of course, Network Marketing has the ability to
 practically make you financially free
. Will this happen overnight? Absolutely not! Can it happen? Definitely!
 
The problem is most people have been told Networking allows for “Flexible Hours—
Do it whenever you like, feel free like a bird”. This is true to an extent but it still
requires commitment.
So ask and write down,
 “How many hours are you willing to give to this business?
” Can you commit 7 Days a week, 17 hours per day OR 5 days a week 6 hours per
day? 
If you are doing Network Marketing part time, we recommend 3 or 4 days a week!
This gives you the opportunity to tell your downlines: “You see, this business is a
flexible-hour business. It’s your own business but as your upline, it’s my duty to
maximize your commitment in the business and it’s all about time management”.
 
Commitment in Avenues to Wealth can imply:
i.    Attending National events/conferences
ii.    Getting trained and growing with the Business (Practice Presentations and Learn
from upline’s presentations)
iii.    Listening to CDs and DVDs consistently
iv.    Getting your downlines and prospects to the company’s training events
v.    Attending leadership camps…for personal growth!
NOTE: Attending trainings are more effective than reading books or just listening to
the CDs and DVDs. You can allow people to start at their own level of commitment
but keep pushing. We have a great statement in A2W:
“If you want to make money in our business, sell the values inside the company’s
product. If you want to make a lot of money, sell the Privilege Pack by signing up new
people. But if you want to make tons of money, always promote the company’s
events!”
 
 
 
BBB 3.     THE NAME LIST
This process of writing them down name list is on its own very powerful. The golden
rule of the name list is "EVERYBODY AND ANYBODY SHOULD BE IN IT—NEVER
PREJUDGE.” Everyone and anyone should be in your list because Network Marketing
is designed for everybody and anybody! If you don’t have a name list, your chances of
succeeding in this business is very low. Write down both names and contact (i.e.
phone numbers, emails, PIN numbers, etc.). It is proven that an average normal
human being have a circle of influence of not less than 200 people. So as a Golden
Rule, your name list must be at least 150 NAMES! This is the Golden Rule 1 (from the
“Rule 3” Training):
Rule 1: Write down a minimum of 150 names
When writing down names, don’t decide for the people you’re putting down their
names. Just put them down first!
    You also MUST sit with your new downline and let him/her go through and write
down his/her 150 name list as well. You should even help him “jog his memories” by
asking him/her some questions that can bring some people’s names to his/her mind.
Your downline will naturally do it to his downline.
So…
i.    Never Prejudge
ii.    Put everyone and anyone in your name list
iii.    Divide the whole list into THREE categories (Hot list, Warm list, and Cold list)
iv.    Make your downline present his/her name list to you in less than 5 days (so this
can continue downline)
As a rule, you must UPDATE your list by 10% every month. This is what we call “Rule
2” in the “Rule 3” Training...
Rule 2: Update your list by 10% every month
 
 
 
BBB 4.     THE ART OF INVITATION AND PROSPECTING
Invitation: This simply means INVITATION (not talking about stories). Invitation can
be divided into two:
1. Professional invitation and
2. Not-professional kind of invitation.
* Non-professional: "Hello, come over right now..." You do this to your hot list (family
members, relatives and friends that are very close to you).
* Profession: "Hello, let's meet over tea, there's something very important I want to talk
with you about." This Invitation requires good posture. “I found this business
opportunity, 100% e-commerce and I thought of sharing this with someone and your
name came to my mind, can you come over so I can give you the whole idea”  If the
person asks, “Can you tell me a little bit about it?” You may say, “The opportunity
opens me up to have exclusive rights of customers both locally and internationally and I
want to share the whole concept to you and see whether we could work together.” Or “I
presently do a global international e-commerce business, I want you to see whether we
can work together on this”.
 
 Don’t send bulk SMS. Let it be personal and relevant to each person you call or send
a text message to.
 Don’t be desperate
. Maintain your posture every time you invite people. If the person won’t be able to
come for prospect meeting you’re inviting him for, simply collect his contact (and add
it to your name list). Keep your invitation short and simple.
Prospecting: Your name list must increase by 10% every day. Prospecting means
you go out there and get their details on your name list. Prospecting is what makes
you a NETWORKER. And networking is basically the only thing you do in this industry
fulltime! Networking means talking to/with humans! The number 1 rule of a
NETWORKER is:
When you interact with society, YOU MUST COME BACK WITH CONTACTS (names,
phone numbers, emails, etc.)
Everyone you meet, everyone you come in contact with, could potentially be a
powerful networker in your network. Every time you interact with society and you
do not get name contacts, you are potentially loosing on an opportunity to sign up a
potentially great networker in the world.
 
 
 
BBB 5.    SHOWING THE PLAN (PRESENTATION)
Public presentations are very effective—once or twice a month. However, the core of our business is the one-on-
one presentation. A Presentation must contain four things:
i.    Company's profile [A2W: a million dollar company, Backed up by high class credible people like Prof. Pat
Utomi, Dolf DeRoos, Chris Tomsin, etc. A2W is an e-commerce based business. The leading Network Marketing
Company in Nigeria. It has made many people financially free in less than 3 years in Nigeria, etc.]
ii.    The Product [Privilege Pack: Best value proposition on the planet, Amazing Lifestyle enhancement, buying
almost anything you want at a cheaper price. Investment opportunity. Access to Real Estate Investment. Dream
vacation opportunity. Ridiculously cheap health services, Free advertising opportunity, Profit sharing
opportunity, etc.]
iii.    Compensation/Reward Plan [Binary Model: Rewards in dollars, Pays every Monday mornings, at least 4
different kinds of rewards, favors the strong, supports the weak  and doesn’t cut you off at any point, etc.]
iv.    Future Projections [A2W is a global international company. It provides an ultimate e-commerce platform.
E-commerce is the wave of the future. A2W will be growing to 1million distributors rich in 2012. And plans to
grow to 20million in 10 years and up to 100million in 20years. A2W conveniently satisfy the 3 criteria by
Harvard. A2W is going to be a world-wide phenomenon].
 
Use a piece of paper and a pen for your presentation. Why? Because, using a piece of paper can easily be
DUPLICATED DOWNLINE. Dress, walk, think and talk like a millionaire! The Golden Rule called “Rule 3”
Rule 3: Minimum of 15 Presentations Every Month CONSISTENTLY
Presentations should be 
45mins max
! People come into the business partly because of the product and majorly because of the opportunity. Maintain
your posture ALWAYS! Other things you must know is
i.    Your first 5 presentations should be done with your upline. Let your upline show the plan while you
observe and nod very well to what he’s saying. You can use the CUG for this as well. Your upline here, might not
be your direct upline.
ii.    Edify your upline. This is extremely very important! Talk about your upline with respect. Edification is
always about business and not about personality. Edify your upline because it’s good for your business.  The
more you edify your upline, the more effective they become to your downlines, and the better it is for your
business.
iii.    Tell prospect to suspend the questions until the end. Most of your prospect’s questions will be answered
in the course of the presentation.
iv.    Choose the right environment. Calm and cool environment.
v.    Make it simple. Use a pen and a paper if possible. This is because it is easily duplicable downline.
vi.    Dress with common sense.  Your appearance matters. Build your brand. Have a card in the company’s
name.
vii.    Always maintain your posture. The prospect(s) need you more than you need them.
viii.    Use public presentations and/or home meetings. This is very effective because of the power of
association generated when members come together. 
 
BBB 6.     FOLLOW THROUGH!
Without Follow Through, Showing the Plan becomes useless. The importance of
Follow Through is seen in playing golf—without following through with the golf
stick, the ball will not go far. Follow through must be done within 24 and 48 hours
especially when they’ve not signed up; If you don’t people forget or “switch off”.
The Follow Through is to handle objections. People always have more questions after
seeing the plan (usually because they must have talked to other people who are not
networkers. Note that if the person comes up for your Follow Through, it means they
are “open”! If they give you objections, remember the 3 F’s of handling objections
The 3 F’s:  Feel, Felt, Found
With most complains, you can answer with the 3 F’s: “... I know how you feel...That
was also how I felt at first...but guess what I found out…” And always maintain your
posture when saying it. Never lose your posture. So…
i.    Follow Through within 48 hour
ii.   Pick up the phone, call to set up a meeting.
iii.  Handle objections with the 3 F’s: Feel, Felt, Found.
iv.  If they say no, maintain your posture.
v.   If they still say no, walk away with pride (because they need you more)
vi.  Never allow them to walk away as if they’ve won!
 
 
 
BBB 7.     COUNSEL UPLINE
Strategize with your upline. If you do not do this, you’ll have many difficulties and
will not move fast. Motivation must be presented to downlines. Challenges must be
presented to upline. As a rule, before you do anything in Network Marketing, counsel
with your upline; otherwise you might be doing the wrong thing or doing it very
ineffectively! The upline you work with might not necessary be your direct upline. If
your upline is not effective enough, go higher until you find someone who have
succeeded with results and ready to take you through the path. In fact, your upline
overtime will almost look like your brother/sister.
Golden Rule here: Bad new must only be presented uplines, Good news must only
be presented downline
 
 
 
BBB 8.    DUPLICATE!
The key aspect of Network Marketing is Duplication. Notice, all the basic building
blocks can easily be duplicated. To easily duplicate, identify your core leaders and
engage with them. Your core leaders are your powers (“Power of 2”, “Power of 3”,
“Power of 4” and so on). Your aim is to reproduce yourself in these people as fast as
possible so that they can do the same to their own people as fast as possible. The
things that maintains and ensures this duplication:
i.    Your systems
ii.   Your monthly presentations
iii.  Basic training programs
iv.  Leadership and national programs
v.   The CDs and DVDs
The ability to teach and duplicate yourself is the most valuable asset to a networker;
because 
DUPLICATION/TEACHING, simplifies your life
! This business helps you to help people to succeed!