Raymonds india

The Raymond Group is one of India's largest clothing

and apparel companies, with over 60% market share in
India. Established in 1925 it has a net earnings of Rs.
2,100 crores. It sells textiles, readymade garments,
engineering tools, prophylactics and toiletries. Vijaypat
Singhania is the chairman emeritus of the company
and Gautam Singhania the Managing Director

 Raymond
Raymond manufactures worsted suiting fabric in fine
grade wool. Raymond's domestic distribution is spread
with more than 30,000 outlets that stock and sell
Raymond's range of fabrics.
 Manzoni
Manzoni is a luxury lifestyle brand offering a range of
formal wear and sportswear including shirts, suits,
trousers, jackets, ties and leather accessories.
 ColorPlus
ColorPlus is one of India's premium casual wear brands
offering shirts, trousers, knits and survival gear. Some
of the technological innovations it is well known for;
include thermo-fused buttons, golf balls, rough jeans,
wrinkle technology, stain-free fabric, and the cone dyed
technique.[3].
 Zapp!
Raymond's range of kids wear. The brand brings to 4–
12 years a wide range of clothes, accessories, bed and
bath linen and more. The first Zapp! store has been
launched in Ahmedabad with ten more on their way.
 Be: HOME
Be: HOME is a specialty multi brand Home Retail
Chain that present soft home furnishings & accessories
which are sourced from across the globe (private &
International). Spanning from a mid to premium pricing
range, Be: HOME provides an assortment of quilts,
blankets, robes, apparels, wall décor, vases, candles,
gourmet cooking range.
 Park Avenue
Launched in 1986, Park Avenue is premium formal
wear brand. The brand has received the 'Most Admired
Menswear Brand' for the year 2009.[4]
 Parx
Parx is a 'premium casual lifestyle' brand bringing semi-
formal and casual clothes for 22-30 year olds. Parx was
launched in 1999.
  Notting Hill
This brand caters to popular price segment offering
affordable choice to people transitioning from tailored
clothing to readymade[5].The brand collection features
men's lifestyle products comprising suits, shirts,
trousers, jeans, t-shirts and also accessories like ties,
handkerchiefs and socks.
Raymond is the world's largest producer of worsted
suiting fabrics commanding over 60% market share in
India. With a capacity of 31 million meters, we are
among the few companies in the world, fully integrated
to manufacture worsted fabrics, wool & wool blended
fabrics. We also convert these fabrics into suits, trousers
and apparels that are exported to over 55 countries in
the world; including European Union, USA, Canada,
Japan and Australia amongst others.
A trendsetter and an innovator in the Indian textile
market, our expertise has been brought forth by our in-
house research & development team. Their innovations
have become milestones in the worsted suitings
industry.
We mastered the craft of producing the finest suiting in
the world using super fine wool count (from 80s to
240s) and blending the same with superfine polyester
and other specialty fibres, like Cashmere, Angora,
Alpaca, Pure wool and Linen.
Raymond has created the world’s finest worsted suiting
fabric from the finest wool ever produced in the world –
the Super 240s fabric made of 11.6 micron wool.
Today we are recognized as a pioneer in manufacturing
worsted suitings in India, producing nearly 20,000
designs and colours of suiting fabrics, which are
retailed through 30,000 stores in over 400 towns across
India.
Home > Our Offerings > Retail > The Raymond Shop
The Raymond Shop is a premium retail store offering
complete wardrobe solutions for men which includes
top-of-the-line brands - Raymond, Raymond Premium
Apparel, Manzoni, Park Avenue, ColorPlus, Parx and
Notting Hill.
The Raymond Shop has been a pioneer in organized
retailing in the country starting around five decades
ago. Our wide reach and range of products makes it the
largest one stop retail network in the country. Over the
years, The Raymond Shop chain of stores has become a
yardstick by which other retail stores are judged and
constantly sets new standards and creates environments
that make shopping a pleasure.

The Raymond Shop network started with a small corner

shop in Ballard Estate, Mumbai around five decades
ago. It has grown multifold with a dedicated team
making it the largest retail store in the country having
over 500 stores in prime locations, in over 200 cities in
India.
Our overseas network spans 39 stores in 15 plus cities
across the Middle East, Saudi Arabia, Sri Lanka and
Bangladesh.
The Raymond Shop retail chain occupies a space of
more than 1 million square feet built-up area.
Our wide reach all over the country across big cities and
smaller towns allows us to reach a wide spectrum of
consumers. We have now extended our reach with a
presence in some of the leading Malls with new retail
formats.

Our Purpose
 To meet our customers needs for superior quality
equipment and service. 
 To provide a secure and challenging work
environment for all our employees.
 To meet the expectations of our franchisers and
over time produce an acceptable return to our
shareholders.
Our Values
 We are committed to supplying high quality
products and superior service to our customers.
  We believe in the individual, and that shared values
and common purpose provide the basis of
teamwork.
 We value our franchisers and share with our
principles the objectives of enhancing the image
and success of their products.
 We believe in conducting our business activities
with integrity.
 We believe in optimising our profitability in a
manner consistent with our values.
Our Goals
 To provide our customers with products and
service that are recognized as the best.
 To be a major player in all the markets in which we
participate.
 To implement employee training and development
programmes that provide personal growth for all
our employees and enable them to make a
meaningful contribution to the Company.
 Create an environment that respects, integrates and
balances the needs of our employees resulting in
creative excitement, heartfelt commitments and
cheerful cooperation.
 Institute a culture of operational innovation that
results in meaningful and sustainable ways to stay
ahead of the pack.
 
Marketing strategy is a method of focusing an
organization's energies and resources on a course
of action which can lead to increased sales and
dominance of a targeted market niche. A
marketing strategy combines product
development, promotion, distribution, pricing,
relationship management and other elements;
identifies the firm's marketing goals, and explains
how they will be achieved, ideally within a stated
timeframe. Marketing strategy determines the
choice of target market segments, positioning,
marketing mix, and allocation of resources. It is
most effective when it is an integral component of
overall firm strategy, defining how the
organization will successfully engage customers,
prospects, and competitors in the market arena.
Corporate strategies, corporate missions, and
corporate goals. As the customer constitutes the
source of a company's revenue, marketing strategy
is closely linked with sales. A key component of
marketing strategy is often to keep marketing in
line with a company's overarching mission
statement[4].
Basic theory: