TexCare SRA 300 F

FUNCTIONAL BENEFITS
IN POWDER DETERGENTS

Public

BU Industrial & Consumer Specialties

Industrial & Home Care
09.05.2013
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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

Efficient Soil Release and Surface Protection

Content

– Clariant – We Care About Home

– Global Mega Trends

– In Focus: Mega Trend Convenience

– Consumer Insights and Customer Benefits

– The Challenges

– Our Solution: TexCare SRA 300

– Technical Application Tests

– Antiredeposition
– Soil Release
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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

We Care About Home

HOME CARE
Experts for Surface Solutions
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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

Convenience

Well-Being

Global Mega Trends

Sustainability

Demographic Change
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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

TexCare Matches Mega Trend Convenience

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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

Consumer Insights and Customer Benefits

Keep the white white

Deeply clean clothes

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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

The Challenges

Effective soil dispersion in the

washing liquor

Prevent the removed soil from

redepositioning
on the cloth during the wash

Complete removal of
tough stains
Easier soil removal
in the next wash
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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

Our solution: TexCare® SRA 300 F

Enhanced dispersion power by

anionic modification

Protect the clothes by preventing

the soil to penetrate deeply into the fabric

Improved removal of soil

next time cleaning

Effects on polyester
and
polyester / cotton mixtures
TexCare SRA 300 F
PERFORMANCE MODEL &
APPLICATION TESTS

Public

BU Industrial & Consumer Specialties

Industrial & Home Care
09.05.2013
10 Public, Texcare SRA 300
BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

TexCare® SRA 300 F - Forms a Protective Layer on

the Fabric and Enhances Removal of Deposited Soil

Soiling of Untreated Fabric Soiling of Fabric treated with TexCare SRA

Without the protection of TexCare SRA, the TexCare SRA forms a protective film on the fabric,
soil becomes more deeply attached to the minimizing the soiling.
fabric and thus, more difficult to remove on
subsequent washings.

Soil Soil

Polymer
Soil
protective
layer
Soiled Fabric Soiled Fabric

Washing Step

During subsequent washes with TexCare

SRA, the soil removal is facilitated and the
polymer film renewed.
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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

TexCare® SRA 300 F

Catches the Soil and Keeps it in Solution

Details

TexCare SRA interacts with both the soil

and the fabric preventing the soil
redeposition during washing -

-
Hydrophilizes also the
- - soil particle improving
- emulsification in water
-
- Soil

Washing
Liquor Increased repulsion
between fabric and soil

Fabric Surface
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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

TexCare SRA 300 F

Tested Formulations

HDP % am
LASS 10.0
SLES 2.0
Soap 1.0
Non ionic 4.0
Sodium sulfate 17.0
Sodium carbonate 15.0
Sodium silicate 6.0
Zeolite 20.0
Sodium percabonate 20.0
TAED 5.0 * Based on European market product analysis

Formulations
− HDP reference (powder)
− HDP reference (powder) + 1% am TexCare® SRA 300
− HDP reference (powder) + 1% am Market Product 1-4
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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

TexCare SRA300 F - Maintains Whiteness of Clothes

Even After Multiple Washes

Unsoiled cotton-polyester (50:50) swatches

Results after 7 consecutive washing cycles

Reference

SRA 300

Market Product 1

Market Product 2

Market Product 3

Market Product 4

Modified Jar Test

1 g/L detergent
100 mL/L carbon black-olive oil soil/cycle
Ref SRA 300 Market Market Market Market 280 ppm calcium carbonate water
Product 1 Product 2 Product 3 Product 4
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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

Texcare SRA 300 F - Significantly Improves the Soil

Removal the Next Time Cleaning
Knit 50% Polyester – 50% Cotton soiled with Dirty Motor Oil
Colorimetric Evaluation Visual Evaluation

Ref SRA 300 Market Market Market Market Ref SRA 300 Market Market Market Market
Product 1 Product 2 Product 3 Product 4 Product 1 Product 2 Product 3 Product 4

Test Conditions
- Miele Medic Wash
- 5.0 g/L of detergent
- 40ºC
- 280 ppm of CaCO3

Ref SRA 300 Market Market Market Market

Product 1 Product 2 Product 3 Product 4
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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

Texcare SRA 300 F - Significantly Improves the Soil

Removal the Next Time Cleaning
Knit 100% Polyester soiled with Carbon Black / Olive Oil
Colorimetric Evaluation Visual Evaluation

Ref SRA 300 Market Market Market Market Ref SRA 300 Market Market Market Market
Product 1 Product 2 Product 3 Product 4 Product 1 Product 2 Product 3 Product 4

Test Conditions
- Miele Medic Wash
- 5.0 g/L of detergent
- 40ºC
- 280 ppm of CaCO3

Ref SRA 300 Market Market Market Market

Product 1 Product 2 Product 3 Product 4
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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

The soil release effect is observed at a variety of stains

Knit 100% Polyester

Colorimetric

Carbon black/Sebum Curry/Sunflower Oil Clay/Sunflower Oil

Visual
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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

The soil release effect is observed at a variety of stains

Knit 50% Cotton : 50% Polyester

Colorimetric

Carbon black/Sebum Chocolate/Olive Oil

Visual
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BU Industrial & Consumer Specialties, Industrial & Home Care, 09.05.2013

TexCare SRA300 F –
General Information

Anionic soil release polymer

developed specially for powder
detergents.

 Appearance White Granules

 Bulk density 500 – 700 g/L
 Particle size 200 – 1000 mm

> 1000 mm <1%

> 400 mm 50-80 %
> 100 mm 15-45 %
< 100 mm <5%