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Accelerate your career in Digital Marketing with
Post Graduate Program in
STRATEGIC
DIGITAL
MARKETING
PG Program in Strategic Digital Marketing
PG Program in Strategic
Digital Marketing
The Post Graduate Program in Strategic Digital Marketing is
exclusively designed for young graduates and mid-career
professionals who seek to accelerate their career in the field
of Digital Marketing. In this 6-month intensive and experien-
tial program, learners will engage with experts through
online
recorded content, live mentorship classes, and get exposure
to hands-on tools in digital marketing.!Towards the end, the
learners will undertake a comprehensive mentored
capstone project in the field of digital marketing.
The program begins by building a strong foundation in
marketing fundamentals and customer insights so that
learners can execute digital marketing strategies and also
play a key role in defining and shaping the digital marketing
strategy of their team or organization.
Learners will also learn about all the modes of marketing
and develop critical thinking to decide on which channels
will be most suitable as they design the campaign.
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PG Program in Strategic Digital Marketing
The Future is Digital
The digital advertising 18 Lakh Jobs in Digital Online Advertising to Estimated spends of
market size is around Marketing to be generated increase by 30% Rs.25,200 crore in Digital
Rs.10,819 crore by 2020 across India. Year-on-Year Media advertisement by
($1.3 billion) 2020.
Source: DAN Digital Report Source: The Week Source: DAN Digital Report Source: DAN Digital Report
2019 2019 2019
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PG Program in Strategic Digital Marketing
Our Credentials
20+ 25+
top-ranked India’s top
programs faculty
500,000+ 1500+
Learners 30 Million Industry
Experts
hours of learning
delivered
1st 10th
by Analytics India
among Top 10 Analytics
3rd Great Lakes 5th by Business
Insider
B-Schools (2016) Rankings
by Outlook in by Career 360 among
One Year Programs (2017) Pvt B-Schools (2017)
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PG Program in Strategic Digital Marketing
Post Graduate Program in Strategic Digital Marketing
On completing this program you will:
Learn proven Become a digital Learn
Learn the latest approaches to marketing expert industry
approaches to improve consumer with the ability to standard tools
strategic market- adoption and run live campaigns like Google
ing that is effective convert customers across various Adwords, FB ads,
across all channels to brand digital channels Google Analytics
advocates and media and SEO
optimisation
Learn to use
Be an affiliate Learn to optimize content across
marketer/ and make your platforms to
influencer and marketing an effectively
manage your effective revenue communicate
digital brand generator your brand
message and
value
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PG Program in Strategic Digital Marketing
Advancing your career with Digital Marketing
Digital Marketing Manager Social Media Manager
SEO/SEM Specialist Digital Sales Manager
Career
Options
Content Strategist Performance Marketer
Entrepreneur Affiliate Marketer
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PG Program in Strategic Digital Marketing
What makes
Hands-on Labs & Mentored Capstone Comprehensive
the Strategic Digital Projects Project Curriculum
Marketing Program Set up live campaigns The capstone project is a The program covers a
unique? for more than 15 use
cases through labs and
mandatory application-ori-
ented industry project un-
diverse set of concepts
and technologies that
projects across various dertaken by all candidates prepare you well beyond
platforms using digital to develop the acumen to just industry certifica-
marketing solve real-life business tions
problems in collaboration
with their mentors
Certificate from India’s Industry Access to learning Career
Top Ranked Institute Certification content beyond graduation Assistance
Get a post-graduate cer- This course will equip Learners will get access Get dedicated career as-
tificate from the Great you to clear all industry to the content up to sistance from our career
Lakes Institute of Man- relevant certifications 3 years after the success team!to achieve
agement- top 10 ranked offered by Facebook, program completion your next big move! Get
institute in the country Google, Hubspot and personal guidance
Hootsuite through men-torship,
resume reviews and
mock interviews
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PG Program in Strategic Digital Marketing
Curriculum
MODULE Program Modules MODULE
CUSTOMER UNDERSTANDING CAPSTONE
AND INSIGHTS 1 5 Devise an end to end digital
Marketing marketing campaign and
Fundamentals strategy
The Digital
Marketing Framework MODULE MODULE
2 4
MODULE
MARKETING ANALYTICS AND
CUSTOMER ACQUISITION 3 CAMPAIGN MANAGEMENT
AND ENGAGEMENT STRATEGY
Content Marketing Measuring marketing
CUSTOMER NURTURING STRATEGY effectiveness
Paid Marketing (ROI, CLTV, CAC, churn)
AND DIGITAL MARKETING TACTICS
Social Brand User retention and
Search Engine
Management engagement strategies
Optimization
Web Analytics
Email and Affiliate
Marketing Campaign Management
Some of the modules may involve running live Mobile Marketing
ad campaigns which require candidates to spend on ad platforms
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PG Program in Strategic Digital Marketing
Tools You Will Learn
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PG Program in Strategic Digital Marketing
Certificate
Upon successful completion of the program, you will get a certificate from Great Lakes
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PG Program in Strategic Digital Marketing
E-PORTFOLIO Get real world experience
Showcase your learning and projects in a Work on an area of your choice to create and
snapshot!and share the link on social media grow your own Digital brand with guidance from
channels to establish your credibility in Digital the faculty. Create your own body of work to dis-
Marketing. play your mastery of digital strategy, tools!and!
tactics required to build and grow a digital brand.
Google Ads Google Analytics Facebook for Business Keyword research Content Marketing YouTube Marketing E Mail Marketing SEO
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PG Program in Strategic Digital Marketing
Faculty Industry Mentors
Sameer Jain
Dr. Umashankar Venkatesh Digital Strategy & Customer Engagement |
100 Smartest Digital Marketing Leaders |
PhD | Professor of Marketing, GLIM, Gurgaon.
Adobe Analytics Superstar
Dr. Jones Mathew Vivek Singh
Ph.D in Management | MBA, IIM-L | CEO of Anveya Living and
Former VP (Sales and Marketing) at Hero Motors Co-Founder at Adby Ventures
Mr. Anirban Chaudhuri
Sr. VP & Executive Planning Director,
J Walter Thompson | Program Director - PGPSDM This is an indicative list of faculty and mentors
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PG Program in Strategic Digital Marketing
Industry Mentors
Jaipal Singh Ravi Verma
AVP, Dentsu Web Chutney Marketing at Great Learning
Institute for Technology and Management! Indian Institute of Management,
PGDBM- Marketing Lucknow- MBA in Marketing, Strategy
Mohtashim Hashmi Siddharth Singh
Product Marketing, Economic Times Digital Marketing, Great Learning
Mudra Institute of Communications, Ahmedabad! Indian School of Business- MBA in Marketing
MBA in Media, Marketing and Brand
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PG Program in Strategic Digital Marketing
Industry Mentors
Nishant Srivastava Archish Mathe Madhavan
(Vice President, Havas Media) Founder, Zishta
V.B.S Purvanchal University-B Tech SPJIMR - PGDMB Marketing Management
Information Technology
Lakshminarayanan G Saikat Sinha
MBA- IIM Lucknow Head of Marketing, Droom Technology
Associate Director- Deloitte Consulting
Indian Institute of Management, Lucknow!MBA in
Marketing, Strategy
Somil Agarwal
MBA- IIM Lucknow
Founder-AYPR Consulting
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PG Program in Strategic Digital Marketing
Testimonials
“The program is facilitated by leading industry experts “Everything is well managed and perfect”
who go beyond routine lectures to help you understand Dhruvin Bhanushali
Sales and Marketing Manager, Vador Food Process and Food Products
concepts as well as applying them in real life."
Eesha Mehta
Account Manager, Genesis BCW
“The programme has been a lot informative, Happy to
“Right help at the right time and meticulous planning is be a part of Great Lakes”
one best about GL. Abhishek Singh Chauhan
Business Development Executive, UpCurve Business Services Pvt. Ltd
Indumathi Srinivasan
Lead Quality Specialist, HCL Technologies
“This course is conducted systematically !! It has a “Thank you for making the programme of immense
step-wise learning methodology, lots of pre-read value, especially to someone like me who is very
recommendations and BEST mentors in the town.! passionate about building brands digitally.”
Shilpa Ravi Pange Pooja Prahlad
Regional Marketing Manager- India and Middle East, Lonza India Pvt Ltd Alumni Relations, Indian School of Business
“All the best to GL team....you guys are one of the best”
Virendra Shetty
President- Sales, Autocoat Systems
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PG Program in Strategic Digital Marketing
Who is the program for
Final year Collage students who want to
accelerate their career in Digital Marketing
Sales professionals who want to make
a switch to a digital marketing role
Professionals from a traditional marketing
background who want to augment their skillset
Business owners and self-employed
professionals who want to grow their business
online
Eligibility
Graduation from a recognized university
Final year college students who'll graduate
within 6 months
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PG Program in Strategic Digital Marketing
Selection Process
Fill application form Application review Telephonic interview Admission Offer
Apply by filling a simple The faculty panel will Shortlisted candidates will An admission offer will be
online application form. review all the applications go through a telephonic made to selected
and shortlist candidates interview round which will candidates. Candidates
based on their profiles. then be reviewed by will be admitted into the
a faculty panel. program upon paying
the admission fees
Program Fees
The course fees is USD 1300
Fee includes Tuition fee + Learning material + Mentorship sessions
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Start learning today.
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