HELLO

FUTURE
DIGITAL
MARKETER !

POST GRADUATE
PROGRAMME IN
DIGITAL MARKETING

PGPDM
ABOUT IIDE

The Indian Institute of Digital Education (IIDE)

was established in 2016 with the broad objective of
empowering today’s youth with Digital marketing
and making entrepreneurs and managers of
tomorrow.

Since its inception, IIDE has been consistently

ranking among the top Digital Schools of India,
providing excellent industry-oriented education in
Digital Designing, Digital Marketing, and Data
Sciences. We have trained more than 60,000
students, both online and offline and we are excited
to get you upskilled as well.

That is why we have launched this distinctive

Post-Graduate ProgramME in Digital Marketing for
you. Through this program, we aim to provide
high-impact hands-on learning experiences that
prepare you for progressive and productive careers.

So, are you ready to become a complete Digital

Marketer?

KARAN SHAH
Founder & CEO, IIDE
 PROG RAM
OVERVIEW
At IIDE, we take pride in offering an end-to-end Digital
Marketing training program to transform you into a
professional Digital Marketer. With a comprehensive
course curriculum that covers all the skills that brands
require from their employees today, this program will
upgrade you and ensure an accelerated career
enhancement.

You will gain a mastery of all the core Digital Marketing

modules for organic and paid online marketing. You will
also learn the soft skills that are absolutely essential to
deal with clients across sectors.

A 2-month compulsory internship ensures you get you

the experience of working in digital marketing
agencies and will give you a chance to apply what you
learnt.
TERM

01
INTRODUCTION TO DIGITAL
MARKETING

Learn Why Digital Marketing is gaining

traction and it’s scope in the coming decade.

Traditional Media vs Digital Media

Digital Marketing Possibilities

WEBSITE CREATION

Learn to quickly build good looking websites

and landing pages using WordPress.

Website Planning
Build your Wordpress site

SEARCH MARKETING
Learn to leverage the power of Search
Engines.

Google Search Engine Optimization (SEO)

Google Search Engine Marketing (SEM)
Bing Search Engine Marketing
App Store Optimization (ASO)
Remarketing
TERM

02
CAMPAIGN PLANNING
Learn how to plan effective online campaigns
to attract potential customers.

Primary & Secondary Research

Brand Analysis & Audit
Consumer Behaviour Analysis
Defining a Brand Objective
Ideation Techniques

CONTENT MARKETING

Learn to create a great content strategy to

influence your target audience using content.

Popular Content Formats

Content Calendar
Copywriting
Design Essentials
Blogging & AdSense
VIDEO MARKETING

Learn to strategise video content that has the

power to positively affect brand awareness.

Scripting
What makes a Video go Viral
Facebook, YouTube & TikTok
YouTube (SEO)

SOCIAL MEDIA MARKETING &

MANAGEMENT

Learn paid and organic Social Media

Marketing to influence users on these
platforms.

FB, Insta, Twitter, LinkedIn, Pinterest

Social Media Marketing (Organic)
Social Media Marketing (Paid)
Online Reputation Management
Social Listening
TERM

03
MORE FORMS OF DIGITAL
MARKETING
Learn some more Digital Marketing skills
that are in demand now.

Email Marketing
Mobile Marketing (Notification, SMS, QR Code)
Influencer Marketing
Ecommerce Management
Build your Shopify site & Woo Commerce
Affiliate Marketing
Podcast Marketing
Innovations on Digital Platforms
Customer Relationship Manager (CRM)

INTEGRATED MARKETING
(FULL FUNNEL MARKETING)

Learn to lead the customer along the

marketing funnel and measuring results of
your efforts.

KPI Setting
Media Planning (Self-Served)
Media Planning (Non Self-Served)
TERM

04
SOFT SKILLS

Learn to present your skills to potential

recruiters.

Giving Interviews
Resume Making
Presentation Skills

AGENCY SKILLS

Learn to package your digital marketing

strategies and present them to clients.

Client Briefing
Art of Pitching
Introduction to Agencies
Agency Visit

INTERNSHIP & MENTORING

Do a mandatory 2-month Internship with

mentoring from Industry experts.
TOOLS YOU’LL
MASTER
TEACHING
METHODOLOGY
WE BELIEVE IN MAKING OUR STUDENTS

LEARN APPLY EVALUATE

All the relevant The skills you The results
skills that will have learnt and get live
make you a on live feedback
professional projects with from the
Digital Marketer. the help of industry experts.
mentors.
01 02 03

LEARN
FROM THE EXPERTS

Karan Shah Rohan Mehta Rushab Sheth

CEO & Founder, CEO, Global Spam
IIDE Kinnect Operation Analyst,
Facebook

Akshay Gurnani Milan Modi Amyn Ghadialli

Cofounder & CEO, Account Group Head Head of Communications,
Schbang Madison World Gozoop
WHY
CHOOSE
US
EXPERT FACULTY SUPER SESSIONS
Learn from experts who have Industry professionals
actually worked in the share their experiences &
digital marketing industry. train you some niche skills.

PLACEMENT DEDICATED
ASSISTANCE MENTORING SESSIONS
100% placement assistance 1-on-1 mentoring by dedicated
in top companies across faculty to solve your doubts.
the country.

MOCK INTERVIEWS
Get trained to apply for
the best vacancies with
mock interviews.

RESUME
EVA LUATION
Get your work evaluated by
professionals and get feedback
on your resume.
PLACEMENTS
100% placement assistance in top
companies across the country. Our
students are equipped for successful
careers in the digital marketing
industry. Complemented by a strong
placement team and IIDE's excellent
industry-connect, our students, on
completion of the program, get placed
in top companies.
 STUDENT
LIFE AT
IIDE

To ensure that our students implement what they have learned

and improve their networking skills, we encourage them to par-
ticipate in Live projects and events like:

GOMAC - Global Online Marketing Academic Challenge

GNMI - Google Non-profit Marketing Immersion
Start-up weekend
90 minutes App challenge

Games Night, Garba Night, and many more cultural events

Our comprehensive learning system helps students imbibe lead-
ership, teamwork, and problem-solving skills.
WHAT OUR
STUDENTS SAY
Shrishti Verma-
“I’m an engineer turned into a Digital Marketer, all thanks to IIDE. I loved
learning at IIDE as the course was hands-on and practically oriented. I got
to work on brand projects like Netflix, Hotstar & L&T. I also got an opportu-
nity to be mentored by an external expert from Hotstar which helped me
gather sharper insights for my final project.”

Muskan Lilani-
“I joined IIDE during the pandemic and the online classes were always
exciting with so much mentoring and 1 on 1 conversations with industry
experts. The SuperSessions, Live Projects, Cultural Events, all made for a
wholesome learning experience! I managed to get an internship at a
beauty brand during my course, which converted into a full time paying
job in 2 months. Couldn’t have asked for a better start to my career”

Manan Dave-
“From the start, I was passionate about digital marketing and this course
was a perfect fit for me as it was relevant, detailed, and rigorous. Through
the 11 months of training, I got access to so many industry experts who not
just taught and assessed me but were also willing to mentor me 1-on-1 to
be industry-ready. 7 months into the course and I bagged my internship
with a leading Advertising agency.”

Ritu Bhoite-
“When you invest in learning Digital Marketing from IIDE, you also get an
opportunity to earn back your fees while studying. IIDEs placement cell is
always ready to help you with designing your resume, preparing you for an
interview and even guiding you till you bag the right internship or job for
yourself. With leading Digital Setups such as Wavemaker, Publicis World-
wide, Convonix & MullenLowe Lintas coming to campus to recruit, your
dream job is not too far away from you.”
 COURSE FEES

Course Name Post Graduation Program

in Digital Marketing

Registration Fees Ɵ

(To be paid in 7 working days after the acceptance)

WX-RWXEPPQIRX Ɵ
(To be paid before Orientation)

RH-RWXEPPQIRX Ɵ
(To be paid 3 months after the orientation)

3rd Installment Ɵ

(To be paid 5 months after the orientation)

Total Fees Ɵ

One Stroke Payment Ɵ

Fee Payment Methods:

Credit/Debit Card Payment

Online Banking Payments (NEFT, RTGS, IMPS, TPT, etc.)
IIDE Payment Gateway iide.co/pay (for full fee/one stroke payment)
Tuition Fee cannot be paid in cash or cheque
Education loan facility available at  MRXIVIWX for students from India

Note- For more details read our Terms & Condition page
 CA M PUS
ANDHERI
Situated on S.V. road, Andheri West.
Our campus acts like a boiling pot of ideas. The classrooms are
equipped with all the modern amenities and are customised to the
needs and requirements of teaching and learning Digital Marketing.
We have also created a great place in the lobby where students can
relax, discuss their projects, get their assignments done and network
with industry professionals. A variety of pedagogic, co-curricular and
extra-curricular activities and resources encourages a highly
enhanced learning experience on the campus.

[Due to the current pandemic situation, sessions are conducted in the

Hybrid Format i.e. Online and/or Offline. The same is at the discretion of IIDE
management and official rules from the government.]

CONTACT US
9619958615

www.iide.co

[email protected]

iideonline

IndianInstituteofDigitalEducation