Scribd
Upload
93 views

IC Marketing Processes 5C Analysis Template PDF

This document provides a template for conducting a 5C analysis of internal and external factors that influence a company. The internal factors section includes strengths and weaknesses, goals and objectives, culture, resources, climate, and technology/experience/skills. The external factors section covers customers, collaborators, suppliers, distributors, trends/purchasing habits, competition, climate/environment, regulations, and broader economic/social/technological issues. The template outlines key areas for analysis to understand factors helping or hindering the company.

Uploaded by

Muhammed Shahid
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
93 views

IC Marketing Processes 5C Analysis Template PDF

This document provides a template for conducting a 5C analysis of internal and external factors that influence a company. The internal factors section includes strengths and weaknesses, goals and objectives, culture, resources, climate, and technology/experience/skills. The external factors section covers customers, collaborators, suppliers, distributors, trends/purchasing habits, competition, climate/environment, regulations, and broader economic/social/technological issues. The template outlines key areas for analysis to understand factors helping or hindering the company.

Uploaded by

Muhammed Shahid
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

5C ANALYSIS TEMPLATE

INTERNAL FACTORS

COMPANY COMPANY NOTES

STRENGTHS & WEAKNESSES


CUSTOMERS
GOALS & OBJECTIVES
COMPETITORS
CULTURE
COLLABORATORS
RESOURCES

CLIMATE / ENVIRONMENT TECHNOLOGY, EXPERIENCE, SKILLS

EXTERNAL FACTORS
CUSTOMERS NOTES COLLABORATORS NOTES

MARKET SIZE / SEGMENTS SUPPLIERS

PURCHASING HABITS
DISTRIBUTORS
TRENDS & BUYING PROCESS

OVERALL CUSTOMER SATISFACTION ALLIANCES & PARTNERS

CLIMATE / ENVIRONMENT NOTES


PERCEIVED VALUE BY CUSTOMERS
REGULATIONS & GOVERNMENT
OVERSIGHT
COMPETITORS NOTES

CURRENT & PROSPECTIVE SOCIAL & CULTURAL

BUSINESS CYCLE
STRENGTHS & WEAKNESSES INFLATION
& OTHER ECONOMIC FACTORS

OPPORTUNITIES & THREATS LEGAL

PRODUCTS & MARKET SHARE TECHNOLOGY

You might also like