Scribd
Upload
397 views

Answers:: Linkedin Used

This document discusses how several major companies use big data analytics. Netflix uses data analytics models to discover customer behavior and recommend movies and TV shows accordingly. Google collects user data to optimize search algorithms and develop new products based on user preferences. LinkedIn analyzes user profiles to suggest professional connections and opportunities. Walmart uses big data to gain real-time visibility into its operations across pharmacies, distribution centers, and stores. Uber closely monitors user data to determine which features are most used and where to focus its ridesharing and delivery services, including adjusting surge pricing based on demand.

Uploaded by

jj
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
397 views

Answers:: Linkedin Used

This document discusses how several major companies use big data analytics. Netflix uses data analytics models to discover customer behavior and recommend movies and TV shows accordingly. Google collects user data to optimize search algorithms and develop new products based on user preferences. LinkedIn analyzes user profiles to suggest professional connections and opportunities. Walmart uses big data to gain real-time visibility into its operations across pharmacies, distribution centers, and stores. Uber closely monitors user data to determine which features are most used and where to focus its ridesharing and delivery services, including adjusting surge pricing based on demand.

Uploaded by

jj
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

IT2113

Instructions/Reminders:
Read and analyze the items carefully, then evaluate how big data impacts their decision making and
strategy. Provide a short answer to the following items. (5 items x 10 points)

1. Netflix implements data analytics models to discover customer behavior and buying patterns. Then,
using this information it recommends movies and TV shows to their customers. That is, it analyzes
the customer’s choice and preferences and suggests shows and movies accordingly.

According to Netflix, around 75% of viewer activity is based on personalized recommendations.


Netflix generally collects data, which is enough to create a detailed profile of its subscribers or
customers. This profile helps them to know their customers better and in the growth of the business.

2. Google uses Big data to optimize and refine its core search and ad-serving algorithms. And Google
continually develops new products and services that have Big data algorithms.

Google optimized its search engine to collect the data from us as we browse the Web and show
suggestions according to our preferences and interests.

3. LinkedIn is mainly for professional networking. It generally uses Big data to develop product offerings
such as people you may know, who have viewed your profile, jobs you may be interested in, and
more.

LinkedIn uses complex algorithms, analyzes the profiles, and suggests opportunities according to
qualifications and interests. As the network grows moment by moment, LinkedIn’s rich trove of
information also grows more detailed and comprehensive.

4. Walmart is using Big data for analyzing the robust information flowing throughout its operations. Big
data helps to gain a real-time view of workflow across its pharmacy, distribution centers, and
stores.

Big data is helping Walmart analyze the transportation route for a supply chain, optimizing the
pricing, and thus acting as a key to enhancing customer experiences.

5. Uber is the first choice for people around the world when they think of moving people and making
deliveries. It uses the personal data of the user to closely monitor which features of the service are
mostly used, to analyze usage patterns, and to determine where the services should be more
focused.

Uber focuses on the supply and demand of the services due to which the prices of the services
provided change. Therefore, one of Uber’s biggest uses of data is surge pricing. For instance, if you
are running late for an appointment and you book a cab in a crowded place then you must be ready
to pay twice the amount.

Answers:
1. Netflix used Web Mining because gather/collects data from their costumers that they use to
discover customer behavior and buying patterns, and which is enough to create a detailed
profile of its subscribers or customers. This profile helps them to know their customers better
and in the growth of the business.

2. Google used Web Mining because they collect data from us as we browse the Web and
show suggestions according to our preferences and interests.

3. LinkedIn used Deep Learning because they use big data to develop product offerings such as
people you may know and analyzes the profiles, and suggests opportunities according to
qualifications and interests

4. Walmart used Visual Analytics because Visual Analytics used to develop visual and
interaction tool and techniques for reasoning and decision-making from a large data that’s why
it is a Visual Analytics because Walmart use big data for analyzing the robust information
flowing throughout its operations

5. Uber used Visual Analytics because it uses the personal data of the user to closely monitor
which features of the service are mostly used, to analyze usage patterns, and to determine
where the services should be more focused.

GRADING RUBRIC:
Criteria Performance Indicator Points
Content Right ideas, concepts, and descriptions were included. 5
Organization of ideas Expressed the points in a clear and logical arrangement of ideas 5
TOTAL 10
Note: DO NOT COPY AND PASTE. All students who copy and paste their work from the handout, any website, or their
classmate will automatically receive a failing mark for this exercise.
02 Task Performance 1 * Property of STI
Page 1 of 1

You might also like