ACKNOWLEDGEMENT

We would like to give our sincere thanks to the people of villages surveyed, who
gave their precious time in completing the survey. Without their co-operation it would
have not been possible.

Very special thanks to our Director, Prof. Pradeep Bhargava whose incessant
support throughout our study is commendable and inevitable for the preparation of this
report.

We would also like to give thank Mr. A.K. Chadha (Dy. GM, S & A) & Mr. Satish
Bhuvir (Assistant manager, rural development department) Vikram cement, under
whose supervision and guidance we completed this study.

SHAMBHAVI KANT PANDEY

MBA (RD) 3RD SEMESTER

G.B.P.S.S.I
 THE ORGANIZATION
I did my summer internship in the Vikram Cement (a part of Aditya Birla group) in the
Neemuch district of Madhya Pradesh. I worked under the rural and community
development department. This department works for the development of the
surrounding villages of the plant under the CSR interventions of Vikram Cement

What is ABG’s CSR all about?

For them it is reaching out to underserved communities is a part of their DNA. They
believe in the trusteeship concept. This entails transcending business interests and
grappling with the “quality of life” challenges that underserved communities face and
working towards making a meaningful difference to them.

Their VISION:

"To actively contribute to the social and economic development of the communities in
which we operate. In so doing, build a better, sustainable way of life for the weaker
sections of society and raise the country's human development index."

CORE VALUES

Integrity
Commitment
Passion
Seamlessness
Speed
CORE TEAM OF RURAL AND COMMUNITY DEPARTMENT

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(i) Hierarchal Structure

(ii) Leadership Style – Benevolent Authoritative i.e. concern for subordinates
being limited, so they say what they think the boss wants to hear. Although
there is some delegation of decisions, almost all major decisions are still
made centrally.
(iii) Management Style – Middle of the Road (equal concern for people &
production) so as to keep a balance between both objectives but not making
the employees & beneficiaries as a team.
 (iv) Culture – The attitude of the company representatives is of “what ever is
done by the company is enough & it cannot be done by any anyone” which
reflects the organization’s culture.
(v) Less degree of Decentralization – this hampers a lot of ideas generated at
the ground level.
(vi) Accepting Responsibility with Authority
(vii) Discipline
(viii) Resistance to Change
(ix) Narrow span of Control
(x) Unity of Command and Direction

Their Strategy:
Their projects are carried out under the aegis of the "Aditya Birla Centre for Community
Initiatives and Rural Development", led by Mrs. Rajashree Birla. The Centre provides
the strategic direction, and the thrust areas for their work ensuring performance
management as well. Their focus is on the all-round development of the communities
around their plant located in distant rural areas and tribal belts.

Projects are planned after a participatory need assessment of the communities around
the plants. Each project has a one-year and a three-year rolling plan, with milestones
and measurable targets. 1% of the yearly net profits being used for the CSR initiatives
by the company as its own endeavour. The objective is to phase out their presence
over a period of time and hand over the reins of further development to the
people. This also enables us to widen their reach. Along with internal performance
assessment mechanisms, their projects are audited by reputed external agencies, who
measure it on qualitative and quantitative parameters, helping us gauge the
effectiveness and providing excellent inputs.

Their partners in development are government bodies, district authorities, village

panchayats and the end beneficiaries -- the villagers. At the same time, they network
and collaborate with like-minded bilateral and unilateral agencies to share ideas, draw
from each other's experiences, and ensure that efforts are not duplicat

S
 THEIR FOCUS AREAS:

Their rural development activities span five key areas and their single-minded goal here
is to help build model villages that can stand on their own feet. Their focus areas are
healthcare, education, sustainable livelihood, infrastructure and espousing social
causes.

Education
Balwadis (pre-school)
Adult education
Non-formal education
Continuing education
Scholarships for girls, merit and technical education

 
Social
Healthcauses
and family welfare
Infrastructure development
Widow
Mobile/ clinics
dowry-less
- doctors
massvisit
marriages
once a week
Roads
Women
Medicalempowerment
camps - general and issue-based
Dams
Awareness
Health training
drivesand
onawareness
knowledge, attitude and practices
Community centres
Sanitation - toilets, training, smokeless chullahs, biogas
Houses
Safe drinking water
Culverts
Mother and child health
Electricity
Health centers
Sustainable development and livelihood and agriculture and watershed
Water channels
development
Schools
Self-help groups
SGSY - dairy, readymade garments, jute project, basket making, aggarbati
making, bee keeping, durrie making.
Check dam
Irrigation
Land development
Soil and water conservation
Pasture development
Social forestry/ plantation activities/ nursery
Horticulture
Farmer training
 

SPECIFIC OBJECTIVES

 Create community assets in the villages for comfort of life

 Improve literacy rate ,livelihood & economic standard
 Ensure quality health services to local community by adopting public [private
partnership
 Facilitates villages for creating gainful employment opportunity for all class of
people
 Improve agricultural productivity through generating awareness, adopting multi-
cropping, use of latest technologies &method
 Increase community participation specially for women &youth
 Literature Review
What is CSR?
Giving a universal definition of Corporate Social Responsibility is bit difficult as there is
no common definition as such. However, there are few common threads that connect all
the perspectives of CSR with each other; the dedication to serve the society being most
important of them. Most ideal definition of Corporate Social Responsibility (CSR) has
been given by World Business Council

World Business Council for Sustainable Development defines Corporate Social

Responsibility (CSR) as “The continuing commitment by business to behave ethically
and contribute to economic development while improving the quality of life of the
workforce and their families as well as of the local community and society at large .”

In other words CSR can be defined as "A concept whereby companies decide
voluntarily to contribute to a better society and a cleaner environment. A concept
whereby companies integrate social and environmental concerns in their business
operations and in their interaction with their stakeholders on a voluntary basis".

Why are companies engaged in CSR?

Companies that are socially responsible in making profits also contribute to some,
although obviously not all, aspects of social development. Every company should not be
expected to be involved in every aspect of social development. That would be ludicrous
and unnecessarily restrictive. But for a firm to be involved in some aspects, both within
the firm and on the outside will make its products and services (for example financial
services) more attractive to consumers as a whole, therefore making the company more
profitable. There will be increased costs to implement CSR, but the benefits are likely to
far outweigh the costs.

Key Elements of CSR:

1. CSR Strategy

The CSR Strategy should be the starting point of the organizational CSR practice. This
strategy needs to be defined as clear as possible with a future goal in mind.
 2. CSR Management System

After defining the strategy your next task will be to set up the CSR Management system.
The management system of CSR within your business will outline what you actually
need to do to make your strategy happen and to produce results.

3. CSR Reporting

The next step after the successful set up of the management system is the reporting of
the first results of your companies CSR activities. This is called CSR reporting.
Companies usually report on an annual basis. This CSR reporting is really the first test
whether you and your team have created something interesting and worth reporting for
your stakeholders.

4. Stakeholder Engagement & Communication

Stakeholder Engagement and Communication is the area, which keeps all of these
areas together and connected. Without engaging your stakeholder on a continuous
basis there is no real long term value in building a CSR Strategy, a report or
communicating what you as an organization have been doing. So what do you need to
take into account to practice successful stakeholder engagement?

Approaches to CSR

Our study identified three different approaches to CSR.

 Caring for company staff and their families: This is the most widespread
perception of CSR which includes two approaches – the paternalistic approach
and the innovative approach; the former sees the ‘the employer as benefactor’
and the latter focuses on qualification and training, as well as social investment
(insurance and loan benefits), which enhance the capacity, professional and
social capital of employees.
 Social activities benefiting the local community: As a rule, these actions are not
part of the long-term strategy of companies and decisions are made on a case-
by-case basis. Activities include improvements in the urban environment, public
relations interests with a social impact, and support for orphans, children and
elderly people in institutions.
 Activities with a long-term social impact, such as social investment: Most often,
this approach is taken by large companies who have a corporate policy in place
and are implementing coherent, long-term strategies and policies

Nevertheless, even though there are positive trends, CSR is not yet incorporated in
companies’ long-term business strategies.
 OBJECTIVES OF THE STUDY
The main objectives of our summer internship program are:

TO STUDY THE EFFECTIVENESS OF VARIOUS INTERVENTIONS: the first objective

is to study the effectiveness of various interventions of the company in the surrounding
rural areas.

TO STUDY THE IMPACTOF VARIOUS INTERVENTIONS: the second objective is the

assessment of various impacts of various interventions of the company in the
surrounding areas.

TO STUDY HOW A BIG CORPORATE HOUSE WORKS IN FIELD: in this we have to

study the various methods and techniques employed by the organisation for the
effective and efficient implementation of plans

MAKING OF PLANS AND THEIR IMPLEMENTATION: another objective is to study

the making of plans and strategies for the surrounding areas. What is the flow of
command in the organization and how effective it is.

IMPACT OF VARIOUS PLANS AND SCHEMES ON THE MINDSET OF PEOPLES:

another objective is to study the impact of various plans and schemes on the mindset of
peoples .this includes change in their socio economic conditions and standard of living

TO ASEESS THE PERCEPTION OF PEOPLES ABOUT THE CSR PROGRAM:

another objective is to assess the perception of the local peoples and beneficiaries
about the various interventions of the CSR program

EFFECTIVENESS OF PUBLIC PRIVATE PARTENSHIP MODEL: another objective is

to study the effectiveness of the public private partnership model adopted by the
organization for the various interventions in the surrounding villages

For these objectives we have done four projects in the organisation. The finding and
conclusions of all those projects provides us a detailed information about the all
objectives
 About the Projects:

We have undertaken four projects during our summer internship .They are:

Impact Assessment of the Sanitation Scheme: under this project we have studied
the impact of the sanitation scheme of Vikram Cement started under the model of public
private partnership in the surrounding villages. We have studied the impact on the
health and hygienic condition of the people of the villages. We have also studied the
change in the socio economic background and condition of living of the peoples of the
surrounding villages.

Baseline Survey Of The Two Model Villages: under this project we have studied the
overall development of the two model villages adopted by Vikram Cement .In this base
line survey we have studied the several perimeters like health, education, employment,
and infrastructure and thus done a detailed analysis of the overall development of both
the model villages adopted by the company.

Writing Success Stories: under this project we have written 17 success stories of the
various beneficiaries of the different schemes of Vikram Cement. We have taken
different cases and thus write their success stories which involve their overall change of
the socio economic background, change in the income and their sources.

Preparing A Food Basket Of The District Neemuch: this involves the preparation of
the food basket which involves the complete information about the district including total
no. of cattle’s in the district, education status, health status, infrastructure status,
employment status, consumption pattern etc.

Methodology
Methodology adopted by us in the completion of these projects is:

 Structured interview with the help of structured questionnaire

 Unstructured interview
 Rapport building in the surrounding villages
 Base line survey in the surrounding village
 Samplings methods
 Impact Assessment of the Sanitation Scheme

OBJECTIVE

The study involves the complete and systematic analysis of the impact of total sanitation
campaign started by the R.D. department of the Vikram Cement in the surrounding
villages under its C.S.R. interventions.

In addition the study also involve the finding of the level of satisfaction of the
beneficiaries and what are the changes they experienced after getting the sanitation
facilities

Moreover the study also involves the detailed analysis of the several problems faced by
the beneficiaries before getting the sanitation facility and what are the major issues due
to which they want the sanitation facility in their own houses.

Furthermore the study also involves the analysis of what are the benefits they observed
after getting the sanitation facilities .This also includes change in their social status and
the sources from which they get the knowledge of the total sanitation campaign .

INTRODUCTION

The total sanitation campaign started under the public private partnership is covering
the rural area in which the private agency Vikram Cement is providing toilet door and
toilet seat to the beneficiary and an amount of Rs.2, 200/ is being provided by the
government as a part of public agency.

“Total Sanitation Campaign ( TSC ) ” emphasizes more on Information, Education

and Communication ( IEC ), Human Resource Development, Capacity Development
activities to increase awareness among the rural people and generation of demand for
sanitary facilities. This will also alternate delivery mechanisms as per their economic
condition. The Programme is being implemented with focus on community-led and
people centered initiatives. Children play an effective role in absorbing and popularizing
new ideas and concepts. This programme, therefore, intends to tap their potential as the
most persuasive advocates of good sanitation practices in their own households and
schools. The aim is also to provide separate urinals/toilets for boys and girls in all
the schools/ Anganwadis in rural areas in the country
The main objectives of the TSC are as under:-

1. Bring about an improvement in the general quality of life in the rural areas.
2. Accelerate sanitation coverage in rural areas to access to toilets to all by 2012.
3. Motivate communities and Panchayati Raj Institutions promoting sustainable
sanitation facilities through awareness creation and health education.
4. In rural areas, cover schools by March’2008 and Anganwadis by March 2009,
with sanitation facilities and promote hygiene education and sanitary habits
among students.
5. Encourage cost effective and appropriate technologies for ecologically safe and
sustainable sanitation.
6. Develop community managed environmental sanitation systems focusing on
solid & liquid waste management.

IMPACT OF TOTAL SANITATION CAMPAIGN

On health: before having the sanitation facility, then health conditions of the villagers
was not so good. They have to in fields and in forests due to which a lot of allergies
and skin problems were developed among the villagers especially in the children. Total
sanitation campaign solves all these problems and thus plays an important role in
improving the health condition of the villagers.

On security: it was very unsecure for the family members to go in the forests for
toilets .also it was very unsecure for the female members of the family as they have to
go for toilets in the night time and this was very unsecure for them. Total sanitation
campaign by providing toilets in their own hoses solve the problems of security o the
villagers and thus generates a sense of security among the villagers.

On social status: many villagers have no social status and social identification in the
village .Also they and their family members receives a lot of bad comments from the
villagers and being the poor and weak section they cannot stops all those comments .
Total sanitation campaign helps them in making a social status and now the
beneficiaries have a social status in the village.

On time consumption: a lot of time of the villagers gets wasted while going for the
toilets in the fields and forests. Since they have to travel a lot for that therefore it
requires a lot of time and labor. Today they have their own toilets because of total
sanitation campaign by which a lot of time of the villagers have saved which they used
in other productive works.
 OTHER FINDINGS
The major problems faced by the villagers before having sanitation facility:

 Security of female members of the family

 Problems of children as they can’t travel very long distance

 Unhygienic condition and Unhealthy condition

 Consume a lot of time as villagers have to travel a lot

 Social status was not good

 In the rainy season a lot of problems arises as the fields get full of water

 Safety problems from wild animals

 Women have to go in the night which was pretty unsafe

Benefits after getting sanitation facility:

 Security and safety of members of the family get confirmed

 Improved social status

 Saving of time

 More healthy and hygienic conditions

CONCLUSION
Total sanitation campaign of R.D. Department of Vikram Cement under its C.S.R.
interventions has done a remarkable job in the field of health and hygiene in the
surrounding villages. It is one of the most successful schemes started under public
private partnership. More than 450 houses has been covered which reflects the
successful implementation of the scheme.

The campaign puts a positive impact on the mind set and attitude of the villagers, who
don’t know the importance of sanitation facility in home. The campaign is still going on
and thus it is expected that every household of surrounding village would be covered
under this campaign. Also there is a need of making common toilets in the villages so
that the vulnerable section of the villages gets benefitted .
Baseline Survey Of The Two Model Villages
Objective
The sole objective of our study is to collect information from each and every house and
with the help of that information we have to find the present status of the two model
villages Segwa and Morka and to provide suggestions to the organization about the
various schemes, plans and problems of the two model village The present status to be
finding on the basis of five major components .These is

Health - This includes the complete information of child vaccination, family planning,
common diseases, and anti natal care provided to the eligible persons.

Education - This includes the complete and specific information of the child enrolled,
total no. of dropouts, no. of illiterates and d the opinion of the people about the adult
education.

Livelihood - This includes the complete and specific information about the occupation
of the peoples, total income of the household, and where they keep their savings

Infrastructure - This includes the complete information of the status of every house,
sanitation status, and the availability of safe drinking water

Resources – This includes the complete information of the resources owned by the
villagers which includes land, assets and livestock.

Introduction
VIKRAM CEMENT with its CSR initiatives is engaged in Rural and Community
development in the villages of JAWAD TEHSIL, NEEMUCH district of Madhya Pradesh
since 1985.

Definition of a model village: village could be defined as a model village where each
and every individual has employment for their sustainable livelihood, has education so
that they can take active participation in all development activities, basic health
amenities and the availability of safe drinking water so that the inhabitant of the villages
are able to achieve the goal of sustainable development

Both the villages are situated in Jawad block of Neemuch district in Madhya Pradesh.
The main occupation in both the villages is agriculture and mines labor. The main
source of income is wages. The main caste of the villages are Dhakad, Bheel, Nagda,
and Gayri .
 FINDINGS & SUGGESTIONS
 Villagers have very less knowledge regarding the modern agriculture technique so
awareness camp should be organized in the villages so as to provide the awareness
of latest and modern agriculture techniques.
 Micro enterprise is a very good source of employment generation in the villages
therefore awareness should be provided to the villagers about the various
microenterprises.
 Peoples of both the villages are facing a huge problem of drinking water this prime
need problem should be solved on sustainable basis with the help of public private
partnership.
 Large number of animal husbandry is present in the villages so the establishment of
a dairy would not only enhance the income of the villagers but also enhance the
income of the surrounding villages and proper utilization of milk as well.
 In SEGWA the health camp should be organized in the school or in the community
hall made by the company so that a large number of people get benefitted.
 Both the villages have a sufficient number of old people therefore monthly health
check-up should be provided to them which can be done well by establishing a
mobile health check-ups unit.
 Both the villages have very low percentage of sanitation and drainage system which
is a basic need for proper health therefore both of them should be enhanced and
improved.
 Many villagers are interested in adult education therefore evening classes can be
started in both the villages.
 Many people are interested in the training for starting their own enterprise in the
field like motorcycle repairing, mobile repairing etc. so that more employment
opportunities available in the villages which will improve their economic status and
living standard as well.
 Self Help groups are now becoming one of the most successful sources to enhance
saving and group activities of the villagers. Although there are self help groups in the
villages but they are not doing well as there are no regular meetings and no any
economic activities so it should be done to develop a sense of unity within the
villagers.

CONCLUSION
 On the basis of whole study we concluded that Vikram Cement has done a
remarkable job in the field of health and education especially in child vaccination and
anti natal care vaccination whose coverage is 100% in the villages. This should be
further improved by providing more attention on the nutrition level of the children and
health status of old people.

Moreover the status of education needs more attention which can be improved
by providing the basic education to the adult illiterates.

Furthermore it is also concluded that most of the houses are made up of non
permanent roof which is extremely dangerous for the villagers and also affect the
ongoing development process.

In addition a lot of attention is required in the field of livelihood and resources.

Villagers have abilities but they don’t have the skills to convert their abilities in to
outputs, also their resources are not utilized fully which not only affect the socio
economic condition of the villagers but also affect the development activities.

There is extreme need to increase the participation of local people in the

development process as they are the biggest stakeholders for every development plans
and schemes so suggestions and recommendations from them can make the
implementation of all the development plans and schemes more successful and the
transparency of plans and schemes should be maintained with villagers.

Note: the methodologies adopted by us in the base line survey are:

 Rapport building
 Observation
 Structured Interviewing
 Participatory communication
 Key Informants:-

Writing Success Stories

Objective

The objective of our study is to identify various change agents that can bring the change
in the society and accelerates the development process in the surrounding villages. For
this we have write 17 success stories of different beneficiaries of various schemes .as
these are the peoples who bring change in their overall soci-economic background and
lifestyle.

Introduction

For providing a better life and changing social and economic status of rural poor, the
organization have organized training camps to provide training to the unskilled peoples.
They have opened various schools in which they provide education to the children free
of cost. They also provide doors and seats for improving the sanitation status of the
surrounding villages. Their grants and financial aids also play a major role in the life of
many peoples who today becomes a benchmark for the society.

But after all these efforts and hard work the organization still haven’t achieved their
goals and targets regarding the development of the surrounding villages. This was due
to the absence of devoted and committed change agents. For this we have to choose
selected beneficiaries and we have to write different success stories about them so that
he organization can easily identify these agents for the ongoing development processes

METHODOLOGY
Rapport building We must establish rapport through pleasant, receptive and patient
the information so interrupt with what they speaks rather help them to overcome
behavior and must not The villagers must feel that we are interested in their opinions
and their personal inability of expression.

Observation:- In this method we observed with the simple technique of observation. It

was done through a transient walk and collect information regarding social, economic
and geographical condition of the village.

Unstructured Interviewing:-In this method we asked some question to the villagers

regarding their social and economic condition and their views about several issues
about different components for their development.

Participatory communication:-We take active participation in the communication

among the villagers and thus observe their views and their problems. This helps to build
friendly relationship with villagers so that we can understand each other by which they
feel comfortable while talking about their problems.
Key Informants:-This method is used by me when no one wants to give me
information. A key informant is a way to take the information by only one member or
villager. Key informant is to be anyone like child, youth or old person.

Conclusion
After the whole study, it could be easily understood that rural development department
of Vikram Cement have done a remarkable job in the field of rural development. We
have lot of stories but we have only chooses the selected one. Training camps of
Vikram Cement are one of the main sources for bringing the change in the lifestyle of
many persons and poor villagers.

People who do not have any skills but have a lot of abilities get a light of hope in the
trading camps and thus became well trained teachers, tailors, and mechanics and so
on. These rural people today become an integral part of the society and got both
reorganization and identification in the society.

These beneficiaries are a good example of the successful implementation of all the
schemes of RD department of Vikram Cement. Whether it is of providing sanitation to
every house hold or about the cataract operation of the old age peoples. In every field
RD department shows his dedication and thus works with their full potential.

Today these beneficiaries inspired and motivate others peoples for the development
and thus they become the primary and most powerful source to bring the awareness in
the rural poor about their overall and sustainable development

Note: the major schemes of whose beneficiaries we choose are:

 sewing training centre

 training camp for motor binding
 Providing a Gobargas plant
 training camp for electric fitting
 training camp for automobile repairing
 the carpet training centre
 scheme of sanitation
 the eye camp

Preparing A Food Basket Of The District

Neemuch
OBJECTIVE

The sole objective of the study is to prepare a report on the current status of Neemuch
district of Madhya Pradesh. The general information of the district includes

 Its location
 Literacy level
 Infrastructure
 Agriculture
 Animal husbandry
 Industry
 Economy

Also the study includes preparing a food basket which includes the daily consumption of
the common people .their calorific value, their current market costs, and how much their
expenditure on these food items in a month.

Moreover the study also includes preparing a market basket which includes the monthly
expenditure of a person on nine factors. These are.

 Food
 Clothing
 Education
 House rent
 Emergency
 Electricity
 Medical expenses
 Social needs
 Commuting

INTRODUCTION

Neemuch District is a new District of Madhya Pradesh enacted on 6 th July,

1998 .It lies at 24º & 22” North latitude and 74º and 43” East longitude. It is
surrounded by Kota District in North, Pratapgarh District in South, Jhalawad
District in East and Chittorgarh District in West direction. Average height from
sea level is 468 meters.

METHODOLOGY
Observation:-In this method we observed with the simple technique of observation. It
was done through a transient walk and collect information regarding social, economic
and geographical condition of the village.

Structured Interviewing: In this method we asked some question to the villagers

regarding their social and economic condition and their views about several issues
about different components for their development.

Key Informants:-This method is used by us when no one wants to give me information.

A key informant is a way to take the information by only one member or villager. Key
informant is youth, Childs, or any person of old age.

Stratified random sampling:-This method includes selection of samples from different

locations. We select 15 persons as sample from 15 different locations.

Findings of the study

FOOD BASKET
Sl. Item Weight (Gms.) Calorific Value Rate Cost(Rs.
(Cooked) (Kcal) (Rs./Kg) )
No
.

01. Wheat 270 945 14.00 3.78

02. Jowar / Bajra 15 55 12.00 0.18

03. Maize 125 438 12.00 1.5

04. Rice 11 34 16.00 0.17

05. Pulses 22 53 70.00 1.54

06. Vegetable 92 202 9.00 0.82

07. Edible 25 232 80.00 2

Oil/Spices

08. Sugar 48 216 29.00 1.39

09. Tea Leaves 8 38 180.00 1.44

10. Milk 121 150 24.00 2.90

 Total 735 2363 15.72

MARKET BASKET

Type of Expenditures Expenditure

(Rs./Per Month)

328
Education of children
115
Commuting
271
Medical Expenses
206
Clothing
245
Electricity
106
House Rent
2358
Fooding (for a family of 5 persons based upon food
basket)
72
Social Needs
64
Emergency
3765
Total

Note: The current Minimum Wages are Rs.4056/- (Rs.156/- per day * 26) per month
as declared by the Govt. of Madhya Pradesh

Major findings of the internship program

OBJECTIVE (1): TO STUDY THE EFFECTIVENESS OF VARIOUS INTERVENTIONS

We study the effectiveness of various plans and an intervention of the organization in
the surrounding villages’ .The four projects helps us a lot in the fulfillment of this
objective. From our study we found that all the plans and schemes were proven very
effective for the local peoples .The effectiveness was measured in terms of the the
overall satisfaction level of all the stakeholders of every interventions of the organization

Thus we have collected their views and opinions in every project by which we have
concluded that all the interventions are very effective and play an important role in the
development process of the village of surrounding areas.

OBJECTIVE (2): TO STUDY THE IMPACTOF VARIOUS INTERVENTIONS:

The second objective is the assessment of various impacts of various interventions of

the company in the surrounding areas. We study the impacts of various plans and
schemes on the environment of the surrounding areas .the base line survey and the
impact assessment of sanitation scheme provides us a very clear picture of the various
impacts on the various factors. This involves impact on their socio-economic
background, impact on their living standards, on their health standards, on their income
etc .Thus these projects helps us a lot in achieving our second objective.

OBJECTIVE (3): TO STUDY HOW A BIG CORPORATE HOUSE WORKS IN FIELD:

in this we have to study the various methods and techniques employed by the
organisation for the effective and efficient implementation of plans. We have studied the
various techniques and method the department of rural development employed for the
successful implementation of their plans and schemes. They employed many
organizations for the assessment of their plans and schemes so that they get a clear
idea and scenario of the success achieved in the fields. Moreover we have also study
how the ground staff works in the fields and what are the various flaws in their
working .n addition we also studied how the department choose the beneficiaries for
their plans and schemes .this all helps a lot in assessment of the overall functioning of
the organization in the fields.

OBJECTIVES (4): MAKING OF PLANS AND THEIR IMPLEMENTATION:

Another objective is to study the making of plans and strategies for the surrounding
villages .what is the flow of command in the organization and how effective it is. We
have study how the plans and strategies are formed and what are the various steps that
are to taken for the approval of the project and plans. We thus study the flow of
command of the organization. The flow of command is as follows:
 Unit Head

Flow of Command
Dy. General Manager

(Admin. & CSR)

= Flow of Request &
Feedback
=

Assistant
Manager

Ground
level staff

This flow of command provides a clear picture about the various steps a plan has to
follow. This takes a lot of time as on every stage the plan gets evaluated and some
changes occurs in the plans in this process. This looses the time utility of the
information and making decisions less effective. Also the attribute of scalar chain shows
the communication pattern used in the organization which is normative in nature and is
slow due to hierarchal structure of organization. Thus making of any plan takes alot of
time in the organization and thus implementation of that respective plan also got
delayed. Thus in this way we have studied the process of making of plans and their
implementation.

OBJECTIVE (5) : IMPACT OF VARIOUS PLANS AND SCHEMES ON THE MINDSET

OF PEOPLES:

Another objective is to study the impact of various plans and schemes on the mindset of
peoples .This includes change in their socio economic conditions and standard of
living . We have studied that the plans and schemes have seriously affect the mindset
of the people in a positive way. These plans and schemes generate the want of
development in the minds of the local peoples. Now they play an active role in the
proper and successful implementation process of nearly every plan and schemes.
These interventions play an active role in providing knowledge and awareness among
the rural peoples and this forces them to act for their overall development .Thus in this
way we the organization plays an active role in changing the mindset of the people and
providing them awareness about their own development.

OBJECTIVE (6): TO ASEESS THE PERCEPTION OF PEOPLES ABOUT THE CSR

PROGRAM:

Another objective is to assess the perception of the local peoples and beneficiaries
about the various interventions of the CSR program. This involves their perception on
both the interventions and about the working of the organization in the rural areas.
People having a negative feeling regarding the pollution caused due to blasts in mines,
degrading the health of environment & people, and other negative externalities.
Moreover in some interventions the benefits are taken away by the local powers which
put a negative impact on their perception about the working and functioning of the rural
development department. Thus we have also studied that what are the perception of the
peoples and how it changes with the process of functioning and implementation.

OBJECTIVE (7): EFFECTIVENESS OF PUBLIC PRIVATE PARTENSHIP MODEL:

Another objective is to study the effectiveness of the public private partnership model
adopted by the organization for the various interventions in the surrounding villages.
This we have studied while completing our project of the impact assessment of
sanitation scheme which was started under the public private partnership. We have
studied how effective this model is for the development processes in the rural areas.in
this we have studied how the organization works under this model and how effective
this model is. By our study we can say that this model is proven very success full in
rural areas and have all the ability to play an important role in the process of rural
development
SWOC ANALYSIS
The analysis is prepared after the detail and complete study of the various project
completed by us. This includes our field study and our personal experiences in the field
and in the organization.
STRENGTH:
 Trust amongst people
 Only organization providing such services & facilities
 Availability of funds and resources
 Govt. support due to the CSR initiatives which has also supplemented to the
work of govt.
 Local employees
 Transparency in the formulation and implementation of the plans and schemes
 Monitoring and evaluation of every interventions enhance their efficiency

Weaknesses :
 Less no. of Development Professionals
 Objectives of Rural Development subordinate to corporate objectives
 Lack in initiative by people working at the ground level
 Mechanized process of getting sanctions for fund and implementation of plans
 Unawareness in the peoples of local areas
 Negative perceptions of the peoples in the surrounding areas

OPPURTUNITIES:

 Emerge as a distinct corporate social entity in the regio

 Giving back to nature, by focusing more on environmental issues like tree
plantation, etc.
 Collaborate with NGO’s working in these fields who also conduct a lot of action
research in this regard
 Demands of the local peoples
 CONSTRAINTS:
 Local powers taking away most of the benefits
 People having a negative feeling regarding the pollution caused due to blasts in
mines, degrading the health of environment & people, and other negative
externalities
 Peoples are becoming parasites

Learning
 The major learning’s of the summer internship program are :

 The ground realities are way different from what we study in our books.

 Life is a challenge in the tribal areas of Rajasthan due to low quality of

infrastructural facilities

 The work culture of the organization needs to gel with the culture of the end
beneficiaries

 How an organisation works for the development of the surrounding villages

 Impact of the plans and schemes on the mindset of the local peoples

 The role of public private partnership in the development process

 Lack of skilled development professionals in the organization affect the process

of planning and the implementation process

 Providing the facilities to the local peoples without the full awareness and
knowledge seriously affect the implementation process

 The intervention strategy and activities of the organization for making various
plans and schemes

 Impact of the interventions on the community

 Social satisfaction from the existing interventions