Scribd
Upload
1K views10 pages

Etsy SEO: 8-Page Guide With Step-By-Step Instructions!

This 8-page guide provides step-by-step instructions for optimizing listings on Etsy for SEO. It discusses optimizing listing titles, meta descriptions, categories, attributes, shop sections, and gaining inbound links. The guide emphasizes including relevant keywords and tags throughout listings and shop content to increase search visibility and drive traffic from Google and Etsy searches. It concludes by promoting Nancy's Etsy Mastery Course for $47, which provides a system for starting and growing an Etsy business through additional bonus courses on social media marketing.

Uploaded by

Hiền Huỳnh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
1K views10 pages

Etsy SEO: 8-Page Guide With Step-By-Step Instructions!

This 8-page guide provides step-by-step instructions for optimizing listings on Etsy for SEO. It discusses optimizing listing titles, meta descriptions, categories, attributes, shop sections, and gaining inbound links. The guide emphasizes including relevant keywords and tags throughout listings and shop content to increase search visibility and drive traffic from Google and Etsy searches. It concludes by promoting Nancy's Etsy Mastery Course for $47, which provides a system for starting and growing an Etsy business through additional bonus courses on social media marketing.

Uploaded by

Hiền Huỳnh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 10

Etsy SEO

8-PAGE GUIDE WITH


STEP-BY-STEP INSTRUCTIONS!

NANCY BADILLO
Welcome
Hi, my name is Nancy; nice to meet you! I help Etsy sellers scale their
Etsy business to the next level with branding, email marketing, and social media!

Let's Connect!
Listing Title
The listing title is crucial to Etsy SEO, and it helps shoppers find your
products in the Etsy search feed and Google.

How to optimize your title for Etsy SEO


The most important tag should be placed at the beginning of your title since it holds
the most weight for Etsy SEO, and it will help your listings get seen in the search
results.

Why?
The listing title becomes the "page title" for that particular listing.

You also want to make sure your title is not too long because it will get truncated in
the search results. Include your main tag and additional tags you want to rank for
but keep in mind the buyer. Be sure it's easy to read and considered punctuations
to improve your readability. It can be up to 55 characters long.

Here is an example: I made it user friendly


and SEO searchable by writing a short, clear,
descriptive title. I included my focus tag
floral wedding invitation and two additional
tags floral RSVP and wedding invites.
Meta Description
The meta description plays an essential factor when converting views into sales.
A well-written meta description will help reach potential buyers, get found in
Etsy's search feed, get traffic from Google, and increase your click-through rate.

Meta Description

The first 160 characters in your listing description will be used for your meta
description.

Why?

The meta description is the short blurb on a search engine result page to help people
quickly learn what the page is all about. It helps drive traffic from Google and other
large search engines back to your products and services.

Here is an example of my meta description:

View our stunning floral wedding invitation collection that will add an element of
elegance to your wedding day. Click to shop now!

I wrote a short, enticing description of the product and included the main tag floral
wedding invitation, and completed it with a call to action - click to shop now! Make
sure to include the focus tag you used on the title, have an enticing description, follow
with a call to action to increase your click-through rate.
Listing Description
The listing description should include everything and anything about that listing.
The main thing to keep in mind is to write a short informative listing description
while still managing to make it engaging and including your tags as organically as
possible within the listing description (include all 13 tags if possible).
Listing Description
Listing Description
Let's go over the different listing areas that you should optimize for Etsy SEO to
increase your product visibility.

Categories: another way to optimize your listings for Etsy SEO is by choosing
relevant categories for your products. Why? Categories are like tags, so adding them
allows your shop to match with a search that equals more traffic.

Attributes: work similar to categories and help the listing to get found in Etsy
search results. Try to use the most relevant attributes available in each dropdown.
Shop Sections
Shop sections: Another best practice to boost your shop's SEO is naming your shop
sections. Every section has its landing page with a page title that is pulled from the
section name.

Therefore, I highly recommend using keywords that you have researched for your
niche and using them to name your sections. It will help you drive additional traffic
to your Etsy shop because you're fully optimizing your shop for SEO and taking
advantage of anywhere you can place a tag you can rank for.
In Bound Links
Search engines like to show relevant and impressive results, but gauging
"interestingness" is a bit tricky for a computer. While Etsy doesn't know exactly how
the search engine algorithms calculate what makes a page interesting, they know
that the number and quality of inbound links to a page are essential.

In short, you want people to be writing about your shop and listings online, as
well as linking to your Etsy pages. This helps search engines know that people are
interested in your content.

Consider linking to your Etsy shop from your blog and networking with other sites
to get them to feature your listings.

Please note: This is why it's crucial to have a website for your Etsy shop or start
guest blogging, podcasting, or anything that will help you gain more inbound
links.

Making sure you optimize your Etsy shop for SEO will take advantage of the build-
in traffic, gain more visibility, and increase your sales.

I'm rooting for you!

xo, Nancy
Etsy Mastery Course
Imagine having an opportunity to quit the average ‘9-5’ grind by
making products you love and selling them to those who appreciate
it – It’s everyone’s dream – and the only thing preventing it from
being the reality is by not knowing where to start.

That’s why I’ve created the Etsy Mastery Course, so you have a
a step-by-step system to selling on Etsy that anyone can take to
start making and selling products based on your passion!

ONLY
$47

INCLUDES 8 ADDITIONAL BONUS COURSES -


INCLUDING FACEBOOK, INSTAGRAM,
INSTAGRAM STORY PROMPTS, PINTEREST,
AND MUCH MORE!

CLICK TO
LEARN MORE!

You might also like