LOGO USE &

IDENTITY APPLICATION
GUIDELINES
 Consistent and proper use of the International Year of Light (IYL) logo can aid
LOGO USE &
us all as partners in the effort to promote the importance of light and light-
IDENTITY APPLICATION based technologies to the citizens of the world. The following guidelines have Table of
GUIDELINES been developed to increase awareness through consistency. Contents

“In the competitive world

of look-alike products, a Visual Identity Overview . . . . . . . . . . . . . . . . . . . . . 4

distinctive company identity

Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

is one, if not the, principal Logo Symbolism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

means of distinguishing the Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9

maker of one product from

Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10-11

Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-13

that of another.” Imagery & Illustration Style . . . . . . . . . . . . . . . . . . 14

Web Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
– Paul Rand
Design Examples . . . . . . . . . . . . . . . . . . . . . . . . . 16-17

Contact Info . . . . . . . . . . . . . . . . . . . . . . . . back cover

Consistent and proper use of the International Year of Light (IYL) logo can aid
us all as partners in the effort to promote the importance of light and light-
based technologies to the citizens of the world. The following guidelines have
been developed to increase awareness through consistency.
 Identity This booklet contains a set of guidelines that are meant to act as tools to help
guide design direction, look and feel. These guidelines provide a basis, but are not
The primary logo colors are an important part of the logo as they represent the full spectrum
of color in light. Though print methods and screen renderings will have variences, the below
Guidelines necessarily intended to be the only design solutions available. They are not meant Color color builds are meant to serve as a guide for color consistency. The additional identity colors
Overview to stifle creativity but to provide identity standards, consistency and quality control. Palette and craft paper texture complete the set of colors for the IYL design identity.

Primary Logo Colors

Pentagram Partners, Abbott Miller & Michael Bierut:
Look and Feel c0 m100 y100 k0
PMS: 485 HTML: ed1c24

“Look is defined by c0 m70 y86 k0

PMS: 158 HTML: f37039

color, scale, proportion, c0 m26 y100 k0

PMS: 123 HTML: fec00f

typography and motion. c52 m8 y23 k11

PMS: 7473 HTML: 6dacb1

Feel is experiential
c73 m48 y18 k1
PMS: 647 HTML: 537aa4

and emotional.”
c94 m87 y36 k29
PMS: 289 HTML: 28315b

c66 m88 y29 k14

“You should be able to

PMS: 2622 HTML: 683b6e

c44 m94 y31 k9

cover up the logo and still

PMS: 242 HTML: 91316b

c22 m100 y59 k9

identify the company

PMS: 1945 HTML: b51e4e

because the look and feel

Primary Identity Colors & Texture

is so distinctive.” Off-White
C0-M1-Y8-K1
PMS: 111 @ 10%
Black
C0-M0-Y0-K100
PMS: Pantone Black
Craft Paper
Texture

HTML: #fcf7e8 HTML: #000000

4 5
 The essential element of the International Year of Light Visual Identity, the Logo is to be The symbolism contained within the logo symbol is not meant to serve as definition of purpose,
Logo used and visibly recognizable on all media—including print, digital, and environmental. Logo nor is it a fully comprehensive set of defined aspects. Rather, the symbol as a whole is intended to create
When the opportunity to apply the visual identity is limited to one element, this is it! Symbolism a general sense of the initiative through one simple visual, made up of representational parts.

Horizontal Signature Vertical Signature The Symbolism within the Symbol

Primary full color Primary full color Representative graphic elements

Sun: Flags: Colors:

Light International Spectrum Representation
One-color versions of the logo may be used when the primary full-color version cannot be used.
One-color black­—for use on light-color backgrounds, and one-color *white, or *off-white—for use on dark-color backgrounds.

*white

*off-white

Flower: Circular composition & design:

Life-producing power Unity, Celebration
of light

6 7
 Consistent and proper use of the logo can aid us all as partners in the effort to promote the
Please consider the following guidelines in logo application. Whenever possible, the importance of light and light-based technologies to the citizens of the world. The following
Logo/Wordmark wordmark and symbol lock-up should remain intact. Only under rare and special Improper Use & guidelines have been developed to increase awareness through consistency. Addressing the most
Placement & Spacing circumstances should isolated use of the wordmark be utilized. Abuse of Logo common misuses (but not all), these rules apply to both vertical and horizontal logo versions.

Minimum Required Spacing for Placement of Logo

As a guide to ensure proper

minimum spacing, the area around the
word mark must be no less than
(but can be more than) International Year
the height of a flag to the edge of Light 2015
of any page or content.

Do not change colors Do not rotate or Do not change font, type case, Do not drop the year ‘2015’ Do not create
adjust the symbol or text orientation logo in gray

Isolated Word Mark (used only under rare and special circumstances) Do not change Do not adjust Do not stretch or Do not create Do not create bevels,
orientation proportions squish the logo a dropshadow or other visual elements

Isolated use of the word mark is not recommended.

minimum However, under the rare circumstances when a professional designer
may need to use the word mark separate from the symbol, the
same spacing and placement guidelines apply. In this case the
flag size would be sized according to the logo symbol when sized
proportionate to the word mark.

FOR LIGHT-BASED
TECHNOLOGY
Do not use full color logo Do not use full color Do not create a lock-up
on a colored background logo on a photo Do not crop the logo Do not ad a tag line with another logo

8 9
 Typography is an essential part of the International Year of Light Brand Identity. The International Year of Light official fonts listed below are free to download.
Typography Type plays a very up-front role, and along with color, is commonly the only visual Typography (Bemio) http://www.losttype.com/font/?name=bemio
element of design within a given contextual setting. (Quicksand) http://www.fontsquirrel.com/fonts/quicksand

A completely unique
Primary Type Face #1 : Bemio Regular Primary Type Face #2 : Quicksand Bold & Book
- primarily used in titles and headlines - primary body copy font

product may not exist, but

- can be used to highlight sections of content or as pull quotes - can be used as sub-head font—often used in ALL-CAPS case
- not used for body copy - can be used in most all situations

Bemio Regular Quicksand Bold -&- Quicksand Book

when paired with a distinct AaBbCcDdEdFfGf AaBbCcDdEdFfGf Bold Weight

and well-applied typeface, HhIiJjKkLlMmNn HhIiJjKkLlMmNn

a key means of brand OoPpQqRrSsTtUu OoPpQqRrSsTtUu Book Weight

VvWwXxYyZz VvWwXxYyZz
recognition is created that
0123456789
Bold Weight Book Weight

cannot be overestimated. 0123456789 0123456789

The quick brown The quick The quick
fox jumps over
In most common cases text should be left aligned,
though on occasion it may be appropriate that text
be centered and/or right aligned.
brown fox brown fox
Generous margins and spacing around typography the lazy dog jumps... jumps...
and careful attention to line spacing (leading) and
letter spacing (kerning) help to ensure a clean and
FREE TO DOWNLOAD FREE TO DOWNLOAD
readable design that resonates with readers.
http://www.losttype.com/font/?name=bemio http://www.fontsquirrel.com/fonts/quicksand

Secondary Type Face: Calibri Regular & Calibri Light (used sparingly)
- not to be used as replacement for primary type faces #1 or #2 - used only for web implementation of body copy
- can be used for items such as subtitles or in “fine print” - never used in headlines, titles, or as a primary font

10 11
 Photographic content will and should be very diverse. A unique color overlay application
Photography must be appropriate and supportive of the content message. There
has been created for photography. Using colors contained within the IYL logo, this color
Photography must be good reason to use photography—it is not to be used solely to fill space. Photography treatment will evoke the idea of light through color. Additionally it will produce a consistent
It can be used as the main focal point, a featured element or as a background. Use Examples look and feel of the photographic visual identity for the International Year of Light.

*figure a.

Color Overlay

Artistic quality can be

STEP 01: *(see figure ‘a’ above) Step 02: Step 03:
Create a color gradient using Create color overlay by applying Apply the overlay directly and
only 2 of any colors from the the “color” mode effect to the completely over the photo. Adjust
IYL logo color palette gradient and set at 30% opacity angle of color gradient accordingly

subjective, and a wide DO NOT USE EXAMPLES FOR USE

range of style options are

available, but all efforts
should be made to choose

© Eric Lafforgue
and use photography that Full Color before
color application
Red-Orange color overlay
30% opacity & 45˚ angle
Green-Orange color overlay
30% opacity & 45˚ angle
Red-Blue color overlay
30% opacity & 45˚ angle

supports the message Use Possibilities

and adds an element of As featured focal point As visual support, sharing focus As supportive background

personality & dynamism. S C I E N C E O F

F U T U R E
L I G H T

T E C H N O L O G Y

Technical quality, however, is much easier to gauge.

For printed uses, image quality should be no less than
Light-based Industries
300 dpi, at full size. For web use, the minimum required
image quality should be at least 72 dpi, at full size. Industries based on light are Light-based technologies
L I G H T I N N AT U R E
major economic drivers, and the directly respond to the needs of
many applications of light-based humankind by providing access L I G H T
technologies have revolutionized to information, promoting I N C U LT U R E
and impacted society through sustainable development, and
medicine, communications, increasing well-being and
entertainment and culture. standard of living.

12 13
 The website example below is to serve as a guide to illustrate the use of
Imagery & Illustration style Website Design different identity design elements. When the established family of visual
elements are utilized they create a consistent look and feel.

Charts & Graphs – Flattened Style

Item 01
Aa 50,000
Bb 45,000 ABOUT UNESCO THE MISSION CONTACT US

A look and feel

Item 02
Cc 55,000 Search website...

125,000
Item 03

that is executed
Dd Home About Events Science Stories Education Gallery Join In Press

Item 04 Ee 100,000
Item 05
Ff 75,000 consistently across The Global
Mission

110,000
all touchpoints
A GLOBAL INITIATIVE
Gg TO THE CITIZENS OF THE
WORLD HIGHLIGHTING THE
IMPORTANCE OF LIGHT AND
OPTICAL TECHNOLOGIES IN

produces a visual
THEIR LIVES AND FOR THE
DEVELOPMENT
OF SOCIETY
learn more
Responding to the needs of Humankind

language that
Icons, Line Art & Illustration – Flattened Style
Enter Now View Slideshow
Keynote
Speech

is universally
Light years – From Fire to Large Hadron
Colliders.Aquunt la de volenimendae consequ
PHOTO iatquatatem enimuscil ilignihic to il enime

COMPETITION
voluptas nis ra dundebit, seque este porum EDUCATIONAL
enducil lupiento tempostiunt imo di dolum
NOW OPEN SLIDE SHOWS

understood.
learn more

The Year of Light is for you!

A website is often the one touchpoint that really
From experiments for kids to networking opportunities for scientists,
there is a wealth of fun and exciting resources for everyone.

brings a brand personality to life.

Kids Students Educators Scientists
Games, experiments and other Stories, facts and more resources. Teaching materials and ideas. Resources and networking
fun ideas. learn more learn more opportunities.
learn more learn more

14 15
 Examples Below is a set of mock sample materials to Examples
& Sample help guide and inspire professional designers & Sample
Materials in execution and application. Materials

Thomas Edison’s
Contribution

M a num et fic te, dum nox

sed nem sentimurs in viurs
e s s i l i n d e p s i nte m o re m
traedo, unum idpuomet.

Responding to the needs

of humankind.
Tribute to the
Manum et ficte, dum nox sed nem sentimurs in viurs es silin Luminaries
deps, no. Ful virmihi licavehem iaciemquam nonsull abefact
udessa nis horuntemprid fuid intemorem traedo, unum id cus M a num et fic te, dum nox
obus entimmo noccit. s e d ne m s e ntim urs in vi-
urs e s s il in d e ps , no. Ful
virmihi l icavehem ia tos e
Huctum occipse coenicit, inat virmis rem, non intiente ti, ciemquam nonsull abef is
conferem re critimum nondit. O te adhuidium, nonondiu act udes s a nis horuntem-
cur. Lis auctam ut consules aci cibefec tudepos mantret p r i d a s k f u i d i nte m o re m
fit, nosteris se reo aut re condum, coena, ca; nossum traedo, unum id ccit.

audendactor locum ne et vid conestra publicae igna,

mentroximum tam.

Ortilic ocaescis sedius, ta, ne ia L. Vala intere iae imerfir ter

iciam dem hic te, non sciores? Ad Cateat virmaci publiam
avoltin atroptiam ompl. Efer audes nendio, ut iam am
lain virtem publium acerum te consusquit? Axim tabusa
norentere consuamqui perritiam isquast iostid mo prac tum,
nulabis ond ionsum moludemed conoximis. Muloctorae, esse
escierfecus orteri prate poentena, noctente nia noverfe
ctuidem ocureis.

Global
Afiliate
1000 20th Street TEL: +1(360)676-3290
Bellingham WA FAX: +1(360)676-3290
98225 USA

Photography must be appropriate and supportive of the content

Light for message. There must be good reason to use photography—it is not to
the Futuer be used solely to fill space. focal, a element or s a background.

S C I E N C E O F
L I G H T

F U T U R E T E C H N O L O G Y

The International Year of

Light is a global initiative
highlighting to the citizens
of the world the importance
of light and light-based
technologies in their lives,
Light-based Industries
for their futures, and for the Light Based Innovation:
Linking Science and Culture.
development of society. Manum et ficte, dum nox sed nem sentimurs in viurs es silin L I G H T I N N AT U R E
deps, no. Ful virmihi licavehem iaciemquam nonsull abefact
Technical quality, however is, much easier to udessa nis horuntemprid fuid intemorem traedo, unum id cus
gauge. For printed uses, image quality should be Industries based on light are Light-based technologies obus entimmo noccit. L I G H T
no less than 300 dpi, at full size. For web use, the major economic drivers, and the directly respond to the needs of I N C U LT U R E
minimum required image quality should be at least many applications of light-based humankind by providing access
72 dpi, at full size.
technologies have revolutionized to information, promoting
and impacted society through sustainable development, and
medicine, communications, increasing well-being and
entertainment and culture. standard of living.

16 17
Light-based technologies
directly respond to the
needs of humankind

The International Year of S CI E NC E OF

Light is a global initiative

L I GHT

FUTU R E TEC H NOLOGY

to the citizens of the

world highlighting the
importance of light and
optical technologies in
their lives and for the
development of society. L I GHT I N NATU R E

L I GHT
I N CULTU R E
 For more information specifically regarding graphic Contact: Bryan Hintz
standards, or to request logos, design elements, materials, Lead Designer, Marketing
For More or for any questions that may not be covered within this [email protected]
Information booklet, please contact the SPIE Graphics Department. 360 685 5415

For information not pertaining to

graphic guidelines or to see how
your organization can support
this effort contact:

John Dudley
[email protected]
www.light2015.org

Krisinda Plenkovich
[email protected]
www.spie.org/iyl