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Give An Example of Tactical Decision and Strategic Decision

The document provides examples of tactical and strategic decisions. A tactical marketing plan for an insurance company would outline specific steps like deciding on TV advertising messages, producing commercials, and airing them on certain channels at certain times to follow up with potential customers. In contrast, a strategic decision would influence the long-term future of the business, like a sari-sari store expanding by investing in an outdoor patio.

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Villanueva ,Samuel M.
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108 views

Give An Example of Tactical Decision and Strategic Decision

The document provides examples of tactical and strategic decisions. A tactical marketing plan for an insurance company would outline specific steps like deciding on TV advertising messages, producing commercials, and airing them on certain channels at certain times to follow up with potential customers. In contrast, a strategic decision would influence the long-term future of the business, like a sari-sari store expanding by investing in an outdoor patio.

Uploaded by

Villanueva ,Samuel M.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Give an example of Tactical decision and Strategic decision.

Some of example of Tactical Marketing Plan Assume for a moment your company sells insurance products in a large
metropolitan area. The tactical marketing plan for your insurance company must outline step by step each marketing
component needed to meet the goals and vision of your company strategic plan. If you decide one of the best ways
to reach your target consumer is TV advertising. Then the tactical plan needs to carefully spell out the specifics of the
TV campaign. Steps in developing this plan include but are not restricted to deciding on an appropriate message
arranging for the production of the commercial deciding what channels to air the commercial on and when and
following up with potential customers who respond to the campaign

While Strategic decision plan that influences the future of a business. For example, sari-sari store that makes a
decision to expand its seating by investing in an outdoor patio.

Explain the Autocratic Decision Making

The leader maintaining control of and responsibility for the decision. As the collaborative leader you make and
announce the decision without consulting the group. Autocratic decision making is fast. As the leader you do not ask
for suggestions or ideas from the group. You base your decision on personal knowledge and perceptions of the
situation. Decisions are made with little or no discussion. Autocratic decision making used when the decision needs
to be made quickly or when outcomes involve inconsequential matters that will have little impact.

Explain the Participatory Decision Making

is the extent to which employers allow or encourage employees to share or participate in organizational decision
making. Participative decision making could be formal or informal. It is one of many ways in which an organization
can make decisions. The leader must think of the best possible way that will allow the organization to achieve the
best results.

Explain the Consensus-Based Decision Making

means that every group member buys into the decision. The leader gives up total control of the decision to the
group. Group members are fully committed to the decision. They have a sense of ownership and responsibility for
follow through and the outcome. Individual group members feel valued and respected while agreeing with and
supporting the group’s decision. Every group member has a stake in the success of the decision. Use consensus
decision making when you want high quality input and commitment with follow-through, from the group. You may
consider using a neutral facilitator to lead the discussion and decision making if the topic is complex and the
outcome will have a major impact on the group’s direction.

Explain the Democratic Decision Making

The leader gives up ultimate decision making authority and has an equal vote in the democratic decision making
process where the majority wins. While the group votes and the majority leads, no one individual is responsible for
the decision and the group may not feel responsible if all of the members did not vote. There may be no
responsibility taken for the decision. Provides an opportunity for all group members to have equal input in decisions
that can be made fairly quickly and with minimal impact. Democratic decision making can be used to narrow down
the field of alternatives for consideration, and when you need to speed up decision results. Use it when it is
important to know the general opinion of the group, but you do not anticipate major resistance from those who lose
the vote.

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