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82 - MD Mazidul Bashar

Rokomari.com is an online bookstore in Bangladesh that sells books, stationery, and electronic items. It partners with book suppliers, delivery partners like REDX, and is owned by Onnorokom Group. Rokomari's key activities include online sales operations, customer service, and marketing. Its value propositions are enabling online shopping for items delivered anywhere in Bangladesh and its MuthoBoi service for electronic books. Rokomari generates revenue from product sales and delivery fees from its large customer base in Bangladesh and other countries who it engages through its website, apps, phone, and social media.

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59 views1 page

82 - MD Mazidul Bashar

Rokomari.com is an online bookstore in Bangladesh that sells books, stationery, and electronic items. It partners with book suppliers, delivery partners like REDX, and is owned by Onnorokom Group. Rokomari's key activities include online sales operations, customer service, and marketing. Its value propositions are enabling online shopping for items delivered anywhere in Bangladesh and its MuthoBoi service for electronic books. Rokomari generates revenue from product sales and delivery fees from its large customer base in Bangladesh and other countries who it engages through its website, apps, phone, and social media.

Uploaded by

Md Mazidul Bashar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Designed for: Designed by: Date: Version:

Business Model Canvas of Rokomari.com DR. ABUL KHAYER Md. Mazidul Bashar 01/03/2022

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
 Selling books,  Enables people to buy  It sells directly to Has almost 1.2 million
 Onnorokom Group stationaries and books, stationary items customers through visitors in Bangladesh,
(Owner) electronic items and electronic goods website, app and
through website, phone online and receive phone call. Singapore, USA, India,
 Various Books Australia.
Suppliers call anywhere.  Brand Loyalty
 Operations  Rokomari.com is not  Customer Attraction
 Stationary items
 Customer Service an intermediary  Online Customer
suppliers  Marketing marketplace, it sells Service
 Electronic goods  Home Delivery Service directly to customers.  Social Media
suppliers  Rokomari.com Community
 MuthoBoi (a sub- provides a service
brand under called “MuthoBoi”
Rokomari which sells Key Resources through which people Channels
Electronic version of  Rokomari.com website can buy electronic  Website
Books)  Rokomari.com mobile version of Books  Mobile App
app online.  MuthoBoi app
 REDX (Delivery  MuthoBoi Mobile app  Ordering by Phone Call
 It is the biggest and
Partner)  Rokomari.com brand  Delivery Channel:
most trusted online
name itself. book seller in REDX
 1.2 million User base Bangladesh.

Cost Structure Revenue Streams


 Investments  Books Selling
 Operations and Maintenance Costs  Stationary Items selling
 Marketing  Electronic Books Selling
 Customer Service  Electronic Items selling
 Employees  Delivery Charge from Customers
 Purchase of Books, Stationary items and electronic goods
 Payments to Delivery Partners

Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0

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