MODEL QUESTION AND ANSWER- TYBBI SEM VI-MARKETING IN BANKING

AND INSURANCE
SUBJECT TEACHER-ASS.PROF.SHILPA SHELAR

1. ________is a human activity directed at satisfying needs and wants through exchange
process.( Selling, Marketing, Goods marketing)
2. What is the term used if a market is divided into distinct groups of buyers who might
require separate products or marketing mixes. (A. Market targeting. B. Market
positioning. C. Market segmentation D. Market coordination)
3. Market segmentation means _________( Dividing then sales team into small
groups,Dividing the marketing process into small steps, Dividing the territory into
small areas, Dividing the target groups into homogeneous groups)
4. A ______________________ is a form of product that consists of activities, benefits,
or satisfactions offered for sale that are essentially intangible and do not result in the
ownership of anything. a. Service b. Demand c. Need d. Physical object
5. ------------- is a branch which deals with the various stages a consumer goes through
before purchasing products or services for his end use.( a. Consumer behavior b.
Consumer interest c. Consumer attitude d. Consumer perception)
6. Functions of E-marketing are represented by____________.(2C+2P+3S
formula,2P+2C+3S formula,2P+2C+3P formula,3P+2C+3S formula)
7. A further 3Ps are incorporated into the marketing mix are ________________:
a. Physical evidence, process, and price. b. Process, people and promotion. c. Physical
evidence, people and production. d. Physical evidence, process, and people.
8. __________is the mixture of controllable marketing variables that the firms uses to
pursue the sought level of sales in the target market.( Promotion mix,Marketing
mix,Pricing mix)
9. Demographic segmentation divides the market into groups based on which of the
following variables?( a.Size, location, industry, customer b. Size, company, industry,
technology c. Location, size, occupation, race d. Customer, technology, company,
industry)
10. Fixing a high price for a new product will be called _________. A. price skimming.
B. price segmentation. C. dual pricing. D. customary pricing.
11. Marketing research is concerned with __________. A. anticipation of production. B.
supply position. C. financial problems. D. solution to specific problems of marketing.
12. When the consumers are classified on the basis of religion, customs, culture are
termed as______. A. demographic segmentation. B. geographic segmentation. C.
socio- economic segmentation. D. psychographic segmentation.
13. ______ marketing is concerned with the flow of goods and services from urban to
rural and vice versa. A. Rural. B. Urban. C. Retail. D. International.
14. Reasons for growing rural markets are _______. A. Change in rural consumer
behaviour B. marketing strategies. C. promotion strategies. D. product mix
15. The limitations of e-marketing is __________. A. instant cash payment. B. the
inability to touch and feel. C. touch and feel. D. immediate delivery.
16. 4p,s of marketing___________ A. product, price, preference, place. B. product,
payment, promotion, place. C. product, price, promotion, place. D. product, price,
promotion, publicity.
17. Highly involved consumer buying behaviour and customer perceive fewer differences
among brands is called A. Complex buying behaviour B. Variety seeking buying
behaviour C. Dissonance reducing buying behaviour D. Habitual buying behaviour
18. Family is one of the ___________ factors that influence consumer behaviour A.
Culture B. Social C. Personal D. Psychological
19. Services are characterized by all of the following characteristics except for
A. Intangibility.
B. Homogeneity
C. Perishability.
D. Inseparability
20. .………………..is the environment in which the service is delivered and where the
firm and customer interact and any tangible components that facilitate performance or
communication of the service.a. Physical evidence b. Process c. Place d. People
21. Intangibility, Perishability, Inseparability & Variability are the characteristics
of___________.(a. Products b. Services c. Goods)
22. Customer satisfaction can be defined by comparing
A. Predicted service and perceived service
B. Predicted service and desired service
C. Desired service and perceived service
D. Adequate service and perceived service

23. One of the features of marketing research is

24. The buying process starts when the buyer recognizes a _________. (Product an
advertisement for the product, a salesperson from a previous visit ,problem or need)
25. Standardized and customized flow of activities , simple and complex number of steps
and customer involvement by which a service is delivered is called_________ a.
Place Mix b. Physical evidence mix c. Process mix
26. The zone of tolerance is defined by the difference
between____________________________
A. Expected service and desired service.
B. Predicted service and desired service
C. Desired service and adequate service.
D. Predicted service and perceived service
27. E-choupal initiative has been started by following company______.
( HUL,ITC,GODREJ)
28. Which is the feature of Rural Market?(Number of Consumer,High Income,Educated
Population,High Living Standard)
29. The goal of the marketing logistics system should be to provide___________.(a
targeted level of promotional support,a targeted level of customer service at the least
cost,a targeted level of transportation expense ratio)
30. Digital Marketing mean_________.(Marketing of digital instruments,Marketing
through Advertisements,Marketing through Internet and Telephones)
31. The 3's of E-marketing strategies are as follows____________.(
A.site,security,sales promotion b.security,scrutinizing,sales promotion c.sales
promotion,services,system)
32. A fundamental part of the distribution function is to get the product__________.(To
the right place at the right time,Launched into new markets,To intermediaries)
33. While buying milk _____________ kind of behavior is displayed by a
person(Extensive problem solving behavior,Habitual buying behavior,Variety seeking
behavior)
34. The service industry has grown many folds due to _________.(less growth in other
sectors,more growth in all sectors,more affluence of customers)
35. In marketing channels, the level of company selling its products through retailers and
wholesalers is classified as__________.(one-level channel,Three-level channel,Two-
level channel)
36. When a company distributes its products through a channel structure that includes one
or more resellers, this is known as ________.( Indirect marketing ,direct
marketing ,multi-level marketing)
37. ________ pricing is the approach of setting a low initial price in order to attract a
large number of buyers quickly and win a large market share. (Market-skimming,
Value-based, Market-penetration)
38. The price determination of the product, under _______ method, is made on the basis
of cost of production plus an additional margin of cost.(demand based,cost based,cost-
demand based)
39. ____________definition refer to "Achieving marketing objectives through the use of
any electronic communications technology".(e-business,e-commerce,e-marketing)
40. IMC has emerged as a reaction to the__________.(growing competition,demands of
agencies,demands of shareholders)
41. A message is conveyed by means of a __________ such as a salesperson, advertising
media, or public relations tools.(encoding device,promotional program,channel of
communication)
42. Manufacturer - Wholesaler -Agent -Retailer -Consumer is an example for______
level channel.(Zero,Two,Three)
43. ________ is the process of marketing accomplished or facilitated via the use of
internet technologies e.g. web, email, intranet, extranets.(Internet marketing,Search
marketing,e-marketing)
44. A promotion strategy that involves the manufacturer using advertising to induce
consumers to ask for the product is known as_________.(push strategy,pull
strategy,demand strategy)
45. The ________ refers to the various companies that are involved in moving a product
from its manufacturer into the hands of its buyer.( distribution chain ,network chain,
supply chain, promotion network)
46. A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or
indirect influence on his/her attitudes or behavior. (culture, subculture,
psychographics ,reference groups )
47. ____________________is an important element of rural marketing. (a)
Communication (b) Salesmanship (c) Advertising
48. ___________ _population forms a major portion of the Indian population. (a) Rural
(b) Urban (c) None of them
49. One of the important constituents of rural marketing mix is ______________(a)
Pricing (b) Promotion (c) Physical Distribution
50. ____________________ enables all to have a truly global reach.
(a) E-Marketing (b) Direct Marketing (c) Green Marketing