PROJECT REPORT

(submitted for the Degree of BACHELOR OF BUSINESS ADMINISTRATION

ON

Consumer Behavior Towards - “ITC CLASSMATE NOTEBOOKS”

Submitted by:

Name: Khushi karwa

Registration no: 034-2211-1286-19

Roll no: 034-BBAS-19-1-0020

College: SHRI SHIKSHAYATAN COLLEGE

Supervised by:

Name: JAYITA DASGUPTA

College: SHRI SHIKSHAYATAN COLLEGE

Month & Year of Submission

July 2021
Annexure – IA

Supervisor’s certificate

This is to certify that Ms. KHUSHI KARWA, a student of BBA Honours of SHRI
SHIKSHAYATN COLLEGE under the University of Calcutta has worked under my
supervision and guidance for her Project Work and prepared a Project Report with the
title CONSUMER BEHAVIOUR TOWARDS “ ITC CLASSMATE NOTEBOOKS” which
she is submitting, is her genuine and original work to the best of my knowledge.

Name: JAYITA DASGUPTA

Designation : Head of Department

Name of the college: Shri Shikshayatan College

Place: Kolkata

Date: 23.07.2021

1
Annexure-IB

Student’s Declaration

I hereby declare that the Project Work with the title “CONSUMER BEHAVIOUR
TOWARDS – ITC CLASSMATE NOTEBOOKS” submitted by me for the partial
fulfillment of the degree of BBA Honours under the University of Calcutta is my original
work and has not been submitted earlier to any other University/Institution for the
fulfillment of the requirement for any course of study. I also declare that no chapter of this
manuscript in whole or in part has been incorporated in this report from any other works
done by others or by me. However, extracts of my literature which has been used for this
report has been used for this report has been duly acknowledged providing details of such
literature in the references.

Name: KHUSHI KARWA

Address: Goswara Road

Biratnagar, Nepal

Registration No. : 034-2211-1286-19

Place: Kolkata

Date: 23.07.2021
 2
ACKNOWLEDGEMENT

I would like to convey my gratitude to the Calcutta University for giving me an

opportunity to indulge in this intellectual learning process of Entrepreneurship

Development and Project Planning in order to help me in preparing my Project Reports.

This will give me an impetus to take self-employment in future.

I am deeply indebted to my supervisor whose help, stimulating suggestions and

encouragement helped me in all the time research for and preparation of this project. I

gratefully acknowledge her contribution and convey my sincere thanks to her for guiding

me. This project gave me a great learning experience.

Thank You

KHUSHI KARWA

3
 PREFACE

It’s a thing of massive gratification for me to present this project report on the topic “

CONSUMER BEHAVIOUR TOWARDS ITC – CLASSAMATE NOTEBOOKS”.

The main objective of this project is to understand the market of different stationery

products of ITC and also to find out the preferences, quality, awareness and consumer

behavior towards classmate notebook.

The Indian stationery industry is highly scattered and is largely dominated by the

unorganized sector and the situation is quite alarming for the organized players industry.

A survey was conducted to ascertain the position and availability of ITC’s brand

Classmate in the Indian market and also to study about the consumer behavior towards

classmate which served as a source of primary data. Other source like internet, company

broaches the purpose of secondary data.

 CONTENTS
Chapter-1 : Introduction

 Background of The Project

 Literature Review
 Research Design

Chapter-2 : Conceptual overview

 About online shopping

 National Scenario
 International Scenario

Chapter-3 : Analysis & Findings

 Objective of The Study

 Research Methodology
 Company Profile
 Analysis & Findings

Chapter-4 : Findings

Suggestions

Limitations

Chapter-5 : Questionnaire

Bibliography
 CHAP
TER-1
INTRO
DUCTI
ON
 1.1 BACKGROUND OF THE STUDY

Paper and paper related products are tremendously gaining demand in the market. Out of

which, paper stationery market over the years has gained immense popularity in the school

and office segment throughout the world. Revolution for these products has come to birth

from the past few year’s majorly in developing nations and it’s having immense value in

terms of export and import. It is expected that stationery industry has a flourishing future

in its coming years in India and over a period is estimated to grow at 10 to 15% p.a. The

manufacturers of various countries including India, China and Indonesia etc. have started

building new product strategies, which helps in reducing their overall cost without

compromising on quality thus producing a good quality product at competitive price.

1.2 LITERATURE REVIEW

The research study has helped in understanding and analyzing customer behavior towards

services and products offered to customers by ITC. Every player in the Notebook industry

is trying to cover more market share than the other. So the company must be more alert

providing high quality service and awareness to customers. This has also help to identify

the contribution and the research gap which facilitates in designing the framework of this

study and in formulation of the questionnaire for data collection and conducting research.

AS per CAMPAIGN INDIA TEAM – ITC recreates memories of school with

classmate notebooks.
As per Pooja Ahuja Nagpal – ITC Classmate sings a ‘signature’ tune to celebrate

individuality.

As per Raahil Chopra – ITC Classmate urges kids to be themselves, stay ‘one of a

kind’.

1.3 RESEARCH DESIGN

Research refers to search for knowledge it is an art of scientific investigation research

companies definite problem.

The research design ascetically states the procedures of data collection and analysis of

information relevant to problem.

The purpose of the methodology is to design the research procedure. This includes the

overall design, the sampling procedure, the data collection method and analysis procedure.

The study is purely descriptive research as it sought to identify the complacency level of

customers based on respondent responses. Descriptive research is involved in collecting

data in order to answer research questions concerning the current status of the study.
 CHAPTER – 2

CONCEPTUAL OVERVIEW
 INTRODUCTION

Notebooks

A notebook (Notepad, Writing pad, Drawing pad, Legal pad) is a book or

binder composed of pages, often ruled, made out of paper, used for purposes

including recording notes or memoranda. Writing, drawing and scrap booking.

Contents

 Paper Notebooks
 Legal pad
 Binding and Cover
 Pre Printing
 Uses
 Possible electronic successors

Paper Notebooks
 Notebooks for sale at a department store
Paper notebooks can be distinguished by:

Form Factor (size and weight)

Binding and cover material (including printing and graphics)
Pre-printing material on writing surfaces (lines graphics, text)

Legal Pad

According to legend, Thomas W. Holley of Holyoke, Massachusetts invented

legal pad around the year 1888 when he Innovated idea to collect all the sorting,
various sort of substandard paper scraps from various factories, and stich them
together in order to sell them as pads at an affordable and fair price. In about 1900,
the latter then evolved into the modern legal pad when a local judge requested for a
margin to be drawn on the left side of the paper. This was the first legal pad.

The only technical requirement for this type of stationery to be considered a

true “legal pad” is that it must have margin of 1.25 inch (3.17 cm) from the left
edge of legal pad. Here, the margin, also known as down lines, is room used to
write notes or comments. Legal pads usually have a gun binding at a top as
opposed to a spiral or stitched binding.

Binding and Cover

Principle types of binding are padding, perfect, spiral, comb, sewn, clasp, disc and
pressure, some of which can be combined. Binding methods can affect whether a
notebook can lie flat when open and whether the pages are likely to remain
attached. The cover material is usually distinct from the writing surface material,
more durable, more decorative, and more firmly attached. It also is stiffer than the
pages even taken together, cover materials should not contribute to damage or
discomfort.

It is frequently cheaper to purchase notebooks that are spiral-bound,

meaning that a spiral of wire is looped through large perforations at the top or side
of the page. Other bound notebooks are available that use glue to hold the pages
together, this process is called “padding”. Today, it is common for pages in such
notebooks to include a thin line of perforations that make it easier to tear out the
page. Spiral-bound pages can be ton-out page hard-bound notebooks include a
sewn spine, and the pages to open flat, while others cause the pages to drape.

Variations of notebooks that allow pages to be added, removed, and

replaced are bound by either rings, or discs. In each of these systems, the pages are
modified with perforations that facilitate the specific binding mechanism’s ability
to secure them. Ring-bound and rod-bound notebooks secure their contents by
threading perforated pages around straight or curved prongs. In the open position,
the pages are kept in order. Disc-bound notebooks remove the open or closed
operation by modifying the pages themselves. A page perforated for a disc-bound
binding system contains a row of teeth along the side edge of the page that grip
onto the outside raise of perimeter of Individuals discs.

Pre-printing

Notebooks used for drawing and scrap booking are usually blank. Notebooks for
writing usually have some kind of printing on the writing material, if only lines to
align writing or facilitate certain kinds of drawing. Invertors notebooks have page
numbers pre-printed to support priority claims. They may be considered as gre
literature. Many notebooks have graphic decorations. Personal organisers can have
various kinds of pre-printed pages.

Uses
Notes in a notebook

Artists often use large notebooks which include wide spaces of blank
paper appropriate for drawing. Lawyers use rather large notebooks known as “legal
pads” that contain lined paper (often yellow) and are appropriate for use on tables
and desks. These horizontal lines or “rules” are sometimes classified according to
their space apart with “wide rule” the farthest, “college rule” closer, “legal rule”
slightly closer and “narrow rule” closet, allowing more lines of text per page.

2.1 NATIONAL SCENARIO

The Indian stationery industry is highly scattered and is largely dominated by the
unorganized sector and the situation is quite alarming for the organized players
industry. Factors like lack of modern production facilities, unorganized nature of
functioning, marginal demands, government policies and international competition
are largely contributing to the slow growth of the organized stationery industry in
India.  

However, the industry is now showing signs of organized growth, as a result of

tremendous increase in the demand for the stationery products in India. This
demand can be attributed to the entry of a large number of international brands in
India. The Indian stationery industry is largely shared by the educational and office
stationery products. Particularly in the school stationery category, the percentage
of schoolbooks captures the bulk of the market. The national market for syllabus-
based books is estimated at Rs10 billion and is growing at 20 per cent per annum.
Relatively, other departments from the stationery industry generate more or less
equal percentage of growth.

Consumers want an increased variety of choice in stationery products ranging from

private label/branded, domestic/international, etc. As companies expand their
footprint, it is essential that they provide their workforce with the right tools to
make their jobs easier — pens that last, highlighters that do not dry up, file folders
that are durable, etc.  It is important to ensure that products are of good quality and
priced competitively.”

Though competition drives the market crazy for new products, it has its positive
side too, as this way the consumer can get the best product he wishes for, in
different price ranges. Indian buyers are price sensitive but are ready to spend more
if dependable products are offered. However, the buying behavior of the consumer
towards stationery products is that of rawness about the variety of products or the
correct usage of the product available in the market. This is because the share of
the unorganized players in the industry is much higher than the organized players.

2.3 GLOBAL SCENARIO

As compared to the Indian market, the international market involves more

innovative trends. With the emergence of international brands like Faber Castle,
Kores, Maped , etc.

The main region which contributes to the development of stationery market mainly
covers North America, Europe, Asia-Pacific, South America and Middle East &
Africa.
 CHAPTER-3
ANALY

SIS &

FINDIN
 GS
3.1 OBJECTIVES

 To know the quality of classmate notebooks.

 To find the consumer behavior to classmate notebook.

 To know the different products in ITC products.

 To make aware about ITC stationery items.

 To know the purpose of using this classmate notebook.

3.2 RESEARCH METHODOLOGY

Research refers to search for knowledge it is an art of scientific investigation

research comprises definite problem.

The research design ascetically states that procedures of data collection and
analysis of information relevant to problem.

Methodology is the branch of logic concerned with the application of the principle
of reasoning to scientific and philosophical enquiry. The method to be followed to
proceed with research is called methodology and the method adopted depends on
the type of study and the nature of the study.

“Marketing research is the systematic gathering, recording and analyzing of data

about problems relating to the marketing of goods and services”.

-According to American Marketing Association

DATA COLLECTION
The information required for the preparation of report is collected through two
sources:

Primary Data : Primary Data were generated in an investigation with help

of questionnaires.
Secondary Data: Secondary data collected from internet, articles, journals,
websites and magazines.

Tools and Techniques:

 Graphs
 Questionnaires
 Tables
 Bar graph
 Pie chart

DECLARATION

I selected my study in descriptive research which includes surveys, facts, finding

and enquires. The method used for the present study is survey method. Data was
collected from online survey. Primary data is collected with the help of
questionnaires for analysis.

3.3 ITC COMPANY PROFILE

ITC was incorporated on August 24, 1910 under the name Imperial Tobacco
Company of India Limited. As the Company’s ownership progressively Indianised,
the name of the Company was changed from Imperial Tobacco Company of India
Limited to India Tobacco Company Limited in 1970 and then to ITC Limited in
1974. In recognition of the company’s multi-business portfolio encompassing a
wide range of businesses – Fast Moving Consumer Goods comprising Foods,
Personal Care, Cigarettes and Cigars, Branded Apparel, Education and Stationery
Products, Incense Sticks and Safety Matches, Hotels, Paperboards & Specialty
Papers, Packaging, Agri-Business and Information Technology- the full stops in
the Company’s name were removed effective September 18, 2001. The Company
now stands rechristened ‘ITC Limited, ‘where ‘ITC’ is today no longer an
acronym or an initialized form.

A Modest Beginning

The company’s beginnings were humble. A leases office on Radha Bazar Lane,
Kolkata, was the center of the Company’s existence. The company celebrated its
16th birthday on August 24, 1926, by purchasing the plot of land situated at 37,
Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs
310,000. This decision of the company was historic in more ways than one. It was
to mark the beginning of a long and eventful journey into India’s future. The
company’s headquarter building, ‘Virginia House’, which came up on the plot of
land two years later, would go on to become one of Kolkata’s most venerated
landmarks.

Packaging and Printing: Backward Integration

Though the first six decades of the Company’s existence were primarily devoted to
the growth and consolidation of the Cigarettes and Leaf Tobacco businesses, ITC’s
packaging & Printing Business was set up in 1925 as a strategic backward
integration for ITC’s Cigarettes business. It is today India’s most sophisticated
packaging house.

Entry into the Hospitality Sector – A ‘Welcome’ Move

The seventies witnessed the beginnings of a corporate transformation that would

usher in momentous changes in life of the company. In 1975, the company
launched its Hotels business with the acquisition of a hotel in Chennai which was
rechristened ‘ITC-Welcomegroup Hotel Chola’ (now renamed My Fortune,
Chennai). The objective of ITC’s entry into the hotels business was rooted in the
concept of creating value for the nation. ITC chose the Hotels business for its
potential to earn high levels of foreign exchange, create tourism infrastructure and
generate large scale direct and indirect employment. Since then ITC’s Hotels
business has grown to occupy a position of leadership, with over 100 owned and
managed properties spread across India under four brands namely, ITC Hotels-
Luxury collection, Welcome Hotels, Fortune Hotels and Welcome Heritage.

ITC Hotels recently took its first step toward international expansion with an
upcoming super premium luxury hotel in Colombo, Sri Lanka. In addition, ITC
Hotels also recently tied up with RP ITC Hotels’ 5-star ‘WelcomeHotels’ brand
and the mid-market to upscale ‘Fortune’ brand.

Paperboards & Speciality Papers – Development of a Backward Area

In 1979. ITC entered the paperboards business by promoting ITC Bhadrachalam

Paperboards Limited. Bhadrachalam Paperboards amalgamated with the company
effective March 13, 2002 and became a Division of the Company, Bhadrachalam
Paperboards Division. In November 2002, this division merged with the
Company’s Tribeni Tissues Division to form the Paperboards & Specialty Papers
Division. ITC’s paperboards’ technology, productivity, quality and manufacturing
processes are compared to the best in the world. It has also made an immense
contribution to the development of Sarapaka, an economically backward area in
the state of Andhra Pradesh. It is directly involved in education, environmental
protection and community development. In 2004, ITC acquired the paperboard
manufacturing facility of BILT Industrial Packaging Co. Ltd (BIPCO), near
Coimbatore, Tamil Nadu. The Kovai Unit allows ITC to improve customer service
with reduced lead time and a wider product range.

Nepal Subsidiary – First Steps beyond National Borders

In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint
venture. In August 2002, Surya Tobacco became a subsidiary of ITC Limited and
its name was changed to Surya Nepal Private Limited (Surya Nepal). In 2004, the
company diversified into manufacturing and exports of garments.
Paperboards & Specialty Papers – consolidation and expansion

In 1990, ITC acquired Tribeni Tissues Limited, a specialty paper manufacturing

company and a major supplier of tissue paper to the cigarette industry. The merged
entity was named the Tribeni Tissues Division (TTD). To harness strategic and
operational synergies, TTD was merged with the Bhadrachalam Paperboards
Division to form the Paperboards & Specialty Papers Division in November 2002.

Agri Business – Strengthening Farmer Linkages

Also in 1990, leveraging its Agri-sourcing competency, ITC set up the Agri
Business Division for export of Agri-commodities. The Division is today one of
India's largest exporters. ITC's unique and now widely acknowledged e-Choupal
initiative began in 2000 with soya farmers in Madhya Pradesh. Now it extends to
10 states covering over 4 million farmers.

2002: Education & Stationery Products - Offering the Greenest products

ITC launched line of premium range of notebooks under brand Paperkraft in 2002.
To augment its offering and to reach a wider student population, the Classmate
range of notebooks was launched in 2003. Classmate over the years has grown to
become India's largest notebook brand and has also increased its portfolio to
occupy a greater share of the school bag. Years 2007- 2009 saw the launch of
Practical Books, Drawing Books, Geometry Boxes, Pens and Pencils under the
'Classmate' brand. In 2008, ITC positioned the business as the Education and
Stationery Products Business and launched India's first environment friendly
premium business paper under the 'Paperkraft' Brand. 'Paperkraft' offers a diverse
portfolio in the premium executive stationery and office consumables segment. In
2010, Colour Crew was launched as a new brand of art stationery.
Lifestyle Retailing – Premium Offerings

ITC also entered the Lifestyle Retailing business with the Wills Sport range of
international quality relaxed wear for men and women in 2000. The Wills Lifestyle
chain of exclusive stores later expanded its range to include Wills Classic formal
wear (2002) and Wills Club life evening wear (2003). ITC also initiated a foray
into the popular segment with its men's wear brand, John Players, in 2002. In 2006,
Wills Lifestyle became title partner of the country's most premier fashion event -
Wills Lifestyle India Fashion Week - that has gained recognition from buyers and
retailers as the single largest B-2-B platform for the Fashion Design industry. To
mark the occasion, ITC launched a special 'Wills Signature', taking the event
forward to consumers.

Information Technology - Business Friendly Solutions

In 2000, ITC spun off its information technology business into a wholly owned
subsidiary, ITC InfoTech India Limited, to more aggressively pursue emerging
opportunities in this area. Today ITC InfoTech is one of India's fastest growing
global IT and IT-enabled services companies and has established itself as a key
player in offshore outsourcing, providing outsourced IT solutions and services to
leading global customers across key focus verticals - Banking Financial Services &
Insurance (BFSI), Consumer Packaged Goods (CPG), Retail, Manufacturing,
Engineering Services, Media & Entertainment, Travel, Hospitality, Life Sciences
and Transportation & Logistics.

2001: Branded Packaged Foods - Delighting Millions of Households

ITC's foray into the Foods business is an outstanding example of successfully

blending multiple internal competencies to create a new driver of business growth.
It began in August 2001 with the introduction of 'Kitchens of India' ready-to-eat
Indian gourmet dishes. In 2002, ITC entered the confectionery and staples
segments with the launch of the brands mint-o and Candyman confectionery and
Aashirvaad atta (wheat flour). 2003 witnessed the introduction of Sunfeast as the
Company entered the biscuits segment. ITC entered the fast growing branded
snacks category with Bingo! in 2007. In 2010, ITC launched Sunfeast Yippee! To
enter the Indian instant noodles market. In just over a decade, the Foods business
has grown to a significant size under seven distinctive brands, with an enviable
distribution reach, a rapidly growing market share and a solid market standing.

2002: Agarbattis & Safety Matches - Supporting the Small and Cottage Sector

In 2002, ITC's philosophy of contributing to enhancing the competitiveness of the

entire value chain found yet another expression in the Safety Matches initiative.
ITC now markets popular safety matches brands like iKno, Mangaldeep and Aim.
 3.4 DATA ANALYSIS AND INTERPRETATION

1) Table showing respondents are using ITC Classmate note books.

Opinion No. of respondents % of respondents

Yes 87.1 87.1%
No 12.9 12.9%
Total 100 100

INFERENCE: from the above table, it is inferred that

Majority of the respondents are using.

Minority of the respondents are not using.

Source: Questionnaire.

Using of classmate Notebook

13%
Yes
No

87%

2) Table representating the No. of Respondents prefering other company Note

Books.

Opinion No. of Respondents % of Respondents

Linc 25 25%
Kokuyo Camlin 32 32%
Reynolds 26 26%
Pioneer 6 6%
All Pages 5 5%
Orion 5 5%
Total 100 100%

INFERENCE : From the above table it is inferred that

32% are using Kokuyo Camlin Notebooks.

25% are using Linc Notebooks.

26% are using Reynolds Notebooks.

6% are using Pioneer Notebooks.

5% are using All Pages Notebooks.

5% are using Orion Notebooks.

Graph showing the type of other company notebooks used by the respondents.

Using other Brands

5%
5% Linc
5% Kokuyo Camlin
26% Reynolds
Pioneer
All pages
26% orion

32%

3) Table showing the reason for preferring the classmate Notebooks.

Reason to prefer No. of Respondents % of Respondents

for drawing 9 9%
to write notes 88 88%
to write reports 3 3%
total

INFERENCE: From the above table it is inferred that

88% of the respondents prefer for to write notes.

3% of the respondents prefer for to write reports.

9% of the resepondents prefer for drawing.

Reason for preffering

3% 9%

to write notes
to write reports
for drawing

88%

4) Table Representing Various Sources of Purchase By the Respondents.

Opinion No. of Respondents % of Respondents

Bookstore 28.1 28.1%
Supermarket 6.3 6.3%
Wholesale shops 9.4 9.4%
Retail shops 56.3 56.3%
Total 100 100%

INFERENCE: From the above table it is inferred that

56.3% respondents are buying from Retail shops.

28.1% respondents are buying from Bookstore.

9.4% respondents are buying from Whole shops.

6.3% respondents are buying from Supermarket.

Buying Location
60

50

40

30

20

10

0
Bookstore supermarket wholesale shops retail shops

5) Table Representing Consumers level of Satisfaction towards classmate

notebooks.

Satisfaction level No. of Respondents % of Respondents

Excellent 28.1 28.1%
Good 59.4 59.4%
Average 3.1 3.1%
Moderate 9.4 9.4%
Total 100 100%
INFERENCE: From the above table it is inferred that

28.1% of the Respondents satisfaction level is excellent.

59.4% of the Respondents satisfaction level is good.

3.1% of the Respondents satisfaction level is average.

9.4% of the Respondents satisfaction level is moderate.

Satisfaction level
60

50

40

30

20

10

0
Excellent
Good
Moderate
Average

6) Table Representing satisfaction level towards classmate notebooks

regarding price.

Price No. of respondents % of respondents

High 28.1 28.1%
Moderate 50 50%
Low 21.9 21.9%
Total 100 100%

INFERENCE: From the survey it is found that

28.1% of the Respondents opinion about the price is High.

50% of the Respondents opinion about the price is Moderate.

21.9% of the Respondents opinion about the prices is Low.

Price Level

Low

moderate

High

0 10 20 30 40 50 60
7) Table Representing satisfaction level of classmate notebooks towards
quality.

Opinion No. of Respondents % of Respondents

Good 93.8 93.8%
Not good 6.3 6.3%
Total 100 100%

INFERENCE: From the survey it is found that

Majority of the Respondents opinion is good.

Majority of the Respondents opinion is not good.

Quality

6%

Good
Not good

94%
8) Table representing the number of classmate notebooks purchased by the
respondents.

Purchasing No. of Respondents % of Respondents

1 to 3 62.5 62.5%
1 to 5 18.8 18.8%
1 to 12 15.6 15.6%
1 to 15 3.1 3.1%
Total 100 100%

INFERENCE: From the survey it is found that

62.5% of the Respondents are purchasing 1 to 3 notebooks.

18.8% of the Respondents are purchasing 1 to 5 notebooks.

15.6% of the Respondents are purchasing 1 to 12 notebooks.

3.1% of the Respondents are purchasing 1 to 15 notebooks.

Purchase

1 to 15

1 to 12

1 to 5

1 to 3

0 10 20 30 40 50 60 70
9) Table representing the respondents awareness towards ITC’s contribution
of Rs.1 to backward children for Education.

Opinion No. of Respondents % of Respondents

Yes 78.1 78.1%
No 21.9 21.9%
Total 100 100%

INFERENCE: From the survey it is found that

Most of the Respondents know.

Minority of the respondents didn’t know.

Awareness
22%

Yes
No

78%
CHAPTER – 4
FINDING
S
SUGGES
TIONS
LIMITAT
IONS
 4.1 FINDINGS

1) Majority of the Respondents satisfaction level is good.

2) Majority of the Respondents are using Notebooks

3) Majority of the Respondents are using for writing Notes.

4) Majority of the Respondents opinion about the quality is good.

5) Majority of the Respondents are aware through advertisement.

6) Majority of the Respondents are using Pencils, Erasers towards other products

of ITC.

4.2 LIMITATIONS

Apart from the needs and importance of the study, there are limitations also. The

limitations are as follows:

 The study is confined to Kurnool City. Not the customers around the world.

 The survey was carried about 3 months, which was a time constraint.
 Some of the customers are not interested to give the accurate information

about the product.

 The research has been centered to only 100 customers rather than Millions.

 The methods used in the project are Random sampling methods and the

results obtained may not be fully accurate and believable.

 This study is based on the figure available and the information given by the

customers.

The conclusions drawn are subjected to the information

provided by various buyers contacted.
 4.3 SUGGESTIONS
1) Try to introduce new notebooks.

2) They have to improve Quality & Quantity.

3) Change the old models of Notebooks.

4) Provide More Market Network.

5) Try to give more Promotional Activities to improve sales.

6) Try to create more creativity in advertisement to attract consumers.

7) Try to Reduce Price of the Notebooks.

.
 CHAPT
ER - 5
QUESTIONNAIRE
BIBLIOGRAPHY
 5.1 QUESTIONNAIRE

Hello Friends,

I am Khushi Karwa pursuing BBA Honours at Shri Shikshayatan

College. I am doing project on consumer behavior towards ITC CLASSMATE

NOTEBOOKS.

I request you to cooperate with me in filling the Questionnaire.

Name: Gender: M F

1. What is your profession?

a) Employee (b) Student (c) Businessmen (d) others

2. Do you use ITC Classmate Notebooks?

a) Yes (b) No

3. If no, Which Company Notebooks do you prefer?

a) Linc (b) Kokuyo Camlin (c) Reynolds (d) Others

4. For what purpose do you use ITC Classmate Notebooks?

a) For drawing (b) to write notes (c) to write reports

5. Where do you buy this product?

a) Bookstore (b) supermarket (c) wholesale shops (d) retail shops

6. What is your level of satisfaction with this product?
a) Average (b) moderate (c) good (d) excellent

7. What is your opinion regarding the price of classmate notebooks?

a) High (b) moderate (c) affordable

8. Do you think ITC Classmate notebooks is best quality notebooks than the

others?

a) Yes (b) no

9. How many notebooks do you purchase at a time?

a) 1 to 3

b) 1 to 5

c) 1 to 12

10.Do you know ITC contributes Rs. 1 from each product for backward

children for education?

a) Yes (b) no
 5.2 BIBLIOGRAPHY

Company Website:- WWW.ITCPORTAL.COM

WWW.CLASSMATESTATIONARY.COM

WWW.GOOGLE.COM

WWW.WIKIPEDIA.COM
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