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Empowerment Technologies Contextualized Online Search and Research Skills / Developing Ict Content For Specific Purposes

The document discusses the basic principles of graphic design, including balance, proximity, alignment, visual hierarchy, repetition, contrast, color, negative space, typography, and breaking rules. It provides examples to illustrate symmetrical and asymmetrical balance, proximity, and alignment. The principles guide designers to create visually appealing and effective designs. Students are assigned exercises to apply these principles in designing a movie poster or evaluating websites based on the principles.

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Hannah Majado
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77 views3 pages

Empowerment Technologies Contextualized Online Search and Research Skills / Developing Ict Content For Specific Purposes

The document discusses the basic principles of graphic design, including balance, proximity, alignment, visual hierarchy, repetition, contrast, color, negative space, typography, and breaking rules. It provides examples to illustrate symmetrical and asymmetrical balance, proximity, and alignment. The principles guide designers to create visually appealing and effective designs. Students are assigned exercises to apply these principles in designing a movie poster or evaluating websites based on the principles.

Uploaded by

Hannah Majado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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EMPOWERMENT TECHNOLOGIES

CONTEXTUALIZED ONLINE SEARCH AND RESEARCH SKILLS /


DEVELOPING ICT CONTENT FOR SPECIFIC PURPOSES
LAS 3
Name: _____________________________ Date: ____________
Grade Level & Section: ___________________ Score: ____________
BASIC PRINCIPLES OF GRAPHIC DESIGN
1. Balance.
Balance lends stability and structure to an overall design. Shapes, text boxes and images are the
elements that form a design. Balance is either symmetrical or asymmetrical. Symmetrical balance is
when the weight of elements is evenly divided on either side of the design, whereas asymmetrical
balance uses scale, contrast, and color to achieve the flow in design.

Symmetrically balanced design Asymmetrical balance

2. Proximity.
Proximity helps in creating a relationship between similar or related elements. These elements need
not be grouped, instead, they should be visually connected by way of font, colour, size, etc.

Proximity Example

3. Alignment.
Alignment plays a pivotal role in creating a seamless visual connection with the design elements. It
gives an ordered appearance to images, shapes, and blocks of texts by eliminating elements placed in
a disheveled manner.

The text, shape and image have been lined up in the middle

4. Visual Hierarchy.
A hierarchy is formed when extra visual weight is given to the most important element or message
in your design. It can be achieved using larger or bolder fonts to highlight the title; placing the key
message higher than the other design elements; or adding focus to larger, more detailed and more
colorful visuals than those less relevant or smaller images.
5. Repetition.
Repetition is a fundamental design element, especially when it comes to branding. It creates a
rhythm and strengthens the overall design by tying together consistent elements such as logo and
color palette, making the brand or design instantly recognizable to viewers.
6. Contrast.
Contrast happens when there is a difference between the two opposing design elements. The most
common types of contrast are dark vs. light, contemporary vs. old-fashioned, large vs. small, etc.
Contrast guides a viewer’s attention to the key elements, ensuring each side is legible.
7. Color.
Color is an important design basic and it dictates the overall mood of a design. The colors you pick
represent brand and its tonality. As a graphic designer, it’s always helpful to have a basic knowledge
of color theory, for example, gold & neutral shades evoke an overall feel of sophistication, bright
colors signal happiness, and blue creates a feeling of calmness.

8. Negative Space. Negative space means the area between or around the elements. If used
creatively, negative space can help create a shape and highlight the important components of
your design.
9. Typography. Typography is one of the key pillars of design, and it speaks volumes about a brand
or an artwork when executed stylistically or even customized. Sometimes, ‘type’ is all you need
to showcase your design concept.
10. 10. Rules. Once you’re an adept graphic designer who understands the foundations of design,
then it’s time to break some of those rules. That doesn’t mean to use pixelated images or an
illegible font type. Remember, whatever it is that you’re choosing to communicate, should not be
compromised.

Exercises A.
Do the following exercise depending on which track/strand you belong, applying the basic
principles of graphic design discussed above. Place your output on a separate sheet.

Rubrics for Scoring: Applied principles – 10pts, Over-all effectiveness of the design – 10pts •
Arts and Design - Design, print, or draw a movie/theater poster of your choice applying the
principles of graphic design.

B. Determine the following websites if they fall under good or bad design based on the principles
of graphic design discussed above. Draw a reaction icon inside the box then discuss why you
gave such reaction to the website design. Use separate sheet for your answers. Rubrics for
Scoring: Application of principles – 5pts each, Reasoning – 5pts each
1.

2.

3.

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