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Value Creation Through Collaboration: Jossey-Bass Handbook of Nonprofit Leadership and Management (4th Ed.)

The chapter discusses value creation through collaboration. It presents a collaborative value creation framework that identifies the sources and types of value generated at different stages of collaboration. These include associational value, transferred asset value, interaction value, and synergistic value. The chapter also outlines a four-stage collaboration continuum and describes how the drivers of alignment, engagement, and leverage can create value at each stage, from philanthropic to transformational. It concludes by examining the collaborative value creation process and outcomes in terms of who benefits and what is produced.

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Michael Turner
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143 views

Value Creation Through Collaboration: Jossey-Bass Handbook of Nonprofit Leadership and Management (4th Ed.)

The chapter discusses value creation through collaboration. It presents a collaborative value creation framework that identifies the sources and types of value generated at different stages of collaboration. These include associational value, transferred asset value, interaction value, and synergistic value. The chapter also outlines a four-stage collaboration continuum and describes how the drivers of alignment, engagement, and leverage can create value at each stage, from philanthropic to transformational. It concludes by examining the collaborative value creation process and outcomes in terms of who benefits and what is produced.

Uploaded by

Michael Turner
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Jossey-Bass Handbook of Nonprofit Leadership and Management (4th Ed.

Chapter 15

VALUE CREATION THROUGH


COLLABORATION

James E. Austin and M. May Seitanidi


Overview
• Collaboration and Value Creation
• Collaborative Value Creation Framework
• Value Creation Spectrum
• Types and Sources of Value
• Collaboration Value Mindset
• Collaboration Stages
• Collaboration Value Creation Process
• Collaborative Value Outcomes

Jossey-Bass Handbook of Nonprofit Leadership and Management


(4th Ed.)
Collaboration and Value Creation
• Collaboration seen as a strategic necessity
• Collaborative value
• Benefits relative to costs generated through collaboration

• Addresses the lack of understanding in:


• Sources and types of value
• Value drivers as partnerships evolve
• Processes that create value
• Who receives the benefit

Jossey-Bass Handbook of Nonprofit Leadership and Management


(4th Ed.)
Jossey-Bass Handbook of Nonprofit Leadership and Management
(4th Ed.)
Jossey-Bass Handbook of Nonprofit Leadership and Management
(4th Ed.)
Sources of Value
• Resource complementarity
• Resource directionality
• Resource nature
• Linked interests

Jossey-Bass Handbook of Nonprofit Leadership and Management


(4th Ed.)
Types of Value
• Associational value
• Transferred asset value
• Depreciable
• Durable

• Interaction value
• Synergistic value

Jossey-Bass Handbook of Nonprofit Leadership and Management


(4th Ed.)
Jossey-Bass Handbook of Nonprofit Leadership and Management
(4th Ed.)
Jossey-Bass Handbook of Nonprofit Leadership and Management
(4th Ed.)
Collaboration
Mindset

Jossey-Bass Handbook of Nonprofit Leadership and Management


(4th Ed.)
Collaboration Continuum
• Philanthropic stage
• Transactional stage
• Integrative stage
• Transformational stage

Jossey-Bass Handbook of Nonprofit Leadership and Management


(4th Ed.)
Value Drivers
• Affect each stage of collaboration
• Analyzed in terms of
• Alignment
• Engagement
• Leverage

Jossey-Bass Handbook of Nonprofit Leadership and Management


(4th Ed.)
Alignment
• Mission relevance moves from peripheral to central
• Strategic importance grows from insignificant to vital
• Knowledge of problems is shared between until both are maximized
• Understanding of the frameworks increases
• Benefit focus moves from individual to society

Jossey-Bass Handbook of Nonprofit Leadership and Management


(4th Ed.)
Engagement
• Increases commitment and strengthens collaborative sustainability
• The connection to the cause grows through emotional connections
• Interactions shift from procedural to substantive
• Involvement increases through the collaboration
• Trust builds and deepens
• Partners see opportunities to increase the scope of the collaboration
• Managerial demands grow more complex

Jossey-Bass Handbook of Nonprofit Leadership and Management


(4th Ed.)
Leverage
• Making the most from available resources
• Magnitude of resources being used grows through the process
• Type of resources used become more specific and strategic
• Resource link grows from separate, to two-way, to conjoined
• Synergism of action and resource use increases
• Greater innovation comes from continual learning

Jossey-Bass Handbook of Nonprofit Leadership and Management


(4th Ed.)
Collaborative Value Creation Process
• Formation
• Selection
• Implementation
• Institutionalization

Jossey-Bass Handbook of Nonprofit Leadership and Management


(4th Ed.)
Collaborative Value Outcomes
• Who benefits?
• Individuals
• Organizations
• Society
• Internal
• External
• What is produced?
• What are key measurements?
• Partners must evaluate with shared mindset
• Clear objectives and metrics
• Theory of change
• Must have resources to implement evaluation

Jossey-Bass Handbook of Nonprofit Leadership and Management


(4th Ed.)

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