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Brand Identity Guidelines

The document provides logo and brand identity guidelines for Random. It includes specifications for the primary logomark and colors, as well as guidelines for using the logo variation, clear space, typography, and applying the logo to various materials like business cards, letterhead, and envelopes. Pattern elements inspired by the logo are also described for various applications.

Uploaded by

Mohsin Khan
Copyright
© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
354 views

Brand Identity Guidelines

The document provides logo and brand identity guidelines for Random. It includes specifications for the primary logomark and colors, as well as guidelines for using the logo variation, clear space, typography, and applying the logo to various materials like business cards, letterhead, and envelopes. Pattern elements inspired by the logo are also described for various applications.

Uploaded by

Mohsin Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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random Logo & Brand Identity Guidelines

Brand identity
Style guides
Design Logo & Brand Identity Guidelines

Company Random

Date 11/5/2019

Designer Alaa choichnia

Logo traning channel


random Logo & Brand Identity Guidelines

1 Logo Specifics
2 clear space
3 Logo variation
4 background
5-6 Colour Specifications
7 Typography in Use
8 Logo Best Practices
9-11 stationery
12 Pattern
13-14 Application
random Logo & Brand Identity Guidelines 1

logomark

our logo is the face of


random - the primary visual
expression that we use to
identify ourselves.meaning
that we need to be careful to
use it correctly and to do so
consisyenly.

Priamary Logomark
random Logo & Brand Identity Guidelines 2

Clear space

Clear space prevents type, imagery


or other graphic elements from
interfering with thelegibility of our
logo. No graphic elements should
encroach the border around the
logomark.This space is determined
by 50% height of logomark on each
side. Measure the clear space for
primary logomark by the height of
the letter R
random Logo & Brand Identity Guidelines 3

Logo variation

Random logo used on an


application will often depend pn Full color
the background and production
method. When using the logo on a
white background. youcan use
fumll color version or orange color
logo.

Full color with background

One color

One color : Reverse


random Logo & Brand Identity Guidelines 4

backgound
random Logo & Brand Identity Guidelines 5

Priamary colors

CMYK 0 80 93 0 0 49 98 0

HEX #F15B2B #F89521

P 171C P 715 C
PMS

0 0 0 0
CMYK 0 52 53 0

HEX #303642 #FFFFFF

PMS
P 432 C BLANC
random Logo & Brand Identity Guidelines 6

secondary colors

CMYK 62 9 0 0 78 74 0 0

HEX #4BB8E9 #5558A6

PMS 298 C 266 C

75 68 67 90 0 71 12 0
CMYK

HEX #000000 #F1709B

PMS NOIR P190 C


random Logo & Brand Identity Guidelines 7

The Typeface Family


Only one font styles are used for
the logo, typeface family: Nexa

When to Use:

NEXA Bold is the primary font


Nexa (Bold)
used for the logotype/logo
wording.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()

When to Use:

Nexa (light ) is to be used for all


Nexa (light)
other forms of standard body
text, ranging from: stationery,
ABCDEFGHIJKLMNOPQRSTUVWXYZ
website design, brochures and
all forms of general abcdefghijklmnopqrstuvwxyz
correspondance.
1234567890!@£$%^&*()
random Logo & Brand Identity Guidelines 8

Do Not: Logomark

Do not resize or change the


position of the logomark.

Do Not: Fonts

Do not use any other font, no


matter how close it might look to
Nexa

Do Not: SIzing

Do not use squish or squash the


logo. Any resizing must be in
proportion.

Do Not: Colour

Do not change the colours even


if they look similar. Use the
official colour specifications
detailed in these guidelines
random Logo & Brand Identity Guidelines 9

business card

95mm * 55mm
front
-distance from top 15mm
-distance from left 10mm
-name 12pt JHON FELL
-job title 8pt FOUNDER

-details 8pt WWW.RONDOM.COM


(213) 974-3211
LOS ANGELES,
back CALIFORNIA(CA), 90001
[email protected]
-centred logo with black
background
random Logo & Brand Identity Guidelines 10

front letterhead

-Logo width 58mm


-Logo distance from left margin
20mm WWW.RONDOM.COM
(213) 974-3211
LOS ANGELES, CALIFORNIA(CA), 90001

-The distance between top


margin and logo is equal with 2
times the logo height

back letterhead

-Type is centred on page and


aligned bottom with the info
placed on front ( 20mm fromthe
page bottom )
-Logo detail from top is centred
on the page and cut to 50%
height
-The logo detail black
transparency set to 16%

WWW.RONDOM.COM
random Logo & Brand Identity Guidelines 11

Envolpe

-Logo width 48mm


-Logo distance from left margin
20mm
-type distance from right margin
20mm

[email protected]
FAX 974-3211
LOS ANGELES, CALIFORNIA(CA), 90001
WWW.RONDOM.COM
(213) 974-3211
random Logo & Brand Identity Guidelines 12

Pattern

Pattern is one of the main


elements in random brand
identity. They are intended to be
repeatable to be used in wide
variety of applications.Our
inspiration comes from the
random logo
random Logo & Brand Identity Guidelines 13

Application
random Logo & Brand Identity Guidelines 12
14

Application

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