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A Study On Factor of Purchasing Durable Good in Kolkata, West Bengal

This document summarizes a study on factors influencing the purchase of durable goods in Kolkata, West Bengal. It reviews past literature on consumer behavior and purchasing patterns for durable goods in India. The study uses both primary and secondary data collection methods. Primary data is collected through interviews with consumers using a questionnaire. Secondary data comes from sources like books, reports, and websites. The goal is to understand consumer purchase behavior and decision making regarding durable goods like air conditioners, refrigerators, TVs, washing machines, and wet grinders in Kolkata.

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74 views4 pages

A Study On Factor of Purchasing Durable Good in Kolkata, West Bengal

This document summarizes a study on factors influencing the purchase of durable goods in Kolkata, West Bengal. It reviews past literature on consumer behavior and purchasing patterns for durable goods in India. The study uses both primary and secondary data collection methods. Primary data is collected through interviews with consumers using a questionnaire. Secondary data comes from sources like books, reports, and websites. The goal is to understand consumer purchase behavior and decision making regarding durable goods like air conditioners, refrigerators, TVs, washing machines, and wet grinders in Kolkata.

Uploaded by

TeamFST SATAN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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A Study On Factor of Purchasing Durable Good in Kolkata, West

Bengal

Submitted By Under The Guidance Of


SK Sujauddin Prof. Udit
Chawla
Group Name

Roll No

29
Enrolment No
12020003008115

The Classes of 2020-2023

University of Engineering and Management


INTRODUCTION
Durable goods refer to various devices used in a household kitchen to
reduce manual human labour content and to remove the drudgery in
working place and to make household activities speedy, tidy and
enjoyable. There are, in the present day, a large number and a variety of
such household appliances like Air conditioners, Refrigerator, Television,
Washing machine and, Wet Grinder. To make life more enjoyable and
entertaining, people also own audio and video players, home theatres and
music systems. The researcher selected durable goods like Air
conditioners, Refrigerators, Television, Washing machine and Wet grinder
for the present study. India is the second largest consumer market in the
world. The Indian consumer profile has been developed and changed in
terms of education, income, occupation, and reference group and media
habits. There is a shift in consumer brand preference for durables
products for the past decade with the influx of modern technology.The
consumer buying preferences are rapidly changing and moving towards
high-end technology products. Products which were once considered
luxury items have become a necessity because of the changing lifestyle
and rising income levels.With growth in disposable incomes, the demand
for high-end products such as television, washing machine, refrigerator,
and air conditioners has increased considerably. The consumer durable
goods industry is operating in a highly competitive, complex and rapidly
changing business environment. Business leaders of consumer durable
white goods organizations know their importance of having ready to
access timely, accurate, consistent information and data for the purpose of
establishing, nurturing and managing customer relationships across
divisions. The research paper deals with the study on purchase behavior
of consumer durable goods in Kolkata, West Bengal.
REVIEW OF
LITERATURE
• Prof. ChandujiThakor (2014) in their research paper titled "A Study of Purchaser
ntuition about Consumer Durable Goods" Heattempted to evaluate the changes i
thePurchaser buying behavior for the consumer durables goods. The study is base
upon
the secondary data. The results showed that Consumer durable goods industry is
growing more than expected in India because of huge population of India, The Indian
consumer remains one of the most upbeat globally. In fact, it is widely believed that
the Indian market will fuel the growth of multinational companies in the coming
years.
• Mr. N. Ratna Kishor (2015) in their research paper titled "consumer behavior
towards consumer durable goods "He attempted to evaluate the pre-purchasing
behavior of rural and urban consumers towards durable products in the Guntur
district. Primary data required for this study was collected through schedules.
Schedule has been constructed to collect data from rural and urban consumers
ofGuntur district towards information related to consumer durable goods, their
purchasing behavior , post behavior and the socio-economic profile of rural and
urban consumers. The secondary data has also been collected from different sources
of journals, magazines, reports, Internet, books related to topic, etc.

• Dave Dharmik (2016) in their research paper titled purchase pattern of consumersfo
consumer durables along with preference towards organized and unorganized retai
formats "He Attempted to evaluate the purchase pattern of consumers for
consumer durable. The research is conducted in ahmedabad city to study purchase
pattern of consumer durables which includes major factors affecting the decision,
brand preference and preference towards organized and unorganized formats to
purchase the same. Intormation regarding the project, secondary data was alsc
required. These data were collected from various past studies and other sources like
magazines, newspapers, and websites which qualified as reliable.
RESEARCH
METHEODOLOGY

The study is based on both primary secondary data. The primary


data were collected directly from the sample of consumers through
a well-devised interview schedule. Incomplete and inaccurate
responses were dropped out.
For data collection we visited the respondents at their responds
more than once, at their leisure are conveniences. The secondary
data relating to the study were collected from books, journals,
research articles, magazines, reports, newspapers and websites.
We also visited the library of University of Engineeringand
Management, Kolkata for the collection of some source materials.

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