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ALSORG Visual Merchandising

Alsorg is a leading Indian manufacturer of luxury furniture, modular kitchens, and wardrobes based in Gurgaon. Founded in 2010, it has five showrooms across India and exports internationally. Alsorg prioritizes ergonomic and customer-centric design, offering bespoke furniture and custom modular solutions. It serves clients across residential, hotel, commercial, and retail sectors, including major builders and hotel chains. Alsorg aims to turn clients' ideas into reality through in-house engineering and design capabilities.

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Aakanksha Ranjan
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207 views8 pages

ALSORG Visual Merchandising

Alsorg is a leading Indian manufacturer of luxury furniture, modular kitchens, and wardrobes based in Gurgaon. Founded in 2010, it has five showrooms across India and exports internationally. Alsorg prioritizes ergonomic and customer-centric design, offering bespoke furniture and custom modular solutions. It serves clients across residential, hotel, commercial, and retail sectors, including major builders and hotel chains. Alsorg aims to turn clients' ideas into reality through in-house engineering and design capabilities.

Uploaded by

Aakanksha Ranjan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SUBMITTED TO – SUBMITTED BY -
DR. MANU MANSHEET AAKANKSHA RANJAN
21RM971
Company Background -

Founded in 2010, Alsorg has been synonymous with confidence and


trustworthiness in the Indian design sector as a leading maker of luxury furniture,
modular wardrobes, and kitchens. The firm, which is based in the heart of
Gurgaon, has made a niche for itself in the residential, hotel, commercial, and
retail sectors in both the Indian and international markets. The company is well-
known for its extensive selection of bespoke furniture, modular kitchens, closets,
bathroom vanities, doors, and wall panels that cater to a wide variety of needs
and preferences. Alsorg attempts to develop a distinct design identity, which can
be seen in its showrooms, based on its core strength of state-of-the-art German
gear.

Alsorg is a renowned premium brand in India for modular kitchens, wardrobes,


and furniture. Alsorg has retained its position as a pioneer in the fields of
innovative design and custom manufacturing. Architects, Builders, Corporates,
and Clients searching for quality Products and service have all come to associate
Alsorg with confidence and trustworthiness.

The alsorg group now operates five showrooms in India: two in Gurgaon (Grand
Mall and MGF Mega City Mall), one in Chennai (Shaffee Mohammed Road), one
in Mumbai (Mahalaxmi), and one in Pune (Dhole Patil Road). The brand's
bespoke furniture, as well as kitchens and closets, are on exhibit at these stores.
It has a manufacturing factory in Gurgaon that is 1,75,000 square feet. The
company provides a wide selection of premium items to its clients by combining
the usage of cutting-edge equipment with a solid design foundation.

Alsorg has always prioritized ergonomics and customer-centric design in its


research and development. We are concentrating and devoting more time to in-
house engineering to work on every little aspect from design to production in
order to give the most cost-effective solution to our clients.

The brand is known for its clean lines, elegant proportions, geometric patterns,
tactile surfaces, luxurious materials, and creative accents. From conception to
execution, the organization believes in making ideas a reality. The brand
provides its best to every client with an optimistic "can-do" attitude. Alsorg's
objective includes one-of-a-kind designs, distinctive style, high product quality,

The images have been taken from the web.


and timely delivery across all projects. Their in-house staff of engineers,
designers, project managers, and stylists all play a role in bringing their clients'
ideas to life.

Alsorg's key value is customer centricity, and it is because of this philosophy that
the company has been able to establish long-term connections. It is given top
priority to ensure a favorable client experience by having high-quality goods
and/or services available.

Alsorg is currently recognised for being a one-stop shop for all types of needs,
such as modular kitchens, wardrobes, vanities, and all types of furniture. They
serve a wide range of high-end clients, including architects, individuals, hotels,
and retail showrooms. Project 360 deg is for clients who are searching for a
single point of contact for all types of interior work, from design to completion.
Alsorg offers a wide range of services, including consulting, design, soft
furnishing, and project implementation with a focus on customer satisfaction..

Clients -

Hotel -

● The Lalit Hotel- Delhi, Chandigarh, Mangar (Faridabad)


● The Leela Kovlam Hotel- Kerala
● Courtyard by Marriot- Raipur

Corporate -

● Oswal Woolen Millls


● MRF Tyre
● RPG (Goenka Group)
● BMW
● Woodland
● GMR

Builders -

● Omlar Builder

The images have been taken from the web.


● Uppal Builder
● DLF Builder
● Unitech
● Salcon
● M3M
● Anant Raj Builder
● M2K Builder
● Oberoi

AIDA Model -

● Awareness - Alsorg uses its stores, websites, and exports to make buyers
aware of its items or services. Its public relations strategy is more reliant
on goodwill. It also has strong ties with interior designers, architects, and
other professionals.

● Interest - Alsorg's website has a number of client testimonials, and Alsorg


is also offered in a number of well-known hotels, serving as a promotional
tool for them.

● Desire - The store's structure uses distinct colour schemes to tell a storey
about each department, making the purchase process more appealing to
customers. Alsorg has also designed their stores to match the furniture
they offer.

● Action - Alsorg has distinguished its store in order to organise all of its
categories. They attempted to develop a new plot arc for each part with
this method.

The images have been taken from the web.


Bespoke Furniture -

Alsorg methodically designs and displays beautiful, well-made, perfect, and


robust furniture. The usage of fixtures, chandeliers, and other goods to provide a
thorough overview of how a room would be designed or how the furniture would
look in the area was also noted.

Retail spaces -

Choko la - DLF Promenade, Delhi Woodland - South Extension, Delhi

The images have been taken from the web.


These retail areas have been carefully crafted to appeal to affluent shoppers.
These areas were created with the goal of ensuring customer pleasure. The
details were done based on the store's tastes and a conversation with Alsorg's
design team.

Kitchen -

Alsorg has a beautiful, well-made, faultless modular kitchen that has been
thoughtfully planned and exhibited. It was also seen that lights, chandeliers, and
other items were used to offer a comprehensive picture of how a room would be
completed or how the furniture would look in the area to promote the consumer's
lifestyle.

The images have been taken from the web.


Luxury Hotels -

MoMo Cafe Seating - Courtyard by Mariott, Raipur Lobby - The Lalit, Chandigarh

These luxury hotels are furnished with high-end furniture that was created
particularly for these luxury hotels in India by Alsorg.

Wardrobe -

Alsorg methodically designs and displays beautiful, well-made, faultless, and


strong wardrobes and storage solutions. The usage of fixtures, chandeliers, and

The images have been taken from the web.


other goods to provide a thorough overview of how a room would be designed or
how the furniture would look in the area was also noted.

The images have been taken from the web.

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