Gelu Bogdan Anghel

16003803

Visitor Attraction Management

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Introduction
Visitor attractions are actually referredto the type of attractions where visitors pay forenteringinto
the sites or place of attraction for sightseeing. Apart from this, the attraction needs to be
permanently estimated tourists place, actual aim of which is to enable access of visitors for
educationalmotives, interest, entertainment and it even accepts worships destinations. Visitor’s
attraction always must be reachable for people and even must be of charming and attractive for the
visitors. The attraction needs to be a single dominance sector acquired by individual owner for
finding out the solution for economic issues which are associated with employment and revenue.
The report will show major aspects of forming an understanding of tourist attractions, impacts,
types as well as tourism motivational theories. Influential aspects inspiring the process of tourist
attraction management will be demonstrated and understanding the implementation of process of
visitors’management in the context of sustainability will be shown. Possible problems and methods
enclosed in the visitor establishment of visitors’ attractions are even demonstrated in the
assignment.

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Task 1

LO1
1.1
Visitor attractions are actually referred to the type of attractions where visitors pay for entering
into the sites or place of attraction for sightseeing. Apart from this, the attraction needs to be
permanently estimated tourists place, actual aim of which is to enable access of visitors for
educational motives, interest, entertainment and it even accepts worships destinations(Hsieh,
2017). There are different types of visitor attractions that are shown below:

There exists basically four types of visitor attractions that includes natural environment,
monuments, buildings, natural scenic beauty and also man-made structures that are made and
improved for tourists and for traditional purpose also which are now utilized for tourist attractions
for leisure(Hsieh, 2017). Man-made structures and buildings that were made for the reason of
attracting visitors and also made for the cause of accommodate the human necessities like special
vents, museums and theme parks which have limited lifespan of attraction as well as include pre-
booking and tickets for seeing it.

Overlap

Overlap is an attraction that was made with an actual cause but it does not have the potential to
become popular. For example, London Eye is located in London which is a major Ferris wheel
that is placed alongside of Thames River. It is an overlap attraction, since London Eye was not
created with a cause of becoming famous majorly and not a single individual knew that during the
time of attraction was being made it will be a famous visitor attraction. However, on the basis of
data, this visitor attraction is popular site and also is travelled by 3.5 million visitors every
year(Nyaupane and Andereck, 2014). This attraction have different attractive andcharming views
ofLondon from the 32 shell that it includes that weight 10 tons every holdingup to 25 individuals.

Natural History Museums in London is quite a popular and renowned museum which
portrays a compilation of samples for different segments of natural history. It is widely subsidized
national museum in the United Kingdom that is not chargeable for access. The museums shows
samples from old to new era and few popular attraction for exhibition of dinosaurskeleton nada so
ornate architecture.
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 Hyde Park is located in Central London. Between the four attractions, Royal Park makes
a chain which begins with the entrance of Kensington Place with Hyde Park, from Hyde Park to
Hyde Park to Hyde Park corner andGreen Park passing with the main entrance within
BuckinghamPalace(Leask et al., 2014). It was articulated as the tourist attraction from the 16th
century and extended certification. From 21 st century Hyde Park has becomes the place for
business events and rock music parties as well. However, it is identified as the tourist attractions
which emerge as special event.

The London Tower is quite popular royal palace that is situated on the north side Thames
River that shows the visitors to discover its brilliant and charming ancient period with its important
defenceand weapon store. The palace displays its armoury, weapons and crown jewels to visitors
for experiencing ancient times(Swarbrooke and Page, 2012). It was not but for the cause of
becoming a tourist sites but it is changed along with advanced times and now it’s a visitor
attraction.

The above demonstrated portion is the description in the context of overlap of visitor attractions
according to the sorts of attraction.

1.2
For visitors from the entire globe, United Kingdom is the renowned and popular visitor’s
attraction. The business of tourism all over the United Kingdom is kept very much active to
continuedeveloped momentum and also to make it specific so that the tourism sector can get profit
from it(Nyaupane and Andereck, 2014). For the purpose of examining the significance of visitor
attractions, Hyde Park is being taken as an illustration of destination.

Analysis of Hyde Park

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Figure 1: Hyde Park

Hyde Park comes under the eight Royal Parks which is possessed by the administration of the
United Kingdom with the help and guidance of Department for culture, Sport and Media. This
park acquires the location of around 139.9 hectares that is located in the City of Westminster. The
park drive attention of the visitors with Kensington Garden on its western side and even has a
charming passage that is opened with cultural and tradition heritage (Leask, 2016).

Through being a popular and attractive royal park, Hyde Park is quite antique and attractive
destination since it becomes an important tourist attractions on an international stage. Hyde Park
with Kensington Gardens and Green Park gives the visitors an estimation to enjoy pleasure
moments in leisure activities, fresh air and soothing environment.

Kensington Gardens and Hyde Park are listed as the most renowned and No.1 historical
destination for tourists. These historical parks are referred as a signature of cultural and traditional
heritage that demonstrates pride and vitality of UK. Hyde Park was the original royal park which
was legally available for the public(Law and Buhalis, 2010.). It is the public park considering the
freedom of access within the park as well as publicly use of park.

Strategy and planning with relevant andeffectivemanagement are also taken intoaccount
for the park along with a patter for future management, promoting the interest for the park and

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raisingcommunal engagement, giving a timeline for analysing the establishment and even operates
and the planning are portrayed for assisting a relevant budget production, allocation and
management(Nyaupane and Andereck, 2014).

Thus, in the context to the key factors taken into account for single visitor attractions like
structural management, location, process of recreation, preservation plans and also cause of
attraction are clearly examined which describes the importance of different tourist attractions.

Task 2

LO2
2.1
There are various types of visitors who have various demands and requirements and also
encouragevisiting to a destinationthat can begin from personal interest to
psychologicalanddemographical interest. The demand and motivation of different tourist types,
impact over tourism on tourist attraction and even recognition of different motivational theories
have been analysed(Garrod et al., 2012). There are different tourists with differentinspirationsand
need to travel various visitor attractions. An investigation of the needs andmotivation of different
tourist types concerning different tourist attractions that have been described below:

London Eye

It is the most famous and adventurous visitors’ attraction which is motivated by the requirements
of the local people and visitors who are attracted by seeing the wonderful view of London by
enjoying the London Eye ride.

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Figure 2: London Eye

London Tower

It is a visitor attraction that is travelled by the visitors’ who have the encouragement to identify
the history of the royal palace with its strong armouryand crown jewels(Nyaupane and Andereck,
2014).

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Figure 3: Tower of London

St. Paul’s Cathedra

It is the famous tourist attraction that is actually for tourists who have the attraction for identifying
the memorable and glorious interiors of inside the church and even by tourists who have traditional
and cultural interest to get satisfaction in the sacredness and divine of the structure.

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Figure 4: St. Paul Cathedral

Hyde Park and Kensington Park

These two parks comes under visitor attractions that are actually travelled by the people who wish
to relate themselves in leisure activitiesand even to experience pleasures in soothing atmospheres,
peace and also take out time for doing walking in the park to enjoy fresh air(Fotiadis and
Vassiliadis, 2016).

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Figure 5 Hyde Park

Figure 6: Kensington Park

However, the above demonstrated are the investigations of different visitors types by evaluating
various visitor attractions that are differentiate in the context of religious interest and personal
interest as well.

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2.2
The positive and negative effect of tourism on visitor attractions has been demonstrated below:

Hyde Park and Kensington Park

The actual aim to form the park is actually to preserve the wonderful natural scenery and also to
let the tourists for enjoying pleasure in the colourful and airy location for emerging with leisure
activities for the tourist and develop peace, calmness and privacy.

Positive Impact- These two parks have been fertile from the time it has been formed employment
for the local residents and also increased the income level for social economy. It has even
facilitated the country in the context of economy with the support of direct employment and even
indirectly in retail and transportation sector(Dong and Siu, 2013). Tourism also facilitated for
maintaining the normal handicrafts and culture as well. It has even sustainably supportive in nature
from the time of preservation of natural resources and wildlife performed there with a reduction in
over fishing and deforestation.

Negative Impact-Employment that is formed is basically seasonal and the number formed by
tourism does not significantly beneficial for the local residents as different national and also
multinational guest houses and hotels taken entire profits (Dong and Siu, 2013). Despite, major
portion of revenue of the natural beauty is destroyed because of soil erosion, litter, traffic
congestion and pollution as well.

2.3
Motivation is a major condition where people have specific needs that are require to be satisfied.
Those needs encourage people to perform activities and operations to satisfy those requirements.
There are different situations where needs change from primary to secondary as well as secondary
to primary which results in activities establishment and creates the people to move ahead to another
set of actions(Connell et al., 2015).

Process of Motivation

Needs of individuals make them to act in a certain manner to satisfy their needs and demands that
motivates the people to act in the similar process.

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In the context of tourists, they will travel the visitor attractions only if their demand emerges with
the process of motivation, the methods have been mentioned in the following:

Figure 7: Motivation Process

Source: (Connell et al., 2015)

Through the context of the diagram mentioned above, if a visitor will go to a specific site, in case
the though process of the visitors regarding the site and related to those site will satisfy their
thought process and needs, it will even encourage the tourists for visiting and satisfying their
requirements and demands. There are different motivational theories that describe various aspects
which encourage and motivate visitors.

Maslow’s Need Hierarchy Theory

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Figure 8: Maslow's need hierarchy theory

Source: (Leask, 2010)

Abraham Maslow was the first person to use the motivational theories.

On the basis of Maslow, different people have different needs and demands, by implementing this
theory in terms of the tourism places; it occurs that if a person needs visiting to tourism
destinations, it requires satisfying the normal needs of a person(Connell et al., 2015). The tourist
destination require to give mental as well as safety needs in superiority which will drive attention
of the visitors to those specific destinations and will also give satisfaction for communal
requirements, self-actualization and even for self-worth. Though, this theory has only one
drawback that the needs might not stand by the hierarchical segments given by Maslow.

Responsible Tourism Theory

Responsible tourism theory is related to the impact of tourism on ecology as well as on people and
it also go after to improve the impacts by giving tourism that is quite innovative for the community,
enhances the working situation and even innovative for the environment(Dewhurst and Thwaites,

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2014). The negative impact on the visitor attractions is implemented and this is action of
responsible tourism which describes the theory.

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Task 3

Lo 3
3.1
Report on the subject of New Visitor attraction at Stratford, London on the behalf of Merlin
Entertainments Plc.

There are many factors which monitor and govern the development of a tourist attraction. This
report will outline the potential issues and the processes involved in the development of a visitor
attraction.

Potential issues involved:

Location: in tourism, there are different locations such as beaches, natural attractions, theme parks
and many more. For attracting a visitor, location has utmost importance(Dong and Siu, 2013). A
tourist visits a destination mainly to acknowledge the social and cultural aspect of the destination,
to have a relaxation vacation.

Opportunities: Identifying the possible opportunities for the attraction development is another
issue. There has opportunity for the theme parks to draw more visitors regarding the educational
aspects in the HCT(Dewhurst and Thwaites, 2014).

Incentives: incentives which can be gained by the pre-ticket booking of the visitors could be taken
to consideration for the development of the tourist attraction.

Access: it is the ease to which a visitor can visit a place such as country parks and local museums

Catchment areas: some of the local areas fascinate local visitors and majority of them is for theme
parks encase regional catchment areas. Theme parks in UK are the regional catchment areasuch as
Thorpe Park.

Funding issues: funding is a major issue in the development of a visitor attraction. In UK,
destination marketing organisation collects funds to facilitate the development of a visitor
attraction.

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Private organisation: for private organisations, profits are the main motive. They also collect
their funding from industry assessed funds such as entertainment.

Public organisations: These organisations are owned and funded by governments. Conservation
and preservation is the priority of the publicly owned companies(Dewhurst and Thwaites, 2014).

Membership schemes: providing membership schemes to the visitors helps in to create loyal
customers.

Stakeholders: These people sense in the impact of the tourism and their opinions are
comprehended in the development of a tourist attraction.

Attraction Management: for the development of a tourist attraction, its management is vital.
Considering the visitors numbers, size, location and the catchment area helps in making strategy
and increasing revenue.

Tourist’s consultants: for the promotion and advertisement of the tour packages, taking help of
the consultants is vital in the current business context.

Local authorities: tourism is driver for the local economies and is the main factor for the economic
ambitions of the local authorities.

Local communities: it is important as the local communities controls the social behaviours of the
local people which might disturb the development of a tourist attraction(Dewhurst and Thwaites,
2014).

Private enterprise pressure groups: these groups impacts the decisions taken by the government
and also influence the governmental decision procedure.

National Trust: this is a charitable organisation in UK which preserves the historical buildings
and sculptures.

English Heritage: This governmental agency functions in the historical structures and monuments
in UK.

Processes involved in the development of visitor attractions

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Project Management: in order to develop a visitor attraction, the first thing is the finalisation of
the concept regarding it.

Design: designing the area which needs to be enhanced must be first designed and it must be
according to the visitor’s demand.

Planning Implications:

Admission Policy: It is important to draft an admission policy as a visitor attraction needs to be

Licensing: for the involved organisations, it is important to take license from the central or regional
government regarding the development.

Entrance Fee: it is important to consider whether to take entrance fee from the visitors or not.
The ticket prices must be basis of individual tourists, group tickets or the seasonal tickets(Barros
et al., 2011).

Access: the involved enterprises must analyse which part to be accessed to the visitors and which
part to be not.

Training: involved management must provide training to the volunteers and workers regarding
the preservation and conservation of the site. It must also provide training regarding the handling
of the visitors.

Customer care: A separate customer care department must be implemented in a tourist site which
will address all the possible issues of the visitors.

Internal Communications: the management of a visitor attraction must possess proper interaction
between them and the workers(Barros et al., 2011). It will encourage the workers to participate in
the development of the attraction.

External communication: it is the interaction between the employees and the visitors and
management must always have a look on it as it assists in creating the loyalty among the customers.

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Task 4

LO4
4.1
Tourism sector is one of the most successful and developed industry that has great global effect
and hugely complex.

• Strategies which mitigate as well as manage tourist at visitor attractions:

Strategies Tactics
Reducing the training of ➢ Putting limitations on the amount of visitors in the
endangered regions endangered regions
➢ Regulating the demand for the visit
➢ Encouraging visitors to take inclination in other regions
➢ Attain skills
Reduce the training of ➢ Identify and let people know regarding the
difficult areas anotherregionsas well as the issues associated with
existing region
➢ Discouraging the tradition of such difficult regions
➢ Creating it tough to enter these regions (Dewhurst and
Thwaites, 2014).
Changing the area of practice ➢ Identifying services to provide on supple sites
in the difficultregions ➢ Bifurcating various types of tourists
Decision of use ➢ When the pressure is huge, discouraging the use
➢ Motivating the usage outdoor peak time of
Alter visitor conduct ➢ forbid pets, horses, overnight practice
➢ forbidentire activities that damage the atmosphere
➢ motivatebehavioural skills

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4.2
Although tourism sector is totally customer-oriented, there are various techniques in association
with the visitor management that can be segmented into various stages:

It is quite essential to show here that tourism business includes a sustainable motivation on
the tourism as well as the communal society. It is important to understand the perception of the

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tourism between the communal society people with a clear knowledge of the supply anddemand
of the tourism(Barros et al., 2011). Local survey is also been taken into consideration as an
important technique for measuring as well as collecting the data about the local resident’s attitude
and behaviour that can be utilized by the tourism industry in order to monitor the data regarding
the local residents to increase the business activities.

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Conclusion
From the above report it has been identified that Visitor’s attraction always must be reachable for
people and even must be of charming and attractive for the visitors. The attraction needs to be a
single dominance sector acquired by individual owner for finding out the solution for economic
issues which are associated with employment and revenue. The demand and motivation of
different tourist types, impact over tourism on tourist attraction and even recognition of different
motivational theories have been analyzed. There are different tourists with different inspirations
and need to travel various visitor attractions.

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References
Barros, C.P., Botti, L., Peypoch, N., Robinot, E. and Solonandrasana, B., 2011. Performance of
French destinations: Tourism attraction perspectives. Tourism Management, 32(1), pp.141-146.

Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events: Responding to
seasonality. Tourism Management, 46, pp.283-298.

Dewhurst, P.D. and Thwaites, E., 2014. Visitor attraction management. Entertainment
Management: Towards Best Practice, p.272.

Dong, P. and Siu, N.Y.M., 2013.Servicescape elements, customer predispositions and service
experience: The case of theme park visitors. Tourism Management, 36, pp.541-551.

Fotiadis, A.K. and Vassiliadis, C.A., 2016.Service Quality at Theme Parks. Journal of Quality
Assurance in Hospitality & Tourism, 17(2), pp.178-190.

Garrod, B., Fyall, A., Leask, A. and Reid, E., 2012. Engaging residents as stakeholders of the
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Hsieh, C.M., 2017. A multilevel analysis of the service marketing triangle in theme parks. Journal
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Law, R., Qi, S. and Buhalis, D., 2010. Progress in tourism management: A review of website
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Leask, A., 2010. Progress in visitor attraction research: Towards more effective
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Leask, A., Fyall, A. and Barron, P., 2014. Generation Y: An agenda for future visitor attraction
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Leask, A., 2016. Visitor attraction management: A critical review of research 2009–2014. Tourism
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