Ou Bcom Syllabus
Ou Bcom Syllabus
FIRST YEAR
SECOND YEAR
THIRD YEAR
NOTE:
1. 70 MARKS ARE ALLOCATED FOR THEORY EXAM AND 30 MARKS ARE ALLOCATED
FOR THE COMPUTER / COMMERCE LAB PRACTICALS.
2. ONE HOUR OF THEORY CLASS IS EQUAL TO TWO COMPUTER/COMMERCE LAB
HOURS.
3. PATTERN OF QUESTION PAPER FOR 70 MARKS AND 30 MARKS OF PRACTICAL
EXAMINATION IS GIVEN AT THE END.
4. STRUCTURE OF ELECTIVES IS GIVEN IN THE FOLLOWING PAGE, FROM WHICH A
STUDENT SHOULD OPT 2 PAPERS OF ANY ONE ELECTIVE.
1
B.Com (GENERAL)
THRID YEAR - ELECTIVES
(Code 305 & 306)
2
B.COM. (GENERAL) DEGREE COURSE (I YEAR)
FINANCIAL ACCOUNTING
Paper: 101 Max Marks = 70T + 30P
PPW: 6 (5+1) Hrs Exam Duration: 3 Hrs
Objectives:
1. To make the students acquire the conceptual knowledge of accounting
2. To equip the students with the knowledge of accounting process and preparation
of final accounts
3. To develop the skills of recording financial transactions and preparation of
reports using computers.
3
Computer lab work: Preparation of trial balance, trading, profit and loss
account, processing of year ending and closing the books, adjusting and
closing entries and balance sheet using computers.
Errors and their Rectification: Types of Errors - Rectification before and
after preparations of final Accounts - Suspense Account - Effect of Errors
on Profit.
Computer lab work: Rectification of errors, using computers.
Suggested Readings:
*****
4
B.COM (GENERAL) DEGREE COURSE (I YEAR)
BUSINESS ECONOMICS
Unit - I: Introduction:
Economic and Non - Economic Activities - Nature and scope of Business
Economics - Micro and macro economics - Positive and normative - Inductive
and deductive approaches - Reading of graphs - Concept of slope.
Utility: Cardinal and ordinal utility - Law of diminishing marginal utility - Law
of Equi-marginal Utility.
Lab Work: The students are expected to distinguish between economic
concepts and compute various utilities.
5
Unit - IV: Market Structure and Factors of Production:
Market structure: Characteristics - Perfect competition: Characteristics -
Equilibrium price - Profit maximizing output in the short and long-run –
Monopoly: Characteristics - Profit maximizing output in the short and long
run-defects of monopoly - Monopolistic competition: Characteristics -
Product differentiation - Profit maximizing price and output in the short and
long-run – Oligopoly: Characteristics - Price rigidity - the kinked demand
curve - Factors of Production.
Lab Work: The students are expected to distinguish between concepts and
draw curves.
Suggested Readings:
*****
6
B.COM (GENERAL) DEGREE COURSE (I YEAR)
Objective:
1. To acquaint the students with the basics of Commerce and Business; concepts and
functions of Business Organization and provide them practical exposure of entrepreneurial
role in business using Commerce lab work and assignments.
2. To acquaint the students with the Principles, functions and practice of management and
provide them practical exposure giving stories of success/failure businessmen.
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Leader Vs Manager - Traits of successful Leaders - Scientific Management: Features
- Fayol’s Principles of Management.
Planning: Meaning – Significance – Types of Plans – Decision making & Steps in
Process Decision making.
Lab Work: The students are expected to prepare a note on the skills of
management required to manage the organization of their choice. The students are
expected to study and present case studies of successful leaders in Business.
Unit - V: Organizing:
Organizing: Meaning – Features – the process of organization – Principles of
organization - Elements of organizations – Organization chart.
Delegation of authority: Meaning - Elements – Principles – Types – Difficulties in
delegation – Guidelines for making delegation effective.
Centralization – Decentralization: Meaning – Differences between delegating and
decentralization.
Lab Work: The students are expected to prepare organization structures of a few
organizations and based on this knowledge, they should prepare an organization
structure for a small unit. The students are expected to know the functions of the
employees at different positions.
The students are expected to prepare feasibility report/viability report to start a
new Business / to expand an existing business.
Suggested Readings:
1. Govindarajan and Natarajan: Principles of Management, PHI
2. Bhushan Y K: Business Organization and Management, Sultan Chand
3. RK Sharma and Shashi K.Gupta: Industrial Organization and Management, Kalyani
4. CB Gupta : Industrial Organization and Management, Sultan Chand
5. Sherlekar: Business Organization and Management, Himalaya
6. Talloo: Business Organisation and Management. Tata
7. RK Sharma and Shashi K.Gupta: Industrial Organization and Management, Kalyani
8. Subba Rao P: Management and Organizational Behavior, Himalaya
9. Satyaraju & Parthasarathy: Management - Text and Cases, PHI
10. Chandra Bose: Principles of Management and Administration, PHI
11. Aryasree & Murthy: Industrial Organistion & Manaement, Tata Mc Graw Hill.
12. Surendar and Madhavi: Industrial Organization and Management, Himalaya
13. Bhatia RC: Business Organization and Management, Ane Books
14. Robins S P: Management, PHI
15. Rao VSP: Management, Excel
16. Gupta CB: Entrepreneurship Development in India, Sultan Chand
17. Prasad L M: Management, Sultan Chand
18. Dubrin: Essentials of Management, Cengage
19. Moshal: Organization and Management, Galgotia
20. Kumkum Mukhrjee: Principles of Management, Tata
21. James F. Stoneir: Management, PHI
22. Gita Parimal: Successful Business People
23. Guptha: Principles of Management, PHI
24. Massie: essentials of Management, PHI.
25. Tapash: Busoness Organisation & Management, Tata
Suggested Magazines:
1. Business World 2. Business India 3. Business Today
4. Yojana (Telugu & English) 5. Indian Journal of Commerce 6. Indian Journal of Accounting.
8
B.COM (GENERAL) DEGREE COURSE (I YEAR)
Unit – I:
Introduction to computers: Definition, Characteristics and limitations of
computers - Elements of Computers - Hardware - CPU - Primary and Secondary
memory - Input and Output devices. IT enabled services - BPO, KPO, Call centers.
Modern communications (Concepts only): Communications – FAX, Voice mail,
and information services – E Mail – Creation of email id - group communication –
Tele conferencing – Video conferencing – File exchange – Bandwidth – Modem –
Network Topologies – Network types LAN, MAN, WAN and their architecture – Dial
up access.
Unit – II:
Operating System and Windows: Operating Systems: Meaning, Definition,
Functions and Types of Operating Systems - Booting process – Disk Operating
System: Internal and External Commands – Wild Card Characters – Computer
Virus, Cryptology. Windows operating system - Desktop, Start menu, Control
panel, Windows accessories .
Unit – III:
MS Office I: MS Word & Word Processing : Meaning and features of word
processing – Advantages and applications of word processing - Parts of MS Word
application window – Toolbars – Creating, Saving and closing a document –
Opening and editing a document - Moving and copying text – Text and paragraph
formatting, applying Bullets and Numbering – Find and Replace – Insertion of
Objects, Date and Time, Headers, Footers and Page Breaks – Auto Correct –
Spelling and Grammar checking – Graphics, Templates and wizards - Mail Merge :
Meaning, purpose and advantages – creating merged letters, mailing labels,
envelops and catalogs- Working with Tables – Format Painter.
MS EXCEL: Features of MS Excel – Spread sheet / worksheet, workbook, cell, cell
pointer, cell address etc., - Parts of MS Excel window – Saving, Opening and
Closing workbook – Insertion and deletion of worksheet – Entering and Editing data
in worksheet – cell range – Formatting – Auto Fill –Formulas and its advantages –
References : Relative, absolute and mixed – Functions: Meaning and Advantages of
functions, different types of functions available in Excel – Templates –Charts –
Graphs – Macros : Meaning and Advantages of macros, creation, editing and
deletion of macros – Data Sorting, Filtering, validation, Consolidation, Grouping,
Pivot Table and Pivot Chart Reports.
Unit – IV:
MS Office II: MS Access - Data, Information, Database, File, Record, Fields -
Features, advantages and limitations of MS Access – Application of MS Access –
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parts of MS Access window – Tables, Forms, Queries and Reports – Data validity
checks – (Theory with simple problems)
MS PowerPoint: Features, advantages and application of Ms Power point – Parts
of MS Power point window – Menus and Tool bars – Creating presentations through
Auto content wizard, Templates and manually – slide show – saving, opening and
closing a Presentation – Inserting, editing and deleting slides –Types of slides -
Slide Views- Formatting –Insertion of Objects and Charts in slides- Custom
Animation and Transition.
Multimedia: Meaning, Purpose, Usage and application – Images, Graphics, sounds
and music – Video presentation devices – Multimedia on web.
Unit- V:
Internet & E commerce: Services available on internet - WWW - ISP.
E commerce: Meaning, advantages and limitations, applications of E commerce -
trading stocks online, ordering products / journals / books etc., online, travel and
tourism services, employment placement and job market, internet banking,
auctions, online publishing, advertising-Online payment system (including
practicals).
Lab Work:
PRACTICALS:
Suggested Readings:
1. Introduction to Information Technology: Rajaraman, PHI
2. Fundamentals of Computers 4/E: Rajaraman, PHI
3. Fundamentals of Computers: P. Mohan, Himalaya
4.Information Technology : Dennis P. Curtin, McGraw Hill International
5. E-Commerce, E-Business: C.S.Rayudu , Himalaya
6. Microsoft Office Excel 2003 step by step: Frye, PHI
7. Fundamentals of Computers: Atul Kahate, Tata McGraw Hill
8. Fundamentals of Computers: V. Srinivas, Kalyani
9. Microsoft Office Word 2003 step by step: Online Training Solutions Inc PHI
10. Microsoft Office Access 2003 step by step: Online Training Solutions Inc, PHI
11.Microsoft Office Power Point 2003 step by step:Online Training Solutions Inc,PHI
12. MS Office: Sanjay Saxsena
13. MS Office: BPB
14. E commerce: CSV Murthy, Himayalaya
15. Raymond Green Law: Fundamentals of the Internet, Tata Mc Graw Hill
15.Efraim Turban: Electronic Commerce, Pearson Education
16. Fundamentals of Information Technolgy: Deepak Bharihanke, Excel
17 E-Commerce , An Indian Perspective: Joseph, PHI
18. Understanding Computers: Morley, Cengage
19. Foundations of IT: Dhiraj Sharma - Excel Books.
20. Microsoft Office Excel 2007 step by step: Frye, PHI
21. Computer Applications in Business: K. Mohan Kumar, Dr. S. Rajkumar, Tata.
22. Fundamentals of Information Technology: Dr.K.Kiran Kumar, Laysa.
10
B.COM (GENERAL) DEGREE COURSE (II YEAR)
ADVANCED ACCOUNTING
Objectives:
11
Income and Expenditure Account: Features - Procedure for
preparation - Preparation of Balance Sheet.
Suggested Readings:
*****
12
B.COM. (GENERAL) DEGREE COURSE (IIYEAR)
BUSINESS STATISTICS
Objective:
13
Computer lab work: Spearman’s Rank correlation - Probable error -
Calcuation of Correlation by using computers.
Suggested Readings:
*****
14
B.COM (GENERAL) DEGREE COURSE (II YEAR)
Objective:
To impart knowledge on Banking and Insurance concepts and to gain an insight on
Financial Services.
15
Unit – IV: Financial Markets & Services:
a. Indian Money Market: Characteristics – Structure - Composition (call and notice
money, market, treasury bills market, CDs, CPs, short term bill market, MMMFs and
DFHI) - Problems and reforms in Indian money markets.
Lab work: formats of CDs,CPs,Treasury Bills etc.
b. Indian Capital Market: Composition and growth of primary and secondary
markets - Differences between primary and secondary markets - Capital market
reforms and NBFCs in capital markets - Stock Exchanges: BSE, NSE, OTCEI, Online
Trading and role of SEBI.
Lab work: Trends of Stock market index given in magazines/newspapers.
c. Financial Intermediaries and Services: Merchant bankers, Mutual funds, Leasing
companies, Venture Capital Funds, Forfeiting, Loan Syndication, Factoring,
Custodial Services: Depository Services and Depository Participants.
Lab work: Forms, Formats and Documentation procedure.
Suggested Readings:
1. Sethi & Bhatia: Elements of Banking and Insurance, PHI
2. Guruswamy: Banking Theory Law and Practice, Tata
3. Maheshwari and Paul R.R: Banking theory law and practice
4. Sundaram and Varsheney: Banking theory law and practice
5. Mithani & Gordon: Banking and financial Services
6. Tannans: Banking law and practice in India
7. M.Y.Khan: Indian Financial System
8. P.K.Gupta: Insurance and risk management
9. Vijaya Raghavan Iyengar: Introduction to Banking-Excel Books
10. Aryasri &Murty: Banking and Financial Systems, Tata
11. Guruswamy: Merchant Banking and Financial Services, Tata
12. Murthy and Venugpoal: Indian Financial System, IK International
13. Paul Suresh: Management of Banking and Financial Services, Pearson
14. Tripathy & Pal: Insurance - Theory and Practice, PHI
15. Bodhanwala: Understanding & Analysing Balance Sheets using Excel Worksheet - PHI
16. Sriram: Core Banking Solutions–Evaluation of Security and Controls, PHI
17. Kaninika Misra: Fundamentals of Life Insurance: Theories & Applications, PHI
18. Burton&Brown:Financial system&the Economy:The Principles of Money&Banking, PHI
19. Muraleedharan: Modern Banking: Theory & Practice, PHI
20. Kutty: Managing Life Insurance, PHI
17. Neelam C Gulati: Principles of Insurance Management, Excel Books
18. Internet websites of RBI, IRDA,SEBI,BSE,NSE, DFHI, NABARD, SIDBI,NBFC.
19. Guruswamy: Essentials of Financial Services, Tata
16
B.COM (GENERAL) DEGREE COURSE (II YEAR)
TAXATION
(w.e.f. A.Y: 2010-‘11)
Objective:
To equip the students with the working knowledge of both direct and indirect taxes.
UNIT I:
Introduction: Indian Taxation system – Over view of Direct Taxes.
Income Tax: Basic Concepts: Income, Person, Assessee, Assessment year,
Previous year, Income, Casual income, PAN, Gross total income,
Agricultural income and its assessment, Capital and Revenue, Residential
status and incidence of tax of an individual (Including problems), Incomes
exempt from tax, Tax evasion Vs. Tax avoidance.
Wealth tax: Concepts: Previous year, Assessment year, Assessee,
Valuation date, Taxable assets, Deemed assets, Exempted assets, Net
wealth (Theory only).
Unit-II:
Income from salary: Salary meaning, Allowances, Perquisites, Profits in
lieu of salary and their treatment, Deductions from salary income,
Computation of salary income, Qualified savings and Provident funds.
(including problems)
Income from House property: Meaning, Annual value, Let-out house,
Self-occupied house, Deemed to be let-out house, Deductions from annual
value, Deemed ownership, Co-ownership, Unrealized rent, Computation of
income from house property (including problems).
Unit-III:
Depreciation: Meaning, Basis, Rates, Block of assets, Unabsorbed
depreciation. Income from business and profession: Chargeability,
Deductions expressly allowed and disallowed, General deductions,
computation of profits and gains from business and profession
(Including problems).
Capital gains: Capital assets meaning, Types, Cost of inflation index,
Transfer types, Transfer not regarded as transfer, Cost of acquisition of
various assets, Deductions from capital gains. Exemptions U/S 54.
Computation of taxable capital Gains (Including problems).
Unit – IV:
Income from other sources: Interest on securities, Bond washing
transaction, Dividends on shares, casual income, family pension, Gifts
received and other general incomes including deductions, Deemed income
(Including problems).
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Deductions from gross total income and Rebates, Clubbing and
aggregation of incomes, Set off and carry forward of losses.
Computation of total income and tax liability of Individual Assessees,
(including problems). Assessment procedure, Filing of returns, Self-
assessment, Regular assessment, Best judgment assessment, Income tax
authorities (Theory only).
Lab Work: Filing Relevant Forms for Individual Assessees. Format and
filling of Application for PAN, Form No.12BA, Form: 16, Challan No.
STNS280, ITR-1 & ITR-2.
Unit – V:
Indirect taxes: Customs duty: Chargeability, Important Terms and
Definitions, Procedure for Imports, Procedure for Exports, Concepts of
Warehousing and Baggage (Theory only).
Central Excise: Chargeability, Meaning of goods and excisable goods,
Deemed Manufacture, Manufacturer, Principles of Classification, Concepts
of Specific duty, Advalorem duty, Maximum Retail Sale Price, Cenvat
Credit (Theory only).
Value Added Tax (VAT): Historical Background, Important Terms and
Definitions, Statement of Objects (Theory only).
Service tax: Introduction, Classification, Chargeability, Taxable event,
Tax payment, Registration (Theory Only).
SUGGESTED READINGS:
*****
18
B.Com. (General) DEGREE COURSE (III YEAR)
CORPORATE ACCOUNTING
OBJECTIVES :
Issue of bonus shares - Provisions of company’s Act and SEBI guide lines
- Acquisition of business and profits prior to incorporation – Accounting
treatment.
19
Internal Reconstruction: Accounting Treatment– Preparation of final
statements after reconstruction.
Computer lab work: Recording of transactions relating to Internal
Reconstruction using computers.)
Suggested Readings:
*****
20
B.Com. (General) DEGREE COURSE (III YEAR)
Objectives:
Unit-I: Introduction:
Cost Accounting: Definitions, features, objectives, functions, scope, advantages and
limitations.
Management Accounting: definitions, features, objectives, functions, scope,
advantages and limitations. Relationship between cost, management and financial
accounting.
Cost concepts - Cost classification - Preparation of cost sheet - Relationship of
costing department with other departments.
(theory only).
21
Break Even Analysis: Meaning and importance, break even chart and different
formulae (including simple practical problems).
Budgets: Meaning and importance – Budgeting: Meaning and importance.
Budgetary Control: Meaning and importance - Types of Budgets: fixed budget,
flexible budget, cash budget, sales budget, production budget (theory only).
Standard Costing: Meaning and importance - Variance analysis: Material and labour
variances (including simple practical problems).
Computer lab work: Budgeting, Marginal costing & Calculation of Break-even and
Standard costs, using excel package / accounting package.
Suggested Readings:
*****
22
B.COM (GENERAL) DEGREE COURSE (III YEAR)
BUSINESS LAW
23
2. Intellectual Property Rights: Meaning – Need and objectives – Meaning of
the terms: copy right, patents, trade marks. Information Technology Act,
2000: Aims and objectives, scope, cyber crimes and punishments for the
offenders.
Lab work: Students are expected to know the Model for a complaint. Check
list of requirements for petition to be filed before the National Consumer
Disputes Redressal Commission. Cases and practical problems under the
Consumer Protection Act and Information Technology Act. Students are
advised to refer to the Internet Website and prepare the assignments.
Suggested Readings:
24
B.COM (GENERAL) DEGREE COURSE (III YEAR)
AUDITING
Objectives:
25
Unit-IV: Audit of Institutions:
Lab Work: Collection of model audit reports from a local auditor and
preparation of similar reports.
Suggested Readings:
*****
26
ELECTIVES
ELECTIVE–I: INSURANCE
Paper-I: LIFE INSURANCE
Paper-II: GENERAL INSURANCE
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LIFE INSURANCE
Paper – E-I: P-I Max. Marks: 70T + 30P= 100
P.P.W: 5 (4+1) Time: 3 Hours
Unit – I:
Life Insurance: Concept/Definition. Basic Principles of Life Insurance: Utmost good
faith, Insurable Interest, Co-operation and Law of Large Numbers.
Unit – II:
Functions of Life Insurance - Total Personal Financial Planning, Risk Management – loss
of life, loss of health, retirement.
Lab: Developing Case studies for personal financial planning by considering individual
financial position and objectives. It includes income assets, non-income assets,
liabilities and objectives to fulfill of an individual.
Unit – III:
Basic plans: Whole Life, Term, Endowment, and Unit Linked. Emergence and Nature of
New Products in Advanced Countries: Flexible Premium Plans, Universal Life Policy.
Lab: Collecting Brochures of all plans (Whole life, Term, Endowment and Unit Linked)
from different life insurance companies and identifying their features – Comparative
analysis – Filling proposal form.
Unit – IV:
Health Insurance: Coverage and Plans; Annuities - Characteristics and Types.
Lab: Collecting Brochures of all plans (Medical expense and Retirement) from different
life insurance companies and identifying their features - Comparative analysis – Filling
proposal form.
Unit – V:
Individual life and health insurance - Group Life and health Insurance – Types,
Characteristics, Disadvantages & Advantages.
Lab: Collecting Brochures of all plans (individual and Group Plans for Life, Health and
Retirement) from different life insurance companies and identifying their features -
Comparative analysis – Filling the claim form for settlement.
SUGGESTED READINGS:
1) Principles of Life Insurance: IC-01 Insurance Institute of India, Mumbai.
2) Practice of Life Insurance: IC-02 Insurance Institute of India, Mumbai.
3) Essentials of Risk management and insurance: Vaghan EMMETTJ and Therese.
4) Principles of Life Insurance: Dr. Shrikrishan Laxman Karve, Himalaya.
5) Principles & Practices of Insurance: Dr. P. Periaswamy, Himalaya.
6) Life & Health Insurance: Black, Pearson
7) Fundamentals of Life Insurance: Theory & Applications: Kaninika Misra, PHI
8) Insurance: Theory & Practice: Tripathy & Pal, PHI
10)Managing Life Insurance: Kutty, PHI.
*****
27
NON-LIFE INSURANCE
Unit – V: Claims:
Claims – Surveyors - Investigation – Negotiation and Assessment –
Reserves and Claims Expenses.
Lab: Examining and documenting a claim by approaching a Surveyor.
Suggested Readings:
28
ELECTIVE-II: BANKING
Paper-I: BANKING IN INDIA
Paper-II: COMPUTER APPLICATIONS IN BANKING
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BANKING IN INDIA
SUGGESTED READINGS:
*****
29
COMPUTER APPLICATIONS IN BANKING
SUGGESTED READINGS:
30
ELECTIVE-III: ACCOUNTANCY-I
Paper -I: Advanced Corporate Accounting
Paper -II: Management Accounting
-------------------------------------------------------------------------------------------------------
ADVANCED CORPORATE ACCOUNTING
Paper – E-III-I: P-I Max.Marks: 70T + 30P= 100
P.P.W: 5 (4+1) Time: 3 Hours
Suggested Readings:
31
MANAGEMENT ACCOUNTING
UNIT-IV: Funds Flow & Cash Flow Analyses: Concepts of fund and
fund flow – Preparation of funds flow statement. Concepts of cash and
cash flow - Preparation of cash flow statement as per Accounting
Standard No.3 – Uses and limitations of funds flow and cash flow analyses
(including problems).
Lab: Using Excel/ Accounting packages computation of problems on Cash
Flow and fund flow statements.
Suggested Readings:
1. Introduction to Management Accounting:Charles T, Horngren et al
2. Tools and Technique of Management Accounting: N.Vinayakam
3. Management Accounting: S.P.Gupta
4. Management Accounting: Manmohan & Goyal
5. Management Accounting: V.Krishna Kumar
6. Practical problems in Management Accounting: Dr.Kulsreshtha & Gupta
7. Management Accounting: J.R.Monga & M.Prabhakar Reddy
8. Management Accountancy: H. Premraja, Srihamsarala
9. Management Accountancy: Sudhindra Bhat.
10. Management Accounting: Bhattacharya
11.Management Accounting: Sharma Shashi K. Gupta
12. Management Accounting: Singhvi & Bodhanwala, PHI.
13. Management Accounting: Murthy & Guruswamy, Tata.
*****
32
ELECTIVE –IV: RETAILING
Paper-I: Retail Management
Paper-II: Retail Marketing - Customer Relationship Management
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RETAIL MANAGEMENT
Paper – E-IV: P-I Max. Marks: 70T + 30P= 100
P.P.W: 5 (4+1) Time: 3 Hours
Unit-III: Retail Location – Factors affecting retail location decision – Site selection
– Factors affecting site selection – Steps in selecting site – Location based retail
Strategies. Store design – Interiors & exteriors - Store layout – Types of layouts –
Factors affecting store layout – Retailing image mix – Store Façade.
Lab: Preparation of report of layout of retail stores, Departmentation, customer
flow, strategic location.
Unit-IV: Retail supply management - Definition & Scope – Integrated supply chain
Planning. Merchandising – Definition – Steps in merchandise planning –
Merchandise hierarchy – Range planning – Buying process – Vendor development –
Evaluating merchandise performance.
Lab: Preparing the report on supply chain management of different companies.
Suggested Readings:
1. Retailing Management – Swapna Pradhan; 2. Retail Marketing Management – Swapna
Pradhan; 3. Retail Management – Gibson Vedamani; 4. Retail Management – Levy & Weitz;
5. Channel Management & Retail Management – Meenal Dhotre; 6. Retail Marketing
Management – David Gilbert; 7. Retail Management – Ron Hasty & James Reardon; 8. The
Art of Retailing – A.J. Lamba; 9. Retail Management – W. Steward; 10. Retail Management
– Analysis, Planning & Control – David Walters; 11. Relationship Marketing - S.Shajahan;
12. Customer Relationship Management - Jagdish Seth, Atul Parvatiyar, G Shainesh; 13.
Retail Management – RS Tiwari ; 14. Retail Management – Barry Berman.
*****
33
RETAIL MARKETING & CUSTOMER RELATIONSHIP MANAGEMENT
Suggested Readings:
34
ELECTIVE - V: TAXATION
Paper -I: INCOME TAX - I
Paper -II: INCOME TAX - II
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INCOME TAX – I
Paper – E-V: P-I Max. Marks: 70T + 30P= 100
P.P.W:5 (4+1) Time: 3 Hours
Suggested Readings:
1. Student Guide to Income Tax: Singhania, Taxman
2. Income Tax and Accounts:H.C. Mehrotra, Sahitya Bhavan
3. Elements of Income Tax: Gaur and Narang, Kalyani
4. Direct Taxes: Bhagawathi Prasad, Vishwa Prakashan
5. Elements of Income Tax: A.Sudhakar et al, National Publishing
6. Elements of income tax: H. Prem Raj, Hamsarala Publications
7. Senthil & Senthil: Business Taxation, Himalaya.
8. Lal: Income Tax & Central Sales Tax: Law & Practice, Pearson
9. Tally/Focus/Wings/Ex packages.
35
INCOME TAX - II
Paper – E-V: P-II Max. Marks: 70T + 30P= 100
P.P.W: 5 (4+1) Time: 3 Hours
Suggested Readings:
Lab work: The students are required to compute the problems of time value
of money and capital budgeting using EXCEL functions.
37
Weighted average cost of capital, Book value vs. market value weight.
(simple problems)
Lab work: The students are required to compute the problems of cost of
capital using EXCEL functions.
Lab work: The students are required to compute the problems using EXCEL
functions.
Lab work: The students are required to compute the problems of EBIT -
EPS analysis using EXCEL functions.
Suggested Reading:
1. Maheshwari S.N. Element of Financial Management
2. R.P. Ruastogi Galgotia Publishing House.
3. Khan & Jain Financial Management
4. Pandey I.M. Financial Management
5. Van Horne J.C. Financial Management and Policy
6. Van Horne J.C. Fundamentals of Financial Management
7. Levy H & M Sarnat Principles of Financial Management
8. Chandra Prasanna Financial Management
9. Kulkarni & Satyaprasad: Financial Management
10. Vyuptakesh Sharan: Fundamentals of Financial Management
11. Banerjee: Fundamentals of Financial Management
12. Chandra Bose: Fundamentals of Financial Management
13. Van Horn & Wachowicz, Jr.: Fundamentals of Financial Management.
*****
38
MICRO-CREDIT AND FOREIGN TRADE FINANCE
39
( in US Dollars) - Calculation of exchange rates based on Cross rates (Euro and
Pound Sterling) - Buying rates – Selling rates. (with simple problems).
Lab work: 1. The students are required to expose themselves to various Foreign
Exchange related documents (forms and formats); 2. The students are also
required to understand the key terms and concepts (based on the forms and
formats) involved in this unit-IV.
Suggested Readings:
1. C.Jeevanandam: Foreign Exchange and risk Management; Sultan Chand & Sons
2. Murali, S. and K.R.Subbakrishna: Bank Credit Management, Himalaya
3. Patel shah, Vimalo: Rural Economy; Himalaya U.C.Patnaik, R.N.Mishra: Rural
Banking in India, Anmol Publication
4. Khemani and Dr. B. Yerram Raju: How and Why of Rural Banks
5. Armendariz & Morduch: Economics of Microfinance, PHI
6. Berk: Financial Management
7. Other publications: NABARD publications, Bank Journals, IIB Journals, Yojana.
8. Karmakar, K.G: Rural credit and self help groups: Micro finance needs and
concepts in India; Sage publications India Pvt. Ltd.
9. Mahajan, Vijay and Bharti Gupta Ramola: Financial services for rural poor in
India: Access and Sustainability (Journal,of International Development,8(2),pp.211-
224.
10.www.microjournal.com
11.www.microfinance.com
12.www.mfc.oW.pl
13.www.gdrc.org/icm
11. www.nabard.org/microfinance/assessmentmethods.asp
12. RBI websites.
*****
40
ELECTIVE - VII: MARKETING
Paper-I: PRINCIPLES OF MARKETING
Paper-II: RURAL MARKETING
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PRINCIPLES OF MARKETING
Paper – E-VII: P-I Max. Marks: 70T + 30P= 100
P.P.W.: 5(4+1) Time: 3 Hours
SUGGESTED READINGS:
1. Philip Kotler: Marketing, Prentice Hall
2. William M. Pride and O.C Ferrell: Marketing; Houghton - Mafflin Boston
3. Stanton W.J. et al: Fundamentals of Marketing, McGraw H
4. Lamb Charless W. et al: Principles of Marketing; South Western Publishing
5. Cravens David W et al: Marketing Management; Richard D. Irwin
6. Kotler Philip and Armstrong Gary: Principles of Marketing; Pearson
7. Fulmer RM: The New Marketing McMillan, New York
8. McCarthy J.E: Basic Marketing - a Managerial Approach; McGraw Hill, New York.
9. Cundiff, Edward W et al:Basic Marketing - Concepts, Decisions & Strategties; PHI
10. Bushkirk, Richard H: Principles of Marketing; Dryden Pren, Illinois.
11. S.A.Sherlekhar: Marketing Management, Himalaya
12. Govindarajan: Marketing Management:Concepts, Cases, Challenges&Trends,PHI
13. Chandra Bose: Modern Marketing, PHI.
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RURAL MARKETING
SUGGESTED READINGS:
*****
42
ELECTIVE – VIII: SECRETARIAL PRACTICE & OFFICE MANAGEMENT
Paper-I: SECRETARIAL PRACTICE
Paper-II: OFFICE MANAGEMENT
------------------------------------------------------------------------------------------------------
SECRETARIAL PRACTICE
Paper – E-VIII: P-I Max. Marks: 70T + 30P= 100
P.P.W: 5 (4+1) Time: 3 Hours
SUGGESTED READINGS:
1) Secretarial Practice: Avatar Singh; 2) Secretarial Practice: N.D.Kapoor
3) Company Law & Secretarial Practice: Reddy, Appanaiah & Prabhudeva, Himalaya.
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OFFICE MANAGEMENT
Paper – E-VIII: P-II Max. Marks: 70T + 30P= 100
P.P.W.: 5 (4+1) Time: 3 Hours
SUGGESTED READINGS:
1) Office Management: M.N.Arora; 2) Office Management:R.K.Chopra & Ankith Chopra,
Himalaya; 3) Professional Front Office Management: Woods, Pearson; 4) Business Process
automation: Mohapatra, PHI. 5) Office Management: Balachandran & Chandrasekharan,
Tata.
*****
44
ELECTIVE –IX: COMPUTER APPLICATIONS-I
Paper-I: DATABASE MANAGEMENT SYSTEM
Paper-II: ELECTRONIC COMMERCE
Lab Work :
Using SQL commands creating Database Schema and Tables and Retrieval
of data.
SUGGESTED READINGS:
1. Modem Database Management: MeFadden
2. An Introduction to Database System: Bipin C.Desai
3. Database Management & Desig: Gary Hansen & James Hansen
4. Fundamentals of Database System: Elmasri
5. Database Management Systems: Panneerselvam
6. Database Management Systems: Narang.
*****
45
ELECTRONIC COMMERCE
Lab work:
Using Microsoft front-page editor and HTML in Designing a Static
(simple) Website.
SUGGESTED READINGS:
*****
46
ELECTIVE -X: MATHEMATICS
Paper-I : Business Mathematics-I
Paper-II: Business Mathematics-II
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BUSINESS MATHEMATICS-I
Paper – E-X: P-I Max. Marks: 70T + 30P= 100
P.P.W : 5 (4+1) Time: 3 Hours
UNIT-I:
Set Theory – Sets, Types of Sets – Operations on Sets – Venn Diagrams –
De Morgan Laws – Applications of Set Theory.
Lab: Calculation of Sets values & Venn diagrams using Excel.
UNIT-II:
Laws of Indices – Progressions – Arithmetic Progression – Geometric
Progression – Harmonic Progression.
Lab: Calculation of the values of progressions and matrices over M.S.Excel
UNIT-III:
Matrix – Meaning & Operations, - Matrix Algebra – types of Matrices – Matrix
Multiplication – Matrix Determinants, Minors and Co-factors Matrix Inverse.
Lab: Application of Addition, Multiplication, conditional probabilities and
distributions using MS. Excel
UNIT-IV:
Probability – Approaches to Probability – Classical, Empirical, Subjective &
Axiomatic approaches – Theorems of Probability – Additional, Multiplication,
Conditional laws of probability, Bayes theorem and Mathematical
expectation.
UNIT-V:
Theoretical Distributions – Binomial, conditions, Fitting of a Binomial
Distribution, Poisson - conditions, Fitting of a Poisson Distribution, and
Normal Distributions – Characteristics of a Normal curve, Central Limit
theorem, Fitting of a Normal Distribution – Areas Method Only.
SUGGESTED READINGS:
1) Business Mathematics: P.N.Arora, Allied Publishers
2) Business Mathematics: Quazi Zmiruddin, Vikas Publishers
3) Business Mathematics: J.K.Sharma, Anne Books
4) Business Mathematics: Garg, Galgotia publishers
5) Business Mathematics: Ak Singh, Himalaya
6) Business Mathematics: Amarnath Dixith & Others, Himalaya
7) Business Mathematics: Trivedi, Pearson
8) Business Mathematics: Rajagopalan & Sattanathan, Tata.
*****
47
BUSINESS MATHEMATICS-II
UNIT-I:
Calculus – Limits – types of functions – Methods of Evaluating limits of Functions –
Derivatives – Standard forms of derivation – Maxima and Minima.(Lab Exercises:
Practical issues of profit maximization and cost minimization and its conditions as
applicable in managerial economics ) conditions, Fitting of a Binomial Distribution.
Lab: Fit all the binomial applications by using M.S.Excel.
UNIT-II:
Integration – Standard forms of Integration – Methods of Integration – Definite
Integral – Geometrical Interpretation of derivatives – Cost functions – Profit
function – BEP (Numericals and integrating the day to day applications of cost and
profit functions).
Lab: Calculate and arrive the values of equation of integration over MS Excel.
UNIT-III:
Linear programming – Definition – assumptions – formulation of a LPP, Graphical
Method – Simplex method – Maximization and Minimization - Primal & Dual,
Limitations of Linear Programming.
Lab: Calculate all the values of Graphic method, Simplex method, Maxima &
Minima by using MS.Excel.
UNIT-IV:
Transportation Problems – Characteristics & assumptions – Obtaining initial feasible
solution: North-West Corner Rule Method, Least Cost Method, Vogel’s
Approximation Method (VAM) – Testing optimality: Stepping-Stone Method, MODI
method.
Lab: Calculate problems, using MS. Excel.
UNIT-V:
Queing Theory – Components – Structure of Queing System – Operating
characteristics for a waiting line – Single & Multiple models.
Lab: Calculate problems, using MS. Excel.
SUGGESTED READINGS:
*****
48