Pinterest Predicts

2022
Before you see People use Pinterest to plan for the future. That
it everywhere, means that we know what’s next. In fact, 8 out of 10
of our predictions for 2021 came true.

see it here.
Now, meet the trends that we expect to rise in 2022.
This isn’t your typical year-end trend report. It’s 

a not-yet-trending report. Welcome to a window
into the future, from the platform where people go
to plan it.

This is Pinterest Predicts.

Beauty Celebrations
Be jewelled Rebel cuts Altbashes
Beyond the basic earring The pandemic break-up hair 
 Parties for life’s undercelebrated
is real, people moments
Bring the bling… to everything. Gen Z
is driving a trend towards accessories Soft layers and timid trims, be gone. RSVP to a new reason to celebrate.
that go way beyond the basic earring, In 2022, hard-to-miss hair—from In 2022, millennials, Gen X and
cuff or layered necklace. They’re mullets to octopus hair to bob cut boomers will embrace celebrations
getting creative and accessorising wigs—will be the most-requested that mark fresh milestones and open
the whole body, from tooth gems 
 styles by Gen Z. new chapters. Empty nest? Party.
to crystal eye embellishments. Adoption went through? Party. 

Bob cut wigs +3x
Bad break-up? Here’s a cake.
Tooth gem +85%
Octopus haircut +2x

Ear curation +3x

Shaved head dye designs +12x
Adoption party theme +30%

Dermal piercing unique +145%

Short hair mohawk +2x
Divorce party ideas +55%

Pedicure with rhinestones +150%

Mullet hairstyle +190% Adopt a pet birthday party ideas +85%

Crystal eye make-up +110% Break-up cake +2x

Puff love Empty nest photoshoot +40%

Nailscapes Space buns? We’re hair for it.

An escape is at your fingertips Celestial celebrations
In 2022, people will celebrate their These parties are out of this world
Stargazing just got a little easier. 
 natural texture with big hair-styling
This year, people will paint techniques. Gen Z-driven space buns Here comes the sun. And the moon.
landscape-style designs on their and high puff hairstyles will continue And the stars. From sunshine-
digits. Geode, desert and to spike as people find new beauty themed baby showers to cloud nine
constellation-inspired nail art are all inspo with Pinterest’s hair pattern birthday parties, millennials will
rising trends, especially among search feature. throw some totally cosmic parties
millennial searchers. this year.
High puff hairstyles +165%

Galaxy nail art +115%

Space buns natural hair +100%
Sunshine baby shower theme +110%

Aurora nails +4x

Two puffs natural hair hairstyles +65%
Sun-themed birthday party +3x

Ocean nails acrylic +5x

Short natural hair styles +185%
Star-themed party +140%

Desert nails +105%

Natural hair bun styles +160% Moon party decorations +140%

Geode nail art +2x Moon wedding dress +180%

Source: Pinterest, search data, global, analysis period Oct 2019–Sept 2021

Please note that Pinterest’s Advertising Guidelines prohibit the targeting of any audience based on
race, ethnicity, religious beliefs and sexual orientation, among other things. For more information,
Pinterestpredicts.com please see our Advertising Guidelines.
Fashion
Pearlcore Oh my goth Lounge-erie
The world is your oyster It’s not a phase. It’s a whole deal. Goodbye joggers, 

hello silky nightwear
In 2022, people of all ages will Welcome to the goth-aissance. 

embrace iridescent accents in their Goth will make its way into the There's something special about
homes, in their jewellery boxes and mainstream this year across all age investing in silk just for sleeping.
even as nail art. Pearl-themed parties groups—just not in the ways that you Nightwear will get its own dress code
will be on the rise, too, as people opt might expect. Goth business casual, in 2022—even if it's just for a party
for pearly gowns and wedding décor. goth baby clothes and even goth of one. Searches for satin nightwear
kitchen décor are all rising trends. and classic nightdresses will rise
Pearl gown +3x
across all age groups.
Pearl necklace men +7x
Goth business casual +90%

Pearl-themed party +2x

Goth cowboy +70%
Lounge lingerie +96x

Pearl wedding decorations +185%

Goth baby clothes +120%
Transparent nightdresses +5x

Pearl ring simple +2x Goth kitchen décor +85%

Men’s pyjamas +2x

Goth pyjamas +185% Silk nightdress aesthetic +8x

Satin nightie +2x

Dopamine dressing
Dressing loud is the new 
 Chequer yourself!
dressing down All chequered everything
People are heading somewhere 
 Cheque, please. Chequered designs
over the rainbow this year with are having their moment in all areas
vibrant outfits and colourful palettes. of people's lives—from nails and rugs
From rainbow dresses to electric blue to funky flooring. As men upgrade
outfits, 2022 fashion will be all about their wardrobes, they'll embrace the
feel-good fits with an electric kick. tiled pattern, too. Millennials and
All genders and age groups are boomers in particular are driving 

driving this trend. this chequered trend.
Rainbow dress women +2x
Chequerboard pattern +160%

Fuschia dress outfit +4x

Chequerboard nails +165%

Electric blue outfit +140%

Chequered rug +4x

Vibrant outfits +16x

Chequered tile floor +5x

Gradient dress +95% Chequered suit men +95%

Source: Pinterest, search data, global, analysis period Oct 2019–Sept 2021

Please note that Pinterest’s Advertising Guidelines prohibit the targeting of any audience based on
race, ethnicity, religious beliefs and sexual orientation, among other things. For more information,
Pinterestpredicts.com please see our Advertising Guidelines.
Home
Emotional escape rooms Biophilic design Limitless luxe
Safe spaces for feels When nature’s built into your home Bring luxury into the least-expected
corners of your home
Emotions, so hot right now. If you You’ve seen house plants. Now meet
need a place to go to feel all the living rooms. Millennials are turning It’s nothing new to want a little luxe 

feels, there’s a room for that. People to plant-first design solutions this in your life, but how about the
will plan their great (indoor) escapes year to increase their connection to laundry room? And the luxury
and designate rooms in their homes nature and enhance their well-being. basement? In 2022, people will give
to decompress, vibe and rage. 
 Staircase gardens, biophilic interiors luxurious makeovers to their home’s
All age groups are driving searches and floral ceilings are all on the way nooks and crannies. For millennials
for music-themed rooms, crystal up. And don’t leave the office out! and Gen X, forgotten spaces will
rooms and even rage rooms (!). become conversation starters when
Biophilic architecture +150%
you have guests over.
Rage room +150%
Biophilic office design +3x

Music-themed rooms +2x

Biophilic design bedroom +100%
Luxury laundry room ideas +11x

Crystal room +8x

Staircase garden +175%
Luxury basement ideas +2x

Tiny library room +12x

Floral ceiling +3x Luxury gaming room +2x

Home massage room +190% Luxury garage interior +5x

Luxury children’s bedroom +2x

Hellenistic revival
Curve appeal Greece is the word
Arcs are in all ‘round the home
Nostalgia will go back to its roots in
Design prediction for 2022: curve’s 2022. This year, people will take
the word. People will invest in home inspiration from Ancient Greece 

décor such as curved sofas, curved and invest in everything from
bar designs and curved kitchen Corinthian home décor to 

islands. Boomers, Gen X 
 Aphrodite-inspired wallpaper. 

and millennials are driving searches One of the youngest generations—
behind this well-rounded home trend. Gen Z—is embracing this ancient
trend more than anybody.
Round pool decking ideas +170%

Curved sofa living room +3x

Ancient Greek jewellery +120%

Curved walls interior +4x

Aphrodite aesthetic wallpaper +180%

Curved bar design +140%

Ancient Greece aesthetic +65%

Curved kitchen island ideas +3x Greek statue art +3x

Corinthian column +40%

Source: Pinterest, search data, global, analysis period Oct 2019–Sept 2021

Please note that Pinterest’s Advertising Guidelines prohibit the targeting of any audience based on
race, ethnicity, religious beliefs and sexual orientation, among other things. For more information,
Pinterestpredicts.com please see our Advertising Guidelines.
Pets Well-being
Barkitecture Higher frequency Flexercise
Unleash your home-design Protect your energy on the road 
 For the love of movement
to enlightenment
Pampering your pets isn’t 
 Low impact is the new high intensity.
enough any more. Try animal 
 People are being called to a higher This year, people of all ages will fall in
first…architecture. In 2022, 
 consciousness in 2022. Gen Z-ers are love with more mellow ways to move
people will redesign their homes 
 looking for ways to raise their vibration, their bodies. From starting a daily
with Fido and Felix at the forefront, searching for spiritual awakening stretching routine to nature walks, it’s
from luxury dog rooms to ‘catified’ stages and even aura colours. time to choose your own adventure.
homes. Millennial, Gen X and
How to protect your energy +60%
Floating aesthetic +170%

boomer pet parents are driving 


How to raise your vibration +145%
Lazy workout in bed +135%

this trend.
Spiritual awakening stages +4x
Daily stretching routine +80%

Catify your home +4x

Aura colours +36x
Walking in nature +95%

Cat house design +4x

Frequency healing +35% Simple dance moves +150%
Luxury cat room +3x

Luxury dog room +115%

Relation-tips Mindful menstruation
Dog beds made from furniture +2x A more conscious way to relate 
 Ready, set, sync
to one another
If no body is the same, no cycle 

Attachment styles. Couples
is either—period. In 2022, people 

counselling. Friendship dynamics. 

will educate themselves on their
In 2022, people across all age groups
menstrual health, from cycle 

will transform their relationships—
phases and period care. Millennials
with their partners, with their loved
are driving the searches behind 

ones and with themselves.
this movement.
Couples counselling 

Follicular phase +70%

worksheets +115%

Luteal phase +40%

Healthy marriage tips +190%

Period care +3x

Uncomfortable questions to ask +4x

Menstrual cycle chart +95%

Friendship dynamics +4x

Period starter kit +85%

Setting healthy boundaries +170%

Source: Pinterest, search data, global, analysis period Oct 2019–Sept 2021

Please note that Pinterest’s Advertising Guidelines prohibit the targeting of any audience based on
race, ethnicity, religious beliefs and sexual orientation, among other things. For more information,
Pinterestpredicts.com please see our Advertising Guidelines.
Auto Finance
Hotter wheels Store décor Finpowerment
All souped-up A new way to set up shop Manage your money like a boss
Your car is more than an escape As more people start their own Let financial freedom ring. In 2022,
vehicle—it's a whole mood. In 2022, bricks-and-mortar and online shops people will take money matters into
people across all age groups will give this year, they’ll turn to Pinterest 
 their own hands as they set out on
their motors major make-overs, with to plan their layouts, shopfronts 
 new journeys towards financial
décor upgrades and spruced-up and signage. Millennials, Gen X 
 literacy. Millennials are driving the
sound systems. All age groups are and boomers are driving this searches behind investment tips,
driving the searches behind this entrepreneurial design trend. financial education and investment
rising trend. property for beginners.
Creative retail display +18x

Modded cars +135%

Farmers market display ideas +5x
Investment tips +195%

Car decorating ideas +120%

Restaurant ceiling ideas +3x
Passive income ideas +35%

Car curtains DIY +36x

Vintage shop fronts +3x
Financial education +155%

Car sound system ideas +8x

Grand opening ideas business Financial planning bullet journal +90%

Boho car interior +70% decorations +3x Investment property for 


beginners +45%
Don’t quit your yay job
Turn your pastime into a payday
Who says hobbies can’t be lucrative?
In 2022, people will build a new biz
based on their specific interests,
such as eyelashes, real estate and
party rentals. While people were just
looking for small business inspiration
in our last report, this year they have
more specific visions. ‘Labour of love’
just took on a whole new meaning
for this millennial-driven trend.

Art business ideas +75%

Party rental business ideas +95%

Mobile business ideas +100%

Eyelash business ideas +60%

Becoming an estate agent +135%

Source: Pinterest, search data, global, analysis period Oct 2019–Sept 2021

Please note that Pinterest’s Advertising Guidelines prohibit the targeting of any audience based on
race, ethnicity, religious beliefs and sexual orientation, among other things. For more information,
Pinterestpredicts.com please see our Advertising Guidelines.
Parenting Hobbies and interests
Calming classrooms Bestie aesthetic Hot horology
School’s in, breathe out Tattoos and tarot are the new The original tick tock
friendship bracelets
As children head back into Maybe it’s a sign of the times, but
classrooms and reconnect with their Ride-or-die, bestie, BFF—whatever people are more into clocks and
community, teachers are bringing the you call them, 2022 will be a year 
 watches than ever. Oversized clocks
chill with nature-themed classrooms for honouring your chosen family. as décor, old-school watch bracelets
and eucalyptus décor. This trend is 
 And this isn't just a Gen Z thing—
 and luxury men’s watches will define
rising across millennials, Gen X-ers 
 all age groups are looking for 2022 style, particularly for Gen X
and boomers. friendship rings, matching tattoos 
 and boomers.
for guy friends and tarot spreads.
Eucalyptus classroom décor +2x
Clockwork aesthetic +55%

Forest classroom +190%

Friendship tarot spread +40%
Watch collection display +65%

Sunshine classroom theme +80%

Friendship video +10x
Men’s luxury watches +6x

Calming classroom décor +150%

Goodbye gifts for friends moving +7x
Trendy watches +6x

Nature-themed classroom +185% Friendship ring +50%

Oversized clocks wall décor +7x
Friendship tattoos for guys +4x

Kidding around
Bring your inner child out to play

Who says children have all the fun?

This year, Gen X-ers and boomers
will be into playful pastimes such as
indoor swings, useful crafts and fairy
bedroom ideas. Because crafts and
toys keep the big kids young at heart.

Useful crafts for adults +2x

Indoor swings for adults +3x

Fairy bedroom ideas for adults +9x

Adult pigtails +5x

Lollipop stick crafts for adults DIY +7x

Source: Pinterest, search data, global, analysis period Oct 2019–Sept 2021

Please note that Pinterest’s Advertising Guidelines prohibit the targeting of any audience based on
race, ethnicity, religious beliefs and sexual orientation, among other things. For more information,
Pinterestpredicts.com please see our Advertising Guidelines.
Food and drink Travel
Cuppa time Ancestral eats Night moves
Afternoon tea is the new happy hour Somebody’s grandparent’s recipe Head out for a midnight escapade

In 2022, people will choose Simmer down, experimental chefs— The most memorable adventures 

darjeeling with a friend over drinks we’re going back to the basics. This will happen after sundown in 2022.
after work. Afternoon tea is more year, Gen X and boomers will say People will turn to the quiet of the
than a meal—it’s a moment, an goodbye to over-the-top eating after-hours to invest in their travel
aesthetic, a pose. Searches for 
 experiences and embrace their roots bucket lists and nature excursions.
‘tea party aesthetic’ and ‘drinking 
 (or learn about somebody else’s!). Gen Z is driving this trend—good
tea pose’ are climbing across all 
 Gather ’round the table for thing our phones take better night
age groups. Pinkies up—you’re 
 traditional dishes from all over 
 photos than ever. Into the dark you go.
royal-tea now. the globe. It’s the oral history 

that we need in 2022. Road trip aesthetic +2x

High tea food ideas +4x

Bioluminescence aesthetic +95%

Vintage tea party +70%

Norwegian recipes traditional +120%
Han River night +65%

Tea party aesthetic +2x

Filipino recipes authentic +35%
Sea night beach +150%

Butterfly pea tea +70%

Traditional Russian food +3x
London city night +2x
Drinking tea pose +2x South African recipes traditional +150%

Arabic food traditional +2x The last resort

Batter up All in for all-inclusive travel
Ditch the cupcakes, please
Sitting back is the new adventure
No more pie bars. Cake pops have map. In 2022, people want to get
had their moment. In 2022, bakers away—to beautiful escapes 

will give us the badly *kneaded* cake where they won’t have to lift 

break that we’ve all been waiting for. a finger. Millennials, Gen X-ers 

People will craft elaborate cakes to and boomers are turning to resorts
express whatever mood they’re in, and all-inclusive packages for easy
from gravity-defying tiers to bubble getaways. Another daiquiri, please.
and 3D cakes. This trend is especially
popular among millennials, Gen X Best all-inclusive resorts +2x

and boomers. Resort holiday outfits +60%

All-inclusive wedding packages +80%

Gravity-defying cake ideas +70%

Resort aesthetic +2x

Unusual cakes +2x

US Virgin Islands all-inclusive +70%
Art cake ideas +3x

Bubble cake ideas +55%

3D cakes ideas +60%

Source: Pinterest, search data, global, analysis period Oct 2019–Sept 2021

Please note that Pinterest’s Advertising Guidelines prohibit the targeting of any audience based on
race, ethnicity, religious beliefs and sexual orientation, among other things. For more information,
Pinterestpredicts.com please see our Advertising Guidelines.
Lake it ’til you make it
Lakes will have their moment 

in the sun

In 2022, people will trade in their

beachfront getaways for inland
swims. Gen X and boomers are
driving this freshwater trend that 

will only grow in the year ahead.
Lakeside resorts, pontoon boats 

and lake home plans will all be
making a splash.

Lake resort +2x

Small pontoon boats +90%

Lake trip outfits +3x

Lake home plans +40%

Summer lake aesthetic +180%

Source: Pinterest, search data, global, analysis period Oct 2019–Sept 2021

Please note that Pinterest’s Advertising Guidelines prohibit the targeting of any audience based on
race, ethnicity, religious beliefs and sexual orientation, among other things. For more information,
Pinterestpredicts.com please see our Advertising Guidelines.