Hapter Atisfaction With AY AND ON C Onomi C Utcomes
Hapter Atisfaction With AY AND ON C Onomi C Utcomes
An employee's satisfaction or dissatisfaction with a reward item can greatly enhance or impair
the motivational effectiveness of that item. The comprehensive motivational model discussed in
the previous chapter provides a conceptually sound but rather general explanation for an
individual's satisfaction or dissatisfaction with outcomes, and the consequences for the
individual's work motivation This chapter probes the satisfaction issue in some detail through a
focus on pay, the major item of an organization's compensation system. Specifically, the
chapter addresses three important questions: What factors contribute to or determine an
employee's satisfaction with his/her pay? What are the consequences to the organization of the
employee's dissatisfaction with his/ her pay? What are some practical guidelines for enhancing
pay satisfaction? The non-economic outcomes generated by the job content through the process
of job design have been found to play a critical role not only in determining pay satisfaction, but
also in moderating the consequences of pay dissatisfaction, The chapter will therefore examine
the theory and the process of job design, which the organization can use to increase the non-
economic outcomes component of the compensation system.
LEARNING OBJECTIVES
• To understand the meaning of satisfaction, which is derived from a combination of notions
from equity theory and discrepancy theory.
• To understand the elements and the process of the determinants of the pay satisfaction
mode!, with a special emphasis on the critical notion of social comparison.
• Satisfaction with Pay and Non-Economic OutcomesTo identify the components of person
related, job-related,, referent-other-related,, and context-related factors, and to learn how
these factors influence an Individ ual'E satisfaction with his/her pay.
• To understand the process of the consequences of pay dissatisfac tion model.
• To identify the components of job context factors, job content factors, and external
environmental factors, and to explain how these factors moderate the consequences of pay
dissatisfaction.
• To leam how to use the practical guidelines for increasing pay satisfaction that flow from
the determinants of pay satisfaction and the consequences of pay dissatisfaction models.
• To understand the nature, objective, and consequences of the classical approach to job
design.
• To understand the nature and objective of the approach of the growth theories of
Herzberg and Maslow to job design.
• To distinguish between the classical and growth theories approaches to job design.
• To understand the elements and the process of Hackman and Oldham's (1980) job
characteristics model.
• To learn how the job characteristics model can be used to generate non-economic outcomes.
INTRODUCTION
From the discussion of expectancy theory, it can be seen that its basic elements — effort-to
performance expectancy, and the saliency, valence, and contingency of rewards — have a direct
influence on employee motivation, and provide practical guidelines for rewards management. A
compensation system that does not respect these guidelines is not effective in motivating
employees towards the desired work behaviours. As a result, the organization is placed in triple
jeopardy. First, the ability of the organization to function effectively through the high performance
of its employees is seriously impaired. Second, to the extent that the compensation items are
unsuccessful in promoting the desired work behaviours, the dollars expended on these items are a
waste of scarce, valuable resources of the organization. Third, the employee dissatisfaction
thairesults from such a reward system also produces consequences ranging from poor
organizational performance to job dissatisfaction and turnover. An exploration of the issue of
employee dissatisfaction with one or more of the reward items promotes awareness of the critical
aspects that contribute to dissatisfaction, of the consequences that result from dissat-
isfaction, and of the factors that are likely to contribute to satisfaction or dissatisfaction with the
compensation system.
At the present time the only systematic approaches to reward satisfaction and
dissatisfaction that have some relevance for management practice are Lawless (1971) models
on the determinants of pay satisfaction and the consequences of pay dissatisfaction. These
models focus exclusively on pay and do not consider the other compensation items.
Nevertheless, these models are useful to compensation managers for two reasons. Firs*, pay is
the largest component of the reward system and constitutes from 50 to 75 per cent of the total
operating costs of the organization. Second, the models illustrate the fact that satisfaction or
dissatisfaction with a compensation item, and the resulting consequences, can be anticipated
and incorporated in (he design and administration of that compensation item. These models are
discussed in the next section. In view of the dominant role of job content factors in moderating
pay satisfaction, this chapter concludes with a discussion of the place of job design in the
compensation system.
Person-related Variables
This category can include a variety of inputs that an employee brings to the job, for
example, knowledge, skills, and abilities; specialized training; the many outcomes received
by employees. When employees perceive other outcomes to be more instrumental than pay
in satisfying a need, then employees will value the other outcomes more than pay. Such
employees will not be dissatisfied with a lower pay when the other more valued outcomes
are provided. For example, in periods of severe unemployment, employees tend to prefer
the outcome of job security to that of higher pay. Likewise, it is not uncommon to find
employees with high growth needs accepting jobs in an organization with relatively lower
pay, because the jobs offer opportunities for challenging and interesting work, or greater
participation in decision making. To summarize,.when employees perceive that non-
economic outcomes satisfy their important and salient needs better than pay, then to that
extent employees will not be dissatisfied with pay. Their perceptions of the amount of pay
that should be received will tend to be low. Other things being equal, the non-economic
outcomes, when they are regarded as a substitute for pay, will promote pay satisfaction.
Referent-Other-related Variables*
The term referent-other has the same meaning as, and is used synonymously with,
the term relevant .other person discussed under equity theory. This category
includes^rhpl6"yee'perceptions of relevant other persons' inputs and outcomes,"and
'employee'perceptions of nay received by relevant other persons, It will be recalled that
in equity theory the employee's determination of equity or inequity is based on the
comparison of the employee's perceptions of his/her own inputs-outcomes ratio with,
his/her perceptions of the inputs-outcomes ratio of the relevant other person. When
equity theory is applied to pay, the employee's perception of the amount of pay that should
be received will be influenced by his/her perceptions of the outcomes the relevant other
person wili likely receive relative to that person's inputs. For example, Elijah perceives
that his colleague Melanie is likely to receive the following set of outcomes; a pay raise of
$3,000, spedal recognition from the department head, and preferential treat ment in the
choice of assignments. Elijah recognizes that Melanie has specialized training, but that he
has substantially more work experience and has put in a consistently superior job
performance. Based on this assessment of Melanie's in puts-outcomes ratio relative to his
own, Elijah develops an expectation of a pay raise of $4,500. It can thus be seen how an
employee's perceptions of the relevant other person's inputs-out- conies ratio relative to
his/her own will influence the amount of pay that should be received.
The other variable in this category, employee perceptions of the pay received by
t h e relevant other person, has a direct impact on the employee's perception of the
amount of pay received. Elijah believed that a pay raise of $4,500 would be equitable.
Assume that Elijah receives the expected $4,500. Assume also that Elijah perceives that the
actual pay raise received by Melanie is not the $4,000 that Elijah had earlier believed that
Melanie would receive, but $4,200. Before Elijah formed any perceptions of Melanie's
actual pay raise, Elijah had attributed a certain value to his actual pay raise of $4,500. As
discussed in the previous paragraph, this value or valence resulted from, among other
factors, a comparison of Elijah's perceptions of his inputs-outcomes ratio and his
perception of Melanie's inputs-outcomes ratio. The valence was also based on what
Elijah believed the $4,500 would fetch him in terms of the goods and services he
needed. The reference here is to the instrumentality-of-the- outcome determinant of
valence as postulated by expectancy theory. After Elijah perceives that Melanie's actual
pay raise is $4,200, the value or valence he attributes to his $4,500 undergoes a change.
The $4,500 will now have a relatively lower value or valence for Elijah. True, Elijah's
$4,500 can and will still buy the same quantity of goods and services, regardless of
what Melanie actually receives. In other words, the potential instrumentality of the
$4,500 to satisfy certain needs is undiminished. What, then, is the reason for Elijah's
lower valence of the $4,500? The answer is to be found in the expectancy theory model.
As will be recalled from the model, valence is determined by both the instrumentality
to satisfy needs and the equity of outcomes. The inequity of outcomes, which he
perceives relative to Melanie, explains why Elijah now values the $4,500 much less
than he did before his perceptions of Melanie's actual pay raise.
The discussion of the referent-other-related variables strongly underscores the
significant and powerful effect of the notion of social com parison as a determinant of
pay satisfaction, and the profound practical implications that flow from it.
Cor.text-related Variables
These variables concern the outcomes the employee receives from the job
context. The critical factors that affect pay satisfaction in this category are employee
perceptions of the pay received in the past (wage history), the actual pay now received,
and the methods of pay determination and 'administration.
The employee's perceptions of his/her wage history affect pay satisfaction by
influencing employee perceptions of the amount of pay that should be received,
andaisoof the amount of pay received. For example, employees who have had a record
of high salaries and pay raises will generally expect their present pay to be consistent
with that record of high salaries and pay raises, In other words, their high wage
history leads to higher expectations, which influence their perceptions of the amount,
of pay that should be received. This phenomenon is similar to that of university
students with a past record of a high cumulative grade point averages who develop
higher expectations for their present course grades. The high'wage history also afiects
employee perceptions of the amount of pay received. Employees who have had a high pay
history tend to perceive their present pay as low. The magnitude of the dollars involved is
viewed through the perspective of past pay history. Therefore, /or the reasons discussed here,
the higher the past pay level, the greater the pay dissatisfaction will be unless the amount of
pay now received is also high, consistent with the expectations generated by the high wage
history.
The actual pay received is, of course, the direct source of the employee's
perception of the amount of pay rexeivedAThe-ubser.-the example, performance-based pay will
be perceived as equitable if it is determined by a fair performance appraisal system/ and
administered by a process that is open rather than secret, and involves the employees
concerned. In other words, pay ought to_be_de_termined and adnjin-istered in a manner that
permltsftKe"employee to see a linkage_between pay and performance, that is/the (P-O)
relationship of expectancy theory When pay determination and administration methods enable
employees to see dearly the performance-outcomes linkage, then employees are found to
experience greater pay satisfaction (Lawier 1966). To summarize, each of the four sets of
variables determines pay satisfaction by its influence on employee perceptions of either
the amount of pay that should be received or the amount of pay received or both. The person-
related variables function as inputs, 2~he more of these inputs the employee brings to the job, the
greater the employee's expectations that he/she should receive more pay, Hence,^the person-
related variables are more likely to cause pay cu5satisfaction! The job-related variables include
some factors that function as inputs and other factors thai function as outcomes. If the employee
perceives his/her job to have more of the input factors, then he/she will have greater expectations
that he/she should receive more pay. The input factors, therefore, are more Ukely to cause pay
dissatisfaction.fThe outcome factors (e.g., job status, challenge) will, on the other hand, serve to
generate satisfaction with the level of pay even if it is low, because the more of these non-
economic factors are perceived by employees to exist in the job, the more tolerant they will be of
lower levels of pay. These outcomes are often perceived as acceptable substitutes for pay.
The referent-other-related variables operate either to increase or (to
decrease''paysatisfaction.Mrhen the employee compares his/her perceptions of the inputs-outcomes
ratios (own and those of the relevant other person), such a comparison could lead to an expectation
of more pay or less pay. Likewise, the employee's perceptions of the relevant other person's
actual pay could lead to an increase or decrease in the value attributed to his/her payf Therefore,
both factors have the potential either to promote pay satisfaction or to cause pay dissatisfaction.
The last set of variables, the context-related variables, operates in two ways. The
"employee's .wage history functions as an input. A past record of high salaries and pay raises
will lead the'employee to expect more pay. A high-wage history, therefore, has the potential to
generate pay dissatisfaction. Depending upon employee perceptions of the other factors,
the.actual An*J.the methods by. which it is determined "a nH administered, has the potential to
promote either pay" satis faction or" pay dissatisfaction.
This section concludes with two observations that have already been mentioned but
need to be reiterated. First, the elements of the model and its underlying process are essentially
based on the perceptions of the employee. Second, the notion of social comparison is absolutely
critical to the model. In a study by Shapiro and Wahba (1978), social comparison, actual pay, and
wage history were the significant factors that explained the variance in pay satisfaction. From
these observations flow several implications of practical interest to the compensation specialist
and to managers. An in-depth treatment of these implications will be undertaken when the
techniques, methods, and processes of the compensation system are considered. These
observations do, however, reinforce the point that the effectiveness of the compensation
system depends on the extent to which it takes into consideration and responds to the percep-
tions and expectations of the individual employee.
Combining Tasks
This principle suggests the putting together of "existing, frac- tionalized, tasks
to form new and larger modules of work" (Hackman and Oldham 1980,135), This
principle can be applied, for example, in the assembly-line operation for a small appliance.
In such an operation, the entire task of assembling the appliance is broken down into
several smaller operations, which are performed as the appliance moves from one point
of the assembly line to the next. When the combining-tasks principle is implemented, the
entire assembling operation is done by one person. (If the combined task is too large for
one worker, it can be done by a team of workers who are responsible for the finished
product.) Restructuring the work in this manner enables the individual to identify with the
complete appliance. Hence, task identity is improved. As the individual now has to
perform many more tasks and activities than before, more of his/her skills, abilities, and
talents are being used, and skill variety is increased. Thus, redesigning the job by
combining tasks enhances the core job characteristics of task identity and skill variety,
Forming Natural Work Units According to this implementing principle, the items of
work are "arranged into logical or inherently meaningful groups".
Employees are now able (o see themselves contributing to more of the finished product.
forming Natural Work Units; Employees develop a sense of ownership'as they identify
with a customer group. Forming Natunl Work Units: Employees' dose association with
their customer group enables them to see the Impact of (heir work.) Vertically Loading the
Job; Control In areas such as developing work schedule, methods, procedures, etc.,
enables employees to experience autonomy and responsibility for thei work, Esublish
Client Relationships: The exercise of discretion and decision making in managing client
relationships inevitably Increases autonomy. Opening Feedback Channels: When
employees are given responsibility for quality control checks, for example, they are able
to see fairiy immediately the results of their work. EsUblish CJient Relationships: Direct
client contact Hows employees to receive information on the quality of the goods/services
they provide.
Oldham 1980, 136). The staff of a travel agency might be randomly assigned to
the customers, or the staff might be assigned to particular groups of customers, for
example, government, business, or individual accounts. The redesign to form natural
work units allows the staff to develop a sense of ownership as they identify with a
customer group, thereby increasing Usk identity. The close association of the staff with
their customer group will also enable them to see for themselves the impact of their
work on their customers, thus contributing to task significance. The task identify and
the task significance characteristics of the job are greatly enhanced when the job is
redesigned to form natural work units.
SUMMARY
The issue of satisfaction with a compensation item is critical to the effectiveness of a
compensation system. Combining notions from equity and discrepancy theories, this chapter
has discussed satisfaction in terms of the difference between an individual's perceptions of
what should be received and what is received. In dealing with the issue of satisfaction with
pay, the determinants of pay satisfaction model identified four factors — person-related, job-
related, referent-other-retated, and context-related — that contribute to the employee's
perceptions of the amount that should be received and the amount that is received- The
difference between these perceptions causes employees to be satisfied or dissatisfied with their
pay. These factors represent 1 the employee's inputs, which tend to increase the perception of
pay that should be received; the job outcomes, which are perceived as acceptable substitutes for
pay and therefore tend to decrease the perception of pay that should be received; the
significant and powerful effect of social comparison, which can serve to increase or decrease
both sets of perceptions — amount of pay that should be received and amount of pay that
is received.
The two major consequences of .pay dissatisfaction, according to the consequences of
pay dissatisfaction model, are the desire for more pay^ and the reduced attractiveness of the
job. Each consequence has its own set of employee reactions. The desire for more pay leads to a
higher level of job performance if pay is performance-based; otherwise, the non-fulfilment of
this desire leads to a variety of employee reactions anging from absenteeism and turnover, to
the filing of grievances and iinion pressures which might even include a strike. Employees
reactions to the red iced attractiveness of the job lutve been found to vary from absentee -
ism and turnover- to job dissatisfaction, which might result In poor mental health or
psychological withdrawal. It is, however, necessary to recognize that the very fact of
employees' pay dissatisfaction, whether it will occur and what its nature will be as well as
employees' reactions to it, are moderated not only by the content and the context of the job
but also by the external environmental factors in which employees find themselves.
Both models, the determinants of pay satisfaction and the con sequences of pay
dissatisfaction, provide a firm conceptual basis on which to develop a repertoire of
strategies for ensuring pay satisfaction and for coping with the consequences of pay
dissatisfaction. One such strategy is the use of job design to generate non-economic
outcomes. Of the several approaches to job design, the job characteristics model offers an
empirically proven technology that allows an organization to adopt job design as a
practical compensation strategy to provide non-economic outcomes for its employees.
KEY TERMS
classical approaches to job design
core job characteristics
discrepancy theory
growth theories approaches to job design
implementing principles of job desrgn
job characteristics model
job content factors
job context factors
job design
satisfaction
Ca$e2
RicheUe is not satisfied with her pay as a bank teller, because she believes that, although her job
tide is the same as Robert's, her job has additional responsibilities. These responsibilities require
her to work extra hours for which she is not paid. She also believes that the pay does not
adequately reward her superior performance. RicheUe is single and lives with her parents. Her
only dependents are her pets, a cat named Huffy and a dog named Fido.
Which case corresponds with the notion of dissatisfaction in equity theory? Why?
'j&Identify and explain the factors that influence an individual's satisfaction with his/her pay.
3; It is not uncommon to find that individuals who are dissatisfied with their pay still
a) stay on with the organization;
b) maintain a high level of performance.
How would you explain these situations, which seem to be inconsistent with the predictions
of the consequences of pay dissatisfaction model?
4, Discuss some practice guidelines for increasing pay satisfaction.
5. Distinguish between the classical and growth theories approaches to job design, &Using
examples, discuss the potential of Hackman and Oidham's job characteristics model As an
effective compensation tool.
When Ted Sharp joined the Space Age Technology Company (SATCO) as a design
engineer, he brought to the job ?n exceptionally strong academic record and three years of
related work experience, SATCO was a relatively small and unknown company in suburban
Montreal, but its association with Star Wars technology offered Ted an unusual opportunity for
professional growth.
Ted was pleased with his decision to join SATCO. It had certainly come up to his
expectations: challenging assignments and opportunities for creativity and innovation as well
as professional growth and development; and signals from top management that he was being
considered for a management position. Of course, Ted's career progress had had its costs —
hard work, long hours, and frequent travels. The last two were especially hard on his wife and
their teenage daughter. A tragic automobile accident had rendered his wife a paraplegic
requiring constant attention. The daughter had had to assume the responsibility of attending to
the mother, in addition to the household chores and school work. However, Ted's career
received strong encouragement from his wife and daughter. They loved Montreal and had
become very attached to their neighbours, who were very friendly and provided them with
support and assistance.
As Ted looked out of his office window, the bright sunshine, unusual for Montreal in
February, seemed to reflect his optimism about his future in SATCO. He had just finished talking
to his boss, Jeremy Harper, and was delighted to learn of his merit raise, the largest in the
design engineering department. Recognition was not new to Ted; he had received prizes and
honours in school and university, and in his previous job he had received above-average 'raises.
The fact that he had been awarded the highest raise for each of the last five years he had been at
SATCO made him look forward to a satisfying and productive association with the company.
His cheery, upbeat mood was cut short when George burst into his office with a printout
of the salaries and merit raises of the department. George was a competent engineer but in his
weaker moments he regressed to being a computer hacker, a bad habit he had picked up as an
undergraduate. In one of these moments he had come across the salary information that Ted
was staring at in disbelief. It confirmed that he had the highest merit raise, but he was totally
flabbergasted to see the almost negUgible difference between his salary and that of Ron Brown,
When Ron Brown was hired two years back, there was considerable opposition for two reasons.
First, he was hired in preference to several other applicants who were better qualified. The
major consideration seemed to be that he was the nephew of a senior vice-president of SATCO.
Second,
When Ted Sharp joined the Space Age Technology Company (SATCO) as a design
engineer, he brought to the job an exceptionally strong academic record and three years of
related work experience. SATCO was a relatively small and unknown company in suburban
Montreal, but its association with Star Wars technology offered Ted an unusual opportunity for
professional growth.
Ted was pleased with his decision to join SATCO. It had certainly come up to his
expectations: challenging assignments and opportunities for creativity and innovation as well
as professional growth and development; and signals from top management that he was being
considered for a management position. Of course, Ted's career progress Had had its costs —
hard work, long hours, and frequent travels. The last two were especially hard on his wife and
(heir teenage daughter. A tragic automobile accident had rendered his wife a paraplegic
requiring constant attention. The daughter had had to assume the responsibility of attending to
the mother, in addition to the household chores and school work. However, Ted's career
received strong encouragement from his wife and daughter. They loved Montreal and had
become very attached to their neighbours, who were very friendly and provided them with
support and assistance.
As Ted looked out of his office window, the bright sunshine, unusual for Montreal in
February, seemed to reflect his optimism about his future in SATCO. He had just finished talking
to his boss, Jeremy Harper, and was delighted to learn of his merit raise, the largest in the
design engineering department. Recognition was not new to Ted; he had received prizes and
honours in school and university, and in his previous job he had received above-average 'raises,
The fact that he had been awarded the highest raise for each of the last five years he had been at
SATCO made him look forward to a satisfying and productive association with the company.
His cheery, upbeat mood was cut short when George burst into his office with a printout of the
salaries and merit raises of the department. George was a competent engineer but in his weaker
moments he regressed to being a computer hacker, a bad habit he had picked up as an
undergraduate. In one of these moments he had come across the salary information that Ted was
staring at in disbelief. It confirmed that he had the highest merit raise, but he was totally
flabbergasted to see the almost negligible difference between his salary and that of Ron Brown.
When Ron Brown was hired two years back, there was considerable opposition for two reasons.
First, he was hired in preference to several other applicants who were better qualified. The
major consideration seemed to be that he was the nephew of a senior vice-president of SATCO.
Second
his starting salary was about $2,500 more than the salary of most engineers who were equally,
if not more, qualified and had been with SATCO for over two years.
At that time, Ted had with difficulty reconciled himself to receiving almost the same
salary as Ron because he was hopeful that his merit raises would eventually remedy the
situation. To his utter disappointment/ he now found that his merit raises had not put him
very much ahead of Ron. At the first opportunity, he met Jeremy Harper and demanded an
explanation, saying: "I'm tired of working for just the joys oi engineering. My salary should
fairly reflect my competence and contribution to SATCO."Jeremy tried to explain the merit
system: "Our performance rating system consists of three categories: outstanding, acceptable,
unacceptable. Each year your performance was assessed as outstanding, which entitled you to
6.5 per cent increase, Ron's performance was assessed as acceptable, which entitled him to a
5.5 per cent increase. You must not forget that the merit increase includes a COLA of 5 per cent
for everyone." Expressing his disappointment that SATCO did not think very highly of him,
Ted stormed out of the office.
Discussion Questions
1. What are the reasons for the inequity that Ted experienced?
2. Explore all the possible actions that Ted can take. Which of these
actions do you think Ted might actually take? Why?
3. As a compensation specialist, what are your recommendations for
resolving this situation?
4. Assume that instead of Ron Brown, the person who was hired
belonged to one of the "protected groups" (i.e., women, visible
minorities, aboriginal peoples, persons with disabilities) and had
qualifications identical with Ron Brown's. Assume further that this
person was hired as part cf SATCO's affirmative action programme.
In this scenario, explore the possible impact of the programme on the
employees' perceptions of equity, and the strategy that SATCO might
adopt to address such an impact,