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Business Environment Questionnaire

This document contains a business environment questionnaire with four parts: demographics, other loyalty programs, the respondent's loyalty program, and feedback on rewards and redemption. Part one collects demographic information. Part two asks about other loyalty programs and effective communication. Part three gathers preferences for communication from the respondent's loyalty program. Part four requests feedback on personalized rewards updates and redemption offers. The questionnaire aims to understand customer preferences to improve a loyalty program's communication and rewards system.

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esha
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721 views1 page

Business Environment Questionnaire

This document contains a business environment questionnaire with four parts: demographics, other loyalty programs, the respondent's loyalty program, and feedback on rewards and redemption. Part one collects demographic information. Part two asks about other loyalty programs and effective communication. Part three gathers preferences for communication from the respondent's loyalty program. Part four requests feedback on personalized rewards updates and redemption offers. The questionnaire aims to understand customer preferences to improve a loyalty program's communication and rewards system.

Uploaded by

esha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Environment Questionnaire

Part One – Demographics (options as per your consumer profile)


1. Age
2. Gender
3. Level of Education
4. Monthly Household Income
5. Occupation

Part Two - Other Loyalty Programs


1. Rank the loyalty programs listed by you in our Marketing Questionnaire in terms of effectiveness of
communication with you. (1 – Most Effective, 2 – Effective, 3 – Least Effective) (RANK)
2. What mode of communication does the other loyalty program you are enrolled in follow?(OPEN
ENDED)
3. Please mention the most effective communication you have received from your loyalty programs in
the recent past. (OPEN ENDED)

Part Three - Our Loyalty Program


4. E. (MULTIPLE TICKS) (email, phone calls, social media, app, text messages, website, YouTube,
newsletter, blogs, others please specify)
5. How often would you like to receive updates about our program? (MCQ) (DAILY/WEEKLY
/FORTNIGHTLY/MONTHLY)
6. Would you be interested in joining our special interest groups as part of our loyalty program?
(YES/NO)
7. If yes, suggest up to three special interest groups that you would like to be a part of (OPEN ENDED)
8. On a scale of 1-5 how comfortable would you be communicating with an AI assistant? (1 –
Extremely Uncomfortable, 2 – Uncomfortable, 3 – Indifferent, 4 – Comfortable, 5 – Extremely
Comfortable)
9. Would you prefer regular automatic mail updation of our loyalty program? (YES/NO/MAYBE)
10. What would you want to see in our loyalty program advertisements? (OPEN ENDED)
11. Where would you like to see our loyalty program advertisements? (MULTIPLE TICKS) (PRINT
MEDIA, SOCIAL MEDIA, TV, RADIO, OUTDOOR ADS, WEBSITE, OTHERS PLEASE
SPECIFY)
12. Would you want us to update you about the new affiliates of our program? (Yes/No) 

Part Four - Feedback on Rewards and Redemption


13. Would you like personalised communication about the reward points earned by you? (YES/NO)
14. How Frequently would you like us to update you with your Rewards Points and Offers?
(DAILY/WEEKLY /FORTNIGHTLY/MONTHLY)

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