7-Eleven

Final Requirement for the Entrepreneurship

Presented to Marcelo H. Del Pilar National High School

Senior High School

Raene Angella Lopez

March 2022
 TABLE OF CONTENTS

CHAPTER PAGE

CHAPTER PAGE

Title Page 1

Table of Contents 2

CHAPTER 1: MANAGEMENT ASPECT 3

Vision, Mission, Goals and Objectives 5

Business Name and Logo 6

Business Description 7

SWOT Analysis 9

Organizational Structure 10

Job Analysis 11

Business Policies 16

CHAPTER 2: MARKETING ASPECT 18

Product Picture and Product Description 19

Target Market Description 20

Pricing Strategy 21

Distribution Strategy 22

Survey Result | Tabulation | Graph 23

Promotional Strategies 26
CHAPTER 3: TECHNICAL AND LEGAL ASPECT 29

Production Flowchart 30

Production Process 31

Production Schedule 32

Production Capacity 33

Manpower Schedule 33

Procurement Schedule 34

Legal Aspect 35

CHAPTER 4: FINANCIAL ASPECT 36

Sales Budget 37

Production Budget 38

Direct Materials Budget 39

Direct Labor Budget 39

Manufactuing Overhead Budget 40

Sales and Administrative Expense Budget 40

Cost of Goods Manufactured 41

Cost of Goods Sold 41

Income Statement 42

Cost per Piece 42

Return of Investment 43
 CHAPTER 1:
MANAGEMENT
ASPECT
Management is a set of principles relating to the functions of planning,

organizing, directing and controlling, and the application of these principles in

harnessing physical, financial, human and informational resources efficiently and

effectively to achieve organizational goals. This chapter consists of the vision and

mission of the business, as well as its goals and objectives. It also shows the

business logo and features the product offered. In addition, description about the

business format, business location and location of production is included. The key

roles of the employees are described and illustrated in the organizational chart. At

the end of the chapter, business policies are stated involving the work ethical

guidelines in the operation of the business.

VISION

Our vision is to be the best retailer of convenience for emerging markets.

MISSION

To make daily life easier by providing modern convenience.

CORE Values

Teamwork - We foster an environment of synergy to attain the goals of the organization

through active participation and mutual respect.

Integrity - We are honest and trustworthy to our fellow employees, customers, and

business partners.

Reliability - We deliver what we promise.

Customer Focus - We put our customers first.

Data-driven - We make decisions based on data

GOALS

 Reduce its energy footprint in stores and offices by 20 percent by 2025;

 Reduce its packaging footprint by 20 percent by 2025; and

 Increase corporate giving to 1 percent of operating net income annually, beginning

in 2017.

OBJECTIVES

 Provide ultimate convenience

BUSINESS LOGO

Figure 1. Business Logo

BUSINESS NAME

7-Eleven

7 Things You Didn’t Know About 7-Eleven

1. The convenience store concept began in 1927 at the Southland Ice Company in Dallas,

Texas. An enterprising ice dock employee, who in addition to selling blocks of ice to

refrigerate food, began offering customers milk, bread and eggs on Sundays and

evenings, when grocery stores were closed.

2. The Company’s first stores were known as Tote’m stores because customers “toted”

away their purchases. Some stores even displayed genuine Alaskan totem poles out
 front. In 1946, Tote’m became 7-Eleven to reflect the stores’ new, extended hours – 7

a.m. until 11 p.m., seven days a week.

3. 7-Eleven is the largest chain store in any category, opening approximately six stores per

day somewhere in the world.

4. Its first store opened in Feb 29, 1984, at the corner of Kamias Road and Edsa Quezon

City.

5. Originally, the company was called The Southland Corporation (of Dallas, Texas) and was

founded in 1927. It eventually changed its name to 7-Eleven Inc.

6. Thanks to a broken soda fountain, slushy drinks called Slurpee were born.

7. 7-Eleven has 2,287 stores (as of December 2017) to serve you in the Philippines.

BUSINESS DESCRIPTION

BUSINESS FORMAT
BUSINESS AND PRODUCTION LOCATION

552 Malolos Crossing, Open 24H, E & R Building Guinhawa Malolos City Bulacan

Figure 2. Location of the Business

Total Investment Amount:

Franchise Fee amounting to Php 600,000.00 to be paid upon approval of the application.

- Initial Store Supplies (Php 170,000.00), Initial Merchandise (Php 800,000.00), Construction

Cost (approximately 2.03 Million Pesos), Advance Rent and Deposit (Depending on the lease

terms) are settled before opening the store - Total Cash Outlay will range from 3.5 Million Pesos

to 5 Million Pesos. Note: All amounts are VAT exclusive *The above-mentioned investment is

just an estimation except on the Franchisee's Fee.

SWOT Analysis

Strength

 Geographic Presence, convenient locations

 Strong Brands, overall brand equity

 Franchised System/ model

 Diversity of income

 Convenience

Weaknesses

 High Margins, high rental costs

 Limited Assortment offerings

 Not perceived as a place to buy a complete meal

 Not a first-choice destination for shoppers

Opportunities

 Fresh food offerings

 Supermarkets moving to online deliveries

 Increase share of meals (i.e., breakfast, lunch, dinner)

 Private label development

 Growing demand for organic products

Threats

 Intense competition, Co-branding locations

 Increased product offering, continued market development

 Low consumer confidence

  C-store competition and other small box retailers

 Higher shrinkage on fresh food could potentially impact margins

ORGANIZATIONAL STRUCTURE

Figure 3. Organizational Structure

 Figure 4. Conglomerate Map

Board of Directors and Corporate Officers

BOARD OF DIRECTORS*

Jose T. Pardo

Chairman of the Board & Independent Director

Jui-Tang Chen

Vice-Chairman & Director

Jose Victor P. Paterno

President/CEO & Director

Jui-Tien Huang

Director

Ching-Feng Kuo

Director

Tsung-Hsien Lee

Director

Wen-Chi Wu

Director

Jorge L. Araneta

Director

Maria Cristina P. Paterno

Director

Antonio Jose U. Periquet, Jr.

Independent Director

Michael B. Zalamea

Independent Director

*As of July 15, 2021, PSC Annual Stockholders’ Meeting

CORPORATE OFFICERS*

Jose T. Pardo

Chairman of the Board & Independent Director

Jui-Tang Chen

Vice-Chairman

Jose Victor P. Paterno

President/CEO & Director

Ying-Jung Lee 

Chief Operating Officer

Jun-Ya Liu

Treasurer/CFO

Chia-Fang Lee

Assistant Treasurer

Atty. Evelyn S. Enriquez

Corporate Secretary/Compliance Officer

*As of July 15, 2021, PSC Annual Stockholders’ Meeting

Management Team

Jose Victor P. Paterno

President & CEO

Ying-Jung Lee

Chief Operating Officer

Jun-Ya Liu

Treasurer/CFO

Chia-Fang Lee

Asst. Treasurer

Evelyn S. Enriquez

Head, Legal & Corporate Services

Division /Compliance Officer

Lawrence M. De Leon

Head, Finance & Accounting

Services Division

Chao-Shun Tseng

Head, Corporate Planning

Min-Chieh Lai

Marketing Director
Liwayway T. Fernandez

Operations Division Director

Francis S. Medina

OIC-Operations Division Director

Reyna S. Saycon

OIC-Head, Operations Division

Jose C. Ang, Jr.

Head, General Merchandise Division

Armi A. Cagasan

Head, Strategic Merchandise Division

Vincent Angelo De La Cruz

Head, Marketing Communications Division

Ulysses V. Borral

Head, Business Development Division

Gil M. Abad

Head, Regional Operations Mindanao

Francisco R. Gayanilo, Jr. 

Manager, Regional Operations Visayas

Jose C. Ang, Jr.

Managing Director for eWallet/Digital Team

Arvin S. Reyes

Head, Information Technology Division

Violeta B. Apolinario

Head, Human Resources &

Administration Division

Maria Celina D. De Guzman

Manager, Internal Audit

JOB ANALYSIS

Job Title: Project Engineer

Job Description:

 Preparing, scheduling, coordinating, and monitoring of assigned engineering projects.

 Formulating project parameters and assigning responsibilities to the most capable

employees and monitoring the project team.

 Interacting with clients, interpreting their needs and requirements, and representing them

in the field.

 Performing quality control tasks on budgets, schedules, plans, and personnel performance

and reporting on the project's status.

  Cooperating and communicating with the project manager and other project participants

and collaborating with senior engineers to create more efficient project methods and to

maintain the project's profitability.

 Reviewing the engineering tasks and initiating the necessary corrective actions.

 Developing specifications for the project's needed equipment.

 Creating frameworks to measure the project's metrics and data collection.

 Establishing field test methods and methods for monitoring the quality of those tests.

 Ensuring the project's compliance with the applicable codes, practices, policies,

performance standards, and specifications.

Job Qualifications:

 Graduate of Civil Engineering

 Experience on equipment, research, and development

 Can communicate effectively both oral and written

 Proficient in Computer applications (MS Office software)

 Willing to travel and be assigned on provincial projects as part of performance of duties

 Ability to work under time pressure

Benefits and Compensation:

 Salary

 In House Training

 Employee Welfare Programs

  Retirement Benefit Plan

 Health Card Group Life and Accident Insurance Plan

 Recognition Of Top Performing Employees and Service Awards

Job Title: Operations Management Trainee

Job Description:

 Completing all assigned tasks and assisting with day-to-day operations.

 Participating in meetings, workshops, and other learning opportunities.

 Observing and learning from experienced staff members.

 Gaining knowledge of company policies, protocols, and processes.

 Taking detailed notes and liaising with Managers, Supervisors, and other senior staff.

 Fulfilling any requirements and meeting goals set out at the start of the traineeship.

 Following all company regulations, and health and safety codes.

 Preparing documents and updating records.

 Learning about conflict resolution and sitting in on disciplinary hearings.

 Traveling to different offices and participating in daily operations as required.

Job Qualifications:

 College Graduate of any 4-year Business Course (preferably with QSR experience, fresh

graduates are welcome to apply)

 Willing to work on shifting schedule

 Knowledge in all aspects of store operations is an advantage

 With excellent interpersonal skills

 Applicants must be willing to transfer locally as part of the job

Benefits and Compensation:

 Salary

 In House Training

 Employee Welfare Programs

 Retirement Benefit Plan

 Health Card Group Life and Accident Insurance Plan

 Recognition Of Top Performing Employees and Service Awards

Job Title: Store Development Assistant

Job Description:

 Implement site expansion strategies of the company

 Conducts trade area identification and site selection

 Negotiates terms for new sites and existing stores

 Prepares market development / activities

Job Qualifications:

 Graduate of any 4-year business course from reputable universities

 With keen business sense and can withstand work pressures

 Excellent communication skills both orally and in writing

 Proficient in MS Office applications

 With pleasing personality, willing to do field work

 Fresh graduates are encouraged to apply

Benefits and Compensation:

 Salary

 In House Training

 Employee Welfare Programs

 Retirement Benefit Plan

 Health Card Group Life and Accident Insurance Plan

 Recognition Of Top Performing Employees and Service Awards

BUSINESS POLICIES

Company Policies

 Below are policies that support PSC’s aim to strengthen practices of good corporate

governance within the organization.

Board Diversity

 The Corporation shall embrace board diversity, as much as practicable, which is

not limited in terms of age, gender, culture, skills, competence, and knowledge. As a

matter of practice, there are 2 female directors and the directors of PSC have diversified

business experiences in retail, finance, accounting, investment, banking, property, IT &

communications.

Dividend Policy

 PSC considers the benefit of its shareholders as one of its priority management policies.

It aims to sustain revenue stream and progressive growth to further enhance

 shareholder value. PSC shall continue to return capital to shareholders through a

sustainable dividend policy. Effective 2015, the Corporation intends to pay at least 20%

of annual net profits by way of cash dividends. This considers future capital

requirements and potential growth opportunities. The Board regularly reviews the

dividend policy, including the frequency of distribution, considering all of the above.

Payment of cash dividends was made within 30 days from the date of declaration and

approval by stockholders of record.

Business Conduct or Ethics

 Whistleblowing (effective Oct. 1, 2013) – The policy applies to all employees of PSC and

its subsidiaries, service providers and suppliers, their agents, and employees. It

encourages the use of PSC’s internal mechanisms for reporting whistle-blowing matters

in a responsible and effective manner. The main objective of the Whistleblowing Policy

is to establish the proper channel for reporting violations of the Code of Conduct and

Business Ethics and other related policies and procedures. An independent committee

known as the Committee on Conduct is tasked to handle reports of such violations.

 Illegal/unethical conduct shall be reported in writing either anonymously or otherwise

depending on the whistleblower’s discretion. Modes of reporting can be through a

letter, e-mail, or other means established by the company. All reports are treated with

the utmost confidentiality. To report an incident any person may access the PSC

Website and accomplish the form in the link

below http://form.jotform.me/form/51722732610447. The Committee on Conduct shall

 review the report of the whistleblower and shall evaluate the merits of the complaint

according to circumstances, time of reporting, evidence, violation of procedure, and

policy. The whistle-blower shall be informed of the decision of the Committee.

Appropriate action shall be taken against the persons found to have committed any

illegal/unethical conduct. PSC provides appropriate protection from retaliation as

provided in this policy and in the PSC’s Employee’s Handbook.

 Insider Trading (Trading Block-outs) (effective January 1, 2013) – Policy restricts the

trading of shares by PSC directors, executives, officers, and employees who possessed

material non-public information from taking advantage of the same, to the damage of

the Company and the investing public. Covered persons are prohibited from trading

within five (5) trading days before and within three (3) trading days after the submission

of structured and non-structured disclosures. Any transaction involving corporate shares

done must be reported to the Corporate Secretary within three (3) calendar days from

the trading day.

 Conflict of Interest (effective August 1, 2011) –To safeguard transparency and fairness

in all its corporate dealings and at the same time to see to it that all transactions uphold

the best interest of the Company, all employees are required to dissociate themselves

from any engagements that may compromise the company’s interest and should there

be any appearance of conflicting interest, disclose the same to proper authorities in the

Company.

 Anti-Corruption Programs and Procedures- PSC’s Code of Business Conduct and Ethics

was drafted to strengthen its commitment towards Corporate Governance and to

 provide thorough guidelines for the actions of employees. In this regard, it developed

policies on the following to uphold ethics in business dealings and transactions: 1.

Limitations on Participation in Company Sales Promotion, 2) Conflict of Interest,3)

Employment, Placement, and Transfer of Relatives, 4) Foreign and Local Business Travel,

5) Employee Promotion for Section Managers and Above & 6) Whistleblowing. With

these policies set in place, employees are informed and required to follow the rules and

regulations both from the government and from the company and to steer clear from

any covert or overt acts of bribery. They are also advised to avoid solicitation and

acceptance of gifts of high value (usually Php 2000 up) from business partners and/or

suppliers. Rules and guidelines in granting travel allowance and/or reimbursement of

expenses incurred for official business trips made locally or abroad are also provided.

Promotion of employees to Section Managers and above are also standardized. In

addition, a Whistle Blowing Policy was set up to provide channels for reporting

violations of the Code of Conduct and Business Ethics and the mechanism for its

investigation and appropriate action. PSC is also a signatory to the Integrity Pact and a

participant in Integrity Summit Fora.

 Related Party Transactions (effective November 1, 2004) – Policy on RPTs ensures that

all company dealings are done at arms’ length basis, that is, these transactions are

priced in such a manner like what independent parties would normally agree. All

transactions involving related parties require disclosure in the audited financial

statement. On the other hand, all related suppliers are mandated to undergo

accreditation and approval by the Purchasing Committee. The Audit Committee, chaired
 by an Independent Director, assists the Board in reviewing RPTs to make sure that they

are consummated with only the best interest of the Company in mind.

 Material Related Party Transactions (effective October 24, 2019) – The

policy establishes the review, approval, and reporting of Material Related Party

Transactions (MRPT) which may be entered into between or among PSC or any of its

subsidiaries, affiliates, directors, officers, and other related parties, considering its size,

structure, risk profile and complexity of operations. The policy also sets the materiality

threshold for MRPT.

 Policy and Data Relating to Health, Safety, and Welfare of Employees – We value our

employees and their contribution to achieving corporate objectives. We respect their

rights to self-organization, safe working conditions, and work-life balance.

Compensation and incentives are determined based on annual performance and

achievement of targets. Training and development programs are regularly provided

across all levels. Employee satisfaction surveys for all position levels are being

conducted annually.

 As of December 31, 2018, the Company has a total of 3,166 direct hires and augments

its temporary needs during peak hours or season in the stores and the support services

units with cooperative members. There is no existing labor union in the company and

collective bargaining agreement. There is a PSC Employees’ Council that communicates

to management the employees’ concerns. There has been no strike or threat to strike

from the employees for the past three years.

  The Company provides supplemental benefits or incentives to its employees such as

retirement benefit plan, health card group life and accident insurance plan, various

employee programs, and recognition of top performing employees and service awards

among others.

 Recognizing the need of employees for growth, training, and development programs are

regularly provided by PSC across all levels. For Senior Management and Officers, the

company conducts a Leadership Academy & Mentor’s Leadership Training Program with

the objective in line with the Company’s succession planning program. In-house training

on leadership skills, products, basic negotiation, change management, retailer initiative,

and basic operating and quality assurance procedures are also provided by the Company

to employees. These are offered periodically based on the annual training calendar

every month or quarterly. In-house training is designed to augment and develop the

employees’ skills and competencies. Below is the list, schedule, and number of

participants in the 2018 trainings.

Safeguarding Creditor’s Rights

 Reportorial Compliance (effective January 1, 2014) – Seeks to ensure that reportorial

compliance reports required by the Securities and Exchange Commission, Philippine

Stock Exchange (PSE), and other regulatory agencies are submitted on time for eventual

disclosure for the benefit of the investing public. It establishes among others a

mechanism for close coordination between concerned departments in the preparation,

 publication, and submission of the said reports and other disclosures of vital corporate

information.

Suppliers/Contractors Selection Practice

 Accrediting Suppliers of Non-Trade Goods and Services – By requiring suppliers to

undergo a stringent accreditation process, PSC strives to ensure that non-trade goods

and services to be purchased or used are of good quality yet geared towards cost

reduction efforts of the Company. Quality of the goods and services, pricing and trading

terms, payment conditions, and distribution channels are some of the criteria set by this

policy for accreditation of suppliers.

 Those undergoing the accreditation process must also maintain the same standard and

quality of non-trade goods and services they will provide throughout the duration of the

accreditation process. Accreditation is valid for one (1) year from the date of

acceptance; thereafter supplier/s may file for re-accreditation.

 Food Suppliers Processing Plant Evaluation and Accreditation (effective November 15,

2004) – As a retailer, we strive to provide fresh and quality food. All suppliers are

subject to regular inspection by 7-Eleven buyer/merchandiser Manager and a quality

control specialist. A supplier’s processing plant is evaluated based on standard

requirements and criteria such as good manufacturing practices, sanitation, and product

quality control.
  Guidelines on Food Processing Plant Audit for 7-Eleven Inspectors (effective November

15, 2004) – provides for the sanitary requirements, food standards, and quality control

procedures for food processing plant suppliers.

Customer’s Welfare

 To maintain customer loyalty and retention, PSC focuses on its customers by providing

excellent customer service. It also continues to improve the quality of products by

providing a variety of its offerings to meet consumer demands. It constantly innovates

its in-house brands and products to cater to the needs and wants of consumers by

taking into consideration the season when to offer.

 For 2016, PSC adds more Filipino favorites in its assortment for meals such as Pork

Sinigang and Pork Binagoongan for Chef Creations, Shortganisa, and champorado among

others. This provided customers a wider array of choices for their on-the-go meals. The

company continuously offers different promotional activities and events. In addition,

PSC also launched CLIQQ Messenger. Through this, customers can register their mobile

numbers, activate their account, update their points, and redeem rewards without the

need of downloading the CLIQQ Application.

 PSC also engages a third-party provider that conducts a Mystery Guest Program, to

assess store performance as including customer service. The third-party rates store

cleanliness, product quality, store image, assortment, and customer service. As of Dec.

2016, PSC had an overall score 88%, with product quality and cleanliness having the

highest rating.
  Customer concerns are also addressed through PSC’s customer service hotline which is

open for 24 hours or through the PSC website www.7-eleven.com.ph/customer-care

where customers can relay their questions, concerns, or comments by filling out the

form provided. Customers may also e-mail [email protected] to relay

their concerns.

 Rendering Customer Service (effective April 1, 2003) – requires all store employees to

provide customer service based on the standards set in the store operations manual.

The policy provides for sanction and disciplinary actions in case an employee does not

comply with the requirements in the manual.

 The policies briefly described above are available for viewing and downloading through

PSC’s intranet portal. 

Practices

 PSC provides new directors with copies of the PSC CG Manual, corporate documents

and information, and policies. It conducts a business overview and provides an exposure

tour of 7-11 stores and a trade check of other retail business formats. It also provides

recent trade analysis or industry benchmarking together with recent industry surveys.

This is in addition to the CG training required each year by the SEC. The outline of this

program can be viewed here:

 Furthermore, PSC also provides continuing education on Corporate Governance (CG).

Over the years, the board of directors and key officers have attended several CG

trainings.
 CHAPTER 2:
MARKETING
ASPECT
Marketing is defined as the activity, set of institutions, and processes for

creating, communicating, delivering and exchanging offerings that have value for

customers, clients, partners, and society at large. As stated, this aspect of the

business plan revolves around the process of understanding the customers’ needs

and wants. It includes the description of the product and its target market. The

distribution strategy as to how the products are delivered to the customers, and

the pricing strategy to formulate the selling price with consideration to the target

market and consumers are also stated. Furthermore, this aspect involves the

promotional strategies which involve the illustration of advertisements and other

platforms used to promote the product, in order to stand out among the

competitors.

Marketing aspect explains the different marketing strategies to be utilized in

order to gain the consumers’ attention and satisfy their needs and wants.
PRODUCT PICTURE AND DESCRIPTION

For more details click the link below:

https://www.7-eleven.com.ph/our-products/
Figure 5. Product Picture
SERVICES
 Figure 6. Services

Fore more details click the link below:

https://cliqqshop.com/

https://www.7-eleven.com.ph/our-services/
TARGET MARKET DESCRIPTION

7-Eleven applied an effective marketing segmentation strategy by dividing its

segments into four categories including geographic, demographic, psychographic and

behavioral segmentation. 7-Eleven uses demographic segmentation strategy with age as

the parameter. The main target segments are adults and youth. Its customers mostly are

male (60-70%), age from18-44 years old. They also target mainly the working peoples or

families whom have no time to go to supermarket to buy groceries. They take children

into consideration because the children are more attract to the freebies and candies. The

youth also prefer convenient store to get their prepaid reload or withdraw money. The busy

people choose 7-Eleven because it is convenient to get anything and also it is easy to find.7-

Eleven’s biggest target market is busy shopped at an everyday store. It has tailored its

production and service like speedy transaction to meet the needs of these shoppers. The

company’s other target markets are coffee and beverage loves. That’s why it has put

much emphasis into making some of the finest fresh-brewed coffee, sloppy and big gulp

beverages which it is well known for around the world. The company also offers smart

snacks and to go meals to better target busy people in fast paces cities. Besides, 7-Eleven

stores are located near residential and commercial areas, this attracting the selected target

customers to come to buy products in a quick manner.

PRICING STRATEGY

7-Eleven stores keep the price of items as competitive with respect to other stores.

The generic items include brand sold on every convenient store like coffee, chips, bread, eggs

etc. But for its privately labelled products like Slurpee’s, Big Gulp etc. the pricing is a bit higher.

The reason for increased pricing for its private labelled products is simply because these

products are liked by its customers and are exclusively available at 7-Eleven stores only.

Moreover, as the store offers one-stop shopping solution for all the needs of customers and the

time length (7 am to 11 pm and some stores are opened for 24 hours also) at which the store

operates, the customer are happy paying some premium pricing for the offering made by 7-

eleven stores. This gives an insight in the marketing mix pricing strategy of 7-Eleven stores.

DISTRIBUTION STRATEGY

7-Eleven stores was started in Dallas,Texas in the year 1927 but by the end of 1950s the

stores were spread to Florida, Maryland, Virginia and Pennsylvania. In the year 1969 the

company crossed international border and launched stores in Canada and currently the

company has about 70,000+ stores spread across 17 countries. The company also provides its

franchise to potential owners which can be applied directly from 7-Eleven website. In order to

better serve its customers, the 7-Eleven company has come up with 7-Eleven mobile app which

caters to the needs to internet friendly generation of customers. Through the app the 7-Eleven

stores are able to better serve customers by delivering food, paying bills online, give reward

points to customers etc.

7-Eleven was the first store to sell coffee to go to better serve customers.
SURVEY RESULT | TABULATION | GRAPH

A survey was conducted for a total of 20 respondents from our neighbouring area.

The survey form was consisted of five questions or indicators stated below:

1. Do you prefer 7-eleven than another convenient store?

No. of Respondents Percentage

YES 19 95%
NO 1 5%
Total 20 100%
2. Is 7-eleven accessible in your area?

No. of Respondents Percentage

YES 17 85%
NO 3 15%
Total 20 100%
3. Do 7-eleven sell affordable products?

YES 10 50%
NO 10 50%
Total 20 100%

4. Do the staff of 7-eleven provide excellent customer service?

YES 19 95%
NO 1 5%
Total 20 100%
5. Would you recommend it to your friends?

YES 18 90%
NO 2 10%
Total 20 100%
 1. Do you prefer 7-eleven 2. Is 7-eleven accessible
than another convenient in your area?
store?
5% 15%

85%
95%

Yes No Yes No

3. Do 7-eleven sell af -
fordable products?

50% 50%

Yes No

4. Do the staff of 7-eleven 5. Would you recommend it

provide excellent customer to your friends?
service?
5%
10%

90%

95%

Yes No Yes No
PROMOTIONAL STRATEGIES

Social media platforms used in promoting the product, click the link below for more details:

1. Website www.7-election.com.ph

2. Facebook page www.facebook.com/711philippines

3. Twitter www.twitter.com/711philippines

4. Instagram @711ph

7-eleven stores follow an Omni-channel approach for its promotional strategy from

digital promotion to events to physical store sites promotion. The 7-Eleven company is engaged

in enhancing its sales through ‘shoulder’ campaign for its Slurpee product that cited the

benefits of the product t beyond just refreshment. The company has also started celebrating 7-

Eleven day as a promotion strategy to get more customers to its stores. On this day the 7-

Eleven stores offer free Slurpee from any of its stores. Also, the company started offering small

Slurpee on fuel purchase to get new customers. The company also offers gift cards, 7-Eleven

Universal Fleet Card, Prepaid Cards to give special offers to its customers. 7-Eleven has also

been engaged in many events like Shelter Makeover Project, Slurpee Tasting Test etc. to attract

the audience and build brand awareness. The company had a new advertising campaign

launched in 2021, highlighting the evolution of the brand over the years.

Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing

mix of 7-eleven.

People:

7-Eleven company employees more than 45000 employees and hires college graduates

and military veterans among its staff. 7-Eleven company also offer lots of perks and benefits to
its employees to sharpen their skills and grow their career within the company with a feeling of

satisfaction and safety for not only employees but also their families. 7-Eleven offers health

program and dental care program to both its full time and part time employees. The company

also awards its employees who have completed their one year in company by profit sharing. 7-

Eleven also runs an employee assistance program to help employees tackle financial or legal

problems. 7-Eleven is not only concerned with people within their company but also their

customers and people around. 7-Eleven company runs a project A-Game to help in

development of youth by imparting education. 7-Eleven also runs a project called operation

chill to reduce crime and improve relationship between police and youth.

Process:

7-Eleven is one of the largest convenience stores which has retail chain of size 60000+

worldwide. A customer can enter the store and buy food, drinks and lot more. Most of the 7-

Eleven stores operate 24 hours a day, 7 days a week. So, the store offers food varieties for

breakfast till midnight. There are various ways to check out from the store. A person can pay

through cash or credit/debit card at any 7-Eleven store.7-Eleven also offers a bill payment

application. 7 Eleven also offers gift card, prepaid card, 7-Eleven Universal Fleet Card as one of

the payment options. The customer can also use 7-Eleven mobile application to order products

and pay bills. 7-Eleven has also tied up with logistic companies like Door Dash and Postmates

which uses technology to cater to on-demand delivery shopping solution to its customers to

serve them better. Even during the Covid pandemic, the stores were open as essential retailers,

benefiting all the people.

Physical Evidence:

7-Eleven runs a chain of convenience store globally across 18 countries. As a matter of

fact, every two hours a 7-Eleven store is born around the globe. The size of retail chain is now

more than sixty thousand. 7-Eleven offers lots of product like food and drinks for breakfast,

lunch, evening snack, dinner and late-night snack. The company offers generic items like brand

sold on every convenient store like coffee, chips, bread, eggs etc. and also privately labelled

products like Slurpee’s, Big Gulp etc. Some of the 7-Eleven stores also have arrangement to sit

and eat snacks there. 7-Eleven company has come up with 7-Eleven mobile app which caters to

the needs to internet friendly generation of customers. Through the app the customers can

order food, pay bills online, redeem reward points etc. These store and online application act as

physical evidence for the company. This covers the marketing mix of 7-eleven stores.
 CHAPTER 3:
TECHNICAL AND
LEGAL ASPECT
This chapter contains the technical aspect of the business plan. It consists

of the detailed procedures regarding the different products of 7-eleven.

The step-by-step process is explained in the Production Process, and in

the Production Schedule which also includes the allotted time for every procedure.

On the other hand, the procedures are also illustrated using the Production

Flowchart. This aspect is essential for the requirements to be met in order to

Produce quality products.

Moreover, legal aspect is also included which explains the procedures to

officially register and legalize to business to begin operating.

 PRODUCTION FLOWCHART

7 Eleven
System

Cashier Inventory Online Shop

Purchase Pay Bills/

Get weekly sales Register
Products Services
performance

Login
Select Payment Get monthly sales
Method performance

Select Order items

Send monthly sales
Cash Card performance to
headquarters
Purchase
Products
Finish Payment Back up

Select Payment
Method
Print Receipt

Calculate report Cash on delivery

Fetch database Card

Finish Payment

Electronic Receipt
PRODUCTION PROCESS

PRODUCTION SCHEDULE

PRODUCTION CAPACITY

MANPOWER SCHEDULE

PROCUREMENT SCHEDULE

LEGAL ASPECT
 CHAPTER 4:
FINANCIAL
ASPECT
The chapter 4 reflects all of the financial forecasts and data of 7-eleven

Company. It includes the financial reports such as the sales budget, production

budget, direct materials budget, direct labor budget, manufacturing overhead

budget, and sales & administrative expense budget. Furthermore, financial

statements of cost of goods manufactured, cost of goods sold and income

statement is included in order to compute for the net profit of the business for the

whole year. The computation of the return on investment is also shown. Moreover,

the financial aspect discusses and interprets the ROI.

SALES BUDGET

PRODUCTION BUDGET

DIRECT MATERIALS BUDGET

DIRECT LABOR BUDGET

MANUFACTUING OVERHEAD BUDGET

SALES AND ADMINISTRATIVE EXPENSE BUDGET

COST OF GOODS MANUFACTURED

COST OF GOODS SOLD

INCOME STATEMENT

COST PER PIECE

RETURN OF INVESTMENT