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Design: Technology Environment

Widex aims to produce high-quality hearing aids through natural solutions focused on design, technology, and environmentally-friendly practices. Their hearing aids not only work well to provide natural sound, but also have good aesthetic design, as evidenced by numerous design awards won. Good design at Widex combines both functionality and attractive, intuitive appearance.

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38 views7 pages

Design: Technology Environment

Widex aims to produce high-quality hearing aids through natural solutions focused on design, technology, and environmentally-friendly practices. Their hearing aids not only work well to provide natural sound, but also have good aesthetic design, as evidenced by numerous design awards won. Good design at Widex combines both functionality and attractive, intuitive appearance.

Uploaded by

Abhay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Design

Technology
Environment
THE
NATURAL
CHOICE

DESIGN

Widex has made a promise to the hearing impaired. It


is to produce high quality hearing aids that give people
with hearing loss the same opportunities for communi-
cation as those with normal hearing.

The company is achieving this by employing the most


natural solutions across environmentally friendly
working practices, technology and design. The most
important element is giving users natural and under-
standable sound reproduction.

But hearing aids, like other consumer products ranging


from iPods to mobile phones, from computers to hi-fi
equipment, need to look good as well as work well.
And the proof of the pudding is in the eating – with
many recent Widex models being nominated and win-
ning world class design awards.

Good design is vital in delivering the most natural and


enjoyable listening experience.

Widex the NATURAL choice. The ONLY choice.


AWARD WINNING
DESIGN

Danish companies are renowned for their design So what defines good design?
excellence – and Widex is no exception. Good design Good design is innovative.
combines functionality and aesthetics to produce the Good design makes a product useful.
very best hearing aid for the user. Good design is aesthetic.
Good design helps us to understand a product.
And now product designers, design institutions and Good design is unobtrusive.
design award organisers are recognising that fact; Good design is honest.
Widex products have been nominated for and won Good design is durable.
important product design awards in recent years: Good design is consequent to the last detail.
Good design is concerned with the environment.
The world’s smallest receiver-in-the-canal (RIC) hear- Good design is as little design as possible.
ing aid, Passion, won the prestigious Red Dot design
award – a prize that is given only to creative, innova-
tive and high-quality products.

Widex’ packaging for hearing aids has attracted


international acclaim, winning awards from the German
design company iF International Forum Design as well
as the American design publication PRINT Magazine.

Our highly successful Inteo hearing aid has been nomi-


nated for several awards, most recently the prestigious
INDEX: 2007 design awards.
WIRELESS BY
DESIGN

The new DEX assistive listening devices showcase the


best in Widex design. They incorporate completely
new wireless technology and a functional look. But just
as important is the look and feel of the devices.

The DEX devices complement the best in well


designed consumer gadgets.

A great deal of attention was paid to ensuring they are


easy and intuitive to use as well as easy on the eye.

For example, the M-DEX for mobile phones is recog-


nisable and looks just as good as any other gadget
you would find in your pocket or on the table. That’s
because for Widex, form and functionality go hand in
hand.

After all, choosing a hearing aid or accessory is not just


a question of performance but also aesthetics.
ALWAYS IN
FASHION

Widex hearing aids don’t just sound spectacular. They


look spectacular too.

To prove this point, Portuguese fashion designer


Andreia Lobato teamed up with Widex to produce a
spectacular show using Widex hearing aids as fashion
accessories.

The idea was to break down prejudice about hearing


aids. “Such a show hopes to put an end to existing
stereotypes about hearing loss,” says Andreia Lobato,
“and to show that hearing aids, like glasses, can and
should be seen more and more as fashion accessories.”

“I wanted to include Widex hearing aids in my show


when I saw their stylish design and the attractive
colours they come in. This allowed me to combine the
colour of the hearing aid with the colour of the dress.”
INSIDE AND OUT

Of course, for Widex good design doesn’t just apply to Combining technology with functionality and aesthet-
the outside of our hearing aids but the inside as well. ics is a typical attribute of Danish design, a movement
From the drawing board to the finished article, every that has brought the world famous examples of design
aspect of a hearing aid is designed to work, perform such as the egg chair, PH lamp and the Sydney Opera
and sound as close to perfect as possible. House.

Good mechanical design is vital in getting the best out Now it is time to add Widex hearing aids to that list.
of the vast range of features that digital technology
allows. And great attention is paid to the design and
use of microchips, the control centres of hearing aids.
As chips get smaller and smaller, more functions can
be added.

As Thomas Troelsen, a Widex engineer explains, the


size of the chip has impacted the design. “Because
chips take less space and less power, the housing can
be smaller and the battery can be smaller. This calls for
more attractive designs.”
Printed by KLS / 2011-01
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