Develop Business Practice Yosef 2012 New
Develop Business Practice Yosef 2012 New
TEACHING TRAINING
LEARNING MATERIAL
Basic Account Works Level-II
Learning Guide-1
Unit of Competence: Develop Business Practice
Module Title: Developing Business Practice
LG Code: : LO1-LG-01
BUF BAW2 M09
TTLM Code: BUF BAW2 M09 TTLM 0919v1
Compiled by:-
- Yosef bhiylu (MA)
- Brelaye kebde (MA)
Learning Guide
#1
Unit of Competence Develop Business Practice
Module Title: Developing Business Practice
LG Code: EIS MNS2 M09 LO9
TTLM Code: EIS MNS2 TTLM 030712v1
Be Innovative Leadership Development - Arms for Change
This learning guide is developed to provide you the necessary information regarding the
following content coverage and topics:
Learning Instructions:
1. Read the specific objectives of this Learning Guide.
5. Ask from your teacher the key to correction (key answers) or you can
request your teacher to correct your work. (You are to get the key answer
only after you finished answering the Self-check 1)
Information Sheet Identify business opportunity
Introduction
A business opportunity involves sale or lease of any product, service, equipment, etc.
that will enable the purchaser-licensee to begin a business. The licensor or seller of a
business opportunity usually declares that it will secure or assist the buyer in finding a
suitable location or provide the product to the purchaser-licensee. This is different from
the sale of an independent business, in which there is no continued relationship required
by the seller.
A common type of business opportunity involves a company that sells bulk vending
machines and promises to secure suitable locations for the machines. The purchaser is
counting on the company to find locations where sales will be high enough to enable him
to recoup his expenses and make a profit. Because of the many cases of fraudulent
business opportunity in which companies have not followed through on their promises, or
in which profits were much less than what the company led the investor to believe,
governments closely regulate these operations.
Makeup of a business opportunity
A business opportunity consists of four integrated elements all of which are to be present
within the same timeframe (window of opportunity) and most often within the same
domain or geographical location, before it can be claimed as a business opportunity.
These four elements are:
A need
The means to fulfill the need
A method to apply the means to fulfill the need and;
A method to benefit
With any one of the elements missing, a business opportunity may be developed, by
finding the missing element. The more unique combination of the elements, the more
unique the business opportunity. The more control an institution (or individual) has over
the elements, the better they are positioned to exploit the opportunity and become a niche
market leader.
With so many business opportunities available, it is often difficult to determine whether a
particular opportunity shows great promise or is likely to fail. Your goal is to learn how
to tell a good opportunity from a bad one. Here are some tips that will help you assess the
potential of any business opportunity that comes your way and make the right decision.
One of the first factors to consider is the stability of the company associated with the
opportunity. In the case of a new business that does not yet have a proven track record,
you want to know who is behind the launch or who is supplying this company with
operating capital until the business begins to generate profits. Essentially, you want some
amount of assurance that the company will be around long enough for you to benefit
from a relationship with the opportunity, especially in terms of recouping any investment
of time or other resources.
Keep in mind that a new business or a plan to start a business may be riskier than going
with a company with an established track record. However, business opportunities of this
kind are not automatically suspect. If the funding is there and the organization is
structured properly, the opportunity is well worth your consideration.
Assessing the good or service offered by the business is also important. The best business
opportunities involve companies that offer something consumers will need or desire over
all other competing products. Business opportunities of this type are often great
moneymakers, since they address needs that are often overlooked by others. Along with
having a solid financial base and a product that is sure to attract attention, the best
business opportunities also have a comprehensive and well defined system for getting the
products to consumers. This includes such factors as a reliable process for producing the
good or service, excellent sales and marketing strategies, and an efficient delivery to the
buyer. Without the ability to satisfy orders quickly and efficiently, even the best product
is less likely to build a loyal client base.
Entrepreneurs often live with the hope that if they build it, customers will come. But in
today's economy, it takes a lot more than hope to get people to purchase your products or
services: New business-building practices are a must if you want to expand.
Another necessary element is a clear-cut plan for growth. But many entrepreneurs get
obsessed with creating the perfect plan. Or they never get around to putting one together.
Developing a good plan is necessary, quick and effective. And we can show you how to
do it. The following seven steps should take you no more than four hours to complete-a
small price to pay for a tremendous upside. A road map that will infuse new energy,
enthusiasm and vision into your company's growth plans.
There are different factors that affect business opportunity. These include:-
The expected financial viability
skills of operator
amount and types of finance available
returns expected or required by owners
likely return on investment
finance required
lifestyle issues
Steps of identifying business opportunity
Focus on your core product
Keep your business area simple
Stay true to who you are
Map it
Utilize marketing tools that work best for you
Implement a plan of action
Exercise the plan
Undertaking of business feasibility studies
A business feasibility study can be defined as a controlled process for identifying
problems and opportunities, determining objectives, describing situations, defining
successful outcomes and assessing the range of costs and benefits associated with several
alternatives for solving a problem. A business feasibility study is used to support the
decision making process based on a cost benefit analysis of the actual business or project
viability. The feasibility study is conducted during the deliberation phase of the business
development cycle prior to commencement of a formal business plan. It is an analytical
tool that includes recommendation and limitation, which are utilized to assist the decision
makers when determining if the business concept is viable.
Importance of business feasibility study
It is estimated that only one in fifty business ideas are actually commercially viable.
There fore a business feasibility study is an effective way to safeguard against wastage of
further investment or resources. If a business project is seen to be feasible from the result
of the study, the next logical step is to proceed with the full business plan. The research
and information uncovered in the feasibility study will support the the business planning
stage and reduce the research time. Hence, the costs of the business plan will also be
reduced. A through viability analysis provides an abundance of information that is
necessary in order to determine the business concept’s feasibility.
Finally, a feasibility study should contain clear supporting evidence for its
recommendation. The strength of the recommendation can be weighed against the
study ability to demonstrate the continuity that exists between the research
analyses and the proposed business.
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1.2 market research
Marketing research
Marketing research involves conducting research to support marketing activities, and the
statistical interpretation of data into information. This information is then used by
managers to plan marketing activities, gauge the nature of a firm's marketing environment
and attain information from suppliers. Marketing researchers use statistical methods such
as quantitative research, qualitative research, hypothesis tests, Chi-squared tests, linear
regression, correlations, frequency distributions, poison distributions, binomial
distributions, etc. to interpret their findings and convert data into information. The
marketing research process spans a number of stages, including the definition of a problem,
development of a research plan, collection and interpretation of data and disseminating
information formally in the form of a report. The task of marketing research is to provide
management with relevant, accurate, reliable, valid, and current information.
A distinction should be made between marketing research and market research. Market research
pertains to research in a given market. As an example, a firm may conduct research in a target market,
after selecting a suitable market segment. In contrast, marketing research relates to all research conducted
within marketing. Thus, market research is a subset of marketing research.
Marketing environment
The market environment is a marketing term and refers to factors and forces that affect
a firm’s ability to build and maintain successful relationships with customers. Three
levels of the environment are: Micro (internal) environment - forces within the company
that affect its ability to serve its customers. Me so environment – the industry in which a
company operates and the industry’s market(s). Macro (national) environment - larger
societal forces that affect the microenvironment.
Market segmentation
Market segmentation pertains to the division of a market of consumers into persons with
similar needs and wants. For instance, Kellogg's cereals, Frostiest are marketed to
children. Crunchy Nut Cornflakes are marketed to adults. Both goods denote two
products which are marketed to two distinct groups of persons, both with similar needs,
traits, and wants.
Market segmentation allows for a better allocation of a firm's finite resources. A firm
only possesses a certain amount of resources. Accordingly, it must make choices (and
incur the related costs) in servicing specific groups of consumers. In this way, the
diversified tastes of contemporary Western consumers can be served better. With
growing diversity in the tastes of modern consumers, firms are taking note of the benefit
of servicing a multiplicity of new markets.
Market segmentation can be defined in terms of the STP acronym, meaning Segment,
Target and Position.
Types of Market Research
Market research, as a sub-set aspect of marketing activities, can be divided into the
following parts:
Primary research (also known as field research), which involves the conduction
and compilation of research for a specific purpose.
Secondary research (also referred to as desk research), initially conducted for one
purpose, but often used to support another purpose or end goal.
By these definitions, an example of primary research would be market research
conducted into health foods, which is used solely to ascertain the needs/wants of the
target market for health foods. Secondary research in this case would be research
pertaining to health foods, but used by a firm wishing to develop an unrelated product.
Primary research is often expensive to prepare, collect and interpret from data to
information. Nevertheless, while secondary research is relatively inexpensive, it often can
become outdated and outmoded, given that it is used for a purpose other than the one for
which it was intended. Primary research can also be broken down into quantitative
research and qualitative research, which, as the terms suggest, pertain to numerical and
non-numerical research methods and techniques, respectively. The appropriateness of
each mode of research depends on whether data can be quantified (quantitative research),
or whether subjective, non-numeric or abstract concepts are required to be studied
(qualitative research).
There also exist additional modes of marketing research, which are:
Exploratory research, pertaining to research that investigates an assumption.
Descriptive research, which, as the term suggests, describes "what is".
Predictive research, meaning research conducted to predict a future occurrence.
Conclusive research, for the purpose of deriving a conclusion via a research
process.
Marketing planning
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The marketing planning process involves forging a plan for a firm's marketing
activities. A marketing plan can also pertain to a specific product, as well as to an
organization's overall marketing strategy. Generally speaking, an organization's
marketing planning process is derived from its overall business strategy. Thus, when top
management are devising the firm's strategic direction or mission, the intended marketing
activities are incorporated into this plan. There are several levels of marketing objectives
within an organization. The senior management of a firm would formulate a general
business strategy for a firm. However, this general business strategy would be interpreted
and implemented in different contexts throughout the firm.
Marketing strategy
The field of marketing strategy encompasses the strategy involved in the management of
a given product.
A given firm may hold numerous products in the marketplace, spanning numerous and
sometimes wholly unrelated industries. Accordingly, a plan is required in order to
effectively manage such products. Evidently, a company needs to weigh up and ascertain
how to utilize its finite resources. For example, a start-up car manufacturing firm would
face little success should it attempt to rival Toyota, Ford, Nissan, Chevrolet, or any other
large global car maker. Moreover, a product may be reaching the end of its life-cycle.
Thus, the issue of divest, or a ceasing of production, may be made. Each scenario
requires a unique marketing strategy. Listed below are some prominent marketing
strategy models.
A marketing strategy differs from a marketing tactic in that a strategy looks at the longer
term view of the products, goods, or services being marketed. A tactic refers to a shorter
term view. Therefore, the mailing of a postcard or sales letter would be a tactic, but a
campaign of several postcards, sales letters, or telephone calls would be a strategy
Self-Check 1.1 Written Test
Financial advice
There are a number of professional financial services available, such as accountants,
bookkeepers or Business Activity Statement (BAS) agents.
Financial professionals can help you to:
maintain your books
create and stick to a budget
monitor your cash flow
help you decide on opportunities like buying new equipment, expanding your
business and leasing or buying a commercial space.
Find out more about the different types of financial resources to help finance your
business.
There are also free financial templates for you to set up a profit and loss statement or
a cash flow statement. See the full list on our templates
Specialists Marketing Services (SMS) is the nation’s leading, full service direct
marketing firm, specializing in: List Management, Brokerage, Fulfillment, Insert Media,
Compilation, Interactive, Multicultural, and Multi-Channel marketing solutions.
A member of an exchange who acts as the market maker to facilitate the trading of a
given stock. The specialist holds an inventory of the stock, posts the bid and asks prices,
manages limit orders and executes trades. Specialists are also responsible for
managing large movements by trading out of their own inventory. If there is a large shift
in demand on the buy or sell side, the specialist will step in and sell out of their inventory
to meet the demand until the gap has been narrowed.
Specialists and relevant parties include the following points.
o chamber of commerce
o financial planners and financial institution representatives, business
planning specialists and marketing specialists
o accountants
o lawyers and providers of legal advice
o government agencies
o industry/trade associations
o online gateways
o business brokers/business consultants
Self-Check 1.1 Written Test
1 list there are a number of professional financial services Specialists and relevant
parties include
Electronic transactions have been around for quite some time in the form of Electronic
Data Interchange or EDI. EDI requires each supplier and customer to set up a
dedicated data link (between them), where ecommerce provides a cost-effective
method for companies to set up multiple, ad-hoc links. Electronic commerce has also
led to the development of electronic marketplaces where suppliers and potential
customers are brought together to conduct mutually beneficial trade.
What do you need to have an online store and what exactly is a shopping cart?
While there are many types of software that you can use, customizable, turnkey
solutions are proven to be a cost effective method to build, edit and maintain an online
store. How do online shopping carts differ from those found in a grocery store? The
image is one of an invisible shopping cart. You enter an online e store, see a product
that fulfills your demand and you place it into your virtual shopping basket. When
you are through browsing, you click checkout and complete the transaction by
providing payment information.
To start an online business it is best to find a niche product that consumers have
difficulty finding in malls or department stores. Also take shipping into consideration.
Pets.com found out the hard way: dog food is expensive to ship FedEx! Then you
need an ecommerce enabled website. This can either be a new site developed from
scratch, or an existing site to which you can add ecommerce shopping cart
capabilities.
The next step, you need a means of accepting online payments. This usually entails
obtaining a merchant account and accepting credit cards through an online payment
gateway (some smaller sites stick with simpler methods of accepting payments such
as PayPal).
Lastly, you need a marketing strategy for driving targeted traffic to your site and a
means of enticing repeat customers. If you are new to ecommerce keep things simple-
know your limitations.
Ecommerce can be a very rewarding venture, but you cannot make money overnight. It
is important to do a lot of research, ask questions, work hard and make on business
decisions on facts learned from researching ecommerce. Don't rely on "gut" feelings. We
hope our online ecommerce tutorial has helped your business make a better decision in
choosing an online shopping cart for your ecommerce store.
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CLEANING LEVEL - II
Learning Guide #2
This learning guide is developed to provide you the necessary information regarding the
following content coverage and topics:
This guide will also assist you to attain the learning outcome stated in the cover page.
Specifically, upon completion of this Learning Guide, you will be able to –
Identified available Financial and business skills and taken into account when
business opportunities are researched.
assessed Personal skills/attributes
Identified business risks and assessed according to resources available and
personal preferences.
Learning Instructions:
1. Read the specific objectives of this Learning Guide.
2. Follow the instructions described below.
3. Read the information written in the “Information Sheets”. Try to understand what are being
discussed. Ask you teacher for assistance if you have hard time understanding them.
4. Accomplish the “Self-check” 2.1“Self-check” 2.2“Self-check”2,3 “Self-check” “Self-check”
in page __43 , 46, 54., respectively.
5. Ask from your teacher the key to correction (key answers) or you can request your teacher to
correct your work. (You are to get the key answer only after you finished answering the Self-
check).
Information sheet Describe team role and scope
Strengt
Characteristics Weakness
h
1. Skills:
Practical abilities needed to produce the product, e.g. to start a wood work
business you need to be able to measure, cut, nail parts together
Taking risk: (i.e. readiness to take moderate risks that may not be avoided)
The next step in establishing a new business is to select at least five to ten business ideas
through brainstorming. You identify your project ideas, which seem feasible and
profitable from your individual point of view. Brainstorming helps you make a first
selection of business ideas.
The second stage adds quality to the first stage by adjoining different parameters related
to economic judgements (market, skills, technology/equipment, raw material, availability
of solvent demand, situations of competitors). After the above-mentioned parameters are
evaluated and rated, new business start-ups can go into a finer crosschecking of the key
variables (Critical Success Factors) affecting the success or failure of the project idea.
Use the following parameters to come up with one best business idea. For easier decision
making, it is possible to score each of the parameters as follows:
Example for selecting one best business idea
Availability of:
Deman Staff Tools Raw Total Com- Grand
d material petitors Total
+ + + + = - =
Business
1st ideas
business idea 2 2 2 1 7 3 4
2nd business idea 5 4 3 5 17 3 14
3rd business idea 4 3 4 3 14 2 12
Scoring system: 5 - extremely high; 4 - high; 3 - average; 2 - fair; 1 - poor; 0 - absent.
You need to know whether the selected business idea is a competitive and profitable
venture. One way to test a business idea is to do a SWOT analysis. A SWOT analysis is a
technique to identify Strengths, Weaknesses, Opportunities and Threats of enterprises or
projects whereby internal and external factors are considered. A SWOT technique can be
applied to the functional areas of an enterprise as well as projects, products and services.
For the purpose of starting a new business, the Strength, Weakness, Opportunity and
Threat (SWOT analysis) deserve greater attention as it helps you evaluate or decide
whether to start the business or not.
For strengths and weaknesses you look inside your business and your personal
situations possibly affecting the business venture;
For opportunities and threats you look outside your business and try to assess
situations outside of your influence but which you can make use of or possibly
avoid.
In order to check the feasibility of your envisaged business idea, you need to make a
SWOT analysis in terms of:
Availability of market;
Availability of raw materials and other supplies;
Availability of appropriate equipment/technology;
Technical skills;
Organisation and management;
Financial capacity and availability of appropriate loan facilities;
Other external factors.
Prepayments these are the expenses paid in advance. Thepayment being made even
before the expense occurs is a prepayment. Bank and Cash Bank is the cash held in banks
and cash is moneyheld by the business in the form of cash. Having too much of money
inthe form of cash is also not good for a business since it can use thatmoney to invest and
earn a return but however a business should havehealthy current ratio (current
assets : current liabilities) of 2:1.
Current liabilities: Current liabilities are short-term debts that are in immediate needof
settlement. Some examples of current liabilities are creditors, accruals, proposed
dividends and tax owing. These obligations have to be paidwithin a year.Creditors – also
known as trade creditors are suppliers from whomthe business purchased goods on credit.
Paying the creditors as late aspossible will ease cash flow requirements for a business.
Accruals are the expenses owed by the business. Dividends proposed are the dividends
payable for the year that isnot yet paid. Tax owing is the sum of money owing as tax.
Preference shares
Preference shares are another type of shares. Preferenceshareholders receive a fixed rate
of dividends before the ordinaryshareholders are paid. Preference shareholders do
not have the right tovote at general meetings of the company. Preference shares are also
anownership capital source of finance. There are several types of preferenceshares. Some
of them are Cumulative preference share, Redeemablepreference share, Participating
preference share and Convertiblepreference share.Cumulative preference shares – if a
company is in a loss makingsituation and is unable to pay dividends for one year then the
dividend forthat year will be paid the next year along with next year’s
dividends.Redeemable preference shares – these preference shares can bebought back by
the company at a later date. Normally the date of redemption is usually
agreed.Participating preference shares – give the benefit of additionaldividends to its
shareholders above the fixed rate of dividends theyreceive. The additional dividend is
usually paid in proportion to ordinarydividends declared.Convertible preference shares
– convertible preferenceshareholders have the option of converting their preference
shares toordinary shares.
b. Non-ownership capital
Unlike ownership capital, non-ownership capital does not allow thelender to participatein
profit-sharing or to influence how the business isrun. The main obligations of non-
ownership capital are to pay back theborrowed sum of money and interest. Different
types of non-ownershipcapital:
Debentures Grant
Bank overdraft Venture capital
Loan Factoring
Hire-purchase Invoice discounting
Lease
Financial Abilities:
Financial abilities are essential for today’s entrepreneur. Although entrepreneurs hire accountants and
bookkeepers to keep track of their business interests, the entrepreneur must have a strong understanding
of financial/accounting principles and practices. Financial abilities may include accounting skills,
organizational and administrative skills, an understanding of tax laws, and provincial/federal regulations.
This seems like a lot for the small businessperson to learn, that is because it is a lot to learn. Education is
the key to developing the financial abilities necessary to own and operate a business efficiently and
effectively. Numerous educational institutions including secondary institutions offer courses that will
enhance the potential entrepreneur’s financial abilities and in turn increase their likelihood of success.
Marketing Skills:
An entrepreneur may have the best product or service but if they cannot attract customers they are
doomed to failure. Marketing skills allows the entrepreneur to communicate and inform potential
customers of their products or services. Effective marketing encompasses one -on-one communication
skills and the ability to define and target your market or customer.
Defining and targeting your customer is one of the key success factors for business success, yet it is one
of the areas most neglected by the entrepreneur. Once the market has been defined, communicating
information to customer becomes the focus of marketing. This is not to suggest that this endeavour is a
one -time occurrence for the entrepreneur, defining and re-defining the target market must be an on-going
exercise for the business owner.
If education seems like a reoccurring theme in this guide, you are correct. Numerous organizations,
government agencies, and educational institutions offer marketing courses for the beginner or expert and
should be taken advantage of, especially for the neophyte entrepreneur
Personal Skills:
A positive attitude and healthy self -esteem are necessary qualities for the businessperson.
These qualities assist the entrepreneur in keeping motivated, organized, and better prepared to deal with
the stresses of business ownership. In addition, personal skills are required when dealing with customers,
suppliers, government personnel, and others who may become involved with the business venture.
Communication Skills:
Communication skills are essential for today’s entrepreneur or employee. This includes both written and
verbal communication skills. The businessperson of today may communicate with lawyers, accountants,
bank managers, employees, government officials and customers in a single day. Being able to
communicate your message or information clearly, orally or written, is essential for success.
The ability to communicate effectively with various audiences in a variety of forms is a skill few people
possess naturally. Fortunately, there are a variety of courses and associations that may help sharpen
communication skills. Toastmasters have been effectively “teaching” people how to get your message
across professionally. Educational institutions offer a variety of courses, seminars, and workshops
designed to improve written communication skills.
The 15 Most Important Business Skills
A list of the fifteen most important skills a business person can have.
1. Hunger for new knowledge
2. Problem solving skills
3. Creativity, imagination and inventiveness
4. Networking skills (upward networking, leveraging)
5. Ability to get others to work for you (delegation)
6. Efficient time management abilities
7. Efficient resource management
8. Strategical analysis - where to focus
9. Ability to make tough decisions
10. Written and oral communication
11. Passion, energy and excitement
12. Ability to listen to other people's ideas
13. Know your audience and treat them well
14. Organization of documents, information and resources
15. Ability to set example with actions.
1 A list of the fifteen most important skills a business person can have
Once the scope is defined, those possible risks deemed likely to occur are rated in terms of impact (or
severity) and likelihood (or probability), both on an inherent basis and a residual basis. The results can be
compiled to provide a “heat map” (or risk profi le) that can be viewed in relation to an entity’s willingness
to take on such risks. This enables the entity to develop response strategies and allocate its resources
appropriately. Risk management discipline then ensures that risk assessments become an ongoing
process, in which objectives, risks, risk response measures, and controls are regularly re-evaluated. The
risk assessment process therefore represents the cornerstone of an effective ERM program.
Risk assessment can therefore be conducted at various levels of the organization. The objectives and
events under consideration determine the scope of the risk assessment to be undertaken. Examples of
frequently performed risk assessments include:
Strategic risk assessment. Evaluation of risks relating to the organization’s mission and strategic
objectives, typically performed by senior management teams in strategic planning meetings, with
varying degrees of formality.
Operational risk assessment. Evaluation of the risk of loss (including risks to financial performance
and condition) resulting from inadequate or failed internal processes, people, and systems, or from
external events.
Compliance risk assessment. Evaluation of risk factors relative to the organization’s compliance
obligations, considering laws and regulations, policies and procedures, ethics and business conduct
standards, and contracts, as well as strategic voluntary standards and best practices to which the
organization has committed. This type of assessment is typically performed by the
compliancefunction with input from business areas.
Internal audit risk assessment. Evaluation of risks related to the value drivers of the organization,
covering strategic, financial, operational, and compliance objectives.
Financialstatement risk assessment. Evaluation of risks related to a material misstatement of the
organization’s financial statements through input from various parties such as the controller, internal
audit, and operations.
Fraud risk assessment. Evaluation of potential instances of fraud that could impact the
organization’s ethics and compliance standard, business practice requirements, financial reporting
integrity, and other objectives.
Market risk assessment. Evaluation of market movements that could affect the organization’s
performance or risk exposure, considering interest rate risk, currency risk, option risk, and
commodity risk. This is typically performed by market risk specialists.
Credit risk assessment. Evaluation of the potential that a borrower or counterparty will fail to meet
its obligations in accordance with agreed terms.
Customer risk assessment. Evaluation of the risk profi le of customers that could potentially impact
the organization’s reputation and fi nancial position.
Supply chain risk assessment. Evaluation of the risks associated with identifying the inputs and
logistics needed to support the creation of products and services, including selection and management
of suppliers (e.g., up-front due diligence to qualify the supplier, and ongoing quality assurance
reviews to assess any changes that could impact the achievement of the organization’s.
Product risk assessment. Evaluation of the risk factors associated with anorganization’s product,
from design and development through manufacturing, distribution, use, and disposal.
Security risk assessment. Evaluation of potential breaches in an organization’s physical assets and
information protection and security. This considers infrastructure, applications, operations, and
people, and is typically performed by an organization’s information security function.
Information technology risk assessment. Evaluation of potential for technology system failures and
the organization’s return on information technology investments.
This assessment would consider such factors as processing capacity, access control, data protection,
and cyber crime.
Project risk assessment. Evaluation of the risk factors associated with the delivery or
implementation of a project, considering stakeholders, dependencies, timelines, cost, and other key
considerations. This is typically performed by project management teams.
Key principles for effective and efficient risk assessments
For risk assessments to yield meaningful results with minimal burden to the organization, the
following key principles should be considered.
1. Governance over the risk assessment process must be clearly established.
Oversight and accountability for the risk assessment process is critical to ensure that the necessary
commitment and resources are secured; the risk assessment occurs at the right level in the
organization, the full range of relevant risks is considered, these risks are evaluated through a
rigorous and ongoing process, and requisite actions are taken, as appropriate.
2. Risk assessment begins and ends with specifi c objectives. Risks are identified and measured in
relation to an organization’s objectives or, more specifically, to the objectives in scope for the risk
assessment. Defining objectives that are specific and measurable at various levels of the organization
is crucial to a successful risk assessment. Evaluating the risks relative to such objectives facilitates the
reallocation of resources as necessary to manage these risks and best achieve stated objectives.
3. Risk rating scales are defined in relation to organizations’ objectives in scope. Risks are
typically measured in terms of impact and likelihood of occurrence. Impact scales of risk should
mirror the units of measure used for organizational objectives, which may reflect different types of
impact such as financial, people, and/or reputation. Similarly, the time horizon used to assess the
likelihood of risks should be consistent with the time horizons related to objectives.
4. Management forms a portfolio view of risks to support decision making.
While risks are rated individually in relation to the objectives they impact, it is also important to bring
risks together in a portfolio view that pinpoints interrelationships between risks across the organization.
Correlations may exist, in which an increased exposure to one risk may cause a decrease or increase in
another. Concentrations of risks may also be identified through this view. The portfolio view helps
organizations understand the effect of a single event and determine where to deploy systematic responses
to risks, such as the establishment of minimum standards.
Leading indicators are used to provide insight into potential risks.
Risk reports are most meaningful and relevant when they draw out not only past events but also
forward-looking analysis
Essential steps for performing a risk assessment
1. Identify relevant business objectives.
It is important to begin by understanding the relevant business objectives in scope for the risk assessment.
These will provide a basis for subsequently identifying potential risks that could affect the achievement of
objectives, and ensure the resulting risk assessment and management plan is relevant to the critical
objectives of the organization.
2. Identify events that could affect the achievement of objectives.
Based on the organization’s objectives, the designated owners of the risk assessment should develop a
preliminary inventory of events that could impact the achievement of the organization’s objectives.
“Events” refers to prior and potential incidents occurring within or outside the organization that can have
an effect, either positive or negative, upon the achievement of the organization’s stated objectives or the
implementation of its strategy and objectives.
3. Determine risk tolerance.
Risk tolerance is the acceptable level of variation relative to the achievement of a specific objective, and
should be weighed using the same unit of measure applied to the related objective.
1.risk
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Score = ___________
Answer Sheet Rating: ____________
____________________________________________________________
________________________________________________________________
________________________________________________________________
2. ________________________________________________________________
________________________________________________________________
________________________________________________________________
3. ________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
4. _______________________________________________________
________________________________________________________________
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CLEANING LEVEL - II
#3 Business Practice
Module Title: Developing
Business Practice
LG Code: EIS MNS2 M09 LO3
TTLM Code: EIS MNS2 TTLM 090712v1
Nominal time: 35 hrs
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Instruction Sheet Learning Guide #3
This learning guide is developed to provide you the necessary information regarding the
following content coverage and topics:
Determining and documenting business structure and operation
Develop and document business procedure
Securing of financial backing
Identifying and compiling Business legal and regulatory requirements.
Human and physical resources and business operation commencement
Developing and implementing recruitment strategies
This guide will also assist you to attain the learning outcome stated in the cover page.
Specifically, upon completion of this Learning Guide, you will be able to –.
Procedures are developed and documented to guide operations.
Financial backing is secured for business operation.
Business legal and regulatory requirements are identified and complied.
Human and physical resources required are determined to commence business operation.
Recruitment strategies are developed and implemented
Learning Instructions:
1. Read the specific objectives of this Learning Guide.
2. Follow the instructions described below.
3. Read the information written in the “Information Sheet”. Try to understand what are being
discussed. Ask you teacher for assistance if you have hard time understanding them.
4. Accomplish the Self-check3.1, Self-check 3.2 , Self-check3.3 “Self-check”3.4
Self check 3.5 self checj3.6 in page __. 64, 69,70,73 75,80, respectively
5. Ask from your teacher the key to correction (key answers) or you can request your teacher
to correct your work. (You are to get the key answer only after you finished answering the
Self-check).
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Information sheet 3 Plan for establishment of business operation
Introduction
It is important to select an appropriate business structure to meet the needs of the business and
the owner. Making the wrong decision can result in personal debt, liability, additional taxes, loss
of public benefits, additional operating costs, and high tax preparation fees. Determining the
share of ownership and making a good decision on the business structure can avoid many future
problems.
3.1 Business structure and operations
How to Determine the Best Organizational Structure
Determining the organizational hierarchy that best suits your company includes analyzing how
your business operates. Use the output of your analysis to design your organizational structure.
Enable your employees to accomplish their work most effectively. Small companies tend to
require less structure than larger ones. So, make your decisions based your company size and
task complexity. If you choose a formal structure, all people doing similar jobs tend to be in the
same department. For example, all accountants should report to the Accounting Department.
Less formal organizations do not use many controls and form an organizational structure based
upon more flexible organization.
Instructions
1. Identify and document operational work procedures for your business.
2. Gather information about company job titles, descriptions and working relationships. Simple
job descriptions and limited interaction between job roles typically results in a vertically
oriented organizational structure with top-down management decision making. More complex
job descriptions and a lot of interaction between employees in producing products and services
typically result in organizations structured in a horizontal fashion, with few managers and more
collaboration between workers.
3. Analyze your work procedures to determine the optimal work flow. Decide how to group
your functions. Traditionally, forming separate departments (such as sales, marketing, human
resources and accounting) that function fairly independently works well for larger companies in
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stable industries. If your business environment changes rapidly, choosing a more flexible
adaptive structure typically makes more sense.
4. Analyze your work procedures to determine if there are any geographic, products, customer
or market considerations for structuring your company.
5. Examine your work procedures to determine if a matrix structure (in which specialized staff
divides their time between different functions) makes the best use of your available resources.
Reporting to two different managers can lead to employee confusion but it also can foster
innovation and creativity by providing guidance from more than one leader.
6. Establish strategic business units to facilitate the development of new programs, products and
services as your company becomes larger.
7. Set a time frame for implementing the organizational structure and assess its value on an
ongoing basis to fine tune your hierarchy and processes.
a) business structure
Organizers of new businesses need to structure their businesses in a way that best meets their
individual and collective needs. Structure has many facets including organizational, operational,
marketing, financial and legal. The focus here is on legal business structure. However, this
decision depends heavily on the choice of organizational, operational, marketing, and financial
strategy and structure. The principal forms of business organization discussed here are as
follows:
1. Sole proprietorship (SP),
2. General partnership (GP),
3. Limited partnership (LP),
4. Limited liability partnership (LLP),
5. C corporation (CC),
6. S corporation (SC),
7. Limited liability company (LLC) and
8. Cooperative corporations (co-op).
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Simply defined, a SP is a business owned and controlled by a single person. A GP is an
association of two or more people to carry on a business for profit. A LP is an association of two
or more people with at least one general partner and at least one limited partner conducting
business for the mutual benefit of the owners. LLPs are modifications of existing partnership
laws that limit personal exposure of some partners in a firm. A CC is a legally formed business
authorized to act with the rights and liabilities of a person independent of the shareholders. A
SC is a special type of corporation, similar to a CC that has met certain requirements set by the
Internal Revenue Service (IRS) and has made an election allowing the corporation to be taxed as
a partnership. A LLC, a relatively new business form, has the pass-through tax advantages of a
partnership and the Limited liability of a corporation. A co-op is similar to a CC, except it is
user-owned, user-controlled, and user-financed and has the pass through tax advantages of a
partnership. No one form of business organization is suited for all different business situations.
Your goal should be to select the legal form that best meets the needs of the business and its
owners.
Choosing a business form is one of the most important decisions a business makes. A business
should evaluate the options available and choose the form that best meets its needs. Although
this process may be time consuming and have associated costs, it is one of the best investments
a business can make. Keep in mind that the business form selected is not cast in stone. Changes
may occur that make it appropriate to change the way your business is structured. Internal
changes, such as a joint venture or acquiring another company, may provide a reason to change
your business structure. External changes, such as legal or tax developments, May also influence
your business structure however, it can be very costly to change your business form, primarily
because of tax consequences. This possibility needs to be considered when you organize a new
business.
There are basically five types of business structure:
1. Sole Proprietor – The easiest way to form a business is as a sole proprietor. The business
owner and the business are essentially the same. A sole proprietor does not even need a
federal employer ID number, but can do business under the individual owner’s Social
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security number. The disadvantage to this structure is that the owner is personally liable for
the business. If the business is sued, it is the owner that is liable. If things don’t go well and
the business goes bankrupt, it is a personal bankruptcy.
2. Partnership – Partnerships are used when more than one person is involved in the
ownership of the business. The partners share in income and expenses based on their
percentage of ownership share in the partnership..
3. Sub S Corporation – A Sub S Corporation is treated like a partnership for taxes, but creates
a separate legal entity. It can protect the owner personally from suit or bankruptcy. The
ownership is in the form of shares, so ownership can be transferred more easily.
4. C Corporation – A C Corporation is a standard corporation and most large businesses use
this structure. C Corporations provide good liability protection for the owner(s); however a
C Corporation is seen as a separate entity and is taxed as such.
5. Limited Liability Company (LLC, PLLC) – An LLC is the newest form of business
ownership. It is a registered unincorporated entity. It gives the same legal protection as a
corporation, but without as much of the reporting and taxing requirements. Legal protection
for the owners is only effective if there is no mixing of personal and corporate money and
assets. An LLC can be set up to function like a sole proprietorship, partnership or Sub S
Corporation.
Finally, when identifying the detailed programming structure and operational sequence, the
designer should keep in mind to design for fast transaction and response times, small transfer
volumes and a small size of the application including fixed application and business data.
Factors of selection
There are six key factors organizers of a new business should consider when selecting a legal
business structure. They are:
1. Liability obligation of the individual owners,
2. Income tax obligation of the business and its individual owners,
3. legal filing formalities,
4. Financing and liquidity of equity investments,
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5. Management flexibility and
6. Life of the business.
It is important to evaluate these factors to determine which structure is best for a business.
The Importance of an Organizational Structure
The importance of an organizational structure involves assisting business owners, CEOs, and
entrepreneurs to conceptualize, visualize, and construct a hierarchical system to be implemented
into their organization. For example, the building blocks of an organizational structure include:
a chain of command, span of control, departmentalization, distribution of authority, and
organization height.
Chain of Command
An organizational structure involves a chain of command which determines and defines: job
positions, who makes the decisions, and who's accountable for various duties.
Span of Control
Span of control determines and quantifies the actual amount of employees a manager
supervises.
Departmentalization
Departments within an organization structure are sections of the structure divided into
functional divisions (such as the Sales Department) relevant to specific tasks. Determining
what activities, tasks, and talents are to be grouped to best achieve an origination's objective
is called the departmentalization process.
Distribution of Authority
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shared and distributed throughout a variety of departments working closet to the their
corresponding tasks.
Organization Height
Organization height defines how many departments, divisions, and layers there are between
the highest levels and the lowest levels of an organization.
b) Business operation
The business operations job function (sometimes called “line management”) is responsible for
key business processes such as manufacturing, supply chain, or procurement. This role is central
to the successful design, production, and delivery of a company’s products or services. Specific
responsibilities differ by industry, according to the type of product or service the company is in
business to produce or deliver. But the common thread is that it’s the job of business operations
to optimize assets under financial constraints, meeting customer requirements, and supported by
relevant technology. Applying technology innovation is critical to achieving optimization across
a range of line-management functions.
The business operations function is complementary to other major functional roles of an
organization, including financial, customer management (marketing and customer service), and
technology management.
Business Operations Roles include:
Supply chain operations: Sales and operations personnel must optimize product
production, balancing capacity and inventory levels in response to fluctuations in
customer demand, measuring results using a metrics framework. Reducing the
margin of forecast error reduces inventory costs, resulting in cost containment.
Procurement: Here you use spend analysis (and potentially crowd-sourcing and
social analytics) to evaluate the performance of suppliers for specific products. This
enables targeting the right spend categories in order to yield savings.
Manufacturing (or Product Development) is another role example.
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Self check exercise 3.1 Written test
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Score = ___________
Answer Sheet Rating: ____________
1 The importance of an organizational structure involves assisting business owners, CEOs, and
entrepreneurs to conceptualize, visualize, and construct a hierarchical system to be implemented
into their organization. For example, the building blocks of an organizational structure include:
a chain of command, span of control, departmentalization, distribution of authority, and
organization height.
All businesses have documents, whether electronic or on paper. These documents are also
considered assets to the company. From these documents, reports are made and analyzed and
will influence important business decisions. Since there are two types of documents to be
managed, a document management plan should be developed to effectively organize them.
Developing a document management plan basically involves the following steps:
1. Imposing standards in creating documents. Businesses have different documents that keep
piling up every single workday. Examples of these are sales invoices, payment notices, receipts,
balance sheets, spreadsheets, and sales reports. For these documents to be highly organized there
should be an existing format or standard in creating them. Decide upon the format or template to
be used in each document. Create a standard procedure on sharing or reviewing the documents.
Finally, make sure that everyone involved in producing business documents are oriented in the
standards that you have imposed.
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2. Decide on a document storage procedure. Paper documents have a greater chance of
damage, and it would be best to do document scanning and document imaging to also have an
electronic copy of these documents. Now that you also have electronic copies of your paper
documents, you can decide on the physical aspect of document storage. Paper documents can be
stored in filing cabinets, while electronic documents can be stored on a computer or a computer
server. Either way, what is important is that you have a predetermined way of effectively filing
and retrieving your documents. Lots of money and opportunities will be lost when needed
documents are hard to find, mind you. Next, decide on a procedure on how you will archive
your business documents. For example, at the end of the year, you can compile all kinds of
documents in just one big folder or binder and label it with the year it was created. For
electronic documents, you may just create a folder in your computer labeled with the year and
move all electronic documents there categorized by type.
3. Create a file retrieval system. Once again, know that time and money may be lost when
staffs find it hard to retrieve a file. A good document retrieval system will be achieved if the
document storage procedure you have developed is effective. Another way to prevent problems
in document retrieval is to create a file location list. This is a list that is printed and posted at
every workstation in the company. Specify both the drive and folder in the computer or the
filing cabinet where a specific document can be found.
4. Think of ways of keeping your documents secure. This would mean installing security
systems in your establishment and securing all possible points of entry. Set a schedule for
periodic backing-up of files, and designate a drive where the back-up files will be stored. Do not
store your back-up files in the same hard-drive where the original electronic files are stored.
Develop a sound business purpose
Determining what values you have in common and what is really important to the people in the
business is not something to be rushed thought and reflection are needed to gain agreement.
Allow whatever time is needed to develop a sense of trust, ownership, commitment and unity.
You can then discover what people really want. To help develop a common sense of purpose:
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Work out who needs to be involved. It is recommended that all family members have
a chance to contribute to the discussion. Many businesses also involve employees in
this step.
Start with each person working individually on their values and goals. Then share
and discuss these to develop a combined ‘values and goals statement’ for the
business.
Write down the agreed-upon values and goals as a statement of business intent.
Display this in a prominent location.
Review the statement regularly. Allow values and goals to evolve over time. You
will gain ownership, commitment and unity.
Use values and goals to shape decisions. In this way the business will remain focused
on what people really want.
Using this process with family and business members will assist greatly with finding and
maintaining a balance between work and family time.
Self check exercise3.2 Written test
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Score = ___________
Answer Sheet Rating: ____________
All businesses have documents, whether electronic or on paper. These documents are also
considered assets to the company. From these documents, reports are made and analyzed and
will influence important business decisions. Since there are two types of documents to be
managed, a document management plan should be developed to effectively organize them.
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Instruction: give short answer for the following questions.
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Score = ___________
Rating: ____________
3.4 Business legal and regulatory requirements
Identifying and compiling Business legal and regulatory requirements.
The introduction of competition in the marketplace does not mean regulation is unnecessary.
Quite the contrary, the role of the regulator actually increases once governments authorize
competition, particularly during the early stages of transition from the former model of
monopoly provision to one of effective competition. In order to transition to an effective
competitive environment, regulators must establish a regulatory framework that can resolve
disputes, address anticompetitive abuses, protect consumers, and attain national goals such as
universal access; industrial competitiveness or economic productivity and growth regulation is
not an end in itself. Rather it is the vehicle to attain, and subsequently sustain, widespread
access, effective competition and consumer protection. The liberalization and introduction of
competition in the market requires strategic policies and regulations that establish an effective
regulator remove explicit barriers to entry (e.g., the inability to interconnect with the incumbent
operator), and dismantle implicit barriers. As such, regulatory reform must include measures
aimed at:
1. Creating independent entities to oversee the introduction of competition in the market
and establish regulatory mechanisms for issues such as interconnection, licensing, and
tariff rebalancing,
2. Preparing the incumbent operator to face competition, including timetables setting
deadlines for the termination of market exclusivities,
3. Allocating and managing scarce resources such as numbers and spectrum resources in a
non-discriminatory way within the liberalized market,
4. Promoting and protecting consumer interests, including universal service and privacy.
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Identifying applicable legislation
The first step in managing compliance with environmental legal requirements is to know which
requirements are applicable to an organisation’s activities, products and services. Various
sources of information are used by organisations to identify and assess environmental legal
requirements.
Self chech exercise 3.4 Written test
Score = ___________
Answer Sheet Rating: ____________
Score = ___________
Answer Sheet Rating: ____________
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The human resources department serves no customers, books no business, and prepares no
meals, yet it plays a vital role in Ms efficient operation. The three functions of the human
resources department are employee recruitment
If you are new to a management position, a job in recruitment, or have simply been charged
with the task of recruiting a new employee for a role, the process can seem a little daunting.
Finding the right person for a position can be just as stressful as going for the job yourself,
which is why developing a sound recruitment strategy, is so important. We’ve put together a
step-by-step guide that will help you implement workable strategies that make the recruitment
process run as smoothly as possible, and result in you finding appropriate candidates, faster.
Step One: Resource Analysis
The first step in implementing a good recruitment strategy is to analyse the resources that are
going to be available to you. Advertising budgets, manpower, website subscriptions and time are
all things that should be taken into consideration. Will you outsource to one or more recruitment
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firms? Included in this step are the decisions about which resources to allocate where and it may
require some trial and error, especially in terms of choosing the best recruitment firm, if that is
the route you plan to take.
Step Two: Documentation
Whether you’re using a recruitment firm or using in-house recruitment, documenting the
process is important for several reasons. Firstly, balancing the output and input of resources
when hiring new recruits is crucial to maintaining good business practises. It may not seem like
a problem to spend a few days on hiring one new person, but over time, the money, time and
productivity that is expended on recruiting needs to be worth the productivity, money and time
gained by the new hires, and a good strategy will have this as a major goal. Secondly, there are
legal and ethical obligations in recruitment that must be met, and having the process
documented means there is less room for dispute or for legal issues to arise. Investing in some
good recruitment software or ensuring that the recruitment firm you’re using has adequate
documentation strategies is key.
Step Three: Reflect, Analyse and Amend
The third stage is the most important, and the reason for having a recruitment strategy in the first
place. Reflecting on recruitment successes or failures, analysing the documentation and
amending areas to reflect the choices that work best for your company is the best way to make
sure your strategy gets the best results. Information such as which firms provided the best
candidates, which areas most of your best hires are coming from and where your resource
outputs are seeing the best returns can be used to hone your techniques and strategies to an art.
Recruitment jobs- require an analytical and practical approach to problem-solving, and the
more structured and tested your recruitment strategy is, the better chance you have of success.
Understand the principles of the recruitment and selection process and their related
techniques, methods and tools.
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Understand and communicate roles and relationships between human resource
professionals and business partners.
Determine research objectives and select research methodologies suited to the analysis of
human resource functions, activities and initiatives.
Write and present reports on research findings for consideration by more senior members
in an organization.
Work with models and methods for the management and development of human resource
activities, services and programmes.
Work with privacy and confidentiality considerations that govern all human resource
transaction.
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Self chech exercise 3.6 Written test
Score = ___________
Answer Sheet Rating: ____________
, a job in recruitment, or have simply been charged with the task of recruiting a new employee
for a role, the process can seem a little daunting. Finding the right person for a position can be
just as stressful as going for the job yourself, which is why developing a sound recruitment
strategy
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Basic Account Work – L II
Learning Guide
#4
Unit of Competence: Develop Business Practice
Module Title: Developing Business Practice
LG Code: EIS BAW2 M04 LO4
TTLM Code: EIS BAW2 TTLM 130919v1
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Information Sheet Identify business opportunity
Customer orientation
Constructive criticism helps marketers adapt offerings to meet changing customer needs.
A firm in the market economy survives by producing goods that persons are willing and able to
buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even
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existence as a going concern. Many companies today have a customer focus (or market
orientation). This implies that the company focuses its activities and products on consumer
demands. Generally, there are three ways of doing this: the customer-driven approach, the
market change identification approach and the product innovation approach.
A formal approach to this customer-focused marketing is known as SIVA. (Solution,
Information, Value, Access). This system is basically the four Ps renamed and reworded to
provide a customer focus. The SIVA Model provides a demand/customer-centric alternative to
the well-known 4Ps supply side model (product, price, placement, promotion) of marketing
management.
Product → Solution
Promotion → Information
Price → Value
Place → Access
If any of the 4Ps were problematic or were not in the marketing factor of the business, the
business could be in trouble and so other companies may appear in the surroundings of the
company, so the consumer demand on its products will decrease. However, in recent years
service marketing has widened the domains to be considered, contributing to the 7P's of
marketing in total. The other 3P's of service marketing are: process, physical environment and
people.
Some qualifications or caveats for customer focus exist. They do not invalidate or contradict the
principle of customer focus; rather, they simply add extra dimensions of awareness and caution
to it.
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The work of Christensen and colleagues. on disruptive technology has produced a theoretical
framework that explains the failure of firms not because they were technologically inept (often
quite the opposite), but because the value networks in which they profitably operated included
customers who could not value a disruptive innovation at the time and capability state of its
emergence and thus actively dissuaded the firms from developing it. The lessons drawn from
this work include:
Taking customer focus with a grain of salt, treating it as only a subset of one's corporate
strategy rather than the sole driving factor. This means looking beyond current-state
customer focus to predict what customers will be demanding some years in the future,
even if they themselves discount the prediction.
Pursuing new markets (thus new value networks) when they are still in a commercially
inferior or unattractive state, simply because their potential to grow and intersect with
established markets and value networks looks like a likely bet. This may involve buying
stakes in the stock of smaller firms, acquiring them outright, or incubating small,
financially distinct units within one's organization to compete against them.
Organizational orientation
In this sense, a firm's marketing department is often seen as of prime importance within the
functional level of an organization. Information from an organization's marketing department
would be used to guide the actions of other departments within the firm. As an example, a
marketing department could ascertain (via marketing research) that consumers desired a new
type of product, or a new usage for an existing product. With this in mind, the marketing
department would inform the R&D department to create a prototype of a product/service based
on consumers' new desires.
The production department would then start to manufacture the product, while the marketing
department would focus on the promotion, distribution, pricing, etc. of the product.
Additionally, a firm's finance department would be consulted, with respect to securing
appropriate funding for the development, production and promotion of the product. Inter-
departmental conflicts may occur, should a firm adhere to the marketing orientation. Production
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may oppose the installation, support and servicing of new capital stock, which may be needed to
manufacture a new product. Finance may oppose the required capital expenditure, since it could
undermine a healthy cash flow for the organization.
Marketing environment
The market environment is a marketing term and refers to factors and forces that affect a
firm’s ability to build and maintain successful relationships with customers. Three levels of the
environment are: Micro (internal) environment - forces within the company that affect its ability
to serve its customers. Me so environment – the industry in which a company operates and the
industry’s market(s). Macro (national) environment - larger societal forces that affect the
microenvironment.
Market segmentation
Market segmentation pertains to the division of a market of consumers into persons with similar
needs and wants. For instance, Kellogg's cereals, Frosties are marketed to children. Crunchy Nut
Cornflakes are marketed to adults. Both goods denote two products which are marketed to two
distinct groups of persons, both with similar needs, traits, and wants.
Market segmentation allows for a better allocation of a firm's finite resources. A firm only
possesses a certain amount of resources. Accordingly, it must make choices (and incur the
related costs) in servicing specific groups of consumers. In this way, the diversified tastes of
contemporary Western consumers can be served better. With growing diversity in the tastes of
modern consumers, firms are taking note of the benefit of servicing a multiplicity of new
markets.
Market segmentation can be defined in terms of the STP acronym, meaning Segment, Target
and Position.
Marketing planning
This section may require cleanup to meet Wikipedia's quality standards. No cleanup
reason has been specified. Please help improve this section if you can.
The marketing planning process involves forging a plan for a firm's marketing activities. A
marketing plan can also pertain to a specific product, as well as to an organization's overall
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marketing strategy. Generally speaking, an organization's marketing planning process is derived
from its overall business strategy. Thus, when top management are devising the firm's strategic
direction or mission, the intended marketing activities are incorporated into this plan. There are
several levels of marketing objectives within an organization. The senior management of a firm
would formulate a general business strategy for a firm. However, this general business strategy
would be interpreted and implemented in different contexts throughout the firm.
Marketing strategy
The field of marketing strategy encompasses the strategy involved in the management of a given
product.
A given firm may hold numerous products in the marketplace, spanning numerous and
sometimes wholly unrelated industries. Accordingly, a plan is required in order to effectively
manage such products. Evidently, a company needs to weigh up and ascertain how to utilize its
finite resources. For example, a start-up car manufacturing firm would face little success should
it attempt to rival Toyota, Ford, Nissan, Chevrolet, or any other large global car maker.
Moreover, a product may be reaching the end of its life-cycle. Thus, the issue of divest, or a
ceasing of production, may be made. Each scenario requires a unique marketing strategy. Listed
below are some prominent marketing strategy models.
A marketing strategy differs from a marketing tactic in that a strategy looks at the longer term
view of the products, goods, or services being marketed. A tactic refers to a shorter term view.
Therefore, the mailing of a postcard or sales letter would be a tactic, but a campaign of several
postcards, sales letters, or telephone calls would be a strategy.
Services marketing
Services marketing relates to the marketing of services, as opposed to tangible products. A
service (as opposed to a good) is typically defined as follows:
The use of it is inseparable from its purchase (i.e., a service is used and consumed
simultaneously)
It does not possess material form, and thus cannot be touched, seen, heard, tasted, or
smelled.
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The use of a service is inherently subjective, meaning that several persons experiencing a
service would each experience it uniquely.
For example, a train ride can be deemed a service. If one buys a train ticket, the use of the train
is typically experienced concurrently with the purchase of the ticket. Although the train is a
physical object, one is not paying for the permanent ownership of the tangible components of
the train.
Services (compared with goods) can also be viewed as a spectrum. Not all products are either
pure goods or pure services. An example would be a restaurant, where a waiter's service is
intangible, but the food is tangible.
Directions: Answer all the questions listed below. Use the Answer sheet provided in the next
page:
1. “Define the Marketing?.
2. “. Explain. 4ps of Marketing?
3. discuses marketing environment ?
4. List the step of market segmentation?
5. What is marketing plan?
Answer Sheet
Score = ___________
Rating: ____________
Name: _________________________
Date: _______________
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4.2. Operational unit structuring
Operational unit is a subsidiary that engages in business with other parties. That is, an operating
unit has its own assets and liabilities and functions as if it were an independent company; the
only difference is that it is owned by another company. An operating unit is useful for the profit
it can produce. It contrasts with a no operating unit.
The Operational Planning Unit provides services to special event organizers in the community
by assisting in planning, security, staffing deployment, and traffic control for special events. The
Unit:
provides information on how to apply to hold a special event in the City of Vancouver
informs the community of procedures and permits that apply to events
facilitates communication and feedback with the community in regards to special events
planning
Business operations are first and foremost an oversight function that ensures all internal
operating groups.
Integrated into the same business plan with well-defined roles and responsibilities, Functioning
together as one unit to ensure operational integrity relative to opportunity development, risk
management, resource management and allocation, and overall best practices;
Effectively communicating between other functional departments; Participating in the business
planning and development strategy process, Operating within the parameters of an integrated
budget, and; Adhering to all financial practices while following other established policy,
procedures and controls.
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Self-Check -2 Written Test
Directions: Answer all the questions listed below. Use the Answer sheet provided in the next
page:
1. “Define the Operational unit?
2. Discusses how Effectively communicating between other functional departments
Answer Sheet
Score = ___________
Rating: ____________
Name: _________________________
Date: _______________
Short Answer Questions
1. ________________________________________________________________
________________________________________________________________
________________________________________________________________
2. ________________________________________________________________
________________________________________________________________
________________________________________________________________
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4.3. Monitoring process
In the three preceding sections, I have argued that if policies and strategies are not
soundly based, it will prove very difficult to implement them successfully. Moreover, if
there is not broad public and political support, it will be very difficult to implement them
successfully, even if the policies themselves are correct. Both these arguments can be
seriously addressed (but of course not totally solved) by a broadly-based participatory
process that clearly defines the roles and contributions expected from all parties
concerned.
Thus formulating, implementing and monitoring forestry policy is a dynamic process - it is
subjected to extraneous and often unpredictable international and intersectional events, as
well as by the local experiences in practice. Policy formulation and forestry sector planning
should not be done only by an isolated cell in the backrooms of the Ministry. Strengthening
national capacity for forestry policy formulation and implementation means more than
technical and planning skills. While such people can certainly contribute analysis into the
process, the real need might be for a capacity to manage the consultative process that
defines and formulates policy (and gathers information and understanding, and indirectly
provides the public support to get it implemented).
Policy research
Many outsiders detect a "disharmony between policy and reality" which those directly
involved may not recognize. Before identifying policy research priorities, do we really want
objective policy research? Are we concerned about?
"What the policies ought to be?"
"What instruments work efficiently?"
"How to implement policy more effectively?"
Can we admit that there are problems and concede that existing polices (and the strategies
that flow from them) are not optimal, but may in fact be the source of some problems. Only
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the China and Philippines papers concede that there are serious deep-seated institutional and
policy problems - not just minor technical questions or a shortage of funds!
Research can be "applied problem-solving". If we monitor what is happening and decide it is not
good enough, we should seek reasons and explore alternatives - open-minded, exploratory,
nothing taken for granted just because it is the status quo.
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A project is a series of activities (investments) that aim at solving particular problems within a
given time frame and in a particular location. The investments include time, money, human and
material resources. Before achieving the objectives, a project goes through several stages.
Monitoring should take place at and be integrated into all stages of the project cycle.
Monitoring should be executed by all individuals and institutions which have an interest (stake
holders) in the project. To efficiently implement a project, the people planning and
implementing it should plan for all the interrelated stages from the beginning.
Situation analysis is a process through which the general characteristics and problems of the
community are identified. It involves the identification and definition of the characteristics and
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problems specific to particular categories of people in the community. These could be people
with disabilities, women, youth, peasants, traders and artisans
Step 1: Evaluate the strategic plan. The first step in the implementation process is to step back
and make sure that you know what the strategic plan is. Review it carefully, and highlight any
elements of the plan that might be especially challenging. Recognize any parts of the plan that
might be unrealistic or excessive in cost, either of time or money. Highlight these, and be sure to
keep them in mind as you begin implementing the strategic plan. Keep back-up ideas in mind in
case the original plan fails.
Step 2: Create a vision for implementing the strategic plan. This vision might be a series of
goals to be reached, step by step, or an outline of items that need to be completed. Be sure to let
everyone know what the end result should be and why it is important. Establish a clear image of
what the strategic plan is intended to accomplish.
Step 3: Select team members to help you implement the strategic plan. Make sure you have a
team that “has your back,” so to speak, and understands the purpose of the plan and the steps
involved in implementing it. Establish a team leader, if other than yourself, who can encourage
the team and field questions or address problems as they arise.
Step 4: Schedule meetings to discuss progress reports, Present the list of goals or objectives, and
let the strategic planning team know what has been accomplished. Whether the implementation
is on schedule, ahead of schedule, or behind schedule, assess the current schedule regularly to
discuss any changes that need to be made. Establish a rewards system that recognizes success
throughout the process of implementation.
Step 5: Involve the upper management where appropriate. Keep the organization’s executives
informed on what is happening, and provide progress reports on the implementation of the plan.
Letting an organization’s management know about the progress of implementation makes them
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a part of the process, and, should problems arise, the management will be better able to address
concerns or potential changes.
Directions: Answer all the questions listed below. Use the Answer sheet provided in the next
page:
1. “ define the operational unit?.
2. What is instrument work effectivly?
Answer Sheet
Score = ___________
Name: _________________________
Rating: ____________
Date: _______________
Short Answer Questions
3. ________________________________________________________________
________________________________________________________________
________________________________________________________________
4. ________________________________________________________________
________________________________________________________________
________________________________________________________________
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4.5. Contractual procurement rights
Corporate records and proper management of records are vital to protect the company from a
charge of neglectful record keeping and losing its corporate status. The articles of incorporation
and bylaw forms required by state filings and records retention rules mandate certain record
keeping procedures to be followed. Some of the forms of the company required for compliance
include certificates of incorporation, bylaw forms, corporate minutes, and company resolutions,
all of which should be organized in a corporate record book and/or corporate minute’s book. US
Legal Forms offers the most updated, state-specific corporate documents and corporate records
maintenance packages in Word format to enable the records of an organization to withstand
potential scrutiny or auditing.
Owner financing occurs when the owner of a property finances a real estate transaction. Owner
financing is also referred to as owner or seller carry back and is a non-traditional form of real
estate funding. All legal matters in the transaction are negotiated between the buyer and seller.
Each party must review and sign several documents to ensure the transaction is conducted
legally.
Almost all purchasing decisions include factors such as delivery and handling, marginal benefit,
and price fluctuations. Procurement generally involves making buying decisions under
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conditions of scarcity. If good data is available, it is good practice to make use of economic
analysis methods such as cost-benefit analysis or cost-utility analysis.
An important distinction is made between analyses without risk and those with risk. Where risk
is involved, either in the costs or the benefits, the concept of expected value may be employed.
Based on the consumption purposes of the acquired goods and services, procurement activities
are often split into two distinct categories. The first category being direct, production-related
procurement and the second being indirect, non-production-related procurement.
Direct procurement occurs in manufacturing settings only. It encompasses all items that are part
of finished products, such as raw material, components and parts. Direct procurement, which is
the focus in supply chain management, directly affects the production process of manufacturing
firms. In contrast, indirect procurement activities concern “operating resources” that a company
purchases to enable its operations. It comprises a wide variety of goods and services, from
standardized low value items like office supplies and machine lubricants to complex and costly
products and services.
Acquisition is therefore a much wider concept than procurement, covering the whole life cycle
of acquired systems. Multiple acquisition models exist, one of which is provided in the
following section.
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Acquisition process
The revised acquisition process for major systems in industry and defense is shown in the next
figure. The process is defined by a series of phases during which technology is defined and
matured into viable concepts, which are subsequently developed and readied for production,
after which the systems produced are supported in the field.
The process allows for a given system to enter the process at any of the development phases. For
example, a system using unproven technology would enter at the beginning stages of the process
and would proceed through a lengthy period of technology maturation, while a system based on
mature and proven technologies might enter directly into engineering development or,
conceivably, even production. The process itself includes four phases of development.
Procurement systems
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commonly used by Japanese companies but widely adopted by many global manufacturers from
the 1990s onwards. Typically a framework agreement setting terms and price is created between
a supplier and purchaser, and specific orders are then called-off as required.
Shared services
Procurement process
Procurement may also involve a bidding process i.e., Tendering. A company may want to
purchase a given product or service. If the cost for that product/service is over the threshold that
has been established (e.g.: Company X policy: "any product/service desired that is over $1,000
requires a bidding process"), depending on policy or legal requirements, Company X is required
to state the product/service desired and make the contract open to the bidding process. Company
X may have ten submitters that state the cost of the product/service they are willing to provide.
Then, Company X will usually select the lowest bidder. If the lowest bidder is deemed
incompetent to provide the desired product/service, Company X will then select the submitter
who has the next best price, and is competent to provide the product/service. In the European
Union there are strict rules on procurement processes that must be followed by public bodies,
with contract value thresholds dictating what processes should be observed (relating to
advertising the contract, the actual process etc.).
Procurement steps
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Information gathering: If the potential customer does not already have an established
relationship with sales/ marketing functions of suppliers of needed products and services
(P/S), it is necessary to search for suppliers who can satisfy the requirements.
Supplier contact: When one or more suitable suppliers have been identified, requests for
quotation, requests for proposals, requests for information or requests for tender may be
advertised, or direct contact may be made with the suppliers.
Background review: References for product/service quality are consulted, and any
requirements for follow-up services including installation, maintenance, and warranty are
investigated. Samples of the P/S being considered may be examined or trials undertaken.
Negotiation: Negotiations are undertaken, and price, availability, and customization
possibilities are established. Delivery schedules are negotiated, and a contract to acquire
the product and (P/S) is completed.
Fulfillment: Supplier preparation, expediting, shipment, delivery, and payment for the
P/S are completed, based on contract terms. Installation and training may also be
included.
Consumption, maintenance, and disposal: During this phase, the company evaluates
the performance of the P/S and any accompanying service support, as they are consumed.
Renewal: When the P/S has been consumed or disposed of, the contract expires, or the
product or service is to be re-ordered, company experience with the P/S is reviewed. If
the P/S is to be re-ordered, the company determines whether to consider other suppliers
or to continue with the same supplier.
Additional Step - Tender Notification: Some institutions choose to use a notification
service in order to raise the competition for the chosen opportunity. These systems can
either be direct from their e-tendering software, or as a re-packaged notification from an
external notification company.
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Self-Check -4.6 Written Test
Directions: Answer all the questions listed below. Use the Answer sheet provided in the next
page:
1. “Define the procurement?.
2. Discuses acquisition & processes of procurement
3. List step of procurement?
Answer Sheet
Score = ___________
Name: _________________________
Rating: ____________
Date: _______________
Short Answer Questions
1________________________________________________________________
________________________________________________________________
________________________________________________________________
2________________________________________________________________
________________________________________________________________
________________________________________________________________
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4.6. Options for leasing/ownership of business premises
A business lease is a legally binding contract between the legal owner (Landlord) and the
occupier (Tenant). Failure by either party to comply with the terms of the agreement could result
in court action. The 2007 Code for Leasing Business Premises (‘the Lease Code’) provides a
framework within which a Prospective tenant can reasonably expect a landlord to operate. As a
prospective tenant, you should not assume
That a landlord complies with the Lease Code. The Lease Code does provide all of the
protection you need for your business in leasing premises.
Sometimes the Landlord is also the tenant of another owner. This may restrict the flexibility of
terms the Landlord Can offer. The Landlord should always state in advance if this is so and
provide a copy of the current lease.
If it is proposed to buy an existing lease (assignment) from someone else, be aware that, though
parts of this Occupier Guide may help in interpreting some of the terms of the lease, there may
be many additional liabilities.
Professional advice from a qualified surveyor and a lawyer should be sought. In this document
the following terms have been used:
Landlord
This is the owner of the property or the person owning an existing lease of the property Tenant
this is the occupier of the property or the person paying rent to landlord
Heads of Terms
This is a summary of the agreement between the parties and is used to instruct lawyers produce
the formal lease. Both the lease and the Heads of Terms should comply with the
recommendations of the Lease Code but the Heads of Terms will be superseded once the lease
has been granted.
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You might think this is a no brainer…but the reality is many tenants execute a lease only to later
find out that they cannot use the premises for their intended purpose. From the landlord's
perspective, it is best to keep this clause general and vague. From the tenant's perspective, it is
sometimes best to specifically set forth the tenant's intended use(s) for the premises, and
restrictions (if any); while other times it is best to use the broadest definition to facilitate
subleasing.
Regardless of which method is used, the tenant should insist that the Landlord provide written
assurances in the lease that the Premises are zoned appropriately for the tenant's intended
business purpose.
An Exclusive Use Clause, which typically must be requested by a tenant, is a clause in a lease
under which the landlord promises that no other tenant will be permitted to either engage in a
particular type of business or sell a particular line of goods. These types of clauses are most
often negotiated in strip malls.
Lease Term
This clause describes the length of your lease and specifies the starting and ending dates.
Exercise caution and pay attention as there are two traps here for the unwary. First, some leases
start as of the date the lease is signed, while others will start when the landlord is prepared to
turn over possession of the premises to the tenant. Avoid a lease term that starts on the date the
lease is signed, but does not require the payment of rent until a later date. Why? Because even
though the tenant may not be required to pay rent, the tenant will still be responsible for other
liabilities such as insurance, the requirement that the tenant rebuild in the event of fire,
earthquake, or other damage, etc...
The second trap is more an assumption made by many eager tenants that a longer lease term is
better. While this may be true for an established savvy businessman, it is often not the case for a
new business owner. A $2,000 per month lease for five years equates to a $120,000
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commitment, which is usually accompanied by a personal guarantee executed by the owner of a
business (tenant). For a new business owner who may strongly believe his or her business will
succeed, we suggest a short one to two year lease term with multiple options to renew for three
years each. The option period costs nothing, and in the event the business does not succeed or
would do better in a different location, the shorter two year lease term will limit the potential
liability
A tenant should also insist that the tenant be given the right to audit the landlord’s books and
records concerning operating expenses
Score = ___________
Rating: ____________
________________________________________________________________
________________________________________________________________
2.__________________________________________________________
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Basic Account Work L-II
Learning guide # 5
Unit of Competence: Develop Business Practice
Module Title: Developing Business Practice
LG Code: EIS BAW2 M013 LO5
TTLM Code: EIS BAW2 TTLM 130919
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Instruction Sheet Learning Guide #5
This learning guide is developed to provide you the necessary information regarding the
following content coverage and topics:
Introduction
A given cleaning worker should understand the type of waste that will be cleaned, understand
work procedures and instruction, nature of cleaning chemicals and all side effects of waste
including allergies. Effective cleaner understand pre cleaning activities and identify all
necessary equipment and materials to keep the safety of the worker and undertake proper
removing of wastes.
In addition, all business owners upstream and downstream in the same value chain should be
invited. When a business needs to work and negotiate with partners in a value chain, those
partners need to understand the issues and learn to trust each other. Unilateral openness is
required to kick start the process of system improvement. The trust built through openness is an
emergent property of lean systems
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An operations review will visually present the information that the business needs to operate
successfully. The difference between data and information is the difference between the inputs
needed to derive an answer versus the actual answer Information is the answer to a question.
Management information is the answer to a question about the health and running of a business.
Management information answers questions executives need answered in order to make
informed decisions about investmenting and operation of a business that must be run for profits
now and in the future.
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Self-Check -5.1 Written Test
Directions: Answer all the questions listed below. Use the Answer sheet provided in the next
page:
1. “Discuses purpose of developing and implementing operations
Answer Sheet
Name: _________________________
Score = ___________
Date: _______________
Rating: ____________
________________________________________________________________
________________________________________________________________
2________________________________________________________________
________________________________________________________________
________________________________________________________________
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5.1 Identifying improvements in business operation
Operations management is the field concerned with managing and directing the physical and/or
technical functions of a firm or organization, particularly those relating to development,
production, and manufacturing. Operations management programs typically include instruction
in principles of general management, manufacturing and production systems, plant
management, equipment maintenance management, production control, industrial labor relations
and skilled trades supervision, strategic manufacturing policy, systems analysis, productivity
analysis and cost control, and materials planning.
For the above reasons, a given business should identify and in corporate business operational
management to strengthen its productivity of good /or services as it helps to be responsible for
the day-to-day running of the company and administrative issues. To help in projects co-
ordination, logistics, headhunting, procurement of resource and management.
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Self-Check -5.2 Written Test
Directions: Answer all the questions listed below. Use the Answer sheet provided in the next
page:
1. “ define Operations management ?
Answer Sheet
Name: _________________________
Score = ___________
Date: _______________
Rating: ____________
________________________________________________________________
________________________________________________________________
2________________________________________________________________
________________________________________________________________
________________________________________________________________
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5.3. Implementing and monitoring of improvements
Start with a small process that can be completed in a short time frame.
Set clear timelines.
Do not spread resources thinly and focus on the short term payoff.
Management and primary stakeholders must be involved, or else even a limited
implementation will fail.
Best practice
Most businesses have some operational issues that can be improved through the
introduction of best practice methods, including:
quality management
stock control, delivery and supply chain management
purchasing and ordering
information management
You can identify which operational areas will benefit from best practice methods by:
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benchmarking
internal analysis
reviewing appropriate national and international standard
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large organization it is referred to as intra-preneurship and may include corporate
venturing, when large entities spin-off organizations.
It has assumed super importance for accelerating economic growth both in developed and
developing countries. It promotes capital formation and creates wealth in country. It is
hope and dreams of millions of individuals around the world. It reduces unemployment
and poverty and it is a pathway to prosper. Entrepreneurship is the process of exploring
the opportunities in the market place and arranging resources required to exploit these
opportunities for long term gain. It is the process of planning, organizing, opportunities
and assuming. Thus it is a risk of business enterprise. It may be distinguished as an ability
to take risk independently to make utmost earnings in the market. It is a creative and
innovative skill and adapting response to environment.
Some Entrepreneurial Skills:
The following skills are important if the entrepreneur’s business is to succeed.
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Ability to Plan: The ability to plan is a key skill for entrepreneurs.
They must be able to develop plans to meet goals in a variety of areas, including finance,
marketing, production, sales and personnel (hiring and maintaining productive and
satisfied employees).
Communication Skills: Entrepreneurs should be able to explain, discuss, sell and
market their good or service. It is important to be able to interact effectively with your
business team. Additionally, entrepreneurs need to be able to express themselves clearly
both verbally and in writing. They also should have strong reading comprehension skills
to understand contracts and other forms of written business communication.
Marketing Skills: A business’s success or failure is very dependent on whether the
business reaches the market (its potential customers), interests the market and results in
those in the market deciding to buy. Many entrepreneurs who failed started with an
innovative good or service that with proper marketing could have been very successful.
Good marketing
Skills that result in people wanting to buy your good or service are critical for
entrepreneurial success
interpersonal Skills: Entrepreneurs constantly interact with people, including customers
and clients, employees, financial lenders, investors, lawyers and accountants, to name a
few. The ability to establish and maintain positive relationships is crucial to the success
of the entrepreneur’s business venture.
Basic Management Skills: The entrepreneur must be able to manage every component
of a business. Even if entrepreneurs hire managers to attend to daily details, they must
understand if their business has the right resources and if those resources are being used
effectively. They must ensure that all the positions in their business are occupied by
effective people.
Personal Effectiveness: In order to handle the pressures of their busy lifestyles,
entrepreneurs must have the ability to manage time well and to take care of personal
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business efficiently. Because first impressions are so important, entrepreneurs must also
pay attention to such things as personal appearance and telephone skills.
Team Building Skills: Because entrepreneurs usually assemble a team of skilled people
who help them achieve business success, they must be able to effectively develop and
manage the team.
Leadership Skills: One of the most important leadership skills an entrepreneur must
have is the ability to develop a vision for the company and to inspire the company
employees to pursue that vision as a team. The expression “people would rather be led
than managed” applies especially well to an entrepreneurial venture. Few entrepreneurs
possess every skill needed to ensure business success.
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5.3 Self check exercise Written test
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Answer Sheet Score = ___________
Rating: ____________
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Self-Check Answer Learning guide#1
o Physical
o Social
o Psychological
o Financial
o Time
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3. The importance of a organizational structure are:
Chain of Command
Span of Control
Departmentalization
Distribution of Authority
Organization Height
Procurement
Manufacturing
Learning Guide for Basic Accounting Works Level II Author- College of Management and Public Service
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Self check answer Learning guide#4
1. What is marketing?
Marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at
large.
4. What is procurement?
Procurement is the acquisition of goods or services in a business
opportunity.
Learning Guide for Basic Accounting Works Level II Author- College of Management and Public Service
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Version: 1 Revision: 0 Accounting Departments’ Instructors 39
Answer Sheet Score = ___________
Rating: ____________
Learning Guide for Basic Accounting Works Level II Author- College of Management and Public Service
Page 122 of
Version: 1 Revision: 0 Accounting Departments’ Instructors 39
Self check answer learning duide #5
1. True
2. True
3. False
4. True
5. True
Learning Guide for Basic Accounting Works Level II Author- College of Management and Public Service
Page 123 of
Version: 1 Revision: 0 Accounting Departments’ Instructors 39