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Joven D. Sayod Bsba HRM 1-1 Needs Assessment Assignment:), TELUS (TSX: T, NYSE: TU) Is Canada's Fastest

The document summarizes an organizational needs assessment done for TELUS, a Canadian telecommunications company. It provides background information on TELUS, notes pros and cons of management based on employee reviews, and finds evidence that training is important to TELUS. The document also summarizes a case study where professional services firm EY identified training needs through virtual brainstorming sessions with 300 high-performing employees from all levels and regions. Additional assessment methods like intrapersonal skills development are recommended to supplement the virtual brainstorming.

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33 views3 pages

Joven D. Sayod Bsba HRM 1-1 Needs Assessment Assignment:), TELUS (TSX: T, NYSE: TU) Is Canada's Fastest

The document summarizes an organizational needs assessment done for TELUS, a Canadian telecommunications company. It provides background information on TELUS, notes pros and cons of management based on employee reviews, and finds evidence that training is important to TELUS. The document also summarizes a case study where professional services firm EY identified training needs through virtual brainstorming sessions with 300 high-performing employees from all levels and regions. Additional assessment methods like intrapersonal skills development are recommended to supplement the virtual brainstorming.

Uploaded by

PK17
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Joven D.

Sayod
BSBA HRM 1-1
Needs Assessment Assignment

1. Several companies are known for linking their mission, values, and HR practices in ways that
have led to business success as well as employee satisfaction. These companies include
Southwest Airlines (www.iflyswa.com), Cisco Systems (www.cisco.com), SAS Institute
(www.sas.com), Men’s Wearhouse (www.menswearhouse.com), Container Store
(www.containerstore.com), Google (www.google.com), Steelcase (www.steelcase.com), Whole
Foods (www.wholefoods.com), and TELUS (https://www.telus.com/en/about?linktype=footer). 

a. Choose one of these companies’ websites and reviews of the companies at www.glassdoor.com and
perform an organizational needs analysis. 

According to a website (www.glassdoor.com) , TELUS (TSX: T, NYSE: TU) is Canada’s fastest-


growing national telecommunications company, with $12.3 billion of annual revenue and 13.9 million
customer connections, including 8.4 million wireless subscribers, 3.1 million wireline network access
lines, 1.5 million high-speed Internet subscribers and 954,000 TELUS TV customers. TELUS provides a
wide range of communications products and services, including wireless, data, Internet protocol (IP),
voice, television, entertainment and video, and is Canada's largest healthcare IT provider.

Based on a top reviews about “management”, TELUS has a pros and cons.

PROS CONS
 There is work from home policy.  There is micro-management to the core
 Has an awesome health benefits.  No support from HR
 Subsidized phone internet and TV (if you  Partiality with some employees
are in the west)  Poor management
 Pensions  No career growth
 Telus will match shares and lots of other  Compensation is average to below
perks. average
 Bonus depends on your manager not
your performance
 Only believes in numbers and quantity
than quality.

b. Read about the company’s values and vision; look for statements about the importance of training
and personal development. Is training important in the company? Why or why not? Provide supporting
evidence
 TELUS company’s values and vision is to be a global leader in diversity and inclusion, growing
their diverse talented team and inclusive culture and strengthening ability to connect for good.

 Yes, training is important in their company because TELUS' approach to integrating learning into
its everyday activities will serve as a model for companies looking to change the way they
educate and grow their staff.

 According to a website (digitalistmag.com) TELUS approaches corporate learning not as a


product (training courses) to be delivered but as a set of experiences, including in-person
courses, online training, coaching, mentoring, and informal collaboration – all facilitated by the
TELUS team. The corporate learning organization positions itself as an advisor rather than a
service provider, helping team members and managers figure out what they need to learn and
the best way to learn it to advance corporate goals and individual careers.

2. Case Analysis

Identifying Training Needs Using Virtual Brainstorming at EY

Ernst & Young, historically considered an accounting and consulting firm, transformed itself into
a global professional service company known as EY. To be a successful global professional services
organization, EY’s client-facing employees must understand how to apply their knowledge, skills, and
behavior to increase margins and provide great customer service. Existing training programs at EY
addressed these areas but the emphasis they received differed across the U.S. and global locations. As a
result, EY decided to create one training program for all EY employees that would provide a consistent
understanding of margins and great customer service. To identify the knowledge, skills, and behavior to
include in the new program, EY conducted virtual brainstorming sessions. The virtual brainstorming
sessions involved 300 high-performing employees representing all services, regions, and positions,
including senior managers and partners. Employees who participated in the brainstorming sessions
shared how they work to improve margins and satisfy clients, the knowledge and skills they use to do so,
and issues that lead to low margins. Based on the information gathered during the brainstorming
sessions, EY developed a multiplayer simulation. It delivers knowledge and provides opportunities to
practice applying the knowledge with simulated clients. When participants return to their jobs, partners
and senior managers encourage them to use what they have learned with their clients and provide
coaching to help them further develop and use their new skills. 

A. In addition to the virtual brainstorming, what other methods could EY have used to conduct the
needs assessment? 
 In addition to the virtual brainstorming, I recommend “Intrapersonal Skills Development” to
conduct the needs assessment.
B. Describe the method, why you would recommend it, and who would be involved. Would you
recommend your method replace or be used in addition to the virtual brainstorming sessions?

 Intrapersonal Skills Development method has a goal that aid in the management of feelings, the
resolution of problems, and the acquisition of new knowledge of one individuals. According to a
website (matterapp.com) People who are self-motivated, focused, and confident are said to
have great intrapersonal skills. Those people exude self-confidence because they are confident.
They know who they are and what they are capable of producing and creating. Others seem to
naturally gravitate toward them because they carry an air of strength and positivity everywhere
they go. This skill is needed in all employees involving the 300 high-performing employees of EY

 I recommend that “Intrapersonal Skills Development’ method will be used in addition to the
virtual brainstorming sessions.

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