MY TOPIC

ON
FLIPKART
Towards the partial Fulfilment of degree
Master of business administration Leadership
(

development)

2021-2022
Under The Guidance of department
Of commerece and Management
Dr.Harsandeep kaur Submitted by:
Lovepreet kaur
MBA 4th sem
9906
 DECALARATION

I Lovepreet kaur the undersigned, hereby declare

that the report file entitled ‘FLIPKART’ submitted
by me to khalsa college patiala is a record of an
original work done by me.
This project report has been submitted in a partial
fulfillment of the requirements for the award of
degree of master business administration. This is
my original work and the conclusions drawn
therein are based on the material collected by
myself. This project report has not been submitted
to any other university or institute for the award of
any degree or diploma.

LOVEPREET KAUR
9906
 AKNOWLEDGEMENT

I would like to take this opportunity to thank

Dr.Harsandeep kaur, Asst professor Khalsa
college patiala who has been guidine force for
any report on FLIPKART .
I am also thankful to my friends, for their support
and encouragement in finding out the appropriate
material for this report, without them making this
report would have been impossible.
LOVRPREET KAUR
9906
 INDEX

S.NO CONTENT PAGE NO.

1. NAME OF 5-8
COMPANY
2. THE GREAT 9-12
FLIPKART
INNOVATION

3. TECHNOLOGY 13-15
USED BY
FLIPKART
4. PURPOSE OF 16-18
INNOVATION
5. ROLE OF 19-20
FLIPKART
6. CONCLUSION 21
7. BIBLOGRAPHY 22
 INTRODUCTION

HISTORY

t was founded in Bangalore, India in 2007. It is the

largest business to business (B2B) E-commerce in
India. They initially started with books and later it
got diversified with wide range of products. It is
based on consumer products i.e., industry. There
was increase in the growth due to its rapid
diversification.

E-commerce websites, unlike physical stores, run

24 hours a day, 365 days a year. You’re always
available to customers, making your company’s
products/services more accessible.
Flipkart (story of Flipkart) is an Indian e-commerce
firm based in India and registered as a private
limited company in Singapore. Today, we’ll take a
look at Flipkart’s rise to stardom.
It’s difficult to believe that a single small business
can radically change the way we shop. The
company has done exactly that. In 2007, e-
commerce was still considered a distinct market,
and the majority of Indians shopped offline.
The Internet was taking over the world, and Steve
Jobs had just released the world’s first iPhone,
which was about to upset the whole smartphone
market in the coming years.
Two Indian software engineers, Sachin and Binny
Bansal witnessed the changing dynamics of
technology and saw the power of E-commerce.
While there were only 50 million internet users in
India at the time, they understood that with the
introduction of smartphones more Indians would
join the internet.
They planned to take advantage of this
opportunity to create an online shopping platform
that would boost India’s buying experience.
In today’s India, there are over 570 million
internet users, and the number of people
purchasing online has risen dramatically. What
began as a two-man ambition to create India’s
most trusted online shopping platform has grown
into Flipkart, the country’s largest e-commerce
site, with over 80 million products over 80
categories, and over 100 million customers.
BOARD OF DIRECTOR

Flipkart has 7 board members and

advisors,including Lee Fixel .
Lee Fixel Board Member Jun 2010.
Subrata Mitra Board Member.
Sameer Gandhi Board Member.
Asmit Dutta Advisor Oct 2018.
Ashlesha Nalgirkar Advisor Nov 2018.
Ramesh May Advisor Apr 2018.
Rohit Bhagat Board Member Aug 2019.
PRODUCT AND SERVICES
It is a product based company since it sells
products to its customers. As well as it also
provide service in the form of door step delivery
of product and charge for it as shipping charges.
Flipkart Online Services Private Limited owns and
operates e-commerce website. The Company
provides books, movies, music, games, consoles,
televisions, mobiles, digital cameras, computers,
network components, software, peripherals,
apparel, shoes, and kitchen appliances.

THE GREAT FLIPKART INNOVATION

2007: Turning a new page in India’s shopping
history

Flipkart innovation timeline

At first, Sachin Bansal and Binny Bansal wanted to
start a price-comparison website. A few months
into the thought process, the idea changed shape
into something fresh and unconventional — an
online bookstore. Flipkart.com was launched on
October 15. By the end of the month, the first
book had been sold. And Indians didn’t have to
leave home to find their favorite book again. This
small step paved the way for the dawn of a new
era in online commerce in India. Three years after
that decisive start, Indians had warmed up to the
idea of shopping online. But not all customers
were comfortable with transacting online, and
only 0.5 % of the country’s population used credit
cards. Flipkart, audacious as ever, took another
bold risk. For the first time ever, Flipkart
introduced Cash-on-Delivery — enabling
customers to pay for orders in hard cash at the
time of delivery. This wasn’t an easy game to
execute, since most courier-partners were not
prepared either in terms of systems or capability
to support it. The move worked for Flipkart.
Today, CoD accounts for 60% of Flipkart customer
payments Delivering customer satisfaction did
not end there. In the same year, Flipkart
pioneered and established a reliable and
dedicated outbound logistics service to fulfill
customer wishes, all the way to the last mile. The
prototype of what became eKart was launched.

INVENTORY

Inventory is the ‘stock-in-hand’ of materials for

subsequent processing and of the products for
ultimate use of the customers or end-users.
Keeping track of your inventory is important for
any retailer who wants to gain expertise. It is a
complete e-commerce system which could give
you an idea of your total inventory for each and
every supplier. It uses a perpetual inventory
system in which then and there the inventory
data is updated. As soon as an order is placed the
data goes straight and the stock is known. In this
system the bar code scans and other technology
helps to control the system even better. This is
the most reliable as the data is most up to date
and accurate. Its Inventory systems let you know
when it is time to stock up the inventory on items
that are going to be out of stock and can also
prevent you from overselling products. It also
gives a substantial insight to the rate of selling of
products. It also keeps a track and integrates with
the catalogue system. It also filters the product as
per the requirements of the concerned person. It
makes it easier even for sales people. The
materials manager can also assess the situation
within few minutes. It makes it easy by displaying
real time conditions of the inventory of the
products which are in stock or out of stock, filters
product according to the requirement. It
decreases or increases the inventory level as the
processing .

TECHNOLOGY USED BY FLIPKART

Flipkart uses 45 technology products and services
including HTML5 , Google Analytics , and jQuery ,
according to G2 Stack. Flipkart is actively using 96
technologies for its website, according to
BuiltWith. These include Viewport Meta , IPhone /
Mobile Compatible , and Google Font API .
Recently, Flipkart introduced a robot-based
technology at its sorting centre in Bengaluru using
automated guided vehicles. These self-guided
bots automatically sort packages to the right
customer pincodes by identifying encoded
information.

Technology is the currency that powers e-

commerce innovation. From the get-go, it has
been Flipkart’s mission to employ technology with
empathy and understanding to solve the unique
problems of Indians. For a decade since 2007,
Flipkart has harnessed technology to drive path-
breaking, customer-focused innovation that
makes high quality products accessible to Indians,
besides making the online shopping experience
convenient, intuitive and seamless. These
innovations range from designing intelligent
buying experiences and building customer trust,
to FinTech (financial technology) that improves
customers’ access to affordable shopping. At
Flipkart, technology serves a purpose. Innovation
drives solutions. At the core of the Flipkart
technology mission to innovate for India is the
evolving Indian customer.
Take connectivity, for example. According to
OpenSignal, a company that maps wireless
coverage, India has the slowest 4G speed among
77 countries. For an e-commerce market leader
like Flipkart whose success is contingent on
customers’ access to functional data-carrying
capacity over mobile networks, the path is riddled
with obstacles.
 PURPOSE OF INNOVATION

• Flipkart has been constantly driving

innovation as it seeks to implement new
ideas. The company has created several
structured programmes to help unleash
creativity without the fear of failure.
“Innovation quotient can be blunted if
one start's focusing only on delivering on
things what they already know.
• dedicated team of 25 data scientists at
India’s largest e-tailer Flipkart is using
artificial intelligence to track customer
behaviour which has helped the company
to reduce several pain points related to its
customers.
• This has resulted in its NPS (Net Promoter
Score) growing 14 per cent over the last
12 months, while customer pain has
reduced 25 per cent in the last six months
and customer query resolution has gone
 up 14 per cent since the launch of
chatbots in April.
• Net promoter score is an index which
measures the willingness of customers to
recommend a company’s products or
services to others.

just over a decade ago, Flipkart was just a

dream by two former Amazon employees
in India. Now it’s the largest e-commerce
retailer in the country and has been
directly brought into the longtime war
between Amazon and its brick-and-mortar
nemesis from the United States.

Walmart has just announced its

acquisition of Flipkart in a ground
breaking deal. The acquisition is
reportedly the largest in the history of e-
commerce and gives Walmart a stake in
one of the world’s largest and fastest-
growing online retail markets, setting up a
massive clash between the company and
Amazon in a key emerging market.
 ROLE OF FLIPKART

Today, Flipkart is India's largest online

eCommerce website. Flipkart was started in
2007 and recently it achieved a fashion online
retailer and e-commerce store, that is Myntra
for $300 Million. In 2020, Flipkart is reporting
revenue of Rs 34,610 crore which got raised
from Rs 30,931 crore in 2019.

Almost every urban and tech-savvy Indian is

familiar with the fairy tale of Flipkart, how the
two founders started with absolutely no
inventory but would go out and source the
book before delivering it and the enormous
funding that they went on to raise on the
path to hitting the $1 billion GMV target
earlier this year.
The e-commerce side of the story is what is
well known and publicized in the popular
media. But Flipkart has been working quietly
to diversify into allied businesses and
supplement the revenue and boost their
bottom line in the process.
Flipkart currently has 6 different entities with
various names as per publicly available
information. The function of each entity and
the product / service owned within is unclear.
 CONCLUSION

Flipkart's marketing strategy is a very solid

and robust one - of course it also doesn't hurt
that brands like Flipkart have deep pockets
and can make their marketing efforts come to
life. The best thing about Flipkart is that
they're great with transmitting coherent
messages across platforms.
 BIBLOGRAPHY

https://www.flipkart.com
https://yourstory.com
https://stories.flipkart.com
https://www.talkwalker.com

https://www.analyticssteps.com