ENGLISH BUSINESS

Name : Nurul Ulfa Sari Dewi

NPM : 02041911139

Class : II – D

UNIT 1 BUSINESS AND BUSINESSMAN

A. Warming up Activities

There are many activities for people in the world today, some people like to be

employer, and others do not. Actually, all activities are businesses, but now if someone

talks about business, it must be an economy activities which has correlation with profit

and loss. Some people define business as an activity or venture to provide profit. Profit is

gained after people doing something in economic activity such as: trading, producing,

negotiating, exploring, etc. When people doing a business, we can call him as a

businessman. There are many things that people have to do to be a businessman

B. Language Focus

#Language Focus 1: Simple Present Tense

Formula S + V(-s/es)

Subject + Verb + The Rest of the sentence

I / you / we / they speak / learn English at home he / she / it speaks / learns English at home

Notes:

The spelling for the verb in the third person differs depending on the ending of that verb:
 1. For verbs that end in -O, -CH, -SH, -SS, -X, or -Z we add -ES in the third person.

2. For verbs that end in a consonant + Y, we remove the Y and add -IES.

#Language Focus 2: Future Will

Formula S + will + V1

Subject Verb The Rest of the sentence

I / you / we / they Will learn English at home he / she / it English at home

UNIT 2 GLOBAL TRADE

The worldwide business that involves making and collecting payments for

transactions in goods and services, and transporting them to interested markets. The overall

reduction of global trade barriers and the ease of advertising to foreign markets via the

Internet have increased the potential for a company doing business outside one's home

country. Without global trade the world would have a lot less ways to get products and goods

to the whole world and keeps people working.

Companies are involved in many activities, for example buying, selling, marketing

and production, in a range of different industries, such as information technology,

telecommunication, film and car manufacture.

UNILEVER
 Unilever is the third largest producer of household goods in the world, if based on the

amount of revenue in 2012, behind P&G and Nestlé.

UNILEVER PURPOSE

We apply the standards of conduct set by the company when we deal with each partner we

work with, the community involved in our business and activities, and the environment

around us.

UNILEVER BRAND

Unilever has more than 400 trademarks, with 14 of them having total sales of more than £ 1

billion, namely: Ax, Dove, Omo, Becel, Heartbrand, Hellmann's, Knorr, Lipton, Lux,

Magnum, Rama, Rexona, Sunsilk and Surf.

HONDA

Honda was the first Japanese manufacturer to launch its luxury car brand, using the

Acura brand for its luxury cars in North America. Honda cars are known for their durability

and are rarely damaged.

PURPOSE OF HONDA

Honda a company that carries out complete production, sales and after-sales service functions

for customer satisfaction

HONDA BRAND :

 Honda Tiger

 Honda CB150R

 Honda Beateesp

 Honda Vario 150 Esp

 Honda Supra X125

 Honda Beat110

USEFUL VOCABULARIES

EXAMPLE:

-Poverty is still an issue in many developing contries.

THINKING GLOBALLY (AND LOCALLY)

EXAMPLE:

-It Is Often Said That We Lift In A Global Village, Not Least Because It Is So Esay To

Communicate With People All Over The World

 What is a Gerund? A gerund (often known as an -ing word) is a noun formed from a

verb by adding -ing.

 What is the infinitive? An infinitive is to + the verb. The most famous infinitive quote

has to be, "To be or not to be. That is the question." For some, either the gerund or

infinitive is possible.
Language Focus

 Listing ideas or things in order

 Giving and justifying an opinion

 Adverbs of frequency

 Linking words and phrases

UNIT 3 PROMOTING A PRODUCT

The Product Promotion means disseminating the information about the product,

product line, brand and company to the prospective buyers with the intent to generate sales

and develop a brand loyalty. The Promotion is the fourth element of the marketing mix (Viz.

Product, price, place, promotion) which is considered as a mode of communication that

business adopts for achieving the specific set of objectives such as:

 To provide information about the availability of features and uses of the product to the

prospective buyers.

 To stimulate demand for a product by creating awareness and interest among the

customers.

 To differentiate the product from the competitor’s product by creating the brand

loyalty.

 To stabilize sales by highlighting the importance and features of the product.

Basically, there are four Kinds of Promotion that companies adopt:

 Informative promotion

 Persuasive promotion

 Reminder promotion
  Buyer Behavior Modifications

# Language Focus

Advertisement is a promotional tool to increase the selling of the product. Advertisement may

be both argumentative-persuasive (this is good because …….) and directive (so buy now!).

1. Common Elements of Advertisement

a. Headline: a headline is word phrase or short sentence which is at the start of a

paragraph and it has various color and bold and large font size and its functions are

for attracting the readers’ attention and leading them to read the copy of

advertisement.

b. Image

c. Address, phone, fax number

d. Body Copy: a copy is the body or the text of an advertisement for persuading,catching

and holding the interest of prospective buyers. It can be about information of a

product or the advantages of buying and using a product, Finally, it consists of a line,

two or a single paragraph or quite heavy paragraphs

e. Price (optional)

f. Logo (optional)

UNIT 4 BUSINESS COMMUNICATION

 Business Communication are purposive interchange of ideas, opinions, information,

instructions, and the like, presented personally or impersonally by symbols or signal as attain

the goals of the organizations” Rosenbalt (1982:7)

The Elements of Business Communication:

 Have a purpose

 Have a exchange

 Contains information, ideas, opinions and instructions

 Make use of personal or impersonal channels

 Use symbols or signals

 Achievement of the organization's goals or objectives

The Purpose of Business Communication:

 Giving information

 Persuading

 Collaborating with the audience

B. Language Focus

#Language Focus 1: Making Questions

# Language Focus 2 : Simple Present Tense (the use of to be (am, is are) ).

Unit 5 GETTING A JOB

A job, employment, work or occupation, is a person's role in society. More

specifically, a job is an activity, often regular and often performed in exchange for payment

("for a living"). Many people have multiple jobs (e.g., parent, homemaker, and employee). A

person can begin a job by becoming an employee, volunteering, starting a business, or

becoming a parent. The duration of a job may range from temporary (e.g., hourly odd jobs) to

a lifetime (e.g., judges).

An Application Letter

Social Function: for applying a job

Stages:
1. opening
2. Body
3. Closing

A. OPENING
It should inform the position which is applied and the source of the vacancy information

 In response to your advertisement in today’s The Hindustan Times, I am applying for

the position of a secretary
 I was pleased to see your advertisement for a Medical Representativein today’s The
Times and would like to be considered for the position

B. BODY

Tell about your education (a resume of your education), your strengths, your work
experience, the amount of the salary you want if it is necessary

1. Education

 In 2007, I graduated from UNNES and specialized in Accounting

 I am a graduate of the Institute of Accounts, Far Eastern University, and specialized in
Accounting

2. Strengths

 I have a good knowledge of accounting and I am of course, experienced in all types of

secretarial work; and, during my spare time, I have taken a short computer course in
order to support my job to be efficient.

3. Salary
  Although it is difficult for me to say what compensation I should deserve, I should

consider Rp 1.000.000-Rp. 1.500.000 a month a fair initial salary

C. CLOSING
 I believe I would be a creative and energetic asset for your company. I am looking
forward to hearing from you soon and I can be contacted at 08132591
 I shall be glad to provide any further you may need and I hope I would be given an
early opportunity for an interview

#Language Focus
Present Perfect In writing an application letter, we can tell our prospective employer

what activities we have completed related to the requirements of the applied position. We can

use present perfect tense to express the idea that something has happened (or never happened)

before now, at an unspecified time in the past. The exact time it happened is not important. If

the time is specified, the simple past is used. Adverbs that frequently used with the present

perfect are ever, never, already, yet, still, and just.

#What is a CV?

A CV is a short list of facts about you and your work history, skills, qualifications and

experience. A good CV is essential when looking for work and it is worth spending time

getting it right so it sells you to an employer.

# What to include There is no set format or perfect template – how you present your CV is

up to you. and each sector may require a different emphasis on a different aspect of the

content, such as career history or qualifications.