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Questionnaire Toyota

The document appears to be a questionnaire for a research project on the comparative marketing techniques of Volkswagen and Toyota. It contains 19 questions for participants regarding their vehicle preferences, experiences with Toyota, and evaluations of various Toyota marketing strategies. The questions cover topics like brand perception, promotional campaigns, dealership experiences, and expectations for Toyota's future marketing approaches.

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Pranshu Sahni
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814 views3 pages

Questionnaire Toyota

The document appears to be a questionnaire for a research project on the comparative marketing techniques of Volkswagen and Toyota. It contains 19 questions for participants regarding their vehicle preferences, experiences with Toyota, and evaluations of various Toyota marketing strategies. The questions cover topics like brand perception, promotional campaigns, dealership experiences, and expectations for Toyota's future marketing approaches.

Uploaded by

Pranshu Sahni
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire

Research Project

A comparative study of effect of Marketing Techniques of Volkswagen and Toyota

Under the Able Guidance of Mrs. Ahuti Mishra

Name: Contact No.:

Occupation: Organisation:

Place: Date:

Annual Income:

Questions

Q1) What type of car do you prefer?

Small Car (Hatchback) Mid Segment MUV (multi utility Vehicle) SUV (Sports Utility
Vehicle) Luxury

Q2)On the Basis of reliability which of the following you will prefer?

European Japanese American Indian Korean

Q3)Volkswagen and Toyota are known for their :

Technology Price Engine Quality Brand Name Others

Toyota Centric

Q4)Do you own a Toyota Car?

Yes No Planning to Buy One

Q5)From the following which car of Toyota you are planning or want to buy?

Toyota Etios Toyota Innova Toyota Corolla Altis Toyota Fortuner

Toyota Camry Toyota Prius Toyota Land Cruiser

Q6) Why you want to buy that car?

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Q7) In your opinion, what would be the primary reason for Toyota’s rising marketing share in India?

Value Delivery Network Market Positioned Pricing Strategy More for the same- value
proposition Great USP

Q8) What do you know about Toyota’s after sales service?

Q9)From the following which of the marketing strategies of Toyota affect you the most?

Price Effectiveness Innovation Q-class development Customer oriented

Q10) How was your experience at the Toyota Dealership?

Outstanding Very good Good Poor Never Been to one

Q11) How do you rate Toyota promotional strategies used by launching Etios?( Creation of all new Q
class for Indian Customers. The new Toyota hatchback is said to have been designed for the mass
volume segment of the Indian market and will compete in the Rs.3-5 lakh price band. Toyota is
committed to give their customers a Q-Class experience through a sales and service
network that will be expanded to 150 dealerships by the end of this year.)

Outstanding Excellent Very Good Good Poor

Q12)How do you rate use of BLu-fi technology in CCD? (Toyota promoted Etios that people would
get exclusive offers in CCD if they switch on their Bluetooth upon accepting, they were delivered an
exclusive coffee offer from Toyota that urged them to visit the nearest CCD outlet to avail the same.)

Outstanding Excellent Very Good Good Poor

Q13) Where have you seen different advertisements of Toyota?

Newspapers Auto magazines TV Others

Q14)What do think of Toyota’s “Customer First Philosophy”.

Outstanding Very good Good Very Good

Q15)In your opinion has Toyota been able to establish a brand name by using unconventional
marketing techniques?

Yes No Can’t Say

Q16) In your opinion has Toyota been able to capture market-share pre-occupied by Maruti,
Hyundai and Tata?

Yes No Can’t Say

Q17) Are you a loyal customer of some other Brand?

Yes No

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Q18)What are your expectations from the company in the near future?

Q19)From the following promotional strategies you like the most:

 Toyota enabled interested customers to visit a special website about Prius development as
early as two years before the introduction of the product. Toyota used focus groups and
Clinics with target consumers to evaluate different aspects of the Prius.
 AR Rahman as the brand ambassador of Toyota Etios
 Targeting professionals who prefer comfort in the city by launching Corolla Altis
 Launching Fortuner with its bold looks and price less than other SUV’s

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