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Propaganda PPT .1

The document outlines learning objectives for identifying and analyzing propaganda techniques used in commercial advertising, including identifying common techniques like bandwagon, testimonial, repetition, and emotional words; classifying words, expressions, slogans or taglines used in propaganda techniques; inferring meanings; and analyzing intentions of words or expressions used in propaganda. It also provides definitions and examples of propaganda techniques commonly employed to influence consumers.

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ANGELO CABILE
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1K views12 pages

Propaganda PPT .1

The document outlines learning objectives for identifying and analyzing propaganda techniques used in commercial advertising, including identifying common techniques like bandwagon, testimonial, repetition, and emotional words; classifying words, expressions, slogans or taglines used in propaganda techniques; inferring meanings; and analyzing intentions of words or expressions used in propaganda. It also provides definitions and examples of propaganda techniques commonly employed to influence consumers.

Uploaded by

ANGELO CABILE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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At the end of the lesson, the learners are expected to:

a. Identify propaganda techniques and the words or expressions


used in commercial advertising;

b. Classify the words, expressions, slogans or taglines in


propaganda techniques which are used in commercial
advertising;

c. Infer words , expressions, slogan or taglines used in propaganda


techniques; and

d. Analyze intention of words or expressions used in propaganda.


Information that is used to promote or
publicize a particular political cause or
point of view.
Usually one-sided information intended to
either to support or threaten a view

Appeals to emotion rather than intellect.


1. Bandwagon - persuading consumers by telling them that
others are doing the same thing.
2. Testimonial - when a product is sold by using words from famous
people or authority figures - may also use some who aren’t famous
but who claim to have used the product successfully to obtain their
goals.
3. Repetition - when the product’s name is repeated
at least four times in the ad.
4. Emotional words - words that will make a consumer
feel strongly about someone or something are used.
5. Name Calling - the use of names that evoke fear or hatred in the viewer - It links
a person, or idea, to a negative symbol. - The most obvious type of name calling
involved ―bad names. Ex. Racist, dictator, communist, etc. A testimonial attempts
to persuade the reader by using a famous person to endorse a product or idea
(for instance, the celebrity endorsement).
“THINK IT, SHARE IT”
INSTRUCTIONS: Compose a tagline
about the product that your group
picked from the box and will a
short propaganda/commercial
advertisement about it.
COMMERCIAL PRESENTATION RUBRICS
Commercial Presentation Rubric Presenter(s): ______________________________
Product: __________________________________________________________________
Date: __________________ Start Time: _______________ End Time: _______________
Instructions: Identify what propaganda strategy is used in the following
advertisements.

1. 2.

3. 4. 5.
INSTRUCTIONS: Choose the appropriate answer to the following questions.
1. Who usually use propaganda techniques?
a. Advertisers b. Media c. Politicians d. All of the above

2. Which of the following is NOT a purpose of propaganda technique?


a. convince b. inform c. persuade d. influence

3. Which propaganda strategy uses words like everyone, everybody, all or in some cases
nobody?
a. Testimonial b. Bandwagon c. Repetition d. Name Calling

4. What propaganda strategy is used in this advertisement?


a. Testimonial
b. Emotional Words
c. Bandwagon
d. Name Calling

5. Is the propaganda used in the above picture effective? Why or why not?
______________________________________________________________
______________________________________________________________
______________________________________________________________
Why is it important to
familiarize propaganda
and its techniques?

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