Scribd
Upload
61 views

As-Is Scenario Mapactivity 3

Uploaded by

Anup verma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
61 views

As-Is Scenario Mapactivity 3

Uploaded by

Anup verma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 11

TOOLKIT

As-is
Scenario Map

Get the latest version of this deck.

Enterprise Design Thinking Toolkit • August 23, 2018 • © 2018 IBM Corporation
As-Is Scenario Map 30 min Intro Setup
Setup Brainstorm Cluster
Review Identify
Identify Playback
Playback

I NTRO DU CTIO N

Why do you use this activity?

Build out a better understanding of our user’s


current experience in order to identify
opportunities for improvement.

Enterprise Design Thinking Toolkit • August 23, 2018 • © 2018 IBM Corporation
As-Is Scenario Map 30 min Intro Setup
Setup Brainstorm Cluster
Review Identify
Identify Playback
Playback

I NTRO DU CTIO N

When should you use this activity?

Use As-is Scenario Maps as your team begins a


new body of work to uncover what the team
collectively knows or doesn’t know. You can also
use it when you need to make sense of research
data.
Enterprise Design Thinking Toolkit • August 23, 2018 • © 2018 IBM Corporation
As-Is Scenario Map 30 min Intro Setup
Setup Brainstorm Cluster
Review Identify
Identify Playback
Playback

I NTRO DU CTIO N

We suggest 30 minutes for this activity.


How much time you spend is up to you!
• Write before you talk. Write or sketch lots of your • Everyone participates. Everyone has a marker and a
ideas on sticky notes before talking about them. 
 pad of sticky notes.
During discussions, capture the main points on
• Stay engaged. Avoid side conversations. Use a
sticky notes and post to the wall.
“parking lot” to capture issues that are off-topic.
• There are no bad ideas. Start big. Diverge to get
• Start on time, stay on time. To meet our goals, we
everyone’s ideas out there. Come back together to
need to watch the clock and stick to the plan.
discuss, cluster, and seek patterns. Then, converge
to determine the strongest ideas. • Yes, and… Instead of dismissing the ideas that your
teammates suggest, push yourself to build on them.
• Stay focused on your users. Tell stories about
users to keep them at the center of your attention.

Enterprise Design Thinking Toolkit • August 23, 2018 • © 2018 IBM Corporation
Ready, set, go!

Enterprise Design Thinking Toolkit • August 23, 2018 • © 2018 IBM Corporation
As-Is Scenario Map 30 min

S E T UP

Draw four rows and label


them: Phases, Doing,
Thinking, and Feeling. 

Enterprise Design Thinking Toolkit • August 23, 2018 • © 2018 IBM Corporation
As-Is Scenario Map 30 min

BRA I NSTO RM

Individually brainstorm.
Ask yourselves, “What is
our user doing, thinking,
and feeling throughout
their experience?” Fill in
the corresponding rows,
using one sticky note per
answer. 

Enterprise Design Thinking Toolkit • August 23, 2018 • © 2018 IBM Corporation
As-Is Scenario Map 30 min

REVI EW A N D CLUSTER

Cluster similar stickies,


refine the order, and
draw rough columns that
represent the unique
phases of your user’s
current experience.
Name the phases as they
become clear.

Enterprise Design Thinking Toolkit • August 23, 2018 • © 2018 IBM Corporation
As-Is Scenario Map 30 min

I DE N TI FY HIG HS AN D LOWS

Circle and label areas


that are particularly
positive or negative for
your user, and blank
areas where you still
need to learn more.

Enterprise Design Thinking Toolkit • August 23, 2018 • © 2018 IBM Corporation
As-Is Scenario Map 30 min

P L AY BACK

Choose one to two


people to present the
As-is Scenario Map.
• What areas are you certain are true?

• Where are there still gaps in your


team’s knowledge?

Enterprise Design Thinking Toolkit • August 23, 2018 • © 2018 IBM Corporation
TOOLKIT

As-is
Scenario Map

Enterprise Design Thinking Toolkit • August 23, 2018 • © 2018 IBM Corporation

You might also like