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Introduction to
Data Science
(IT4142E)
Contents
q Lecture 1: Overview of Data Science
q Lecture 2: Data crawling and preprocessing
q Lecture 3: Data cleaning and integration
q Lecture 4: Exploratory data analysis
q Lecture 5: Data visualization
q Lecture 6: Multivariate data visualization
q Lecture 7: Machine learning
q Lecture 8: Big data analysis
q Lecture 9: Capstone Project guidance
q Lecture 10+11: Text, image, graph analysis
q Lecture 12: Evaluation of analysis results

Learning outcomes
• Understand key elements in exploratory data analysis
(EDA)
• Explain and use common summary statistics for EDA
• Plot and explain common graphs and charts for EDA

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Motivation
• Before making inferences from data it is essential to
examine all your variables.
• To understand your data
• Why?
• To listen to the data:
• to catch mistakes
• to see patterns in the data
• to find violations of statistical assumptions
• to generate hypotheses
• …and because if you don’t, you will have trouble later

Data science process

1. Formulate a question

4. Product
2. Gather data

3. Analyze data

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Source: Foundational Methodology for Data Science, IBM, 2015
Exploratory data analysis (EDA) focus
• The focus is on the data—its structure, outliers, and
models suggested by the data.
• EDA approach makes use of (and shows) all of the
available data. In this sense there is no corresponding
loss of information.
• Summary statistics
• Visualization
• Clustering and anomaly detection
• Dimensionality reduction

EDA definition
• The EDA is precisely not a set of techniques, but an
attitude/philosophy about how a data analysis should
be carried out.
• Helps to select the right tool for preprocessing or analysis
• Makes use of humans’ abilities to recognize patterns in data

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EDA common questions
• What is a typical value?
• What is the uncertainty for a typical value?
• What is a good distributional fit for a set of numbers?
• Does an engineering modification have an effect?
• Does a factor have an effect?
• What are the most important factors?
• Are measurements coming from different laboratories
equivalent?
• What is the best function for relating a response variable to
a set of factor variables?
• What are the best settings for factors?
• Can we separate signal from noise in time dependent data?
• Can we extract any structure from multivariate data?
• Does the data have outliers?

EDA is an iterative process

• Repeat...
• Identify and prioritize relevant questions in
decreasing order of importance
• Ask questions
• Construct graphics to address questions
• Inspect “answer” and derive new questions

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EDA strategy
• Examine variables one by one, then look at the
relationships among the different variables
• Start with graphs, then add numerical summaries of
specific aspects of the data
• Be aware of attribute types
• Categorical vs. Numeric

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EDA techniques
• Graphical techniques
• scatter plots, character plots, box plots, histograms, probability
plots, residual plots, and mean plots.
• Quantitative techniques

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Describing univariate data

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Observations and variables

• Data is an collection of observations
• an attribute is thought of as a set of values describing
some aspect across all observations, it is called a
variable

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Types of variables

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Dimensionality of data sets

• Univariate: Measurement made on one variable per
subject
• Bivariate: Measurement made on two variables per
subject
• Multivariate: Measurement made on many variables
per subject

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Measures of central tendency
• Measures of Location: estimate a location parameter
for the distribution; i.e., to find a typical or central value
that best describes the data.
• Measures of Scale: characterize the spread, or
variability, of a data set. Measures of scale are simply
attempts to estimate this variability.
• Skewness and Kurtosis

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Mean
• To calculate the average value of a set of observations,
sum of their values divided by the number of
observations:

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Median
• The median is the value of the point which has half the
data smaller than that point and half the data larger
than that point.
• Calculation
• If there are an odd number of observations, find the middle
value
• If there are an even number of observations, find the middle
two values and average them
• Example
• Age of participants: 17 19 21 22 23 23 23 38
• Median = (22+23)/2 = 22.5

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Mode
• mode is the most commonly reported value for a
particular variable
• Eg. 3, 4, 5, 6, 7, 7, 7, 8, 8, 9. Mode = 7
• Eg. 3, 4, 5, 6, 7, 7, 7, 8, 8, 8, 9. Mode = {7, 8} = 7.5

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Which location measure is best?
• Mean is best for symmetric distributions without outliers
• Median is useful for skewed distributions or data with
outliers

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Measure of scale : Variance and standard

deviation
• Variance: average of squared deviations of values from
the mean

• Standard Deviation: simply the square root of the

variance

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Run sequence plot
• displays observed data in a time sequence.
• The run sequence plot can be used to answer the
following questions
• Are there any shifts in location?
• Are there any shifts in variation?
• Are there any outliers?

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Bar charts
• a bar chart displays the relative frequencies for the
different values.
• or a chart presents categorical
data with rectangular bars
with heights or lengths proportional to the values that
they represent

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Histogram plot
• A histogram is to graphically summarize the distribution
of a univariate data set.
• The histogram can be used to answer the following
questions:
• What kind of population distribution do the data come from?
• Where are the data located?
• How spread out are the data?
• Are the data symmetric or skewed?
• Are there outliers in the data?

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Example of frequency distributions

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Box plot
• Box plot displayed: the lowest value, the lower quartile
(Q1), the median (Q2), the upper quartile (Q3), the
highest value, and the mean.

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Box plot (2)

• The box plot can provide answers to the following
questions:
• Is a factor significant?
• Does the location differ between subgroups?
• Does the variation differ between subgroups?
• Are there any outliers?

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Skewness
• Skewness is a measure of asymmetry. A distribution, or
data set, is symmetric if it looks the same to the left
and right of the center point
• Symetrical distribution

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Mean = median = mode = 3

Negative, positive skewness

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Kurtosis
• Kurtosis is a measure of whether the data are peaked
or flat relative to a normal distribution. data sets with
high kurtosis tend to have a distinct peak near the
mean, decline rather rapidly, and have heavy tails.
Data sets with low kurtosis tend to have a flat top near
the mean rather than a sharp peak.

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Understanding relationships

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Scatter plot
• identify whether a relationship exists between two
continuous variables measured on the ratio or interval
scales
• two variables are plotted on the x-and y-axis
• each point is a single observation.

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Scatter plot
• Scatter plots can provide answers to the following
questions:
• Are variables X and Y related?
• Are variables X and Y linearly related?
• Are variables X and Y non-linearly related?
• Does the variation in Y change depending on X?
• Are there outliers?

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Scatter plot: No relationship

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Scatter plot: Strong linear (positive - negative

correlation)

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Scatter plot: Sinusoidal relationship
(damped)

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Scatter plot: variation of Y does not

depend on X (homoscedastic)

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Scatter plot: Outlier

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Scatterplot matrix
• a collection of scatterplots organized into a grid
(or matrix).
• Each scatterplot shows the relationship between a
pair of variables

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Lag plot
• For data values Y1, Y2, …, YN, the k-period (or kth) lag
of the value Yi is defined as the data point that
occurred k time points before time i. That is Lag!(!") =
!"−! For example, Lag1(!2) = !1 and Lag3(!10) = !7
• Lag plots can provide answers to the following
questions:
• 1. Are the data random?
• 2. Is there serial correlation in the data?
• 3. What is a suitable model for the data?
• 4. Are there outliers in the data?

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Lag plot patterns

• Random Data

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Data with weak autocorrelation

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Data with moderate autocorrelation

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Data with high autocorrelation

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Sinusoidal data

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Contour plots
• show a three-dimensional surface on a two-
dimensional plane. Contour lines indicate elevations
that are the same
• The contour plot is used to answer the question
• How does Z change as a function of X and Y?

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Demo

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Identifing and understanding groups
Clustering Methods in Exploratory Analysis

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Motivation
• Decomposing a data set into simpler subsets helps
make sense of the entire collection of observations
• uncover relationships in the data such as groups of
consumers who buy certain combinations of products
• identify rules from the data
• discover observations dissimilar from those in the major
identified groups (possible errors or anomalies)

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Clustering
• A way of grouping together data samples that are
similar in some way - according to some criteria
• A form of unsupervised learning – you generally don’t
have examples demonstrating how the data should be
grouped together

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Can we find things that are close together?

• Clustering organizes things that are close into groups

• How do we define close?
• How do we group things?
• How do we visualize the grouping?
• How do we interpret the grouping?

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Types of clustering
• Hierarchical clustering
• Flat clustering

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Hierarchical clustering
• An agglomerative approach
• Find closest two things
• Put them together
• Find next closest
• Requires
• A defined distance
• A merging approach
• Produces
• A tree showing how close things are to each other
(dendrogram)

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Distances
• A method of clustering needs a way to measure how
similar observations are to each other.
• Continuous - Euclidean distance
• Continuous - correlation similarity
• Binary - Manhattan distance
• Pick a distance/similarity that makes sense for the
problem

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Euclidean distance

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 Manhattan distance
• is the sum of the lengths of the
projections of the line
segment between the points onto
the coordinate axes

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Cosine distance

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Agglomerative Hierarchical Clustering Algorithm

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Linkage rules

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AHC result

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K-mean clustering
• A partitioning approach
• Fix a number of clusters
• Get “centroids” of each cluster
• Assign things to closest centroid
• Recalculate centroids
• Requires
• A defined distance metric
• A number of clusters
• An initial guess as to cluster centroids
• Produces
• Final estimate of cluster centroids
• An assignment of each point to clusters

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Dimensionality reduction
Principal Components Analysis and
Singular Value Decomposition

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Motivation
• Most machine learning and data mining techniques
may not be effective for high-dimensional data
• Curse of Dimensionality. Irrelevant and redundant features
can “confuse” learners!
• The intrinsic dimension may be small.

Curse of dimensionality
• The required number of samples (to achieve the same
accuracy) grows exponentionally with the number of
variables!
• In practice: number of training examples is fixed!
• => the classifier’s performance usually will degrade for a
large number of features!

After a certain point, increasing the

dimensionality of the problem by adding
new features would actually degrade the
performance of classifier.
Motivation
• Dimensionality reduction is an effective approach to
downsizing data
• Visualization: projection of high-dimensional data onto 2D or
3D.
• Data compression: efficient storage and retrieval.
• Noise removal: positive effect on query accuracy.

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Data compression

Reduce data from

(inches)

2D to 1D

(cm)
Data compression (2)

Reduce data from

(inches)

2D to 1D

(cm)

Data compression (2)

Reduce data from 3D to 2D

 Principal Component Analysis (PCA) problem
formulation

Principal Component Analysis (PCA) problem

formulation

Reduce from 2-dimension to 1-dimension: Find a direction (a vector )

onto which to project the data so as to minimize the projection error.
Reduce from n-dimension to k-dimension: Find vectors
onto which to project the data, so as to minimize the projection error.
Demo

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References

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 Thank Thank
you you for your attention!
for your
Q&A
attention!!!

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Exploratory data analysis in Tableau

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CitiesExt.csv
• Ten countries with the highest population, bar chart
showing populations
• Pie chart showing relative number of cities with
negative longitude and positive longitude. Label the
two slices “west” for west of the Prime Meridian
(negative longitude), and “east” for east of the Prime
Meridian (positive longitude)
• Is there is any relationship between the latitude of
cities in a country (x-axis) and the population of that
country (y-axis) (scatter plot)

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PlayersExt.csv
• Create a bar chart showing the average number of minutes
played by players in each of the four positions.
• Create a stacked bar chart for teams that played more than
4 games, showing their number of wins, draws, and losses.
• Create a pie chart showing the relative percentage of teams
with 0, 1, and 2 red cards. Note: the pie should have three
slices.
• Create a scatterplot of players showing passes (y-axis)
versus minutes (x-axis). (Why are there some lines of dots?)
• Create a map of countries colored light to dark blue based
on how many goals their team made (“goalsFor”).
• Create a pie chart showing the relative percentage of
players making <= 0.25 passes per minute, >= 0.5 passes
per minute, and between 0.25 and 0.5.
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Lag plot
• Lag plots can provide answers to the following
questions:
• 1. Are the data random?
• 2. Is there serial correlation in the data?
• 3. What is a suitable model for the data?
• 4. Are there outliers in the data?

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Block plot

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