Department of Business Administration

Notes On

Subject: Design Thinking

Unit-1
Innovation and Creativity
Meaning of Creativity
Meaning of Innovation and Creativity
Difference Between Innovation and Creativity
Role of Innovation and Creativity in Industry and
organization
Dynamic of creative thinking
Process of Design Thinking
Implementing the process in driving Innovation
Unit-2
An excercise in Design Thinking
Implementing in Design Thinking through a workshop
Design Thinking process
 Case Studi on Design Thinking

Unit-3

Design Thinking in Health Sectou

Design Thinking in Finance
Design Thinking Educational Institution
Design Thinking In Infracture
Design Thinking Case study in Retail
Design Thinking Case Study in Banking
Design Thinking in Management Decisions
 Innovation and Creativity
Innovation is when someone takes an idea that already exists and creates a
different version. This can be anything from complex machinery to simple everyday
objects. ... Some of them already exist in certain parts of the world whereas others
are concept ideas hoping to go into production.

Innovation is the process of turning a new concept into commercial

success or widespread use. Invention is the creation of a new idea or
concept. An innovative way to stay ahead of the competition
“Innovation is the search for and the discovery, developed, improvement, adoption
and commercialization of new processes, new products and new organization
structures and procedures.”

According to Kanter, innovation includes original invention and creative use and
defines innovation as a generation, admission and realization of new ideas,
products, services and processes.

Innovation is the process of making changes to something established by introducing

something new that adds value to customers and contributes to the knowledge store of
the organization. Innovation = Creativity + Exploitation

Innovation is the process of making changes, large and small, radical and incremental, to
products, processes, and services that results in the introduction of something new for the
organization that adds value to customers and contributes to the knowledge store of the
organization.

Innovation is doing new things, the ability to apply creative solutions to those problems and
opportunities in order to enhance people’s lives or to enrich society

Creativity is the act of turning new and imaginative ideas into reality

Creativity goes hand in hand with innovation. ... Creativity improves

the process of solving problems. It doesn't matter if we're talking about
developing a new strategy or. Creative problem solving gives that
competitive edge that any business is striving to achieve.
Creativity is the ability to develop new ideas and to discover new ways of looking at
problems and opportunities

Creativity is thinking new things, the ability to develop new ideas and to discover new ways
of looking at problems and opportunities.

Entrepreneurship = creativity + innovation

 Entrepreneurship is the result of a process that apply both creativity and
innovation to capitalize on marketplace opportunities .

Barriers to innovation and creativity:

1. Searching for the one ‘right’ answer

2. Focusing on being logical

3. Blindly following the rules

4. Constantly being practical

5. Viewing play as frivolous

6. Becoming overly specialized

7. Avoiding ambiguity

8. Fearing looking foolish

9. Fearing mistakes and failure

10. Believing that ‘I’m not creative

Four types of innovation:

• Invention - described as the creation of a new product, service or process

• Extension - the expansion of a product, service or process

• Duplication - as replication of an already existing product, service or process

• Synthesis - the combination of existing concepts and factors into a new

How do you develop creativity and innovation?

1. Build inspirational rituals.
2. Try to create something every day.
3. Instead of discipline, think devotion.
4. Taking a break and find creative inspirations.
5. Make a list and select your ideas.
6. Ask the right questions.
7. Have fun with your colleagues or friends.
8. Working on your most productive hours.
To develop your creative thinking, you need to know how to get your
creative juices out. You can do this by:
1. Build inspirational rituals
2. Try to create something every day
3. Instead of discipline, think devotion.
4. Taking a break and find creative inspirations.
5. Make a list and select your ideas.
6. Ask the right questions.
7. Have fun with your colleagues or friends.
8. Working on your most productive hours.
9. Building a network.
10. Taking risks.
11. Forget talent
Difference between creativity and innovation
While Creativity is related to 'imagination', but innovation is related to
'implementation'. The primary difference between creativity and innovation is that
the former refers to conceive a fresh idea or plan, whereas the latter implies initiating
something new to the market, which is not introduced earlier

Creativity is related to ‘imagination’, but innovation is related to

‘implementation

BASIS FOR
CREATIVITY INNOVATION
COMPARISON

Meaning Creativity is an act of Innovation is the

creating new ideas, introduction of something
imaginations and new and effective into the
possibilities. market.

Process Imaginative Productive implementation

Quantifiable No Yes

Related to Thinking something new Introducing something new

Money No Yes
Consumption, Risk
Key Differences Between Creativity and Innovation
The following are the major differences between Creativity and Innovation:

1. The quality of thinking new ideas and putting them into reality is
creativity. The act of executing the creative ideas into practice is
innovation.
2. Creativity is an imaginative process as opposed to innovation is a
productive process.
3. Creativity can never be measured, but Innovation can be measured.
4. Creativity is related to the generation of ideas which are new and
unique. Conversely, Innovation is related to introduce something
better into the market.
5. Creativity does not require money. On the other hand, innovation
requires money.
6. There is no risk involved in creativity, whereas the risk is always
attached to innovation.

Definition of Creativity
Creativity is the characteristic of a person to generate new ideas,
alternatives, solutions, and possibilities in a unique and different way.

Creativity is the ability to conceive something unpredictable, original and

unique. It must be expressive, exciting and imaginative. It is the mirror of
how beautifully a person can think in any given circumstance.

It is not genetic but can be developed if someone keeps on learning and

comprehending things with a rare and exclusive perception. Creativity is a
brainstorming and mind-blogging activity in which a person has to think
beyond his imagination for bringing something worthwhile. It is an activity
of unveiling something which was previously hidden.

Definition of Innovation
Innovation is an act of application of new ideas to which creates some value
for the business organization, government, and society as well. Better and
smarter way of doing anything is innovation. It could be the introduction
of:

 New technology.
 New product line or segment.
  A new method of production.
 An improvement in the existing product.

Innovation is closely tied to creativity i.e. putting creative ideas into action
is an innovation, whose consequences should be positive. It is the process
of doing something better for the first time, which was not previously done
by any entity. It can also be termed as a change which can bring a new edge
to the performance and productivity of the company. It is of two types i.e.
evolutionary and revolutionary.

Example

The invention of the motorcycle was the biggest innovation over scooters.
In early centuries, people used to travel with scooters, for which they have
to make lots of efforts to start it like they need to strike the kick and knee
down from either side if it doesn’t start. So, years and years passed away,
and nobody even thought for the invention of bikes. The invention of the
motorcycle make them realize that they can also ride bikes without making
any extra efforts, they just have to click the switch and its starts
automatically.

In this example, the thought of creation of a new traveling motorcycle is

creativity, but the actual invention of it is innovation

Conclusion

There is always a dispute between creativity and innovation as both are

important for an organization to last longer. The existence of both can lead
to success. After a huge discussion, let’s know about how can we be creative
– by asking questions, drawing conclusions, experimenting & exploring
new ideas and widening the areas of thinking. For being innovative, a
person must have the ability to take risks, experimenting, asking questions
and observing things.

Now, you might wonder that both the things are somewhat related to each
other.

Similarities between creativity and innovation

Following are the similarities between innovation and creativity:

1. Related-
Both are related to developing new knowledge, facts, and objects and making use
thereof.
2. Main Elements
Both are the main elements of entrepreneurship because the pace of development of
the country depends upon them.

3. Universal
Innovations and creativity are universal, because every person or organization has
the desire for Innovations and creativity, of course in varying degrees.

4. Inclusion
Only creativity cannot contribute towards the organization effectively, till the creative
ideas are not used in any form or are not implemented.

Thus, both creativity and innovations are included in the creative process.

Business leaders have long realized that creativity leads to innovation, which is a key
ingredient to achieving success. ... Since creativity leads to innovation, individuals
can become stagnate if not generating ideas and new thoughts, just as an
organization can do the same.

Studies show that when a child is given the opportunity to express creativity, they are
usually successful later in life. The simple act of enrolling your child in a dance, art or music
class tells them that their ideas are valuable and important.

Creative people like to daydream and imagine the possibilities and wonders of the world.
They can immerse themselves in imagination and fantasy, yet remain grounded in reality.
They are often described as dreamers, but that doesn't mean that they live with their heads
in the clouds.

Creativity has been associated with a wide range of behavioral and mental characteristics,
including associations between semantically remote ideas and contexts, application of
multiple perspectives, curiosity, flexibility in thought and action, rapid generation of multiple,
qualitatively different solutions and ..Satisfaction

Creativity is the ability to develop new ideas and to discover new ways of looking at
problems and opportunities. Innovation is the ability to apply creative solutions to those
problems and opportunities in order to enhance people's lives or to enrich society.
Role of Innovation and Creativity in Industry
We show that the creative industries are not only - by definition - a source
of creativity, but they also show a strong performance in
technological innovation and thus directly contribute to the level of industrial
innovation in the economy in terms of technologically new products, new processes
and results of own R&D ...
Creativity is heralded as key for organizational survival and success. As global economic
models become the norm and competitiveness assumes an international character, leaders
realize that, in order to prosper in a highly challenging environment, companies must
innovate.

While creativity is the ability to produce new and unique ideas, innovation is the
implementation of that creativity - that's the introduction of a new idea, solution, process, or
product. ... Creativity improves the process of solving problems.

Creativity refers to generating new and novel ideas. Innovation refers to the application of
an idea and, in many cases, is a collaborative enterprise. So in other words, innovation is
applied creativity.
 Promote Innovation in a Team Environment
1. Give Them a Reason. ...
2. Continually Stress the Importance of Innovation to the Company. ...
3. Have Scheduled Brainstorming Sessions. ...
4. Train Them to be Innovative. ...
5. Encourage 'Spying' ...
6. Make Work Habits Part of Their Creative Scrutiny. ...
7. Always Support All Ideas, Regardless of Personal Opinions. ...
8. Tolerate Mistakes.
Creativity and innovation are terms that are often used interchangeably, but
the truth is that they are complementary skills. It is possible that there is a lot
of creativity in a company without any innovation. When the two attributes are
combined, the results tend to be positive. Creativity is the ability to create,
produce or develop idea into Practical form
Creativity and innovation must be present in an entrepreneur’s journey. Being able to
apply these concepts in your business is a differential factor to obtain better results
and conquer your place in the market. In such a competitive market, companies
 Creative industries are those based on individual creativity, skill and talent, or which
have the potential to create wealth and jobs through the development or production
of intellectual property. ... Together they make an important contribution to our
national wealth and international reputation.

Innovation is commonly defined as the "carrying out of new combinations" that include "the
introduction of new goods, ... new methods of production, ... the opening of new markets, ...
the conquest of new sources of supply ... and the carrying out of a new organization of
any industry" However, many scholars

What are the creative industries?

 Museums, Libraries, and Galleries;
 Marketing, and Advertising;
 Product Design, Fashion Design, and Graphic Design;
 Architecture;
 Crafts;
 TV, Video, Photography, Film, and Radio;
 Publishing;
 Software, and Computer Services;
 Role of Innovation and Creativity in Industry and
organization
Importance of Innovation and Creativity for Success of an Organisation!
... Creativity in the ability to combine ideas in a unique way or to make useful
association among ideas. Creativity provides new ideas for quality improvement
in organizations and innovation puts these ideas into action.