Dokumen - Tips - Memory Jogger Prospect Building Workbook Gopro
Dokumen - Tips - Memory Jogger Prospect Building Workbook Gopro
the
ULTIMATE
MEMORY
JOGGER
networkmarketingpro.com
In Network Marketing, there are three kinds of people. The Posers, the Amateurs and the Professionals.
When it comes to finding prospects, the posers make a mental list of three, four or five people that will probably join their
business. Then their whole future is based upon the response of those few people.
If they’re lucky enough to get one of them, then they can extend the life of their career for a short time. They might even make
another mental list of three or four people. Hopefully they’ll decide to stop being a poser and upgrade to the amateur ranks.
Would it surprise you to know that approximately 80% of all the people who join Network Marketing approach building
as posers? It’s true. 8 out of 10 people who become distributors in our profession first approach building with the poser
mentality. They make a small mental list and see what happens. They never set out to develop the necessary skills.
Your job inside of your business is to drive that percentage from 80% to a much lower number. Educate people. Help them
understand how powerful this opportunity can be if they treat it with respect.
If you wonder why people come and go in the Network Marketing Profession, this along with the lottery mentality is the
reason. It isn’t Network Marketing. It’s the mindset of the people who join.
The second group are the amateurs. Instead of a small mental list, these people make a written list, which is a step in the right
direction. Let’s say they make a list of 100 prospects. They charge out there with excitement but not a lot of skill and begin
prospect, and their list begins to diminish. As their list gets smaller and smaller, their anxiety grows higher and higher. Their
biggest fear is running out of people to talk to. I know that was my biggest fear.
In my early 20’s my list wasn’t anything to brag about. I tried to use my parent’s contacts at the beginning. And it didn’t take
long for me to run out. Soon everyone in my world knew what I was doing and had either said yes or no. It was scary. I felt like
if I didn’t find some great people from my list and find them soon, I was going to fail in this business.
It never occurred to me that finding quality people to prospect was a skill. Up to this point in my new career I always viewed the
list as the ticket to wealth. If you had a good list, you’d succeed and if you had a bad one, you’d either get lucky or you’d fail.
But when I had the defining moment to become a professional, I began to study the people who had built large and
successful organizations. And I found that the professionals approached finding people to talk to as one of their core skills. It
was part of their JOB to find new people. They weren’t interested in luck. They weren’t worried about running out of people.
They made sure that never happened.
The professionals started with a written list. But then they decided to never stop adding to the list. They created what they
called “The Active Candidate List”, and I’m going to show you how to do the same thing.
Harvey Mackay is the author of the huge bestselling book “How to swim with the sharks without being eaten alive”, he’s a
good friend and he’s also one of the best networkers in the world.
I interviewed Harvey and asked him how he built such a large and influential list of friends. He told me that at the age of 18,
his father sat him down and said “Harvey, starting today and for the rest of your life, I want you to take every person you meet,
get their contact information and find a creative way to stay in touch”.
He’s done that for over 60 years and today his list of friends is more than 12,000 people. And these aren’t just social media
friends. They’re real friends and I consider myself fortunate to be one of them.
STEP ONE - Make a list and then make it as comprehensive as possible. Every person you can think of. EVERY person. It doesn’t
matter if you think they are a prospect or not. Your database is one of your most important assets. Everyone goes on the list.
If they are negative, put them on your list. If you hate them, put them on your list. If they are your best friend, put them on
your list. If they’ve said “I’ll never be involved in Network Marketing, put them on your list. If they’re 98 years old, put them on
your list. If they’re 18 years old, put them on your list.
It’s important to do this because, as you empty your mind out on paper, it will make more room for new contacts to come.
When you write down your nephew, you begin to think about the circle around your nephew.
All of these connections will become apparent to you as you make your list more and more comprehensive. Think about
everything. Every organization you’ve ever been involved in, every group you’ve ever been a part of, everything you’ve ever done.
If you do this right, it will end up being hundreds and hundreds and maybe even thousands of people.
So step two is looking at your list and thinking about the people they know. Chances are, you’ll know most of them also.
Think about members of your family. Who do they know? Add them to your list.
Think about your friends. Who do they know? Add them to your list.
Think about all the relationships in your life. Who do they know? Add them to your list.
Don’t worry about what you’re going to do with this list yet. We’ll talk about that a bit later. Just keep building it.
This is why the professionals call this an “Active Candidate List”. It never stops growing. The Pros have a goal to add at least 2
people to their list every single day. They may not prospect them, but as Harvey Mackay’s father said, they go on the list and
you should find a creative way to stay in touch.
If you think about this as a core skill, you’ll realize it isn’t very hard. You come into contact with people every day. Just add
them to your list. You meet people through online social media. Add them to your list. You do business with new people. Add
them to your list.
You need to develop a higher level of awareness. You’re going to have to pay attention to the world. You’re going to be
introduced to new people all the time, but posers and amateurs don’t even notice. They just go through their day saying
“What people? I don’t see any people.”
How hard would it be to raise your awareness and add two new people a day to your list? Think about it, if you did that six
days a week, that is 624 new people a year. Do that for 5 years and that’s 3,120 people. Can you see why Professionals don’t
worry about running out of people to talk to? Please understand, I’m NOT saying you should assault these people with your
pitch the moment you are introduced. Some people in Network Marketing make that mistake and it’s not good. Just add them
to your list, make friends, develop a connection, and when the time is right you can help them understand what you have to off er.
Professionals network on purpose. It’s hard to meet new people if you’re hiding from the world. Get out there. Have some
fun. Join a new gym. Have fun with a new hobby. Volunteer for a cause that’s important to you. Find places and organizations
where you can meet new people. Not only will you enjoy yourself, but you’ll also meet incredible new people.
INSTRUCTIONS
The best way to use this workbook is to first create your master “Active Candidate List” by going through all the categories in
the memory jogger and entering the names in the pages provided.
Once you do that (and it will be an ongoing process), we have provided pages for you to choose the best people in several
categories and put them in a new list for immediate action. Those lists are:
1. Hot Candidate List - Close friends & family
2. Lead With Product Candidate List
3. Direct Approach Candidate List
4. Indirect Approach Candidate List
5. Super Indirect Approach Candidate List
In the back of this booklet you will find the 8-step invitation process and all the scripts from the Hottest Scripts In MLM
booklet I’ve used for years. Let it guide you on not only approaching people professionally and in a way that keeps your
relationships alive and flourishing for years to come.
One more note when you’re creating this list. Do NOT prejudge people as you go. Just put their name down no matter what.
The act of writing it will help to trigger more and more contacts.
MEMORY JOGGER
This easy memory Jogger will help you create your initial list of key friends, business contacts and others to share your product
or opportunity with, so you can kick-start your NM business.
Your closest friends and those whom • Dentist (your kids too) • Sports Team members (your kids too
• Doctor (your kids too) & their parents)
you associate regularly:
• Dry cleaner • Tailor
• Friends & Neighbors
• Grocer/Gas station attendant • Veterinarian
• People you work with
• Hair stylist/barber • Waitresses/Waiter (my favorite)
• Church members
• Housekeeper • Water Supplier
• Hobby buddies:
• Insurance agent
Those you have been associated • Are Entrepreneurial • Want to Work for Themselves
with in the past: • Are Caring People • Who Attends Self–Improvement
• Former Coach • Are Champions Seminars
• Former Co-workers • Are Fun & Friendly • Who Bought New Home/Car
• Former Roommates • Are Fund -Raisers • Who Enjoys being around High
• Former Teacher • Are Goal Oriented Energy people
• People in your Home Town • Are Natural Leaders • Who Needs a New Car/Home
• Previous Neighbors • Are Organized • Who Reads Self-Development
• Military Cohorts • Are Positive Thinking Books/ Books on Success
• Retired Co-workers • Are Self-Motivated • Who You Like the Most
• Schoolmates • Are Single Mom/Dad • Who You’ve met while on Vacation
• Was Your Boss • Are Team Players Who You’ve met on the Plane
• Are Your Children’s Who Your Friends Know
Who Sold me my … Friends Parents Who Wants Freedom
• Air conditioner • May be interested in your product Who Wants to Go on Vacation
• Boat or service? Who Works Too Hard
• Business cards • Don’t like their Job Who Works at Night/Weekends
• Camper • Has Been in Network Marketing
• Car/Truck • Has Character & Integrity I know Someone Who Is …
• Computer • Has Children in College • Accountant
• Cell phone • Has Computer & Internet skills • Actor
• Dishwasher/Laundry machine • Has Dangerous Job • Advertiser
• Equipment/Supplies • Has Desire & Drive • Architect
• Fishing license • Has a Great Smile • Airline Attendant
• Furniture • Has to Pay down their Credit • Alarm Systems Agent
• Glasses/Contacts Card Debt • Army Officer
• House • Has Public Speaking skills • Acupuncturist
• Hunting license • Just Got Married • Baker
• Refrigerator • Just Graduated • Banking Professional
• Tires and Auto parts • Just Had a Baby • Barber
• TV/Stereo • Just Quit their Job or is Out of • Baseball Player
• Vacuum cleaner Work • Basketball Player
• Wedding items • Love a Challenge • Beauty Salon worker
• Love to Learn New Things • Broker
I know individuals who: • Want to Help their Spouse • Builder
• Are Actively looking for Retire Early • Cable TV provider
part-time job • Want to Make More Money • Camper
• Are Ambitious • Want More Time with their • Chiropractor
• Are Enthusiastic Families
After you have made your list from all of the above, look at your list and think about who they would know