Master of Business Administration 3rd Semester

301 STRATEGIC ANALYSIS

OBJECTIVE OF THE COURSE

This course is designed to provide an insight into the modern analytical and descriptive tools and
techniques to analyze the environmental situation from the business to design effective
strategies.

UNIT -I STRATEGY FRAMEWORK:

Introduction to strategy, Strategic Planning Process, Strategic decision
making, Business definition, Goal setting, Policy formulation, Mission and
Objectives.

UNIT - II ANALYSING RESOURCES, CAPABILITES AND

COMPETENCIES:
Strategy and Structure, Value chain analysis, Benchmarking, Balanced
Score Card, Competitive Advantage and Core Competence.

UNIT -III EXTERNAL ANALYSIS:

Environmental Analysis, Environmental Forecasting, Industry and
Competitor Analysis.

UNIT -IV STRATEGIC ALTERNATIVE:

Grand Strategies, Diversification and Integration, Merger, Turnaround,
Divestment, Liquidation and Combination Strategies.

UNIT -V STRATEGIC CHOICE:

Process, Corporate Portfolio Analysis, Product Market Matrix,
Competitive Strategies, SWOT Analysis, TOWS Matrix.

Re4commended Books: -

1. Hamel E. Prahalad C.K. , Competing for the future, Harward Business Schol Press: Boston, MA.
2. H. Igor Ansoff , Corporate Strategy, Tata McGraw Hill,
3. Simul C. Carto & J. Paul Peter , Strategic Management- A Focus on Process, McGraw Hill
International Edition.
4. C. Appa Rao, B. Parvathiswara Rao and K. Srivaramakrishna, Strategic Management and
Business Policy, Excel Books, Delhi.
5. George Luffman, Edward Lea, Staurt Sanderson ad Brian Kenny , Strategic Management, Black
Well, USA.
6. Thomas L. Wheetan, J. David Hunger and Krish Rangarajan, Strategic Management & Business
Policy, Pearson Education, Delhi.
7. Ahzar Kazmi, Business Policy and Strategic Management, Tata McGraw Hill, New Delhi.
8. Lawrence R. Jauch, Gupta Rajeev, William F.Glueck, Business Policy & Strategic Management,
Frank Bros. & Co., Delhi.

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 Master of Business Administration 3rd Semester

302 MANAGEMENT INFORMATION SYSTEM

Objective: - This course is aimed at to acquaint the students with applications of Information
Systems in business world, development life cycle of MIS, its development tools and decision-
making.

UNIT – I
Introduction to MIS: Emergence of MIS; What is MIS, MIS Sub-Systems; Role of
Computers in MIS; Computer and Management Functions; Computer-based system (e.g.
Financial Accounting, Inventory Control Personnel and marketing).

UNIT – II
Decision Making & MIS: Decision making; Types of Decisions; Decision-Making Process;
Decision Support System(DSS); Components & Functions of DSS; Types of DSS; Group
Decision Support Systems(GDSS),Management opportunities, challenges and solutions.
E Commerce: Definition, History of E-commerce, Types of E-commerce, Advantages &
Disadvantages.
UNIT – III
Development of MIS system: System Definition, Characteristics and elements of system, Role
of system analyst, Need for MIS Planning: objectives, process and techniques of MIS Planning.
Approaches of System development: Top down, bottom up approach, System Development
Life Cycle (SDLC), Prototyping, Rapid Application Development, End User Development;
Implementation and post Implementation issues for MIS.

UNIT – IV
Enterprise Systems: Enterprise Resources Planning (ERP): Features, selection criteria, merits,
issues and challenges in Implementation. Enterprise application and business process
integration: Enterprise systems, Supply chain Management systems, customer relationship
management system, enterprise integration trends. Databases and Data Warehouses:
Traditional vs. Database approach; Database Management System, Types of DBMS, Advantages
and disadvantages of DBMS, Overview of Data Warehousing.

UNIT – V
Cloud Computing: Introduction and its use. Socio-legal aspects of computerization: Social
dimension of Computerization; Computer Viruses; Computer Crimes; Legal Dimensions of
Computerization, Ethical responsibilities of Business Professionals.

Recommended Books: -
1. Management Information Systems, Laudon and Laudon, 7th Edition, Pearson Education Asia
2. Management Information Systems, Jawadekar, Tata McGraw Hill
3. Management Information Systems, Davis and Olson, Tata McGraw Hill
4. Analysis and Design of Information Systems, Rajaraman, Prentice Hall
5. Decision Support Systems and Intelligent Systems, Turban and Aronson, Pearson Education Asia
6. Alexis, Leon (2nd Edition, 2011). Enterprise Resource Planning, Tata McGraw Hill.
7. LuvaiMotiwalla (2009). Enterprise Systems for Management, First edition, Pearson Education.

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 Master of Business Administration 3rd Semester

FM-01 INDIAN FINANCIAL SYSTEM

Objective: The objective of this course is to provide in indepth insight to the students to the
Structure. Organizations and working of the financial system in India.

UNIT – I
Structure of Financial system in India. Role of Financial System in Capital formulation and
Economic Growth.

UNIT – II
Regulatory bodies in the Financial System.
Reserve Bank of India: - Organizations, Management and objectives of RBI, General
Functions, Credit creation and Credit Control Functions. Monitory and Fiscal Policy. Securities
and Exchange Board of India: - Management of SEBI, Powers and Functions of SEBI.
Regulation, Guidelines and Schemes issued by SEBI. Regulation of Security market. Insurance
Regulatory and Development Authority: - Mission statement of IRDA. Duties, Powers and
Functions of IRDA. Operations of IRDA.

UNIT – III
Financial Markets.
Money Market: - Structure of Indian Money market, Functions of Money Market, Instruments
of Money Market. Capital Market: - Structure of Indian Capital market, Functions of Capital
market, Types of Capital market, Reforms in Capital market. Foreign Exchange Market: -
Introduction, Evolution of Foreign Exchange Market in India. Structure of Foreign Exchange
Market, Exchange Rate Management, Foreign Exchange Management Act. 1999.

UNIT – IV

Financial Services: - Concept, natures and scope of Financial Services. Stock Exchange
Operations: - Players in the Stock market, Trading in Stock Exchanges, Regulation on Trading,
E-Trading and DEMAT Services, Benefits of Scripless Trading and Statement. Mutual Funds:-
Introduction, Evaluation of Mutual Funds, Types of Mutual Funds, Advantages of Investing in
Mutual Funds, Regulation and Supervision of Mutual Funds. Debt Securitization, Venture
Capital and Credit Rating.

UNIT – V
Financial Institutions
Commercial Banks: - Meaning, Functions Management and Investment Policies of Commercial
Banks, Recent trends in the Activities of Commercial Banks, Reforms in Banking Sector.
Development Banks: - Meaning, Concept and Role of Development banking in Industrial
Financing in India. Insurance Organizations: - Objectives and Role of Insurance
Organizations, Investment Practices of Insurance Organizations, Reforms in Insurance Sector.

Recommended Books: -
1. Khan M Y, “Indian Financial System,” Vikas.
2. Bhole M K , “Financial Markets and Institutions,” Tata McGrew Hill .
3. Srivastava R, M, “Management of Indian Financial Institutions”.
4. Reserve Bank of India various Bulletins.
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 Master of Business Administration 3rd Semester

FM-07 ADVANCED FINANCIAL MANAGEMENT

Objective: The objective of this course is to study the major decision-making areas of finance
such as capital budgeting techniques under uncertainty, working capital management, cash
management and receivables management. The fundamental aim of this course is to learn
financial management skills which are applied in progressively more complex and realistic
situations.

UNIT I
Capital Budgeting - Capital budgeting under risk and uncertainty, Measures of Risk, Sensitivity
Analysis, Scenario Analysis, Standard Deviation and Co-efficient of Variation, Financial Break
Even Analysis, Decision Tree.

UNIT II
Working Capital Management - Needs of Working Capital, Determinants of Working Capital,
Approaches to Working Capital Management, Financing of Working Capital. Computation of
Working Capital requirements.
Cash Management - Cash Management and its Models.

UNIT III
Inventory Management - Objectives of Inventory Management, Inventory Management
Techniques, Fixation of Inventory level.
Credit Management - Terms of Payment, Credit Policy Variables, Credit Evaluation, Credit
Granting Decisions, Control of Accounts Receivables, Credit Management in India.
UNIT IV
Merger/ Amalgamation- Acquisitions and Takeovers, Takeover Code, Legal and Procedure
able aspects of Merger Decisions.

UNIT V
Corporate Financial Models- Introduction, Corporate Valuation, and Adjusted Book value
Approach, Stocks and Debt Approach, Direct Comparison Approach and Discounted Cash Flow
Approach.

Recommended Books
1. Prasanna Chandra "Financial Management Theories and Practice," Tata McGraw-Hill, New Delhi
2. I M Pandey "Financial Management," Vikas Publication, New Delhi.
3. James C. Van Home "Financial Management and Policy".
4. Ezra Soloman and Pringle, "Introduction to Financial Management".
5. John J. Hampton, "Financial Decision Making".
6. Sheeba Kapil, "Financial Management", Pearson.
7. M Y Khan, " Financial Management: Text and Problems," Tata McGraw-Hill, New Delhi.
8. Ravi M. Kishore, "Financial Management," Taxmann's Publication Pvt. Ltd.
9. V. K. Bhalla, "Financial Management and Policy", Anmol Publications Pvt. Ltd.

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 Master of Business Administration 3rd Semester

MM-01: MARKETING RESEARCH

OBJECTIVE:-

The course is intended to help students planning to become marketing executives to

develop their thinking about the nature of research in marketing to get acquainted with various
research concepts, techniques and procedures, and to develop their ability to conduct, evaluate,
use and present research findings.

COURSE CONTENTS

UNIT-I

Marketing Research –Meaning and Importance Stages in the Marketing Research Process. Scope
of Marketing Research Function. Problem Formulation. Choice – Criterion Models.

UNIT-II

Research Design – Meaning and Importance. Causality: The Dasis of Classification of various
Types of Research Designs. Exploratory, Descriptive. Quasi – Experimental and Experimental
Research Designs.

UNIT-III

Data Collection. Types and Sources of Secondary Data. Basic Methods of Collecting Data.
Different Methods of Communication. Tabulation. Analysis and Interpretation of Data.
Questionnaire Planning and Execution

UNIT-IV

Sampling and Sampling Designs: Basic Concepts. Steps in the Sampling Process. Probability
Sampling Methods, Non-Probability Sampling Methods.

UNIT-V

Application of marketing Research. Market Segmentation. Product Research. Price Research.

Distribution Research, Advertising Research, Sales Promotion Research. The Marketing
Research Report.

Recommended Books: -

1. Boyd, Westfall and Stasch: Marketing Research

2. Green. Tull and Albaum Research for Marketing Decisions.
3. Duck and Rubin Marketing Research.

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 Master of Business Administration 3rd Semester

MM-03: STRATEGIC MARKETING

OBJECTIVE:-

The basic objective of this course is to develop skills for analyzing market competition and
design appropriate competitive strategies for higher market share.

UNIT-I
Market Situation Analysis: Analysis of Competitors and Estimating their Reaction Pattern and
Competitive Position.

UNIT-II
Market Leader Strategies – Expanding the Total Market, Protecting Market Share, Expanding
Market Share: Market Challenger Strategies – Choosing and Attack Strategy.

UNIT-III
Market Follower Strategies; Market Nicher Strategies, Designing and Managing Services.

UNIT-IV
Competitive Market Strategy for Emerging Industries, Declining Industries and fragmented
Industries. Balancing Customer and Competitor Orientations.

UNIT-V
Industry Segmentation and Competitive Advantage; Product Differentiation and Brand
Positioning, Competitive Pricing, Competitive Advertising, Role of Sales Promotion in
Competitive Marketing.

Recommended Books:-

1. Cravens, D.W. Strategic Marketing Homewood Illiois, Richard D./Irwin.

2. Kayank E. and Savitt R. Comparative Marketing Systems, New York, Praegar.
3. Kolter, Phillip. Marketing Management: Analysis, Planning, Implemention.
4. Porter, M. E. Competitive Advantage: Creating Sustaining Superior Performance New York, Free
Press.
5. Porter, M. E. Competitive Strategy: Techniques for Analyzing Industries Competitors, New York,
Free Press.
6. Lovelock ,Chrostopher;Wirtz Jochen; Chatterjee, Jayanta: Services Marketing,New Delhi,
Prentice Hall of India.

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 Master of Business Administration 3rd Semester

HRM-01 INDUSTRIAL RELATIONS

OBJECTIVE OF THE COURSE

The objective of the course is to familiarize the students to understand the concept of Industrial
relations. It also intend to expose students to Trade Unionism, Participative Management and
emerging issues concerned with Industrial Relations.

Unit – I INDUSTRIAL RELATIONS

Concepts and aspects of Industrial Relations, Functions of Industrial Relations, Objectives of
Industrial Relations, Significance of Industrial Relations, Evolutionary shift in Industrial
Relations, Approaches to Industrial Relations.

Unit – II TRADE UNIONISM

Concept of Trade Union, Objectives and Functions of Trade Unions, Types of Trade Union,
Significance for Trade Unions, Labour Movement and Trade Unions, Rise and Growth of Trade
Unionism. Government policies regarding Trade Unionism.

Unit – III INDUSTRIAL DISPUTES, PREVENTION AND SETTLEMENT

Concept of Industrial Disputes, forms and types of Industrial Disputes, Causes of Industrial
Disputes, Impact of Industrial Disputes, Statutory and non statutory measures to deal with
industrial disputes. Prevention and settlement of Industrial disputes.

Unit – IV COLLECTIVE BARGAINING

Concept of Collective Bargaining, functions, objectives and significance of Collective
bargaining, Process of Collective Bargaining, Approaches to collective bargaining, Extent and
scope of Collective bargaining in India, Collective bargaining agreement and its application.

Unit – V WORKER PARTICIPATION IN MANAGEMENT IN INDIA

Meaning, Objectives of Workers participation, Essentials of workers participation in
management, Forms and Methods of workers participation in Management, Concept of Labour
Welfare, Labour Welfare in India, I.L.O. and its role in Industrial Relations.

Recommended Books:

1. Sinha,P.R.N., Indu Bala & Shekhar, S.P, " Industrial Relations, Trade Unions and Labour
Legislations" Pearson Education.
2. Monappa, A "Industrial Relations", TataMcGraw Hill Publishing Company Limited
3. Srivastava, S.C., "Industrial Relations and Labour Laws", Vikas Publications.
4. Salamon, M., "Industrail Relations: Theory and Practice" Pearson Education,Financial times
Prentice Hall.

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 Master of Business Administration 3rd Semester

HRM-06: LABOUR LEGISLATION: AN OVER VIEW

OBJECTIVE OF THE COURSE:

The objective of this course is to make the students familiar with main provisions of Labour
Laws so that the students can understand the pattern of industrial relations and the practice of
these Labour Legislations in ensuring the industrial peace.

Unit-I The Factories Act, 1948, The Employees Provident Funds and Misc. Provisions
Act, 1952.

Unit-II The Workmen Compensation Act, 1923, The Payment of Wages Act, 1936.The
Minimum Wages Act, 1948.

Unit-III The Industrial Disputes Act, 1947, Misconduct/Dismissal/discharge and Domestic

Enquiry.

Unit-IV The Equal Remuneration Act, 1976, The Maternity Benefit Act, 1961.

Unit-V The Employees State Insurance Act, 1948, The Trade Union Act, 1926, The
Payment of Gratuity Act, 1972.

Recommended Books: -

1. Mishra S.N. - Labour and Industrial Laws, Central Law Publications.

2. Kapoor N.D.- Elements of Industrial Law, Sultan Chand & Sons.
3. Avtar Singh and Harpreet Singh – Labour and Industrial Law, LexisNexis.