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Kasturba Medical Hospital: Mission

Kasturba Medical Hospital is a large private healthcare facility in India with over 2000 beds. It aims to provide comprehensive and high-quality care through clinical excellence and ethical practices. However, some issues have been reported, including irregular nursing shifts causing dissatisfaction, medical students disrupting treatment due to negligence, and requiring patients to use the in-house pharmacy. The hospital management is taking steps to address ethics complaints and warnings against unregulated online consultations.

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102 views2 pages

Kasturba Medical Hospital: Mission

Kasturba Medical Hospital is a large private healthcare facility in India with over 2000 beds. It aims to provide comprehensive and high-quality care through clinical excellence and ethical practices. However, some issues have been reported, including irregular nursing shifts causing dissatisfaction, medical students disrupting treatment due to negligence, and requiring patients to use the in-house pharmacy. The hospital management is taking steps to address ethics complaints and warnings against unregulated online consultations.

Uploaded by

AMAL P V
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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KASTURBA MEDICAL HOSPITAL

INTRODUCTION
Kasturba Hospital, founded in 1961, has grown as a leading healthcare institution, delivering
superior tertiary treatment to both local and foreign patients. Kasturba Hospital, with 2032 beds,
is one of India's largest private healthcare facilities. It is a premier teaching hospital affiliated
with Kasturba Medical College in Manipal, as well as an associate hospital of the Manipal
Academy of Higher Education. Kasturba Hospital, which is spread on 11,25,000 square feet,
serves an average of 3000 outpatients and 200 admissions every day. Patients come from
practically every Indian state, as well as from all over the world.
Following are some of the network hospitals: Dr TMA Pai Hospital Udupi, KMC Hospital
Attavar Mangalore, KMC Hospital Ambedkar Circle Mangalore, Dr TMA Pai Rotary Hospital
Karkala, Manipal Hospital Goa, Durga Sanjeevani Manipal Hospital Kateel.

MISSION
Kasturba Hospital is committed to be the most preferred and comprehensive hospital through
clinical excellence, patient centricity and ethical practices to meet the health care needs of the
community.

VISION
Global leadership in human development, excellence in education and healthcare.

ETHICAL PRACTICES FOLLOWED BY KMC HOSPITAL


 Kasturba Hospital is dedicated to addressing patient requirements and enhancing patient
happiness by continuously improving its services, quality management system, and
employee empowerment.
 To provide comprehensive, patient-centered, and high-quality health care to all members
of the community.
 To provide facilities and an environment in which all health care staff may be taught and
trained in evidence-based medicine.
 KMC gives a lot of importance to following values Integrity, Transparency, Quality,
Teamwork, Execution with Passion, Humane Touch.
 Manipal Arogya Card - Manipal Arogya Card is a valuable discount card that has
provided savings for the past 21 years. It is applicable in all the network hospitals.
 Bio Medical Waste - The nurses' knowledge of topics such as Bio Medical Waste
materials, waste segregation, and the color-coding scheme used in Bio Medical Waste
management was evaluated. For Bio Medical Waste, KMC Hospital adheres to rigorous
norms and regulations.
ETHICAL MARKETING AT KMC
 Never use deceptive marketing strategies in our own or our clients' marketing initiatives,
such as fraudulent advertising by misrepresenting the merits and advantages of our
products and services, or fake or overly doctored testimonials. Inflated statistics or
outcomes for developing advertising materials.
 Never suppress bad facts or data just to protect the reputation of KMC. Use only terms
that appropriately reflect the products, services, or effect we're promoting.

ETHICAL DIGITAL MARKETING COMMITMENT


Every sort of marketing material lies somewhere on a scale, from deceitful and dishonest to
factual, ethical, and true. KMC Solutions is committed to guaranteeing the accuracy and integrity
of the content we promote through digital advertising.

ISSUES MANAGEMENT
The KMC has issued a warning to doctors about using internet consultations - The growth of
websites and mobile applications that connect patients with physicians has sparked new concerns
about the practice's ethics. The KMC has recommended doctors not to engage in internet
consultations, citing a violation of the governing body's code of ethics. "Such consultations are
harmful to both patients and doctors, and can lead to a slew of issues, which is nothing more than
messing with a patient's life." The KMC may potentially take action (including suspension and
termination of registration) against doctors who conduct online consultations."
The management decision follows a complaint, and even the Indian Medical Association has
demanded clear instructions from the Medical Council of India (MCI) on the topic of telephone
prescription and internet consultations, stating that the practice is unlawful and unethical.

BAD PRACTICES
 Based on primary data acquired, we discovered that KMC does not adhere to regular shift
timings for personnel, particularly nursing staff, causing these employees to be
dissatisfied with their jobs and to engage in unethical behavior. For example, missing
regular checks.
 KMC hospital collaborates with medical institutes, so students are permitted to practice;
nevertheless, because to carelessness and poor administration, the course of treatment has
been disrupted, and many people have died as a result. Despite the fact that management
is aware of such unethical acts, they are attempting to keep everything internal and hide
the problems.
 Because KMC hospital has an in-house pharmacy, patients must obtain their medications
from there as prescribed by doctors.

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