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Jute Handicrafts: Group Members Name - Hariprasad T S Anupma Chauhan Rajesh Kumar

Jute handicrafts provide opportunities for employment in India but face challenges in global markets. While demand is growing for sustainable jute products, India faces stiff competition from Bangladesh, China, and others. Indian jute yields less per acre than competitors and lacks infrastructure, market awareness, and promotion. However, e-commerce offers potential to tap new markets for India's natural and eco-friendly jute handicrafts.

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Rajesh Kumar
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36 views13 pages

Jute Handicrafts: Group Members Name - Hariprasad T S Anupma Chauhan Rajesh Kumar

Jute handicrafts provide opportunities for employment in India but face challenges in global markets. While demand is growing for sustainable jute products, India faces stiff competition from Bangladesh, China, and others. Indian jute yields less per acre than competitors and lacks infrastructure, market awareness, and promotion. However, e-commerce offers potential to tap new markets for India's natural and eco-friendly jute handicrafts.

Uploaded by

Rajesh Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as ZIP, PDF, TXT or read online on Scribd
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JUTE HANDICRAFTS

“THE OPPORTUNITIES AND CHALLENGES OF INDIAN JUTE HANDICRAFTS IN THE


GLOBAL MARKET”

GROUP MEMBERS NAME -


HARIPRASAD T S
ANUPMA CHAUHAN
RAJESH KUMAR
INTRODUCTION

Jute is a natural fiber popularly known as ‘The Golden


Fiber’.
One of the cheapest and the strongest of all natural fibers.
Jute is a bio- degradable eco-friendly items.
India, Bangladesh, china and Thailand are the leading
producers of jute
India is the largest producer of jute goods in the world, while
Bangladesh is the largest cultivator of raw jute.
THE HISTORICAL PERSPECTIVE

The market for jute packaging began to decline in the 1970s and 1980s, as plastic, cardboard
and other alternative packaging materials were available that were not only cheaper but also
more convenient. However, as a result of growing environmental issues regarding the non-
biodegradability and high toxicity of plastics, the demand for jute again began to rise. At that
time it was observed that many governments started banning the use of plastic due to
environmental concerns. The initiative is gaining popularity as more and more countries are
joining the campaign. The Ministry of Textiles, Government of India has mandated that at least
90% of food grains packaging material should be made of jute instead of plastic. As a result the
jute requirement of the jute industry has increased.
JUTE HANDICRAFTS

Jute bags
Jute mat
Jute Wall hanging
Jute Ropes
Home decorate products
EXPORT ANALYSIS OF INDIAN JUTE IN THE
GLOBAL MARKET
HISTORICAL EXPORT TRENDS FOR JUTE
MAJOR COMPETITORS

Bangladesh
Brazil
Thailand
Egypt
China
Vietnam
Cambodia
SWOT ANALYSIS
OPPORTUNITIES

Jute Handicrafts has lot of potential of providing employment especially in Indian


region.
Growing demand for jute handicraft products in developed countries like USA,
Nepal, France, UK, etc.
The development of fashion industry requires handicraft products.
E-commerce and the Internet have emerged as promise distribution channels for
crafting and selling craft products.
CHALLENGES

Stiff competition- Bangladesh, Sri Lanka, Thailand and China are recently posing
grave threat to India in international export market.
Low Yield Per Acre- India produces very little amount of jute per unit of land.In
fact, among the producing countries, Indian production is probably one of the
lowest. The average yield per hectare in Bangladesh is 1.62 tonnes. In India it is only
1.3 tonnes per hectare. The corresponding figure for jute production in China is
1.78 tonnes per hectare. In Taiwan it is 2 tonnes per hectare. These figures indicate
that there is ample scope for growth in Indian productivity.
Lack of infrastructure and communication facilities.
Unawareness about international requirements and market.
Inadequate information of new technology.
Interest of young people in craft industry.
Still confined to rural areas and small cities and untapped market
Lack of promotion of products.
CONCLUSION

These reusable 100% natural jute handicrafts are biodegradable, ethically sourced, eco-friendly,
long lasting. They are a sustainable alternative to plastic and most other green or eco-friendly
bags available in the market.
Along with this, people are very much liked by their stylish looking jute handicrafts.
jute is-
Natural Fiber
Biodegradable
Sustainable
Stylish
Reusable
THANK YOU

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