HARYANA

SCHOOL
OF
DIGITAL
MARKETING

Digital Marketing
Training Program

www.hsdm.in Your Digital Career Begins Now

Mo. 9509269864 , 7011415569
 Welcome

To Digital
World
 “Digital marketing is
going to create the
same opportunity in
the 21st century what
Television created a
century ago”.
About HSDM

HSDM is not a regular institute that has only

‘lectures’ in store for our students. We expose
you to REAL-TIME experience invading every
aspect of our training program with you
working LIVE on them. We aid you to Step-up
your won website, showcasing your ‘own’
business ideas that in turn generate leads,
integrate tools of digital marketing like
Adwords, Landing Pages, PPC Advertising,
Website planning etc. Our curriculum embraces
all the trendy social media tools to seep into the
lives of millions of Potential customers through
Facebook, Linkedin, Twitter and every Social
Media Platforms. at a visibly lower cost that
spent on exhibitions, events paper advertising
that is aimlessly spread around.
MASTERS IN

DIGITAL

MARKETING

Introduction To Web Designing Search Engine Search Engine

Digital Marketing With no codes Optimization (SEO) Marketing(SEM)

Video and Brand Marketing

Social Media Google Analytics
Google Adword Photo editing And Awareness
Marketing(SMM)

Lead Generation Email E-commerce

Mobile Content Marketing
For Business Marketing Marketing
Marketing

Make Money Local Business Seo Online Reputation

Freelancing Affiliate
Online (Blogging) And Marketing Management
Marketing
DIGITAL MARKETING COURSE

CONTENT

Introduction to Digital Marketing

Basic of Online Marketing
Difference of Internet Marketing vs Traditional Marketing
Search Engine Basics
Key points of internet marketing
Basic terms used in internet marketing
Effective platforms for promotions
Why people moving in digital marketing?
How much business can you grab after using internet marketing techniques?
Structure of Online Marketing
Fundamentals of Google Algorithm

Website Introduction & Creation

Understanding the web and its functioning
Understanding need of website
Choosing Great Domains
Using CMS Panel and getting the hosting for website
Creating a professional and elegant website on wordpress

Search Engine Optimization

Introduction to SEO
Search Engine Working
Keyword Research & Planning
On-Page SEO
Off-Page SEO
Link Building
Tools for SEO
Understanding Google Algorithm
SEO Site Audit
Search Engine Marketing
What is Google Adwords
Google Ads Campaign
Search Campaign
Sale Campaign
Banner and Search Ads
Keyword Understanding
Creating successful ads

Social Media Marketing

Introduction to Social Media Marketing
Facebook Marketing
Facebook Campaign Creation
Facebook for lead generation
Facebook Pixel
Instagram Marketing
Instagram Promotion or ad creation
Youtube Introduction
Understanding Youtube Algorithm
Growing Youtube Channel
LinkedIn Marketing
Twitter Marketing
Quora Marketing

eMail Marketing
Introduction to Email Marketing
Creating newsletter for Emails
Increasing open rate of Emails
Sending Bulk Emails
Using auto responder
Email Marketing Tools

Lead Generation
What Is Lead Generation
Lead Generation Process
Creating Landing Page For Lead Generation
Creating Facebook Lead Generation Ads
Adding Lead Magnet To Landing Page
Ecommerce Marketing
Introduction Ecommerce Marketing
Ecommerce website SEO
Ecommerce sales through facebook
Creating Google Shopping Ads for Ecommerce Website
Effective strategy plan for Ecommerce website

Content Marketing
Understanding Content Marketing
How to Use Omni-channel Approach with content marketing
Content Ideas
Content Creation for social media
Creating Content for Website

Mobile Marketing
Introduction to Mobile Marketing
Mobile Marketing platforms
Creating Ads for Mobile Apps
Increasing downloads through facebook Ads
How to make business from mobile marketing?
Effective mobile marketing strategy

Viral Marketing
Understanding About Trends
Searching Trends
Creating Content to go viral
Using Omni-channel approach

Video Marketing and Editing

Basic of Video Marketing
Hacks Of Video Making
Basic Of Fiilmora /Final Cut Pro
A-Z Video Editing

Google Search Console

Understanding Google Search Console
Using Google Search Console to Increase Traffic
Crawl Stats vs Crawl Error
Removing Spam Backlinks from website
Index Pages in Google Search Engine
Google Analytics
Introduction to Google Analytics
Data Analysing with Google Analytics
Checking User Behaviour
Tracking Traffic from Different Sources
Using Analytics data for Retargeting

Affiliate Marketing
Concept of Affiliate Marketing
How to start earning with Affiliate Marketing
Finding Potential Products for Affiliate Marketing
Apply for Amazon Affiliate and Clickbank
Difference b/w CPA and CPL

Adsense
Money Making with Google Adsense
Easy Steps for Google Adsense
How to Approve Adsense with Different Websites?
Placing Ads to Your website

Freelancing
Understanding About Freelancing
Getting Work from Freelancer and Fiverr
Grabbing Freelancing Projects Easily

Photo Editing
Basic Of Adobe Photoshop
Editing Images
Crating Creatives
Basic Of Canva
Making Ads With Canva and Hacks of Canva

Online Reputation Management

Introduction of Online Reputation Management
Reputation Problems
Eliminating Negative Websites
Consumer Complaint Sites
 15+ Cerification You Will Get ?

6 Adowrds Certification- To become Adwords Certified, you’ll need to pass the

Adwords Fundamental exam and one more Adwords exam, HSDM will prepare
and help you to clear all these exams.
Google Adwords Fundamental
Google Search Advertising
Google Video Advertising
Google Display Advertising
Shopping Advertising
Mobile Advertising
HubSpot Inbound certification
HubSpot Content Marketing certification
HubSpot Email Marketing certification
Google Analytics Certification
Google Digital Sales Certification
Google Mobile Sites Certification
Facebook Certification
Twitter Certification
Industry Recognized HSDM Certificate
 CAREER OPTIONS
(for freshers)
In 2019 Skills & Knowledge Matters...
Degrees don’t
Digital Marketing Manager Search Engine Optimizer
Salary: 27k to 45k Salary: 15k to 35k
After 3 years of experience After 2 years of experience
Designation- Digital Marketing Designation - Sr.SEO Executive
Manager Salary: 65k to 1L Salary: 45k to 90k

Content Marketing Executive PPC Expert

Salary: 25k to 40k Salary: 22k to 35k
After 3 years of experience After 2 years of experience
Designation- Content Marketing Designation - Sr. PPC Analyst
Manager Salary: 50k to 70k Salary: 45k to 90k

Social Media Manager Online Reputation Executive

Salary : 20k to 32k Salary: 23k to 32k
After 3 years of experience After 3 years of experience
Designation- Social Media Manager Designation- Online Reputation
salary 42k to 80k Manager Salary: 42k to 60k

Freelance Digital Marketer Digital Marketing Trainer

Salary: 30k to 50k
Monthly earning with just 2-3
After 3 years of experie ce
projects: 50k to 85k Monthly earning
Designation- Digital Marketing Trainer
with just 4-5 projects: 1.2L to 2L
Salary: 70k to 2 l
 TOOLS & SOFTWARE WORTH
INR 25,550/- ABSOLUTELY FREE

Wordpress Theme Landing Page Builder

INR 6000/- INR 5550/-

Lead Capture Plugin Ecommerce tools

INR 9000/- INR 5000/-
Why To Join Us ?
1st Floor , Sco 36p, Sector 14
Pocket A , Hisar, Haryana 125001
Mo. 9509269864 , 7011415569
[email protected]
www.hsdm.in