Quality Function Deployment: Positive Negative
Quality Function Deployment: Positive Negative
+ + . . Relationships:
9 3 1
Desired direction of improvement (↑,0,↓) Strong Moderate Weak
Functional Requirements (How's)
1: low, 5: high → Fuel and Competitive evaluation (1: low, 5: high)
Engine size and
Car weight Car dimensions propulsion User interface
Customer horsepower Weighted Satisfaction Competitor Competitor
technologies
importance rating Customer Requirements - (What's) Score rating rating 1 rating 2
↓
1 2 Speed 9 1 9 1 40
2 3 Fuel economy 1 9 9 57
3 5 Safe 3 1 1 1 30
4 3 Cost effective 1 3 1 1 18
5 4 Comfortable 1 1 3 20
6 5 Reliable 1 1 3 1 30
7 4 Visual appeal 1 3 16
8 3 Environmental effects 1 1 9 33
9 0
Technical importance score 47 15 66 79 37 244
Importance % 19% 6% 27% 32% 15% 100%
Priorities rank 3 5 2 1 4
Current performance
Target
Benchmark
Difficulty 1: very easy, 5: very difficult
Cost and time 1: low, 5: high
Priority to improve
Comments/Conclusion:
Competitor
rating 3