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Summer Internship Report

This document is a summer internship report submitted by G.V.L.GNANESWARI in partial fulfillment of an MBA degree. It includes a certificate from the college confirming the internship was completed from December 22, 2021 to January 22, 2022. The report provides an executive summary of the internship experience in the sales and marketing department of SWADESHI FARMS, an organic company located in Jaipur, Rajasthan that employs rural women. As an intern, responsibilities included promotional activities, handling customers, and social media marketing to learn sales management skills.

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100% found this document useful (2 votes)
6K views15 pages

Summer Internship Report

This document is a summer internship report submitted by G.V.L.GNANESWARI in partial fulfillment of an MBA degree. It includes a certificate from the college confirming the internship was completed from December 22, 2021 to January 22, 2022. The report provides an executive summary of the internship experience in the sales and marketing department of SWADESHI FARMS, an organic company located in Jaipur, Rajasthan that employs rural women. As an intern, responsibilities included promotional activities, handling customers, and social media marketing to learn sales management skills.

Uploaded by

Gnaneswari Gvl
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SUMMER INTERNSHIP REPORT

A report submitted in partial fulfillment of the requirements for the Award of


Degree of

Master of Business Administration (MBA)

BY

NAME: G.V.L.GNANESWARI
Regd. No: 20711E0030

DEPARTMENT OF MBA
NARAYANA ENGINEERING COLLEGE
(An Autonomous Institution)

NELLORE, ANDHRA PRADESH

2020-2022
CERTIFICATE

This is to certify that the “Summer Internship Report” submitted by


G.V.L.GNANESWARI Regd. No.: 20711E0030 is work done by his/her for duration of
22th December – 2021 to 22th January – 2022, in partial fulfillment of the requirements
for the award of the degree of MBA, Batch 2020-2022.

FACULTY - GUIDE H.O.D DEAN


ACKNOWLEDGEMENT

First I would like to thank Ms. Simar, HR, Head, of SWADESHI FARMS (EATORGO LLP)
RAJASTHAN, JAIPUR for giving me the opportunity to do an internship within the organization.

I also would like to thank all the people that worked along with me SWADESHI FARMS
(EATORGO LLP ) RAJASTHAN, JAIPUR with their patience and openness they created an
enjoyable working environment.

It is indeed with a great sense of pleasure and immense sense of gratitude that I
acknowledge the help of these individuals.

I am highly indebted to Director Dr.A.V.S. PRASAD and Principal Dr. G. SRINIVASULU


REDDY, for the facilities provided to accomplish this internship.

I would like to thank my Dean of MBA Dr. G. DHANANJAY, Head of the Department Dr.
R. VANI (Academic) & DR. T. SUDHEEER (Admin) for their constructive criticism throughout my
internship.

I would like to thank, College internship coordinator Department of MBA for their
support and advices to get and complete internship in above said organization.

I would like to thank, my guide Dr. P. SRIVALLI Department of MBA for their
support and advices to get and complete internship in above said organization.

I am extremely great full to my department staff members and friends who helped me in
successful completion of this internship.

G.V.L.GNANESWARI

(20711E0030)
Table of Contents

S. No Particulars Page No.

1. Certificate by College I

2. Certificate of Internship II

3. Acknowledgements III

4. Executive Summary

5. Introduction of Report

6. Overview of the Organization

7. Learning objective

8. Responsibilities

9. Recommendations

10 Conclusion --

11 References --
LETTER OF COMPLETION
Date: 28 thJanuary,2022

Dear Gnaneswari,
This is to certify that Gnaneswari has successfully completed an internship with EATORGO LLP as an Sales and
Marketing Trainee in the Sales Department from 22 ndDecember,2021 to 22 ndJanuary,2022.

She has pitched sales under the supervision and guidance of Mr. Preet Jain. During the internship, She has gained
several learnings through pitch customers on wide range of products.
Besides showing high comprehension capacity, managing customers with the utmost expertise and
exhibiting maximal efficiency. She has also maintained an outstanding professional demeanor and
showcased excellent moral character throughout the internship period. I hereby certify her overall work
excellent to the best of my knowledge.
Wishing her the best of luck for her future endeavors.

Preet Jain
Founder & CEO,
EATORGO LLP

Website: www.swadeshifarmsjaipur.com Registered Office:Plot No. 1,2,3,


Mahaveer Nagar, Chokhi Dhani,
Contact:[email protected] Shriram ki nangal, Tonk Road,Jaipur

EXECUTIVE SUMMARY
The internship report focus on the work experience I have gathered as an intern in the sales and
marketing department of Swadeshi farms from December 22, 2021 until January 22, 2022. In this
report, I mainly have included my experience at swadeshi farms especially at promotional
activities, handling customers, social media marketing etc. where I also have provided details
about my one month experience at swadeshi farms. Here I have also mentioned about the duties
and responsibilities of the marketing intern.

Typically, sales management trainees are recruited at the entry-level, where they learn to manage
sales. The trainees assist with tasks associated with sales management. They work under the
supervision of executives and managers in business enterprises.

Marketing interns equipped with the knowledge to become managers in the fields of sales,
operations, and marketing. Among the necessary skills for this job include management skills,
problem-solving, leadership, communication skills, attention to detail, time management, and
organizational awareness.

The details about the company where internship had performed also included in this report

Swadeshi farms (Eatorgo LLP) is a startup company that manufactures products, handmade and
handcrafted by rural women.

“A ONE-STOP-SHOP FOR ORGANIC EATABLES, BEAUTY AND HEALTHCARE


PRODUCTS”.

The main aim of the swadeshi farms is to provide employment for the uneducated or jobless
women in villages by giving the work of manufacturing food and other items. The start up
company mainly focus on the women empowerment.
INTRODUCTION TO THE REPORT

The sales and marketing departments in the organization are linked to each
other.While the marketing function of an organization positions itself to establish
the needs of actual and prospective customers and also the most important task of
product promotion ,the sales department engages in active selling of the
company’s products to customers.

Aspects of sales management


Sales management relates to the process of constituting a marketing
team ,coordinating sales activities and implementing sales techniques .The basic
goal of sales management is to assist business to achieve sales goals.

Customer satisfaction will assume the top position in list of key sales and
customer engagement is also the trend in sales management.

Aspects of marketing management


The marketing concept is the strategy that companies employ to increase sales,
serve customer needs ,maximize profits ,and gain upper hand over the
competition. Aspects of marketing are

 Advertising
 Customer relationship management
 Direct marketing
 Internet marketing etc
Sales and marketing trainee plays a prominent role in every company as the growth
of sales depending on the sales and marketing department, as they frame strategies
and tries to pick the sales to the great extent.

The sales and marketing trainee introduces new products to the market and they
will create awareness to the people who are awared from that by conducting
campaigns and all. Sales and marketing trainee promotes products through various
social media platforms like instagram, whatsapp, linkedin, facebook . And also
introduces new products by conducting campaigns.
OVERVIEW OF THE ORGANIZATION

Swadeshi Farms has recognized Startup form Government of Rajasthan and


recently awarded as “Most Promising Startup by Indian Achievers Forum in
Indian Achievers 2021”. Now startup is planning to expand and looking for
investors.

Swadeshi farms recently participated in the Ayush Expo & Food Festival hosted by
the national institute of Ayurveda & Ayush ministry at Jawahar kala kendhra
,Jaipur .

COMPANY NAME SWADESHI FARMS (EATORGO


LLP)
FOUNDER MR. PREET JAIN
YEAR OF COMMENCED 2020
OFFICIAL WEBSITE www.swadeshifarms.in
COMPANT TYPE PARTNERSHIP
HEAD QUARTERS RAJASTHAN,JAIPUR
INDUSTRY FOOD & BEVERAGES

swadeshi farms is an organic company that means we work to grow the company
in an eco-friendly manner. We work to benefit to society. The main aim of the
company is to provide employment for the uneducated or jobless women and
focuss on the women empowerment
Location
Swadeshi farms is an organic company which is located at Dhamani
market ,Chaura Rasta Rd, Jaipur , Rajasthan ,302003

Working hours
The company works on Monday to Saturday from 11:00 am to 06: 00 pm

Selling modes
The products can be sell online through their official website or people can
contact them through e-mail. The products directly available to the local area
people.

Mission
The mission is to promote Indian ayurvedic idealogy and healthy living while
focusing on price penetration so that people of all economic classes can lead
healthy life.

Products manufactured
The products that manufactured by the swadeshi farms are organic and natural
products which are healthy and safety. Some of the products are included they are
handmade food items like tasty and crunchy snacks, multigrain masala
Bites, multigrain sada bites, spices, sharbat with different flavours, chai masala ,
organic shampoo and soaps, herbal oils etc.
LEARNING OBJECTIVE

 To develop good communication skills and interpersonal skills.


 To create awareness about the products to the public I have
gained much like interacting of different people based on their
ages.
 To attract new customers.
 To deal with the different age group people we will come to know
their tastes, preferences and attitudes.
 To Fulfill tasks set by our supervisors from several departments.
 To develop work habits and attitudes necessary for job success.
 To produce goods and services otherwise it cannot survive in this
competitive market.
 To increase positive product reviews.
 To improve the Interns communication and interpersonal skills
training sessions has conducted.
 To maintain ethical and professional behavior while dealing with
customers.
 To gain much knowledge about promoting the products and
placing the orders.
RESPONSIBILITIES

Roles and responsibilities of sales and marketing trainee:


As a trainee in marketing, a person has to acquire knowledge on the business
marketing of an organization in which he or she is working by assisting in corporate
marketing related projects. After that he or she would be placed as part of field sales
marketing and brand building which are very important for a particular organization
to survive in the market.

 Acquiring basic knowledge on the various techniques associated with


advertising of the firm.

 Support the marketing team in daily administrative task.

 Using the proper strategies for maximum benefit, this knowledge can be
acquired during the training period provided the trainee completes this
period with maximum effort.

 Attend meetings and take minutes.

 Undertaking marketing research so that consumers can be targeted


easily, this should be done by understanding the requirements of the
customers and fulfilling them properly

 Analyzing the customer’s demographic details in addition to forming


marketing strategies accordingly.

 Making a list of resellers who are targeted along with being properly
connected with them business works.
Tasks that I have performed for the entire period of internship

Internship period (22nd dec 2021 - 22nd jan2022)

1st week of internship:

During the first week of internship a training session is conducted by the concerned
organization and they trained us how to promote products through social media sites
like Instagram, Whatsapp, Facebook, Youtube to pitch the sales.

And also they have trained about the uses of hashtags (#) and how to use it.

2nd week of internship:


In this second week of internship we came to know the products that the company
offered to promote and sell. Their uses and also benefits and how to place an order
through e-mail. Responses from the clients had received. In this week I taught how
to handle customers and clarifying their about the products.

3rd week of internship:


During the third week of internship I have promoted the product through
various social media platforms like Instagram,
Facebook, Linkedin, Youtube, Whatsapp status etc.

I took support of some popular Instagram and Facebook pages for product
promotions. This helps me a lot because most of the people know about this
products.

The company is offering organic eatables, and beauty care products. I have
promoted Beauty care products like soaps, face packs etc.

In this 3rd week of my internship program I have successfully placed an order


regarding Soap combo consist of alovera, neem and charcoal soaps.

Meet was conducted by the Hr, in every meet they ask about the work progress and
they clarifies intern’s doubts and provide knowledge about our work
4 th week of internship
During the last week of internship, I have promoted the products through
various social media platforms.

In this week. I have promoted the organic eatables and herbal products like hair oil,
chawanprash, chilli powder, dhaniya powder etc.

I have successfully placed my second order regarding alovera coconut hair oil.
CONCLUSION

As a sales and marketing trainee I have learnt many things about the marketing to
pitch the sales to a great extent in this throughout internship program.

Learned how to interact with different customers, based on their demographic and
geographic boundaries.

 Improved communication skills


 Learned how to convenience the customers
 Interpersonal skills
 Strategic decision making
 Order placing through email (online mode )

Thus , these are all the activities I have done throughout the period of my
internship in Swadeshi farms ( eatorgo llp )
REFERENCES

Official website of swadeshi farms: www.swadeshifarms.in Google chrome

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