HOW TO BECOME A

peaceful
PARENTING COACH
 How to Become a
Peaceful Parenting Coach
Discover Your Path to Becoming a Thriving,
Fulfilled Parenting Coach...and Parent!

Kiva Schuler
Copyright © 2020 Kiva Schuler

All rights reserved.

ISBN: 979855593264
 How to Become a Peaceful Parenting Coach

Your Parent Coaching Business…

Imagined

Children deserve to be treated with equality, respect, and

unconditional love!

Parents deserve to have access to soul-fulfilling and purposeful work that does
not keep them apart from their child all day, every day. Families deserve to be
together and create the life rhythm that works best for them without constant
stress and worry about time, money, and connection to each other.

Here at The Jai Institute for Parenting, we hold each of these truths in our
arms as we connect with and prepare hundreds of devoted parents and people
every year to become certified Peaceful Parenting Coaches.

Perhaps you are here because you have a gut level knowing that your current
livelihood is not sustainable. Maybe you want more time at home with your
child or children, and you want your work to nourish your parenting. Perhaps
you feel very clearly that you are here to make a difference without exchanging
your relationship with your child to do so.

Perhaps you are a professional who is looking to expand your skill set and are
passionate about supporting parents and children. Or, maybe you’re a stay at
home parent who is longing to contribute into the larger community through
work that not only infuses your parenting with skill and intention, but brings
in additional income!

Wherever you are, and however you’ve arrived here, we appreciate your
willingness to consider this opportunity. Every day, we welcome parents and
educators into our community who long to be prepared with the skills
necessary to change the world!

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 How to Become a Peaceful Parenting Coach

At Jai we believe that a solid support structure, for both our coaches and the
parents they serve is the key to lasting change. Ongoing guidance creates a
system of encouragement, accountability, and continuous introduction of new
tools, ideas, and inspiration.

Years of study and experience have shown that the best way for us to help
children to have more peace, confidence, self-worth, creativity, grit and
resilience is to empower them to develop their inner authority.

Our work here at The Jai Institute for Parenting is not about modifying the
behavior of children. We work on dismantling systemic power-over structures
and replacing them with communication, values, needs and emotional
intelligence.

If we are demanding that children comply with external authority (meaning,

they must do what a more powerful person says no matter what so that they
don’t suffer punishment), we are diminishing the very thing that matters most
in our modern culture… an ability to speak up, create solutions and think
outside the box.

Our work is about supporting parents to become leaders, guides, advocates

and mentors for their children. We teach parents strategies to release their
own imprinted trauma and shame and to understand better modalities for
peace in the home, rather than punishments, consequences, manipulation and
bribes.

As a starting point for their journey, we teach our parent coaches to go inside
themselves and begin to look at their own understanding of parenting and the
messages they have internalized from their own childhoods. A core piece of
our work together preparing you for being a Jai Parenting Coach requires this
self examination. It involves allowing yourself permission to give yourself
grace, express self-compassion and examine your life experiences to find
belief systems that were founded on things that we no longer find true in your
current life. While many of us may have received traditional punishments (i.e.,
spanking, time-outs, grounding), we become open to the idea that there are
other possibilities for us to approach how we communicate with our own
children and how we can lead others down this path as well.
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If you are seeking a professional Parent Coaching certification program that is

specifically and uniquely designed to support parents and children to co-exist
more peacefully, productively, and creatively, you are in the perfect place. If
you are seeking a career that brings more harmony and balance to your life,
the life of your family, and the world, you are in the perfect place.

Jai is the Hindi word for Victory, derived from the Sanskrit word Jaya. It
means to bring victory to, hail, praise or bring admiration to something. We
believe that parenting is a journey where the victory comes in walking this
path intentionally, allowing for grace and embracing it as one of the most
transformative experiences that a human being can have.

We know that it takes a very special and committed person to walk through
the world, choosing to stand up and advocate for children and families,
without compromising their own family, health, and finances.

The Jai Institute for Parenting is a community of passionate parents and

professionals who know there is a better, more sustainable, kind, and
nourishing way to parent our children, run a business, and achieve success and
greatness in the world.

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 How to Become a Peaceful Parenting Coach

The Seeding Of A Mission

Jai is the fulfillment of a promise I made to myself when I was 16 years old.

My parents divorced when I was four. I was born in Tucson, Arizona. My dad
stayed there and my mom moved us to New York City, just the two of us. My
mom is a powerhouse. I tell people that I grew up with a front row seat to the
feminist movement.

My mother started working for a major New York newspaper and her work
was groundbreaking. We all owe such a huge debt to the women of her
generation. They fought a war so that other women could have a seat at the
table. She even had the 80’s shoulder pads to prove it.

I was raised straddling two worlds and receiving different messages from both
of them. On the one hand, I was raised by a mother who taught me that I
could do anything, be anything, change anything and have anything. My dad,
on other hand, remarried a strict, narcissistic, controlling and cruel woman.
They had a son together, Ian, who is seven years younger than me. I adored
him and I had to watch him endure verbal,emotional and even sometimes
physical abuse from my stepmother.

So I experienced the duality of being raised by a mother who believed in me

wholeheartedly and having my father’s new family be a place in which I was
immersed in shame, abuse, inconsistency and cruelty.

When I was 16 years old, my brother was nine. One of the things my
stepmother used to control us was food. As a young girl, I was regularly told
that I was and would continue to be fat. My weight was often a topic of
scrutiny and derision, so much so, that I was often prohibited from eating.
She once fed me plain salmon for dinner each night for a whole summer. I
didn't eat it for 20 years after that. Just the smell of salmon would cause bile
to rise in my throat.

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However, my little brother was told to eat all of his food in order to grow big
and strong. He was a picky eater, and he would often be forced to gag down
his food and sit at the table for hours until it was all gone. One night, he was
trying to gag down microwaved fish sticks. They were soggy and disgusting
and looked entirely unappetizing, even to the most enthusiastic eater. I
remember standing behind him and watching his little body sitting in that
chair with his head hanging down. For my sweet little brother, it must have
been so confusing and stressful.

I felt something powerful course through my body. The message that I got
from my higher self in that moment was when I became a parent, I was going
to do whatever it took to learn how to parent consistently and
compassionately.

I watched as my brother struggled to grasp what he could do to please his

mother. One day something he did was cute and then the next day, that same
action got his mouth washed out with soap. There was no consistency. He had
no comprehension of how the world was supposed to work because it was
changing in every moment.

He didn’t feel safe. And this broke my heart.

I promised myself and my future children that I would do better.

I grew up and became the mother to Myles and Charlotte, my amazing

children. The promise was no longer just an idea. There were two little
humans in my care and I found out, to my own horror, I had no idea how to
deliver on that promise. This parenting thing was a lot harder and more
complicated than I’d bargained for!

When the kids were young, my main source of parenting advice was the show
“SuperNanny.” If you aren’t familiar with it, basically a British nanny travels
around to homes that are experiencing “behavioral issues” and teaches the
parents a strategy based on timeouts and compliance.

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It's embarrassing to admit that now as the founder of a peaceful parenting

organization, but at the time, I was desperate to find strategies that would
work. I tried the whole timeout thing in the way that she advised. For every
year of their age, kids needed to sit in a timeout for one minute. They then
needed to apologize and if they didn’t comply, then they received another
round of the timeout.

One time, Myles, who was four at the time, stayed on that freaking timeout
step for over an hour. He would not apologize. He wouldn’t even look at me
for the whole rest of the day. He just completely removed himself from me
energetically and shut down.

“This can't be the answer!” my inner voice screamed. This was clearly not the
way to deliver on the promise that I’d made myself all those years ago.

At the time, I hosted a podcast on women’s empowerment and wealth. I was

already a life coach and I had started my coaching business, so I decided
”heck, I’ve got this platform, I'm going to go interview all of the leading
experts in modern parenting, conscious parenting, and intentional parenting.
Maybe I can find some answers!”

With that in mind, I began a parenting series called Feed, Play, Love in 2009 and
we reached tens of thousands of parents all over the world and featured
amazing leaders, one of whom was Jolette Jai.

Jolette and I bonded over our shared belief that the best way to create real and
lasting transformation in parents wasn't through a book or a product, but
instead in support-based coaching. We believe real change in humans requires
coaching and ongoing support. With that in mind, The Jai Institute for
Parenting was born.

Jolette had created a methodology for peaceful parenting and was working
with families all over the United States to do the very thing for their children
that I wanted to do for my own family.

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Her work was deeply rooted in the foundations of Non-Violent

Communication (as taught by Dr. Marshall Rosenberg), brain science and
neuroplasticity (the work of Dr. Bruce Lipton) and emotional intelligence.
Once families were given coaching around their own healing, and applying
these tools and teachings, transformation happened!

Parents stopped yelling. Kids started cooperating, peacefully. Connection and

harmony became the norm.

Together, Jolette and I had an idea – take her amazing work and offer it to my
amazing audience, giving others these tools of peace to bring to families all
over the world. What resulted was an incredible interest from parents all over
the world that laid the foundation for the Jai Institute. We even maintain a
close connection to that first group of coaches from all those years ago.

While Jolette is no longer involved in the day-to-day management and

operations of the business, her groundbreaking work has transformed so
many lives. She continues as a member of our advisory board.

I truly believe that every coach trainee who joins us in our mission is being
passed a torch of peace. They will take that torch with them, into their
personal relationships, communities, and online platforms and spread the
tools of peace and connection wherever they go.

And I have to thank my little brother for being so brave and through his
challenges, inspiring a movement that has helped so many families and
children.

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 How to Become a Peaceful Parenting Coach

Why Don’t More Parents Choose A Career

That Allows Them To Be The Parents They
Want To Be For Their Kids?

Many of us grow up with the idea that we have to suffer to make a living.
We're taught that we can't possibly let go of security in the name of having
more of what we want in life. We have all these responsibilities and obligations
and it can be a bit scary to consider attempting to change the course you’re on
or go after your dream life. A lot of people worry about the stress of starting
and running their own businesses. They may wonder, “Is it even possible that
people will pay me to do what I love to do? Will I be able to get clients and
earn a sustainable income?”

I feel like my whole mission in life these last 12 years of being self employed
(and inspiring other people to build their businesses) has involved me saying
“Everything is figure-out-able, everything is learnable. And I don't believe in
the idea that you have to sacrifice and compromise what matters most in life –
ever!”

The beauty of our program is that it can be scaled to fit the lifestyle you
already have and include the lifestyle you want to have. Many graduates are
the second income earner in their family and are just looking to supplement
their household income. We also have coaches that are empire builders that
want the multi six figure business. We have others that are just investing in the
coach training to feel that they're being the most competent mom or dad.
There is a range of intentions regarding the level of business or community
service applications of this work – what is common to our coaches is the
resulting harmony in their own homes.

It can be easy to fall into the trap of believing that you can’t have what you
want – you CAN! You just have to take radical personal responsibility to
create it. When it comes to having your own business, it may mean you have
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to put skin in the game in a way that people who are having a more passive
life don't. The rewards of being able to set your own schedule, manage your
own time and be accountable to yourself as your own boss are immeasurable.

The reality is that starting your own business as a Parenting Coach with the Jai
Institute is a generally low risk investment. We give you business tools and
training to fill your practice with clients. With this support our graduates find
these abilities set them up to achieve the lifestyle they want most.

We are able to offer small group cohorts and provide an unparalleled

community intimacy. To do this we purposely keep our costs low, which
means our training is also available to a wide variety of income levels. We
invest heavily in your success, because we are motivated to see more
torch-bearers of peace helping families be happier, including their own! Our
core curriculum, business training and ongoing community support all work
together to set you up for success. The rest is up to you!

The water is warm, jump in.

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 How to Become a Peaceful Parenting Coach

How Does The Jai Institute for Parenting

Stand Out from Other Parent Coaching
Certification Programs?

Philosophy
There are a few things philosophically that set Jai apart from other coaching
programs. The core of our philosophy is that we reject the idea that the work
is about manipulating children's behavior. Our goal is not to teach parents
how to simply get their kids to do what they want them to do. Our framework
is to create a space where parents can learn to be in the right relationship
mindset as a parent and then their children will follow. The idea is to empower
parents to be the leader and that their children will also learn to be leaders and
they will follow where they go. We are parent coaches, not behavior
modification teachers. We do not want to raise kids who fall in line – the
antithesis of what is required for these times is mindless obedience. However,
as parents, we have to get over the need to be obeyed at any cost.

One of the ways we do this is through practicing immense compassion and

the space for authenticity, both for ourselves and for the parents we are
coaching. We don't create peace by telling people “you have to do it this way.”
We choose to lead with the goal of having peace and harmony in the home.
We empower parents to be able to communicate their values to their children
in a way that is collaborative and that they can be heard. This creates a family
understanding of how things are done, where there’s room for
communication, healthy boundaries and co-creation of ever evolving shared
values. When everyone in the family is aligned with common goals and
expectations, most of the bigger issues go away.
We consider this work to be parent-centric versus child-centric. We focus on
what parents can do to create this atmosphere of alignment in their family
rather than how to force children to behave.

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Training
We utilize a unique training process. Many parenting coach training programs
have a structured self-supporting DIY process with personal coaching
support in a large group. At Jai, we believe that the deepest transformational
work happens with intimacy. We think that people are unlikely to bare their
soul in a public forum. So, we offer small coaching cohorts of eight to ten
people who are guided and held with safety and empathy by a dedicated group
leader. Interacting in these smaller groups allows coaches to share their
experiences, challenges, and questions with their peers and the group leader
who is a Master Parenting Coach. As each person shares, others are receiving
real time instruction on how to meet challenges and to navigate stumbling
blocks. Up to 80% of the learning happens in this container where our parent
coaches in training are being coached deeply and powerfully and with
integrity.

Many parenting coach programs charge up to five figures to participate. At

the Jai Institute, we are more price-conscious because we want this work to
reach people. We don't undervalue what we do, we realize that it is still a
significant investment. However, we want this training to be accessible to
more communities. Don’t let money questions stop you from speaking with
our Enrolment Advisor about your application to become a Parent Coach.

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What We Believe

The Jai Institute for Parenting is founded on the idea that parenting can and
should create a peaceful and stable environment for children. With that in
mind, we practice and teach these Five Tenets of Peaceful Parenting:

1. All emotions are valid and can be communicated peacefully

Collectively, we are at a turning point in Human Intelligence. Childhood is an

imperative time for development, learning and attachment. Ignoring this
fundamental truth has caused many children to grow up into adults lacking
important life skills and coping mechanisms. Today, with more knowledge, we
know that childhood is an incredibly impactful time and we desire as parents
and educators, to protect and nurture our children so they can become adults
able to navigate the world in healthy ways.

Many of the parents,educators, coaches, therapists and other professionals

who join the Jai parenting family are woefully aware of the inner imbalance
behind this modern condition: the mind is fed and revered over the heart. No
wonder we, and our children, struggle with chronic, long lasting emotional
dysregulation and distrust. Who can parent from the mind and feel real
fulfillment, connection, clarity, and confidence?

Why is this a problem? According to the most recent research of neuroscience

and psychosomatics – any person, adult or child makes 80% of their decisions
based on emotion, not logic! The emotional centers are the first to form in
the growing brain of a child and without Emotional Intelligence practices like
empathy, active listening, consistent attunement, non-judgement, and
intentional space holding for emotional processes, the growth and execution
of the logical mind is also stunted instead of nurtured! We have been living
under a global spell that has us convinced that emotions are wrong, bad,
dangerous and negative, and must be eradicated at all costs. Many of us did
not receive emotional nurturance as children and therefore struggle modeling

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Emotional Intelligence for our children. If we cannot model it, our children
will not learn it. (Cue lifelong tantrums!)

We are here to claim a remembered truth that emotions are our internal
system’s innate and ingenious messengers!

At the Jai Institute, we unlearn our biases around emotion, soften our
constrictive and limiting beliefs about emotion, and relearn how to befriend
our emotions in a way that serves the highest good of the family system.
Entwining Emotional Intelligence, the language of Feelings and Needs, and
Nonviolent Communication, we can be at inner peace with our emotional
landscape. From this peace, we can learn the skills of communicating our
emotions. With inner and outer peace, we become an Emotionally Intelligent
and socially responsible model for our children to become the same.

The home is our children’s first community. We are raising future community
members who stand for justice, equality, nonviolence, responsibility,
unconditional acceptance, self-care and beauty. We are committed to showing
our children how a healthy, albeit imperfect family community feels in their
heart, body and soul. May our children walk with a deep internalized sense of
self, founded upon the steady belief that all emotions are valid and worthy of
being heard!

2. All needs of the family are equally important

At The Jai Institute for Parenting, we courageously stand for a new kind of
lens. Rather than seeing through the eyes of scarcity and competition, we
choose to center our sight in community, infinite resources and
non-hierarchical equality.

We dispel the myth that motherhood equals martyrdom. We dispel the myth
that fatherhood is passive. We dispel the myth that childhood must be rushed
and that children must be domesticated as soon as possible.

We advocate for a family system model that regards the whole humanity of
each person involved as equal and deserving of wholeness and care. Children
are complex people with vast needs, just like adults.
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As a Jai Institute Parenting Coach, you learn to name the conscious and
unconscious dynamics in your family that perpetuate, or not, the false
narrative that only adults matter and children should not have needs. Or, that
children’s needs matter more than parents and we must be perfect and serve
them at the detriment of our mental, emotional and spiritual wellbeing.

We learn to speak and embody that seemingly foreign language of human

universal needs, how to meet them, how to grieve when they are not met, and
how to lead a family in the direction of abundance. There is more than
enough space for all family members' needs, and all needs are equally valid,
honored, and deserving.

3. Conscious communication is sharing your needs without blame,

shame, anger or guilt

Such a simple statement with such complex undertones!

In our hearts, The Jai Institute for Parenting is committed to the reclamation
of sovereignty and self-responsibility. We understand that the precursor of
sovereignty and self-responsibility is self-awareness and self-acceptance. To
grow in the direction of greater vitality and aliveness, we must learn to name
our current relationship to our voice, our communication patterns, and our
understanding of our feelings, needs and wants.

Many of us as parents are stuck in cycles of blame, shame, anger and guilt
because we have not allowed ourselves to feel and process the ways in which
we were communicated to as children. Most likely, there were covert or overt,
conscious or unconscious levels of shame and projection in the family home
when you were a child. As a collective society, we are just now ‘waking up’ to
the consequences of this kind of communication.

We are committed to offering a consistent invitation to both parenting

coaches and parents: learn how to feel your feelings, name your needs, and
embody the consciousness of nonviolent communication so you can speak
from your heart, free of shame, blame, unhealthy aggression or unconscious
guilt.
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4. Connection and play deepen relationships with children

Connection is lifeblood. Without deep and intimate connection between

parents and children, trust may not flourish. We are here to bloom, full force,
in the love and tenderness shared between parent and child! At The Jai
Institute for Parenting, we celebrate the fantastic truth that the best nutrients
for a fertile connection are laughter, play, spontaneity and surrender!

Conceptually, most parents are eager and willing to celebrate this truth with
us. Put into practice, however – many parents freeze. (But what about the
to-do list?!) We empathize and acknowledge the very real obstacles parents
face when provided with a choice point: to play or not to play?

Not only do we revel in the neuroscience behind the profound power of play,
we also meet parents (and coaches) where they are now in their relationship to
play. Often, many of us were not allowed to play as children and had to hide
our authentic, child-like joyful nature behind stoicism and a “you shall be seen
and not heard” internalized mentality.

At Jai, we soften the edges that keep parents from play. We equip our coaches
to go out into their coaching sessions with a sense of trust and faith in the
power of healing storytelling, empathetic role playing, active imagination and
attachment play.

5. Empowered parents raise empowered children

As parents, we can exercise our sovereign right to be in empowerment in the

following five ways. First, learning to hone in our capacity to feel our feelings
with utter neutrality. Second, being inspired and propelled by curiosity and
hope, instead of stagnant fear and distrust. Third, welcoming home the parts
of us we had to cast away as children to be perceived as “good.” Fourth,
walking in confidence because we know what we need, how to express it, and
believe that it is possible for our needs to be met. And fifth, by strengthening
our self-awareness and self-compassion muscles, and the belief that change is
always possible.

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Dan Siegal, interpersonal neurobiologist, whose work informs our Jai

curriculum, proclaims that our role as parents is one of Map Makers. Our
intentions, and our unconscious and conscious thoughts and beliefs, literally
shape our childrens’ brains! This means we have the incredibly dignified, and
sometimes overwhelming, honor of literally molding a child’s brain to be in
their highest service of authenticity, actualization, self-expression and radical
self-acceptance.

When we heal, when we allow ourselves to feel, and when we allow ourselves
to be supported in the loving presence of a coach and conscious community,
our children heal. When we gain skill, insight, and inner liberation through
repetitive release of self-limiting beliefs, our children become even more free.
The road map through conscious parenting offered here at The Jai Institute
for Parenting nurtures parents journeys back home to empowerment. And
thus, we nurture the truth of empowerment within the family system and our
children are raised with an embodied belief that they are whole, deserving and
worthy of reveling in the power of self-love, capability, self-responsibility and
self-compassion.

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What We Do

The Jai Institute for Parenting has certified over 350 parenting coaches, all
over the world, helping tens of thousands of families to discover a path to
parenting rooted in empathy, connection, communication and values.


Our guiding philosophy is based on this truth: children’s behavior is a direct

reflection of their needs (met or unmet) and our triggers (expressed
consciously or unconsciously). When parents change, children’s behavior
changes. Without exception. So we provide a deeply transformational
experience for parents first.

As you let go of any residual feelings and unconscious belief patterns left over
from your own childhood and the way you were parented – you are able to
quickly release old, limiting beliefs and replace them with your own
empowering beliefs, ones that will truly support your best parenting.

Since the unconscious mind accounts for over 90% of our behavior, parents
see changes almost immediately, even before they receive other parenting
tools.

The specific tools and strategies that we teach are grounded in the
foundations of Non-Violent Communication, Emotional Intelligence and the
Neuroplasticity work of Dr. Bruce Lipton.

These strategies allow parents to successfully shift out of the dominant (power
over) paradigm of parenting, which creates disconnection, resentment and
rebellion – to the relational paradigm of parenting which restores connection,
trust and respect

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How to Turn Your Passion for

Parenting into a Thriving Business

There are two decisions for you to make as you find yourself considering
becoming a Certified Parenting Coach. The first decision is to invest your
time, attention, energy and financial resources into becoming a coach. The
second decision is to learn how to launch and run your own business. It's not
as simple as just hanging out your shingle. There is a level of commitment
required if indeed your intention is to go out into the world and create a
parent coaching business.

There are many people who have gone through our program with the sole
intention of applying this training to their own family or their existing career.
The value is absolutely there if this is your intention. If nothing else changed
other than your own family’s ability to break free from cycles of trauma,
violence or generational patterns of shame and guilt, to my mind, this
program is 100% worth every penny.

Some of our coaches have careers already working with parents and children.
They are teachers, educators, doulas, physicians and therapists.

Many of our trainees are committed to doing this as their primary business
and getting paid well to do it. If this is you, then you must be committed to
learning a second skill to market yourself, to be visible, to connect with
people, to have empowered conversations around enrolling clients.

Coaching is the skill of being able to be with another person, to give them our
full presence and to allow them to choose the brighter future that they want
for themselves. Having a successful business is holding the space for ourselves
to step into leadership, taking consistent action and learning how to market
and enroll clients effectively. From my perspective, having coached people for
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12 years, having a successful coaching business is about 99% mindset and

inner willingness to learn and grow as a business owner.

Yes, you are going to have to learn to market your business and sell your
services. On the one hand, this can be uncomfortable and even scary at the
beginning (which is why we include foundational business training in our
program!)

The reward is that you get to build a business doing work that you love,
getting paid really, really well and helping people live better lives. You also get
to create a life that has a tremendous amount of freedom, possibility and
potential because you are fully responsible for your own outcome.

Once you figure out how to market, how to enroll clients and how to serve
them with integrity and value, you will have created a virtual ATM in your
back pocket that you can take out on demand and generate clients when you
need them to meet your financial needs even in challenging times. We are here
to support you every step of the way!

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Serving Marginalized and Low-Income

Communities

We want to build the foundations of your business first with people who can
pay. When our coaches go out into the world and enroll clients, they're
typically enrolling them in the ten week framework that you’ll be learning,
charging per client anywhere between $500 (at the low end which is great
when you’re just starting) to $2500 (this is what our experienced and
established coaches charge). When we meet our own financial needs first, then
we can begin to offer more affordable group programs or give free classes at
the library because our own needs are being met. This makes your business
sustainable for the long run.

If we stay in a volunteer mindset, donating our time, we won’t be able to have

the impact on the world that we're meant to make. With that in mind, I always
advise our coaches to go find paying clients first.

We focus a lot of our teaching in online lead generation and how to nurture
real life connections. There are people all over the world, and in your online
and local communities who could use your help as a parenting coach!

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How Our Certification Program Works

The process of becoming a Parenting Coach with us here at The Jai Institute
for Parenting is quite simple. Once you're accepted into the program, you're
with us for six months. The process takes place online, using online software
for group meetings and learning modules. You can learn and work in the
comfort of your own home!

The first half of the training involves going through the program as a client.
You get to discover the tools of peace in the home – nonviolent
communication, emotional intelligence, and emotional relating. You go
through the very same journey you’ll be taking your clients on. We can't
possibly take another human being down a path or on a journey that we have
not been on ourselves, not when it comes to transformation. As leaders, we
must be the first to take the journey so that we can light the way for those
who come behind us.

We want you to fully experience the beautiful transformations that will

happen in your home when you start to really apply and embody these tools
in your own family. You will be going through this process in a small group
environment to support you as you practice and learn.

Our training cohorts are limited to a maximum of ten people, so that you can
be seen and heard, and intimacy and trust can be established. These are very
tender personal issues that we're going to be working through together. The
small group environment is something that sets our program apart from any
other parent coach training out there. We want you to feel supported every
step of the way!

We truly believe in the power of a small intimate group, who are held in a
container of non-judgment, empowered communication, and of really being
seen. We often hear from our students that they feel more seen in our
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program than they've been seen by anybody ever in their own life. We
understand that being vulnerable as a parent and as a human can be
challenging and our goal is to make this part of the journey as navigable as
possible. Part of our company’s culture is to respect privacy and provide
radical acceptance in all aspects of our business. We value compassion and
support and the power of these small cohorts provides the space for great
growth and results in strong, self-aware and emotionally intelligent coaches.

As you go through the process, so much will begin to shift in your home.
Children's behavior magically starts to mitigate itself. Many people's
relationships with their co-parent or spouse improve. People come back from
the brink of divorce. These tools are so powerful.

In the second half of the training, you are then put into the seat of the coach.
You're given plenty of practice time and coaching practicums. You’ll be
assigned an empathy buddy that you practice with. Essentially, you’re going
through the ten weeks again, but this time you're learning how to take another
person through that process.

You’ll achieve your certification through our program once you've been
through the second half of the training. You will submit a case study client
that you take through the process and provide your case notes for your
trainer. Our coaches usually find that it is quite easy to find a volunteer to
practice your new skills right in your own community.

We then spend a final month together teaching you how to launch your
practice. How do you get more visible? How do you put yourself out there?
How do you host local workshops to get clients? And then how do you enroll
people in a highly integrous, non-salesy way so that we can really make sure
that you're going to go out and feel confident in getting your first clients?

We believe that great coaches often get lost and can’t help those that need
them if they are unable to put themselves out there. We give you the tools and
inspiration to do just that! We are invested in your success and as such, you
will have continued access to our community as well as access to additional
offerings and services to help you support and expand your growing business.

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We believe that by helping one family at a time, you are building a better
world.

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So What Does it Look Like to Build a

Business?

Our highest recommendation is that while you are in the training, you are very
vocal both online and offline in telling people that you are training as a
parenting coach. Since so many people are desperate for expert advice and
help, many of our coaches graduate from the program already having a
waiting list of people that want to work with them.

People are grateful. They're grateful for the support and guidance.

Some of our coaches worry that they need to be pushy or sales-y to enroll
clients, but this is not our experience at all. It is our responsibility to be visible
and share our work wherever we can because people just want help.

Visibility equals leads, leads equal clients. And it's really that simple. You can
get to a nice level of earning just doing that.When my kids were small, all I
wanted was to make enough money for them to go to their Montessori school
and to be able to contribute a little bit to my family. Their dad had a good job
and so that was enough for me back then. That was enough.

Later, my personal goals shifted to include being able to make a broader

impact. I wanted to make more money so I could help more people. Ideally, I
can continue to make enough to be able to invest more in my team, invest
back in my business, and further invest in my community. I know that my
work has a broad ripple effect, able to reach those around me, and influence
those around them and so on. My personal journey with parent coaching has
led me here, running the Jai Institute, but where will yours lead? You get to
decide what is enough for you. We have coaches with big 6-figure dreams. We
have coaches who are happily bringing in a few extra thousand dollars a
month working very part-time. Your journey is your own and our job is to
guide you through how to set your intentions, learn valuable skills and create
the life you want.
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 Your Next Steps

Ready to explore what it would look like for you to join us in this mission?

There is SO MUCH MORE information for you on our website which you
can find at www.jaiinstituteforparenting.com

My highest recommendation is that if you feel inspired, excited, or even a little

nervous that you fill out your application on the program page.

We’ve got incredibly affordable payment options for you. If you are called to
this work, then we are fully committed to supporting you to achieve your
goals and dreams.

Please don’t hesitate to reach out to me personally if you have any questions!

The world needs more parenting coaches who are ready to tackle family issues
with compassion and the wisdom that comes with understanding how to truly
meet the needs of the families you serve!

Join us.

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 Inspiration! Meet a Few of Our Certified
Parenting Coaches!

Coach: Lisa Smith

What's your business name and website? Lisa Smith, The Peaceful Parent
www.thepeacefulparent.com

When were you certified? September, 2014

What inspired you to become a parenting coach through the Jai

Institute?

I like to say if yelling were an Olympic sport, I would come from a dynasty of
gold medalists. I was raised in a household of yellers. That's how I grew up.
Fourteen years into my marriage, my husband and I decided to have a child. I
did not want to be my parents. I thought I was cured of the impacts of my
family’s conflict style because I had amazing relationships. I was kind, I was
friendly, people liked me. I was the leader of my organization and I led
without yelling.

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So, I was devastated three years into my parenting to find myself angry and
reactive all the time around my child. He was just a sweet, innocent little boy. I
would wake up every morning and I would say, “today's the day I'm not going
to yell.” It was like a diet. Just replace “I'm not going to eat carbs” with I'm
not going to yell. By five o'clock, I was eating bread, yelling and drinking
Chardonnay.

When I looked around, everybody looked like they were doing it right. I just
couldn't figure out how to get there myself. I felt alone and guilty and
ashamed. My heart was heavy at how I was parenting my kid. One day my son
and I had this blow up, he was five. He was yelling at me and I was yelling at
him for yelling at me. I was thinking in that moment, “who taught him this?”
and then this voice came and said, “Me, I'm teaching him this.”

I surrendered that day to the universe. I mean, that might sound corny, but it's
true. I can remember where I was standing, what I was wearing. It was a
pivotal moment in my life. As the universe works, shortly thereafter, the
solution fell into my lap. In July, a friend of mine was doing a call about parent
coaching and they invited people to come. By the end of the call, I was signed
up for parent coach training, originally just for my own education and
transformation. Halfway through the program, I just felt the calling, which I
had never felt in any profession before.

The transformation for our family was immediate and dramatic. I wanted to
share that with everybody. I wanted the world to know. I wanted all the people
that felt alone, that felt lost, that felt like they were broken, or they were going
to ruin their kids, that there is hope. At any point you can create a new way, a
new relationship with your children.

What obstacles or mindset fears did you need to overcome to enroll in

the training?

I really didn't. It was, it was for me a pretty big, “Hell yes!” I went initially just
for my own growth. So there weren’t a lot of expectations on my back. I
didn't go into it thinking I was going to have this massive parent coaching
business that I actually have today. For me, it was originally about wanting to
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get the help. I am a student of Tony Robbins and he says, “When you have a
problem, you go straight to the experts.” I could see that the Jai Institute was
the leading expert in parent coaching. So I Knew was going to get the best
help that I could get that would make the biggest impact.

What was the best part of the training that you received?

The tools and, and the freedom to interpret the tools with my own lens and
apply them to my family in a way that worked.

How has the program impacted you and your family?

How much time do you have? I mean, seriously. I have to reach for a tissue
cause we're going to get teary eyed here.

Let me say this, what I've learned is how powerful modeling is for children,
kids don't do what we say, they do what we do. I had to unlearn what was
modeled for me and learn a new way. That has been so powerful as my son
continues to grow and change and enter new phases. I've been able to take
that tool, that powerful tool with me every step of the way, and then take it
into other areas of my life and other relationships. That’s had a huge impact.

The other big impact that I've really learned through this work, is how to
regulate myself in times of stress. Again, not something that was modeled in
my home growing up. There was no quest for regulation. There was a lot of
dysregulation and maybe even some weird pride around the dysregulation.
The impact has been tremendous. The other thing that's happened, is I have a
system and a plan, and that brings a lot of confidence. It's a beacon that can
guide me through the years. I now have a 16 year old. I started when he was
six . So, we've been through a lot and he's a full-contact-sport strong-willed
kid. Having this system means I’m not bouncing all over the place. I equate it
to someone who's yo yo dieting. This week they’re trying this plan and next
week they’re eating cabbage soup, and then we're doing no carbs, then low fat.
I'm not yoyo parenting anymore because I have this path I'm going down that
I feel confident works. I've seen the results. I've had the opportunity to work
with other people and see their results. When you have a path, the confidence
and calmness that brings really is priceless.
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Tell me about your business. How are you using what you learned?

I help parents of strong-willed kids. I help them calm the chaos and create the
connection. I do that by helping them move from using threats, rewards and
punishments as their primary communication tool. I help them create deep
connections so the cooperation will follow.

I do that in a variety of different ways. I offer one on one coaching, group

coaching and free resources. I've written a book. I also offer online self-paced
courses. I’m incredibly blessed to have an audience of over 100,000 parents on
facebook who I get to inspire and offer hope.

What are you most proud of accomplishing in your parent coaching

business?

I'm most proud of helping create hope in the world. When a family interacts
with me, whether it's on a free webinar or a one on one coaching or a
Facebook live, I always say, if you hear nothing else, hear this: You're not
alone. You're not broken, nothing's gone wrong. There is hope. So, when
people come back to me and say, “Lisa, you made me feel less alone. You
showed me I can have hope for my family.” That’s what I'm proud of.

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 How to Become a Peaceful Parenting Coach

Coaches: Crystal and Rae Stampley

What’s your business name and website? Conscious Parenting Time

www.consciousparentingtime.com & Simply Parent Coaching
www.simplyparentcoaching.com

When were you certified Crystal? in 2018

Crystal, what inspired you to become a parenting coach through the Jai
Institute?

I never thought I wanted to be a parent until I met my husband and we

decided to start a family together. I had never really dreamed about what
parenting would look like or what it should look like. But I approached it in
such a way that, if I'm going to do this, I want to do this in a way that felt
right to me. I wanted to research and approach it like my most important job
on this earth.

So, while conscious parenting came naturally, I pursued the certification

because I felt like there was under-representation of conscious parenting
coaches in the Black community and I felt like it was a great opportunity for
me to share this knowledge.

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Rae, what inspired you to become a parenting coach?

It started when Crystal went through the program. I didn't have a desire at the
time to do it, but once she went through it, the reasoning behind our
parenting was different. Although we're husband and wife, I was parenting
differently. When she went through the course, she said to me, “I think this
would be something for you, in two ways. It would be good to help you to
understand some of the things that you may have experienced and have not
been able to put into words from your childhood.” I didn't have a bad
childhood at all, but just in general. It's really helped to uncover some
childhood trauma which has been really helpful. It started before the class, but
the class has put words to it.

Then there was the business aspect. We decided that it would be something
that we could pursue from a business standpoint. So it was important to get
the knowledge and understanding and a structure on how exactly to do this.

I'm going through the class currently. The class I’m in ends in December, so
I’m right in the middle. It has really changed the way I view things.

Crystal, what obstacles or mindset fears did you need to overcome in

order to enroll?

I didn't really have any. I just knew it was something that I was passionate
about and it was just the next step.

Rae, did you have any obstacles or mindset fears when you were
thinking about enrolling?

Not directly. It was more, it was more because of COVID. There weren't
really any obstacles. The timing just made sense. I felt like, “we have a little
time, let's go do this now.”

Crystal, what was the best part of the training that you received through
Jai?

I would say working with our empathy partners and the cohort that I went
through the program with. I formed some really meaningful, strong
friendships and relationships with the people that I went through the course
with. The fact that we were able to share our experiences and really help each

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other through the process and see each other's growth. That was a really great
component of the program.

Rae, you're still in the course, but so far, what has been the best
training part of the training for you?

Being able to apply the things that I'm learning now, currently in my own
parenting. A lot of times I would parent out of the tradition in which I was
parented, and now I have a different set of tools to use instead of just
defaulting towards tradition. I'll literally come from a class and then apply new
tools that very same day because it's fresh. It's about applying a new process
and then watching and working at it.

Crystal, how would you say this program has impacted you and your
family?

Even though we had been conscious parenting from the very beginning, it
provided us with additional tools and the ‘why’ behind conscious parenting.
The why behind why it is so important. It also gave me language to be able to
share what I was going through and what I was experiencing with my
husband, in a way that he could relate to.

I think people don't recognize that, while this is a conscious parenting

certification course, you will not only impact the lives of your children and the
connection that you have with your children, but also it positively impacts
your marriage and your partnerships and your relationships with other adults.
Because it's not just conscious parenting. It's conscious interaction, it's
conscious communication, it's conscious connection, and that transcends any
relationship.

And Rae, how about for you? How do you feel this program has
impacted you and your family?

The second part of Crystal’s answer was it for me. The fact that, while this
was something I was doing to understand my childhood and understand how
to parent my kids, I now use it in every form of relationship, whether it's
clients that I have, my extended family or my wife. Crystal and I definitely
have reached a different level of communication with each other from this
course. So it's definitely a lifestyle change. This is not just for parenting. I
think that's the hook for some people I want to help.

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Now that I understand my kids and how to parent this way, it applies to any
relationship you would have with anyone in terms of respect and empathy. It’s
life changing.

Tell me a little bit about your business, Crystal:

My business partner, Yolanda Williams, and I started Conscious Parenting

Time, a digital village for Black parents who are interested in, or are already
on their own conscious parenting journey. We are answering the call of people
that look like us, that don't see people that look like them in this community.
Now we have an online community of over 10,000 parents and caregivers
across the world that are raising carefree, spirited, Black children.
We’ve essentially created an environment where Black parents can really relate
to this work. We're communicating in a way that other Black people can relate
to. A lot of us have similar cultural experiences, so being able to speak to
parents through that lens really helps.

And Rae, how about for you? I know you're still in the middle of the
course, is your plan to join Crystal?

Yes, we will join forces and offer conscious parenting coaching for couples.

Crystal, what would you say you're most proud of accomplishing in

your parenting coaching business?

Every time anyone shares a conscious parenting win, no matter how big, no
matter how small. Because that is one seed of connection that is planted that
will continue to grow and flourish between that parent and child.

And Rae, I know you haven't started yet, but has there been like a
moment within the course or within your own experience going
through the course that you feel most proud of ?

I'm starting to solve some of the questions that I've had from my own
childhood. It's allowing me to heal properly. Being able to go through this and
to be able to heal, now I can turn around and help someone else do the same.

Because you can't help someone when you're not whole yourself. Going
through this is allowing me to get whole. So I feel very empowered at this
point.
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Crystal: When you asked the question about what the most impactful thing
has been, it's really been interesting for me to watch Rae going through the
program. I always felt like Rae was a great father. I have always had an
awesome partner in terms of conscious parenting.

When I decided I wanted to go through the certification, he was very

supportive. I would come up with all of these like ideas on how I would like
to parent our kids, and he was always on board. So when he decided to
become certified, I wasn't really expecting much of a change in him in terms
of how he parents.

But I can honestly say that I have seen such a change in so many ways. The
way he communicates with our kids has become even more connected and
effective, even though there was never any problem before. There's just
something different about him and it's really incredible to see that growth.

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 How to Become a Peaceful Parenting Coach

Coach: Désirée Ferrari

Business Name: Parenting with Désirée

When were you certified? 2016

What inspired you to become a parenting coach through the Jai

Institute?

I knew somebody who was getting certified and she needed a case study. She
offered for me to go through the 10-week program for free in exchange for
being her case study. I was in such desperate need I broke down in tears when
she offered that opportunity to me.

I had just discovered conscious parenting shortly before that. It matched the
way I always felt in my heart that I wanted to parent. So, I went through the
10-week program with her and the results I got in my own personal healing as
a mother and what happened for my children, was just the beginning of so
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much change for us. I felt that (given how bad things were) my son was going
to move out at 18 and I would probably almost never see him again because
he would be unlikely to ever want to talk to me. Things were that bad.

The shifts we experienced in that 10 weeks were so massive I thought, "What

if I could learn how to do this? What if I can help other families the way this
helped us?”

I knew I was not the only parent struggling that bad. I had heard parents for
years talk about how intense it was parenting teenagers, and there I was in the
thick of it. I knew there were more parents like me out there who needed this
as desperately as I did. If I could give to someone else what was given to me
and my family, I absolutely wanted to do that.

What obstacles or mindset fears did you need to overcome to enroll in

the training?

I don't think I had any major ones. I know I love to learn, and I know I'm
teachable. As far as the investment goes, people can say that it’s a lot of
money, but what was my relationship with my son worth? To me, it’s priceless.

There were times he just, he was so miserable. He literally wanted to die. I

didn’t know how to help him and when I tried it just made things worse.
Being given the opportunity to learn skills that allow me to connect with him
in a way that opened him up more and brought us closer together, I would
have paid anything for that.

He's 18 now, still living at home and in no rush to move out. He knows that
once he does, he has a place that's always home. I would’ve gladly paid you
$20,000 or more for that element alone.

And if someone would’ve told me that I could have the relationship with my
son that I have with him today? OMG! Priceless! I knew I was gaining
something so valuable that I couldn’t give them the money fast enough. And I
was right.

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What was the best part of the training that you received?

Going through the first 10-weeks of the program and working on myself as a
parent, because that helps me to really relate to my clients now. I've been there
on the struggle side of things, I've been there on the learning side and felt the
total relief of discovering that there's a way through the struggle and pain we
were caught in. I've been there when you reach the healing side and realize,
this is how life is for us now. Sometimes I can’t even believe where we used to
be and where we are now and I’m overwhelmed with appreciation to the
point of tears.

Our life as a family is nothing like it was before, because of the things I
learned through the Jai program. I really think going through that first 10
weeks of the program, learning and doing the healing myself, connects me
heart to heart and soul to soul with my clients because I literally know where
they are and I know I can help them through it.

How has this program impacted you and your family?

Massively. Our communication is so different. The way I listen to my children

is different. I no longer see them as ‘the problem.’ I recognize my own power
to create struggle in a situation.

Because of the program, I know I have the power to change it. It’s not like,
“you created it, you're the bad mother.” It’s just recognizing that because I had
the power to create it, I have the power to change it. So it's actually a beautiful
thing. I’ve learned how to handle anger and how to share my anger with my
children, without it putting it on them. I have the ability to tell them that I’m
upset and why, without getting caught up in my feelings. Learning the
language of feelings and needs was a huge change.

I'm an all-around better mom and a healthier, happier person. My happiness

allows me to be a better mom for my kids. I love seeing how they're thriving
in a conscious parenting environment, in a home where they know that what
they say matters. It's still my job to make all the final decisions as the parent,
but they know they have genuine input and that their feelings are valid.
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Tell me about your business, how are you using what you learned?

I have a group on Facebook now that has a little over 270 people in it. So
many parents tell me that they're just so glad to know that they're not the only
ones struggling. It's like this massive exhale that they've been waiting to
release forever.

They're so grateful to know that they have a safe space to share the stuff that
sucks about raising teenagers in particular. To know that they can say, “Yeah,
this is hard and this sucks and I love my kids more than anything in the
world.” You can feel both ways. I’m able to relate and to let them know “I
understand, I feel you, I hear you”. I love sharing anything I've learned that
can help them just a little. To give them something that gives them some hope
when they think that there's none just puts a little bit of light in that darkness.
It's awesome!

I haven’t done groups outside of Facebook yet, but I'm really interested in
that. Right now, I work with private clients. I love working with my private
clients! They are just so grateful that I get it. They know I really hear them. I
also help them to see from their child's perspective, so they can see the other
side of whatever is going on.

Then they’re really able to connect with their kids in the same way I've learned
to really connect with mine on a deeper level, to really hear them and to hear
their feelings and the needs underneath the behavior. Like when teenagers
lash out at you or they're sitting with their hair over their eyes or their hood
over their head, they're communicating with you. The question is, what are
they saying? They may not be articulating it, but they are very clearly
communicating with you. Our kids need our support. They don't need our
punishment. They don't need our admonishment. They don’t need our anger
or resentment because this isn’t easy for us.

They need us to hear them screaming for help. They need us to help them
figure out what they’re needing so we can meet those needs. They need us to
do our own healing so we are in a place where we can meet them where they
are and help them through these challenging years that are also hard for them.
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So I help my clients recognize what their kid is saying and what they’re
needing and then help them figure out what to do so they can connect with
them and truly help them. It’s such beautiful work! It's so fun and I really,
really love it!

What are you most proud of accomplishing in your parent coaching

business?

I've always loved to help people. I've always loved to talk to people, to listen
to people. To know that I can do that in a way that is genuinely helping people
on a very deep level is incredible! Nothing is more personal than your
parenting or healing your own parenting past. I can genuinely go deep with
my clients and help them with something that means so much to them. And
this meaningful, rewarding work I’m doing supports my family. I'm helping
others and it supports my family and makes me a better mom because I’m
constantly reminded of all of things I learned from the Jai program while I’m
coaching my clients so it’s fresh on my mind when I’m with my own kids.

I get off the phone with a client and I'm lit up and bouncing down the stairs,
ready to be mom of the year. It's really enriching to my own parenting.
Getting to help others while it helps my family financially and gives me so
much time to spend with my kids is a dream. I can work from home. I can
travel to see my family and work while I'm there with them. This is literally
MY DREAM.

And all along, it makes me a better mom.

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 How to Become a Peaceful Parenting Coach

Coach: Dr. Tiffanie Noonan

Business name and website: Epic Parenting www.epicparenting.org

When were you certified: 2013

What inspired you to become a parenting coach through The Jai

Institute?

When I joined the Jai Institute, I wasn't actually looking to become a

parenting coach. I was working as a pediatrician. I was in practice and
struggling with finding ways to get peaceful parenting principles to work in
my own family.

I had a two-and-a-half-year-old and a three-and-a-half-year-old at that time. I

thought it would be a good way to get the peaceful parenting tools I needed
and that I could share with the parents in my practice.

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 How to Become a Peaceful Parenting Coach

What obstacles or mindset fears did you have, or did you need to
overcome to enroll in the training?

I was in my mid-thirties at the time and I was a physician. I was used to taking
care of other people. I was used to taking care of my family and being
responsible for everybody else, so actually saying yes to myself was something
that I was not accustomed to doing. The only reason I found it in myself to
say yes to going through the program, was because a couple of months earlier
I had broken my wrist significantly and I had to have surgery. I had tried to go
back to work within two days of them putting the metal plate in, which did
not work out very well. They sent me home from the office and told me I
couldn’t work for at least a couple of weeks. I was sitting at home and I was
unable to take care of my babies and I was unable to practice medicine and I
had no idea who I was. Thankfully, there was just enough twinkle left in me to
know there was something wrong with that.

So, I made a commitment at that point that I would start saying yes to
something for myself. When Jai came along, I was like, I get to do this. I knew
it I needed to say yes to it for myself

What would you say was the best part of the training that you received
through Jai?

I found myself again. That was totally unexpected. I didn't realize that I was
missing. If we're talking about the actual technical aspects, the 10-week
training in the beginning where I was coached and where I got to know my
fellow colleagues, realizing we weren’t alone in our stories and that I wasn't
crazy, was profound. It transformed my relationship with my children within
weeks. I stopped yelling. And through the program I, very unexpectedly,
found that I could create a life that I absolutely love, that I was truly excited
and passionate about. I didn't even realize that I was just going through the
motions until then. The process taught through the program works, so with
that came the inspiration to bring this to more families. But my favorite part
was finding Tiffanie again, and not just Dr. Noonan, the facade that I had
been living for so long.

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How has this program impacted you and your family?

When I enrolled in the program, I was the medical director of a pediatric

practice that I had started in 2009. We were living in rural Georgia at the time.
I'm from New Jersey. My husband is from New York and we had been living
in rural Georgia so that I could have this opportunity to open this practice.
When I started the practice, I had one baby. Nine months later I had two
babies. Rural Georgia wasn't where we wanted to raise our children. It wasn't
in alignment with our values.

So we made the decision that we were going to move. At that time, because of
the parenting coach training, I made the decision to not go back to clinical
practice. Before Jai Institute and parenting coaching, my boys were spending
about 60 hours a week in other people's care. I was dropping them off at the
school around six-thirty or seven o'clock in the morning. I was picking them
up in the evening, hoping to get there before the six o'clock cutoff when they
need to be out. They were spending 12 hours a day, Monday through Friday,
in school or daycare. I also worked Saturday mornings. I wasn't spending
much time with them at all.

We moved to Charleston, South Carolina, at the end of January, beginning of

February, 2014, less than a year after enrolling in Jai. I did not seek a job at
that time, I made the decision to go into my business full time. I took what
was supposed to be nine months with my children whereI wasn’t sending
them to daycare or school. In that time, I made the decision to become a
homeschooling mom. So, for the past six years I have been homeschooling
my children while running my business and being able to create a life that we
love. I can do this work from anywhere. We just got back from a little holiday
in Myrtle beach without having to plan it around schedules.

We spend a lot more time together. I have a beautifully connected relationship

with my children that I could only have imagined when I had joined the Jai
program. It's because it's real and it's human. None of us are perfect. It's just
beautifully connected because we all get to be who we really are. It has
transformed the way things were going in my household.

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 How to Become a Peaceful Parenting Coach

Tell me a little bit about your business. How are you using what you
learned?

I’ve had my business now for almost seven years, so it has been quite a long
time since I've gone through the training. But the core concepts that I learned
and the work that I did is still the work that I take my clients through for the
first 10 to 12 weeks of us working together. As anyone knows, when you do
this, you start to find out that a lot of the work is not related to the children.

I work with one-on-one clients. We originally do 12 weeks. Although it is a

10-week program I take them through, it often takes a little longer. From
there, they're usually no longer concerned about their children's behavior.
Things are better with the kids, and sometimes we will then move on to
continuing to have conversations about them creating their best life. My
business is EPIC parenting, which stands for empowered, peaceful, inspired,
and connected parenting. And I believe the way for people to create that epic
parenting is to live an epic life and be epic themselves. The core of the work
that I do all starts with the process that I learned through the Jai Institute in
those beginning weeks that I have found transformational in how we look at
all things. We’re looking at the stories that people created when they were
children. They can really figure out why it is that they’re reacting this way with
their children and be able to heal that, so that they are at peace and they're not
as triggered by the things that their kids are doing.

I use the work that I learned at Jai to transform family legacy, to stop patterns
that have been going on for generations and empower the parents to say, “we
get to make this our story. We're going to change this and very consciously
decide what is important to us and how we're going to live this life.” It all
starts with the basis of the work that I learned from Jai.

What are you most proud of accomplishing in your parenting coaching

business or your career?

I'm proud of helping families transform and find peace, which is universal. It
happens if people are willing to do the work. It’s about helping people identify
the lives that they want and then finding the ability to create that. It's not
about creating my family vision or what this is supposed to look like. Both
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 How to Become a Peaceful Parenting Coach

men and women come into this with an idea that they're struggling with their
child and in the end, they find their own peace. They find themselves in the
process of the work. I used to joke, there was a time when I felt like all of my
clients ended up quitting their jobs. I'm not, not encouraging that, but I'm not
discouraging it.

I had a client that I encouraged to return to her love of horses and go for a
ride. It was in the spirit of doing something for herself. In the six years since
we've worked together, she left the job that she was not fulfilled in at all. She’s
a happier parent with her kids. They moved out into the country. She has
bought horses. Her and her daughter are in horse competitions. One day she
told me she was raising a cow in her garage for 4H. At that point I thought,
maybe this has gone too far. I need to apologize to her husband for the garage
cow. I’m only kidding. Her husband's happy because she's happy and she
wasn't happy before. It's amazing that people find their happiness as the
adults in this process. How else can we expect children to grow up happy?

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 How to Become a Peaceful Parenting Coach

Coach: Niurka Maldanado

Business Name and Website: Connected Kindred

www.connectedkindred.com

When were you certified: June 2020

What inspired you to become a parenting coach through the Jai

Institute?

I had never considered coaching or parent coaching before. What started to

turn my head was some of the reading that I’ve been doing in the last year or
two. Books that were part of the Jai curriculum.

Like Brene Brown’s amazing book and also Alfie Kohn’s Unconditional
Parenting. I love that the program used some of these books that I was
already reading.

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 How to Become a Peaceful Parenting Coach

What obstacles or mindset fears did you need to overcome to enroll in

the training?

The main fear I had with enrolling is that, since my eldest daughter was born
7 years ago, I hadn’t been working full time and I wasn’t sure how it was going
to look doing all of the research for the program and all of the graduation
requirements for it while watching my kids full time.

That turned out to be a much more seamless process than I could have
imagined, in part because of a lot of the tools we were trained in, I was
immediately able to put into use. I had the ability to peacefully communicate
with them, whether it was about my need to concentrate, or here their need
for connection.

So the obstacle was addressed with the actual work... which came in handy for
my training too.

What was the best part of the training you received here?

The opportunity to be a client before learning the techniques. Especially the

part in the beginning where you’re delving into your parenting past and how
you were parented.

It was super healing for me and gave me later on a lot of energy as a coach to
be able to give that to my client because I had had that experience of it being
such a game changer for me.

How has this program impacted you and your family?

I think having the training and some of those tools at that time was such a
lifesaver for us, especially now in the midst of the pandemic. Because we live
in Queens, NY (which was for a long time the worlds epicenter for Covid 19)
what would have otherwise been an isolating, tension filled, emotional time
was an opportunity for us to come together and to comfort each other and to
hear each other clearly in terms of our fears.

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How are you using what you learned? (i.e. do you have a coaching
business… using in other ways?)

My primary focus sort of happened organically. I’ve been working a lot with
POC and immigrant populations or 2nd generation Americans who have
come from blended cultural backgrounds, people struggling to reconcile their
traditions with this American life.

It's been really great demonstrating these to those parents these tools that are
truly novel to a lot of people. It's sort of like fresh territory. In that sense it’s
been a really exciting time. That’s been my niche and my contribution.

I’ve also reached out extensively to the homeschooling community because

I’m also a homeschooler. Balancing being a teacher and a mom or a dad or a
grandparent is really tricky.

What are you most proud of accomplishing in your parenting coaching

business or career?

Putting myself out there and just being super vulnerable and honest on social
media. It’s not in my nature to market myself in any way.

I really felt confident upon my graduation and certification to announce that

Connected Kindred was here.

And that’s been just a really great change for me and it was a real confidence
booster for my life.

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 About The Author
Kiva’s passion for parenting stemmed from her own childhood experiences of
neglect and trauma. Like many of her generation, she had a front row seat to
witnessing what she did not want for her own children. In many ways, Jai is
the fulfillment of a promise that she made to herself when she was 16 years
old – that when she had children of her own, she would learn to parent them
with compassion, consistency and communication.

Along with Jolette Jai, she founded The Jai Institute for Parenting in 2011.

Kiva is a serial entrepreneur and has been the marketer behind many
transformational brands. Passionate about bringing authenticity and integrity
to marketing and sales, she’s a sought after mentor, speaker and coach.

Kiva is a loving mom to two teenagers, who think she’s a bit weird (and also
awesome). They live with their dogs on the Seacoast of New Hampshire.

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 Become a Jai Parent Coach: Discover the
Ultimate Career for Parents
Are you so passionate about parenting that the idea of turning it into a
business, a thriving career seems almost too good to be true?

Here at Jai we've been training parenting coaches for ten years in the tools of
non-violent communication, emotional intelligence, emotional self-regulation,
and brain development.

Our coaches work with families to help them successfully make the shift from
the dominant, authoritative parenting model that most of us were parented
with—to a new, empowered model of parenting where communication and
connection are far more effective than punishments, yelling, time-outs,
threatening, bribes... any kind of external manipulation.

Here at Jai, our work is parent-centric. We help parents sort through their own
complicated emotions so that they can emotionally self-regulate. So they
become less reactive.

We teach them tools of conscious communication, so that they know how to

effectively share their needs, feelings and values with their children.

Our goal is to allow families to have more connection, peace and fun in their
homes… yelling dissipates, sibling rivalry goes away.

One of the things that we know is when children are misbehaving, it's always
because they have an unmet need. And so as parents, as we learn to plug into
empathy and to co-regulate with our children, this behavior goes away—no
time-outs required.

The Parent Coaches in our community thrive, some making more

money in their coaching business than they did when they were
employed.

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We have teachers; we have physicians in our community who were literally
suffering in the name of their profession and chose to opt out, to be a
Parenting Coach. And they're happy and fulfilled, getting to spend way more
time with their own kids.

I could go on, and on, and on about the amazing coaches in this community
and their dedication to bringing these tools of peace and connection to
families all over the world.

Is it time for you to create your own incredible success story?

Fill out your short application to explore becoming a Parenting Coach today:
www.jaiinstituteforparenting.com

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