Evolution of Sukanya Samriddhi Yojana (Ssy) : National Scheme For Financial Inclusion in India
Evolution of Sukanya Samriddhi Yojana (Ssy) : National Scheme For Financial Inclusion in India
I. INTRODUCTION
The Government‟s desire to use the banking system as an important agent of change was at the core of
most policies that were formulated after Independence. The planning strategy recognized the critical role of the
availability of credit and financial services to the public at large in the holistic development of the country with
the benefits of economic growth being distributed in a democratic manner. In recognition of this role, the
authorities modified the policy framework from time to time to ensure that the financial services needs of
various segments of the society were met a satisfactory level.
The National Mission on Financial Inclusion or Sukanya Samriddhi Yojana a small savings scheme
was started by the Ministry of Finance, Department of Financial Services, Government of India, with a wide
vision to provide access to banking facilities to those people who are not having any bank accounts or still
unbanked from the formal banking sector, so that they can also be involved in the banking sector which is
necessary for economic development and for the welfare of poor people. Under this scheme people will get
basic bank accounts with insurance facility and an additional facility of overdraft. Thus, they will avail benefit
offered by banks and facilities provided by the government and will be able to develop small savings habits
among them, and it will enhance capital formation, which will in result increase economic development of the
country.
Since from its inauguration on January 22, 2015 the Sukanya Samriddhi Yojana scheme of financial
inclusion is becoming very effective. The post office and public sector banks are playing their role in making the
scheme a success with approx. The woeful scheme of the girl child, the Sukanya Samriddhi Account is a good
start to give her financial independence. It will not give returns like the equity market or mutual funds, but it is a
less risky investment avenue. The current interest rate is also good. It may or may not be enough to save only in
this scheme for marriage and education considering inflation but can be a part of one‟s portfolio. It can be part
of the debt investments. 1.88 laksh accounts have been opened under the Sukanya Samridhi scheme for girl
child as a part of „Beti Bacho-Beti Padhao‟ campaign through Post offices in India with effect from 1st
February 2015. The deposits would fetch an interest rate of 9.1 per cent and provide income tax rebate as well.
The Finance Ministry, 56,471 accounts have been opened in Karnataka, followed by 43,362 accounts in Tamil
Nadu and 15,877 accounts in Andhra Pradesh.
The financial inclusion awareness of the tribal community, region after its implementation, though the
scheme had a strong social mission of financial inclusion, the mission had not been fully translated into
satisfactory action on the ground that the scheme was not fully included. Still half of the tribal citizen, not
getting awareness of banking services especially. The study results of financial inclusion initiatives, benefits,
and awareness of these societies, people, so that the main objectives of improving their awareness and standard
of living can be aimed.
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R. Selvakumar and Dr. P. Chellasamy, International Journal of Research in Engineering, IT and Social
Sciences, ISSN 2250-0588, Impact Factor: 6.565, Volume 09, Issue 5, May 2019, Page 347-351
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This work is licensed under a Creative Commons Attribution 4.0 International
R. Selvakumar and Dr. P. Chellasamy, International Journal of Research in Engineering, IT and Social
Sciences, ISSN 2250-0588, Impact Factor: 6.565, Volume 09, Issue 5, May 2019, Page 347-351
The study will be based on secondary data. The study will adopt Purposive Sampling methods. The
data for the research will be collected from government publications, published articles, newspapers, reports and
official websites.
Period of the study
The study covers a period of 3 years from 2014 – 2015 to 2016 – 2017.
Significance of the Study
The study would contribute to the analysis of different aspect of the performance of Sukanya Samriddhi
Yojana in India with special reference to Scheduled tribes in Southern Tamilnadu. The study helps the decision
makers to identify the progress and challenges of the scheme.
Scope of the Study
The study considers only the account holders under the Sukanya Samriddhi Yojana in India with
special reference to Scheduled tribes in Southern Tamil Nadu. To analyze the performance of banks, only those
banks which are the participants of this scheme will be taken.
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This work is licensed under a Creative Commons Attribution 4.0 International
R. Selvakumar and Dr. P. Chellasamy, International Journal of Research in Engineering, IT and Social
Sciences, ISSN 2250-0588, Impact Factor: 6.565, Volume 09, Issue 5, May 2019, Page 347-351
http://indusedu.org Page 4
This work is licensed under a Creative Commons Attribution 4.0 International
R. Selvakumar and Dr. P. Chellasamy, International Journal of Research in Engineering, IT and Social
Sciences, ISSN 2250-0588, Impact Factor: 6.565, Volume 09, Issue 5, May 2019, Page 347-351
The highest value of total beneficiary of account holdings in Karnataka state of 11, 93,310 accounts for the year
2017-2018. The lowest value of beneficiary of accounting holdings in Lakshadweep state of 10 accounts for the
period of 2017-2018.
Suggestions
Government can easily encourage people to open new accounts but the biggest challenge is increasing
the transactions in those accounts
The six lakh villages have in the country. There should allow opening SSY account to micro-bank in every
village.
Banks should introduce card-based payments which can be encashed all over the country. This may be
card to card transfer, or simply a scratch card type.
The technology platforms being envisioned to facilitate financial inclusion should enable bank transactions also.
Towards this end, there is a need to integrate the various modules - savings, credit, insurance, etc. - into the
technology framework so that holistic inclusive efforts are possible in the rural areas.
V. CONCLUSION
Sukanya Samriddhi Yojana is a very good and beneficial scheme to every girl child and provides
financial support by their savings from their account for the welfare (education, marriage expenses) of girl
children. It also provides interest on the deposits but varies every year which is a limitation of this scheme, so
measures have to be taken for maintaining same interest rates every year and for the overall success of the
scheme. This scheme also plays a role in economic development of the country by giving importance to girl
child by promoting the educational opportunities for them. Therefore the Government of India has to take such
initiatives further for the upliftment of poor, neglected sections of the society and others like unemployed etc.
They have to take necessary steps to meet the expectations of the people regarding such schemes.
VI. REFERENCES
Mr. Rameshwar P. Rasal (2016) A Study of Sukanya Samrudhi Yojana in the Post office of Thane District Rexjournal ISSN
2321-1067 Volume 3 Issue 3 Page | 168.
Paramjitsingh (2016) “role of financial services of India post in growing economy of india: a specific survey from 2012 to
2015”.International Journal of Multidisciplinary Research Review, Vol.1, Issue – 5, May -2016. Page – 233
Paramjitsingh (2016) “role of financial services of India post in growing economy of india: a specific survey from 2012 to
2015”. International Journal of Business and Administration Research Review, Vol. 2, Issue.12, Oct - Dec, 2015. Page 9
Kshama B Vidhate, Ritesh Kundap (2016)”, Awareness about Newly Launched Social Security Schemes among Rural Population
in India”, National Journal of Community Medicine Volume 7 Issue 12 Dec 2016.
www.ssy.com
www.rbi.com
www.gov.data.in
Indian express news
www.business-standed.com/article SSY
www.wikipedia.com
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