Kegan Real Estate

We build better world with luxurious life

Business
Plan
[YEAR]

John Doe
10200 Bolsa Ave, Westminster, CA, 92683

(650) 359-3153

[email protected]

https://upmetrics.co
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1.

Executive Summary
Market Opportunity
Demand for Housing
Management
Financing & Investment Forecast
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Market Opportunity
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Demand for Housing

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Management
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Financing & Investment Forecast

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2.

Company Overview
Introducing Kegan
Business Model
Short Term Goals
Long Term Strategies
Keys to Success
Introducing Kegan
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Business Model
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Short Term Goals

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Long Term Strategies

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Keys to Success
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3.

Kegan Villas
Location
Contemporary Living for the 21" Century
The Complete Package
Pricing Strategy
Implementation Strategy - Action Plan
Location
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Contemporary Living for the 21" Century

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The Complete Package

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Pricing Strategy
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Implementation Strategy - Action Plan

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4.

Market Opportunity
Target Market Overview
Demand for Housing
Housing Prices
Kegan Home Prices
Target Market Overview
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Demand for Housing

Housing Shortage Overview in Saudi Arabia

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Housing Shortage Overview in Riyadh

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Housing Prices
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Kegan Home Prices

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5.

Marketing & Sales

Market Positioning & Brand
Marketing Strategies
Sales Strategies
Sales Process
Market Positioning & Brand
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Marketing Strategies
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Sales Strategies
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Sales Process
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6.
Competition &
Competitive
Advantages
Competitive Landscape
Direct Competitors
Competitive Advantages
Competitive Landscape
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Direct Competitors

Features

Dar Al-Arkan Al-Saedan

Dar Al-Arkan is now operating on a Al-Saedan Real Estate Co is one of
larger scale than before and the leading real estate companies in
believes it is now leading the way in Saudi Arabia and within Arab
the Kingdom in the design, project countries. The company has a
management and construction of strong profile of development
master-planned lifestyle residential achievements in the field of plans
communities. Such communities are development, building commercial
developed over large parcels of land and residential centers, sellingand
and include social as well as public buying local and international real
service utilities, leisure space, estates, providing consultation in
sporting facilities and other real estates and providing valuation
amenities. http://www.slarkan.com/ and estimation services.
http://www.saedan.com/?p2

Almosa Real Estate

There does not appear to be a
website on this company.
However, Kegan believes that this
company is similar to Dar Al-Arkan
and Saedan in that Almosa is a
large company that has more
interest in buying land than in
building communities with the
people who live there in mind.

Competitive Advantages

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7.
Company &
Management
Company
Development Team
Future Senior Team Members
Other Staff
Independent Directors
Company
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Development Team
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Developer
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RASHID BIN SAID

Founder, Developer & CEO- [email protected]

Mr. Bin Said graduated from Marymount University in the United States with a
combined major in Marketing and Mass Communications. Post-graduation he
worked for the Walt Disney Company (NYSE DIS) and Bank of America (NYSE:
BAC) in the US.

Mr. Bin Said returned to Saudi Arabia in late 2003 where he joined the Samba
Financial Group as a Relationship Manager in the Corporate and Investment
/Smiting Group, handling top tier corporate clients and their banking needs. He
later moved to the Arab National Bank where he served in a similar position for 2
years. Mr. Bin Said is currently a Senior Relationship Manager at Alinma Bank.
Subsequent to the funding anticipated by this document, Bin Said will resign his
position with the Bank and commit his full time to Kegan Real Estate Company.

Director of Construction
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Future Senior Team Members

Director of Construction
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MEMBER NAME
Director of Construction
Chief Accountant
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MEMBER NAME
Chief Accountant

Director of Marketing & Sales

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MEMBER NAME
Director of Marketing & Sales

Other Staff
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Independent Directors
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8.

Financial Plan
Financing & Investment Forecast
Financial Assumptions
Projected Profit and Loss
Balance Sheet Projections
Cash Flow Statement
Financing & Investment Forecast
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Solid Balance Sheet

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Impressive Cash flow

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Financial Summary
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Financial Assumptions
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Projected Profit and Loss

Year1 Year2 Year3 Year4 Year5

REVENUE

Single Family Homes 0 32,500,000 32,500,000 32,500,000 32,500,000

Minus: Sales 0 (812,500) (812,500) (812,500) (812,500)

Communications and
Expenses

Net Revenue 0 31,687,500 31,687,500 31,687,500 31,687,500

COST OF SALES

Land and Construction 15,000,000 15,000,000 15,000,000 15,000,000 0

Basic Leaving 0 2,145,000 2,145,000 2,145,000 2,145,000

Necessities

Furniture (Ground 0 950,000 950,000 950,000 950,000

Floor)

Furniture (2nd & 3rd 0 1,375,000 1,375,000 1,375,000 1,375,000

Floor)
 Year1 Year2 Year3 Year4 Year5

Electronics 0 450,000 450,000 450,000 450,000

Total Cost of Good 15,000,000 19,920,000 19,920,000 19,920,000 4,920,000

Sold

GROSS PROFIT (15,000,000) 11,767,500 11,767,500 11,767,500 11,767,500

OPERATING
EXPENSES

Payroll Expenses

Payroll 1,800,000 1,890,000 1,984,500 2,187,911 2,297,337

Payroll Taxes 162,000 170,100 176,605 196,912 206,769

Employee Benefits 12,000 12,600 13,230 14,936 16,316

Payroll Processing 1,930 1,390 1,985 2,136 2,297

Total Payroll Expenses 1,975,800 2,074.590 2,178,320 2,401,997 2,621,517

Year1 Year2 Year3 Year4 Year5

General and
Administrative
Expense

Automobile 145,000 152,250 159,063 167,898 178,246

Expense

Computer 50,000 52,500 55,126 57,661 80,775

Expense

Due and 1,930 1,390 1,985 2,034 2,297

Subscriptions

Entertainment 0 0 0 0 0
and Meals

Insurance 0 0 0 0 0

Miscellaneous 0 0 0 0 0

Office Expense 8,000 6,300 6,615 8,946 7,293

Postage and
Delivery 2,400 2,520 2,413 2,778 2,917
 Year1 Year2 Year3 Year4 Year5

Accounting Fees 100,000 105,000 110,250 115,783 121,651

Legal Fees 70.000 73.500 77.175 81.034 65,035

Rent 200,000 210,000 220,500 231,525 243,101

Telephone 13,000 13,850 14,333 15,049 15,932

Travel 93,030 31,500 33,075 34,729 30,465

Total General and

Administrative 618,200 849,110 681,566 715,844 751,428
Expenses

OPERATING 2,594,000 2,723,700 2,859,885 3,002,379 3,153,023

EXPENSES

(17,934,000) 9,043,800 8,907,615 8,764,621 8,131,477

Deprecitation 0 0 0 0 0

Interest Payment 0 0 0 0 0

NET INCOME (17,934,080) 9,043,800 8,937,615 8,7134,621 8,814,477

Balance Sheet Projections

Year1 Year2 Year3 Year4 Year5

Current Assets

Cash 32,722,417 41,771,621 93 664 910 59,455 489 68,076,222

Account 0 0 0 0 0
Receivables

Total Current 32722,417 41,771,621 50,684,910 99,455489 63,076,222

Assets

Long-Term Assets
 Year1 Year2 Year3 Year4 Year5

Prop. Systems
and 0 0
Equipment(net)

Total Long- 0 0 0 0 0
Term Assets

Total Assets 32,722417 41,771,621 50,684,910 59,455,489 63,076,222

Liabilities and
Stockholder’s
Equity

Current Liabilities

Account 316 417 321 821 7195 333,453 3;9,09

Payable

Line of Credit 0 0 0 0 0

Total Current 316,617 321,821 327,495 333,453 339,709

Liabilities

Total Liabilities 316,617 321,821 327,495 333,453 339,709

Stockholder's
Equity

Common Stock 60,000,000 60000,000 60,000,000 60,000000 60,000,000

Retained (17,544,000) (8,550,200) 367,415 9,122036 17,735513

Earnings

Total 32,406,000 41449,800 50,357,415 59,122,036 67,736,513

Stockholders'
Equity

Total
Liabilities & 32,722,417 41,771,621 50,684,910 59455,489 63,076,222
Stockholder’s
Equity
Cash Flow Statement
Year1 Year2 Year3 Year4 Year5

CASH INFLOWS

Collection of
Accounts 0 31,887,500 31,687,500 31,687,500 31,837,930
Receivable

Proceeds from 0 0 0 0 0
line of Credit

Proceeds from 50,000,000 0 0 0 0

Shareholders

TOTAL CASH 60,000,000 31,687,930 31,687,500 31,687,500 31,667,500

INFLOWS

CASH OUTFLOWS

Payment on 17,277,933 22,839,298 22,774,211 22116921 23,088,787

account Payable

Payment to
Purchase Fixed 0 0 0 0 0
Assets

Payment of
Principal to 0 0 0 0 0
Shareholders

Payment of
Cash, 0 0 0 0 0
Distributions to
Shareholders

Principle
Payment - Line 0 0 0 0 0
of Credit

Interest Payment 0 0 0 0 0
- Line of Credit

TOTAL CASH 17,277,583 22,638,296 22,774,211 22,916,921 23,566,767

OUTFLOWS

NET CASH 32,722,017 9,049,204 8,913,289 8,770,579 8,620,733

FLOWS
 Year1 Year2 Year3 Year4 Year5

CASH,
BEGINNING OF 0 32,722,417 41,771,621 50,680,910 93,455,493
PERIOD

CASH, END OF 32,722,017 41,771,621 50,684,910 59,455,4E9 68,076,222

PERIOD
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