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SPRING 2022: Course Title: Marketing Management Course Code: MKTG 4033 Assignment No. 1

The document provides instructions for a marketing management assignment. Students are to work in groups to analyze a Fortune 500 company, including printing their logo and tagline, describing the company overview and strategies, explaining their business unit model, and drawing and explaining their portfolio using BCG matrix analysis.

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Moater Imran
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29 views

SPRING 2022: Course Title: Marketing Management Course Code: MKTG 4033 Assignment No. 1

The document provides instructions for a marketing management assignment. Students are to work in groups to analyze a Fortune 500 company, including printing their logo and tagline, describing the company overview and strategies, explaining their business unit model, and drawing and explaining their portfolio using BCG matrix analysis.

Uploaded by

Moater Imran
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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UNIVERSITY OF CENTRAL PUNJAB

FALL 2020

SPRING 2022
Course Title: Marketing Management
Course Code: MKTG 4033

Assignment No. 1
Course Instructor: Faiza Khan Burki

Section: A Program: BBA Date: April 4, 2022

Submission Date: April 13, 2022 Maximum Marks: 10


Program Objective:
Course Objective: CO2 Course Learning Objective: CLO1
PO1, PO3
TO BE FILLED IN BY THE STUDENT
Student Name: Registration No: Sr. No:

Instructions:
a. Assignment will be done in a group of five students.
b. It will be a handwritten assignment except Question no. 1

c. Print this page along with the name & roll no. of your group members and attach it as a front
page of your assignment.

Assignment Topic & Details:


 Select a company from Fortune 500 magazine:

1. Take a print out of their logo along with the tagline.


2. Write down the company overview, their mission statement, goals and strategies.
3. Describe their Model of SBU’s.
4. Draw their portfolio analysis by using BCG Matrix and then explain it one by
one.

Page 1 of 1 Assignment

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