Lesson 1 – The Opportunity in Digital Marketing

Welcome to the first lesson in your free digital

marketing course. In this lesson, we will discuss the
opportunities in the field of digital marketing and why it
is such a fast growing field. I am sure by the end of this
video you will be motivated to learn digital marketing.

Note: Watch the video in at least 720p HD. If the video

is blurry, change the resolution in the settings.
Learning digital marketing will help you in a lot of
ways. You can get a job in this field, become a
consultant, or use the knowledge to start your own
business.

In the future lessons we will cover the different modules

in digital marketing, how to set up your own blog to
learn and experiment, SEO, Social Media Marketing,
Paid marketing and so on.

The lesson includes the following topics:

 Why you should learn digital marketing and how it
can help you?
 Why digital marketing is the next big thing?
 The demand for digital marketing jobs.
 How much digital marketing jobs pay in India?
 The best way to become a self-made digital marketing
expert.

Join the Forum:

Click Here to Join the Facebook Forum: Learn Digital
Marketing.

Why am I teaching for Free?

Many people ask me why I teach digital marketing for
free when other institutes charge Rs.50,000 to Rs.75,000
for a course. Teaching is my passion and when I teach, I
learn the concepts better.

Hundreds of people have started their own blogs and got

their entry into the digital marketing field from my free

course – and that’s motivating. 

Buy Webhosting and Get a Free Domain

Name:
Having your own website is important to learn digital
marketing. I recommend starting your own blog (we
will discuss about this in the future lessons).

If you want a good starter hosting package for your

blog, go ahead and sign up for an account from
BlueHost. They also provide you with 1-click
WordPress installation.

You can go ahead and purchase the 1-year plan that will
cost around $65. That’s just $5.5 per month (Rs.350 per
month) and you will be able to host multiple WordPress
blogs with the same account. If you purchase 2 year or 3
year plan, the cost is even lower.

Recommended Reading:
 How to Become a Self Made Digital Marketing
Expert
 7 Awesome Things You’re Losing Because You
Aren’t Blogging

Have Feedback?
I would like to hear from you if you have feedback for
this lessons. Please email me at
[email protected].

Or you can comment below:

Lesson 2 – Understanding the Modules in

Digital Marketing
Welcome to lesson 2 of your digital marketing
course! In this lesson, we are going to learn about
the different modules that are involved in the topic
of digital marketing. Start by watching this video:

No one can master digital marketing unless they

have mastered every module in digital marketing.
Almost no one can master the whole digital
marketing thing because each module is an ocean
in itself.

The best way to execute digital marketing is

through an integrated digital marketing approach.
With an integrated approach, we can combine
several aspects of digital marketing in a way that it
complements each other.

Many digital marketing agencies do only social

media marketing, do only paid campaigns or only
email marketing for their clients. Here the end
result is not that great because these components
are not feeding each other.

For a complete insight read: How to Plan and

Execute an Integrated Digital Marketing
Campaign. Also read about Drip Marketing as
mentioned in the video.
Buy Webhosting and Get a Free Domain Name:
Having your own website is important to learn
digital marketing. I recommend starting your own
blog (we will discuss about this in the future
lessons).

If you want a good starter hosting package for your

blog, go ahead and sign up for an account from
BlueHost. They also provide you with 1-click
WordPress installation.

You can go ahead and purchase the 1-year plan that

will cost around $65. That’s just $5.5 per month
(Rs.350 per month) and you will be able to host
multiple WordPress blogs with the same account.
If you purchase 2 year or 3 year plan, the cost is
even lower.
Lesson 3 – What is the Best Way to Learn
Digital Marketing?
Welcome to the next lesson in your digital
marketing course. In this lesson let’s discuss what
is the best way to learn digital marketing. Start
with this video lesson:

In the next lesson, we will discuss in more detail

how to create your own website or blog and start
practicing digital marketing.

Buy Web hosting and Get Free

Domain Name:
Having your own website is important to learn
digital marketing. I recommend starting your own
blog (we will discuss about this in the future
lessons).

If you want a good starter hosting package for your

blog, go ahead and sign up for an account from
BlueHost. They also provide you with 1-click
WordPress installation.

You can go ahead and purchase the 1-year plan that

will cost around $65. That’s just $5.5 per month
(Rs.350 per month) and you will be able to host
multiple WordPress blogs with the same account.
If you purchase a 2-year or 3-year plan, the cost
per month is even lower.
How to Master all Digital Marketing
Modules
Digital marketing has many modules inside it as
you would have learned in the previous lesson. And
each module is an ocean in itself. As with any topic,
the best way to learn something would be to learn a
bit of theory first and then practice it.

But Digital Marketing is a little different from other

topics because things change very quickly and
rapidly. Which means that you have to keep
practicing it. With more practical experience your
understanding of the digital marketing concepts
will become stronger over time. But you learn and
stop practicing, what you have learned will not
have any value as time goes on.

For example, if you have learned something about

search engine marketing the last year, by now the
concepts would have changed and if you have not
updated yourself, you are as good as someone who
doesn’t know about search engine marketing.

Think about other areas such as the study of the

human body, or the study of construction or
manufacturing.

Here the concepts do not change that fast. The

human body is complex, but it has been the same
for 1000s of years and will be the same at least for
the next few 100 years. Construction technology
also doesn’t change that much. If you graduated in
structural engineering, your knowledge would be
good for at least 5 to 10 years even if you don’t
update yourself.

However there are downsides in other areas of

study. To become a doctor, you need to practice
treating people. And you cannot do it on your own.
You have to join a medical college which will give
you access to patients along with other doctors so
that you can practice it.

Similarly if you are learning about manufacturing,

you have to intern at a manufacturing company to
learn the practical part of it. So someone who is
sitting at home can learn the theory of human body
or manufacturing but to start practicing it he has to
depend on others.

The Advantage in Learning Digital

Marketing
Though digital marketing is changing rapidly, the
advantage is that you can practice digital
marketing from the comfort of your home. All you
need to do is start a website and do things that you
are learning. It doesn’t cost much to get a domain
name, hosting and install a website on it.

You can open an adwords account, a social media

page for your website, create a facebook ads
account and so on. Adwords, Facebook and Bing
advertising platforms come with free $50 or $100
credits that will help you try their platform before
you become a serious advertiser.

Most of the digital marketing tools that are

available online come with a free trial and you just
need a credit card to sign up. You can try out the
product and write about it on your blog. This will
showcase the fact that you know how to use these
tools. For example, I tried out heat maps on my
website and also learned how you can use heat
maps to improve user experience on your website.

Today I am considered as one of the top digital

marketing experts in India but most of the digital
marketing concepts I have learned is by running
my own websites. I have also learned by working in
other companies but I would consider that 70% of
the practical knowledge I have today is from my
own projects.

When you go through a paid or free training

course, you will get a course completion certificate.
However this certificate only shows that you have
learned digital marketing.

People do not hire you for your knowledge. They

hire you for the results that you can bring.
Knowledge is available online with just a few clicks
and anyone can learn something from Wikipedia,
YouTube or one of the websites online.

When you want to work with a company as a

consultant or an employee, you have to bring
results for them. And before you can work with
them and bring results, you have to get hired. And
c ompanies will hire you only if you show them that
you can bring results.

To show them that you can bring results, you need

proof. You can’t tell them that you have a
certification in digital marketing – that would only
prove that you know digital marketing.

If you are working in a company as a digital

marketing manager or any other digital marketing
role, then it is easy to show your work or project to
them. However if you are just getting started in the
digital marketing field, the only way to show a
proof would be to show the results of your own
website or blog.

If you start a website of your own and start driving

traffic to it, you will not only have a platform to
practice, but it also becomes a proof that you know
digital marketing. When I get consultancy projects
or job offers, the person who wants to hire me has
already seen my website and the other projects I
have done.

I get 10,000+ visitors a month to my personal blog.

That becomes a proof that I can get results.
In the last few job interviews, no one asked me
questions. They are hiring me for what I know and
what they don’t know. Also, I never had a resume.
My website and projects become my resume.
Such showcase of expertise is not just limited to
digital marketing. One of my friend got hired as an
iOS developer in Instamojo (I used to work in that
company). He got hired because he had developed
an iOS app as a freelancer. His website, portfolio
and his projects became his resume.

Conclusion
I hope in this lesson you learned that you have to
learn digital marketing by practicing it. So in the
next lesson we will explore how to get your own
domain name, hosting and install a blog on it. The
blog will become your platform for learning as well
as a project that you can showcase.

You can start a blog about any topic that you like. It
could be about movies, motorcycles, cars,
technology, meditation, health and anything that
interests you. If you need help in choosing a topic,
post your questions in our Learn Digital Marketing
Facebook Forum.

Here are some more articles from my website that

will help you get started:

 Get the Best Possible Domain Name for Your

Business
 How to Create a Self-Hosted WordPress Blog
With Your Own Domain
 How to Become a Self Made Digital Marketing
Expert
I am looking forward to see you setup a blog or
website of your own. And if you don’t know how to
proceed, you can ask me here. You have to
complete this step before we can move on to other
lessons. So as soon as you are done making your
blog, email me.

Keep Learning!

– Deepak

Content Marketing 2.0 – How to Plan and

Execute an Integrated Digital Marketing
Campaign
by DEEPAK KANAKARAJU  on APRIL 20, 2013
358
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Integrated Digital Marketing is the art and craft of
using all the digital marketing methods available
today in such a way that each digital marketing
channel complements the other by playing it’s
strengths rather than trying to reach the goal of
increasing revenues and customer base on its own.
Investment of time, energy and money in building
an integrated digital marketing process for your
business is like investing in a machinery which will
magically multiply the effectiveness of each
component in it.

Challenges with ‘Traditional’ Digital

Marketing
Before we dive into the Integrated Digital
Marketing process and learn about its immense
benefits, let us have a look at the evolution of
digital marketing and why it is no longer effective.

We all have heard the quote “I Know Half My

Marketing Works, I Just Don’t Know Which Half”.
Digital Marketing is so powerful because with
digital, you can track the performance of each
advertising campaign and actually find out which
half of your marketing works.
Some of the common digital marketing methods
are:

 Search Engine Marketing (PPC)

 Search Engine Optimization (Organic Traffic)

 Email Marketing

 Social Media Marketing

 Digital Display Marketing

 Content Marketing

Search Engine Marketing: Out of the above

digital marketing methods, SEO and SEM caught
the limelight in the early days of digital marketing.
SEM (PPC ads) was so powerful because it helped
marketers connect with prospects who are already
looking for them. For example, if someone is
searching for an acne cream, the ads will be only be
shown to them and charged only when they click
on it. This helped marketers save a ton of money
because no money was wasted in untargeted ads.
The reason why search engine marketing was so
powerful was that it was measurable, targeted and
active in real time. Due to heavy competition for
high value keywords, the prices have shot up –
sometimes as high as $30 – $40 per click for
certain keywords such as insurance
loans, mortgages and attorneys. While SEM is still
effective for many marketers, a large percentage of
the marketers – especially the ones in the start-up
scene find SEM not longer a viable means of
marketing online. When Dropbox was launched,
they were spending $228 to acquire a customer
who paid $99. They had to abandon SEM.
Search Engine Optimization: When the cost of
the ads got higher because of the competition and
higher bidding of keywords, marketers focused
more on search engine organic traffic (SEO)
because investing in SEO produced long-term
returns. If you rank in the top 5 for a highly paid
keyword, you would get more traffic than the
advertiser who is paying so much for every click on
the ad. But today “investing in SEO” has become
obsolete because of the various algorithm updates
by the search engines. Old school SEO methods are
actually back-firing now because the search
engines do not like to be manipulated.
Email Marketing: Email marketing was (and is) a separate wing in itself
without much connection to the other digital marketing methods. The goal of
email marketers was to collect leads and subscribers and send marketing
messages to them. While some of the marketers still do content marketing within
the emails, most of them just used email to “blast” the marketing messages. It
worked for a while – until the people started getting too many emails and started
unsubscribing to all the marketer’s messages which added no value to their life.
Social Media Marketing: As social media became famous and websites like
Facebook started posting record traffic numbers, marketers flocked to the social
websites for ads. But soon marketers realized that social media advertising gives
a very low conversion ratio and can never be the next ‘Search’. That’s because
people ‘hang out’ in social networks like they hang out in a bar and they are there
to connect with their friends and to have some fun. Interrupting them with a
marketing message is not effective when they are not proactively looking for a
product or service like they do while searching in the search engines. But
Marketers need not completely abandon social media and treat it as a 3rd class
advertising option. Social media, when used in a proper manner can bring
intangible benefits to the table that other channels never can.
Digital Display Marketing: Display ads are like ads on newspaper. They find
their place between useful pieces of content and interrupt the user with a
marketing message. With magazines and newspapers, the ads cannot animate
and sometimes readers may even take some interest in it. But online ads are
despised at best. Those animated and interactive banners distract the readers –
and the very nature of internet with so many distractions built in make it a very
poor branding channel. Ad blocker plugins for browsers are hitting record
numbers in download volume and as people spend more time online, they
develop ad-blindness. Forbes recently published an article about how display ads
causes a brand awareness black hole. It should be an interesting read if you feel
the same about display ads.
Content Marketing: Content marketing is basically an inbound marketing
tactic where you attract visitors, readers and potential customers by creating
good quality content. This is one of the best ways to do online marketing and it
hasn’t failed anyone who has tried it. Forbes had mentioned “The bottom line is
that there is only one true branding mechanism online and that’s content
marketing.” I am a huge fan of content marketing and I believe that even though
the world’s information is exploding, content marketing can still find its way in
several markets. But content marketing won’t be effective if the other digital
marketing methods are not used in conjunction with it. That’s what integrated
marketing is all about. Integrated Digital Marketing is content marketing on
steroids.

The Integrated Digital Marketing Process

Integrated Digital Marketing is like a team with content as the leader and the
various other digital marketing methods are like its team members. Instead of
asking each member to achieve the goal of increasing the company’s customer
base on it’s own, Integrated Digital Marketing will make use of each member’s
strengths and produce a result which are more than the sum of the individual
achievements of each member.

The above flowchart describes the process of integrated digital marketing. Each
one serves a unique function:

 Content: Quality and relevant content helps establish authority, build trust, engage
the audience with the brand, build a tribe and spread the word with your own
customers as brand evangelists. Also helps in educating the customers about the
industry and your product or service.
 Email: The best communication tool available to online marketers today. Works
best when used with permission (opt-in subscribers). Helps send out information
about new content and follow up with the prospects to remind them about the
product or service they want to buy.
 Social Media: If email is like meeting with a prospect at his home, social media is
like meeting with a focus group. People are more authentic and honest with feedback
and suggestions in a social atmosphere. People may not be in a mood to transact in a
social environment, but it helps get honest feedback about a product or service and
listen to the needs of the customers.
 Search: Helps potential customers to find your content and your offering by directly
searching for it. One of the most powerful tools in online marketing and works best
when you do not try to manipulate it. Doing basic on page SEO and then doing all the
other things right should be enough to get truck loads of targeted traffic from the
search engines.
 Ads: Paid ads in its various formats can help speed up the entire process. The
integrated digital marketing process is like a catalyst for ads which maximizes the
return on investment on the dollars spent.
Let’s have a deeper look at each process…

Quality Content
At the heart of integrated digital marketing is the quality content which drives
the entire process. People use the internet to find information, exchange
information and do transactions. Finding information is a major part of it.
When consumers want to buy something, they no longer blindly trust an ad and
buy. How many times have you done that? We have burnt our fingers more than
once and everyone including me do some research before buying.

The internet has just made the process easy – we can go and find reviews of
products online and ask our friends in Facebook or Twitter. The most important
point to note here is that before making a buying decision consumers collect data
and information  to help them make a buying decision.
Information comes before transaction. So instead of blindly investing money in
display ads for branding and taking people to sales pages, it is much better to
educate the customer about their needs, ignite their desires and then present the
product or service in front of them when they naturally feel ready to buy and are
convinced that you are the best one in the market.

Such information can be given to the potential customers through content

marketing. Content marketing can be done via a corporate blog, a separate
stand alone blog which is a publication of its own or through the various Web 2.0
properties like YouTube, HubPages, Social Networks etc. Every brand can afford
to become a publisher today because the barriers of entry has been lowered and
the flood gates have been opened.
Creating quality content is neither easy not free. Compared to paid advertising,
content marketing may look like a free model because you are not paying for the
traffic – but creating quality content costs a lot. Even having a full time writer in
house to publish blog posts will cost a ton of money. But the investment in
content marketing is worth it because it produces long term returns.
Many bloggers have built great blogs and believed in Build it and they will
come… but the traffic never came. Marketers shouldn’t forget about
the marketing part in content marketing. Content, without marketing it is of no
use and that’s where all the other digital marketing methods can help.

Tips to do Content Marketing Right

 Start with keyword research and publish posts that people want to read. Give what
the fish wants (worms) and not what you like (bread)!
 Do not stop with keywords. Think about other forms on content that people in your
tribe may like and want to share.
 Embrace other forms of content than plain text. Videos, Infographics, Infomovies,
MEMEs, Podcasts, Whitepapers, Ebooks, Kindle Books etc. can also help in content
marketing.
 Make the content useful but incomplete when you want the user to take some action
such as subscribing for more information. Have the hook in place. If you give away
everything, there is no reason for people to connect with you. You put the worm in
the hook of the finshing rod, you just don’t throw the worm into the water.

Social Media
Social media can be one of the most straight forward ways to share content and
spread the word. The whole social media world is built on the concept of
discovery and sharing.

If you have like minded people in your tribe in any of the social networks, sharing
the links to that content on those networks will help it go viral. When people
discover good quality content which can improve their personal or professional
lives, they are compelled to share it again with their network so that their friends
will thank them for it.

People gain good karma points when they share good quality content with their
peers. Poor content or even just mediocre content will not be shared by people
and that why I emphasize the word quality when talking about content.
If you are reading this right now and if you have a friend who may find the
concept of integrated digital marketing useful, you are more likely to share it with
her. If I post content just for the sake of it, it will just stay in the blog and nothing
will happen. As content is shared in the social media, new followers or tribe
members can be gathered through the spread of information and those new
members will come back to the blog when some fresh content is published. As
shown in the above figure, content and social media can have a symbiotic
relationship.

Social media can be an uphill or or a downhill ride depending on the quality of

the content. Really good content is key to an effective social media strategy. A
good piece of content when shared in social media will have a snowball
effect. You can use your social profile just to kick start the discovery and sharing
process.

Some tips to use Social Media effectively

 Integrate social sharing buttons into the content seamlessly. People will not hunt for
the sharing buttons in most of the cases, but when it is right in front of their eyes,
they are more likely to share it. Have sharing buttons in the side of the blog posts and
also at the bottom of the posts.
 Be active on social media profiles. Engage with the users. Social media is a big
listening tool than a broadcasting tool. Ask for suggestions for new posts and
respond to questions in social media. If you are more active in Facebook, for
example, your edge rank will be higher and it will help reach more people from your
fan page.
 Have a well designed social media profile. YouTube, Facebook, Twitter and almost all
the other social networks give options for customization and it doesn’t cost more
 than a $100 to get a good designer decorate your profile. People can instantly
differentiate between channels which care about their followers and those who don’t.
 Use paid advertising inside the social media websites to increase followers and
engagement in those websites. For example, using Facebook you can increase the
fans to a fan page using Facebook ads which usually gives a very high conversion rate
than using Facebook to drive traffic out to your website.

Search
For many businesses, traffic from the search engines contribute to a large
percentage of their revenues. Before the search engines became smart, people
used to “invest” money in SEO by hiring an SEO agency and have them do back-
linking and other optimization activity on their website. Such practices no longer
work because Google is very smart in determining the low quality and
manipulative link building activities and there are virtually no SEO agencies who
can do SEO the way it has to be done – it can be done in the right way only by
the owner of the website. The right way is link earning and not link building.
When good content is published and shared on social media it has the potential
to attract natural links and that’s off page SEO at its best.

Search engines rank websites according to their quality and relevancy. The
quality and relevancy of a certain web page for a certain keyword is determined
by two factors.

 One factor is the on-page SEO where the webmaster communicates to the search

engines about the quality and relevancy of a website.
 The other factor is off-page SEO where the users of a website communicate to the
search engines about the quality and relevancy of a website.
Though on-page SEO is an important factor in SEO, there is only so much you
can do in on-page optimization. You can have your web page elements in such a
way that the search engines can understand what your content is about. But since
webmasters have a bad history of communicating with the search engines about
what content they have, on-page SEO has a limited potential to convince the
search engines that your content is quality and relevant to certain keywords.

In Off-page SEO – the users of a website communicate to the search engines

about the quality and relevancy of a website – not directly but through
their behavior. In the above figure you can see that the search engines send some
traffic to the content but at the same time the content sends back signals to the
search engines about the quality – through user behavior.Some typical examples
of user behaviors communicated are time spent on the site after a search result is
clicked. If a user immediate clicks the back button after clicking on a search
result then it is obvious that the content on the website is either of low quality or
not relevant.

Apart from the signals picked up by the user behavior, search engines also pickup
signals from the social media. Quality content when shared on social media is
public information and open for the search engines to pickup. It is an obvious
signal that the content quality should be good. Off page optimization takes care of
itself when the basic necessary on-page optimization is done, quality content is
published and a social strategy is executed properly.

Tips for Search Engine Optimization:

 Do on-page optimization for your website according to the guidelines set by the
search engines. Google, Bing and Yahoo have their web master tools which can help
 you in on-page optimization. Tools like SEOMoz can be a life saver when you need
suggestions to improve your on-page optimization. Content management systems
like WordPress are optimized right out of the box. 
 Off-Page SEO optimization is a mis-nomer. You cannot off-page-optimizea website.
There are only off-page signals and those signals have to be sent by your users and
not you. If you try to send fake signals on behalf of your users, then you will be
caught by the search engines sooner or later and penalized. Publish good content and
share it. Have a good out-reach strategy so that your website / brand gains value in
the market place.

Email
Email marketing is one of the most powerful tools available to an online marketer
today. Emails are around since the beginning of the internet and people will
always use emails till the world ends. An email inbox is a personal space and
unlike social networks it is not easy to interrupt an Internet user with a
marketing message. But with a permission based email list where people have
opted-in to receive communication from the sender, the email subscriber will
open an email and pay her attention to the message.
Email marketing is effective only when a mix of useful content and marketing
messages are sent alternatively. If you bombard the subscriber with too many
marketing messages, the user will unsubscribe. If you send no marketing
messages at all, you can’t make any profits.

So how can we fit email marketing into the integrated marketing strategy? What
do you need to do email marketing effectively? You need qualified
leads/subscribers. These subscribers when engaged in a proper manner can turn
into long term paying customers. Usually email marketers gather leads by
advertising in other channels. But when you have your own content channel, you
can use it to gather subscribers. A lot of niche bloggers have been doing this
effectively by using tools such as subscription boxes, popup forms on the
webpage and co-subscription with comments section of the blog.
Instead of sending out useful content to the email subscribers, you can publish
that content on the blog and email your subscribers a link to that page. When
subscribers visit that blog post article, they are very likely to share it on social
media and check out your products/services again. Also this piece of content on
the blog has the potential to attract new visitors from search and social media
and those visitors may become subscribers as well.

A large percentage of subscribers can come via the search engines when the
strategy is optimized and refined. This can reduce the cost per acquisition of a
customer drastically thus helping you make more profits in your business.

Email Marketing Tips

 Optimize lead generation on your content delivery channels. A lot of tools are
available in the market place which helps you collect leads through blogs, videos and
so on. 
 Use email marketing tools such as Aweber, MailChimp, GetResponse to automate
your email marketing process. Amazon SES and SendGrid are good email sending
servers for the technically inclined.
 Send a mix of marketing messages and valuable content. A good balance depends on
the tolerance level of your market. Test, test, test.

Paid Ads
Paid advertisements, whether it is digital display ads, social network ads, co-
sponsored email ads or PPC ads on search engines – all have a good potential to
ignite and speed up the entire integrated digital marketing process. Instead of
using paid ads to directly jump to sales, the traffic from the ads can be channeled
into content which will help build trust and educate the prospective customers
and in turn increase social media activity, search traffic and email subscriber list.
The Search-Social-Email trio along with powerful content is like a magic machine
for the paid ads which increases the ROI on ad-dollars spent and also gives
intangible benefits like building a tribe or community. A tribe helps in improving
the product offering, generate ideas for new products and sometimes can even
double as a free support group and a team of evangelists.

Driving the Sales

No one buys a product on the first look. Impulsive buying for many products is
far and in between. The general consensus is that it takes an average of 7 points
of contact with a prospect to turn her into a customer. With Digital marketing,
the best way to turn a prospect into a customer is to followup with the lead. The
lead data can be an email, a phone number or both.

Email marketing is the most cost effective tool available to marketers today and
with automated marketing tools like MailChimp and GetResponse, it is easy to
setup a sequence of automated messages to be sent to a prospect once she
subscribes to the email Newsletter.

A subscriber will open the emails and visit the blog only when there is some
useful content and a sale can happen directly by clicking on an email link or a
link from the blog. The email newsletter and the blog are the primary value
delivery platforms and the conversion is more likely to happen in this case.

Conclusion
The above integrated digital marketing process effectively utilizes all the digital
marketing technologies available today and in such a way that the strengths of
each method is used in the most effective manner. Content marketing always has
been and always will be one of the most effective lead generation, branding and
sales channel and this process is simply enhancing/upgrading the content
marketing to the next level. And that’s why I call this integrated digital marketing
process as Content Marketing 2.0 !

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About The Author

Deepak Kanakaraju is a Digital Marketing Consultant from Bangalore, India.
He is also an Author, Speaker and Trainer in the field of Digital Marketing. He
blogs about digital marketing tips at this blog DigitalDeepak.com. Contact him or
learn more about him from this page.
DEEPAK HAS PUBLISHED 158  ARTICLES IN THIS BLOG.
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