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Objectives of Business Communication

The document outlines 19 objectives of communication in organizations, including exchanging information, organizing resources, achieving organizational goals, solving problems, creating consciousness, attracting customers, providing necessary data for decision making, building awareness, increasing efficiency, ensuring harmonious relationships, job satisfaction of employees, training, integrating different units, developing and implementing plans, ensuring coordination and cooperation, motivating employees, bringing dynamism, facilitating policy formulation, and entertainment.

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Naman Ladha
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207 views

Objectives of Business Communication

The document outlines 19 objectives of communication in organizations, including exchanging information, organizing resources, achieving organizational goals, solving problems, creating consciousness, attracting customers, providing necessary data for decision making, building awareness, increasing efficiency, ensuring harmonious relationships, job satisfaction of employees, training, integrating different units, developing and implementing plans, ensuring coordination and cooperation, motivating employees, bringing dynamism, facilitating policy formulation, and entertainment.

Uploaded by

Naman Ladha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

To exchange information: The first and foremost objective of any communication is to inform.


In today’s world, information is power. Communication brings power through information. The
dissemination of information covers a wide range of areas, both internal and external. People
within the organization have to be kept informed about the organizational goals, objectives,
procedures, processes, systems, plans, priorities and strategies. Equally important is the
objective of ensuring effective external communication—with customers, prospects,
competitors, suppliers and the public, about products, services, plans, happenings, events and
achievements. The information needs within the organization take on different nomenclatures—
market-related information, product-related information, client-related information, employee
information, executive information and management information.
2. To organize resources: Various kinds of resources are available in the organization such as
human resources, material resources, financial resources and so on. Organizing these resources
in an effective and efficient way is a key challenge to the managers. Communication is the
vehicle to overcome this challenge. To recruit, train-up & motivate human resource  properly,
There must be effective communication. Skilled manpower are professional and work for
achievement and development.
3. Achievement Of Organisational Goals: Communication has an important role in the
achievement of organisational goals. It helps the managers in the proper management of
business organisations. Managers get all information regarding business through it which helps
them in designing and implementing better policies within the organisation. Proper planning and
decision making on part of management help business in the achievement of their desired goals
and objectives.
4. To Solve Problem: Communication can remove the gap between employees and employer.
Fruitful communication ensures a network in an Organization to solve problems. Fruitful
communication ensures a network to solve conflict. It also remove the gap between employee
and employer.
5. To Create Consciousness: Communication helps both employer and employee to be conscious
about their respective roles, duties and activities. As a result, responsibility and accountability is
located among the concerned persons.
6. To Attract Customer: To knock the door of potential customers with new product and service
of an enterprise, there should exist an efficient communication. So better communication will
cause more customers and more customers will cause more profit.
7. To Provide Necessary Data for Decision-Making: Decision-making is the core of
management process. The relationship of communication and decision-making is inseparable.
Managers require different types of data and information for decision-making. Through
communication managers collect necessary data and take accurate decision.
8. Building Awareness: Building awareness is essential for businesses and people these days.
Most companies these days want to make sure that they can spread the message about their
products and services in the best way. This is where communication helps them out for sure.
The better they can communicate with the people, the more awareness they are going to get for
the brand.
9. Increasing Efficiency: For increasing the efficiency of the workforce, the managers must
communicate the right practices, strategies, and things at the right time in a best-personalized
manner. Effective communication strategy serves this most adeptly. So, increasing the
efficiency of the workforce along with the overall organization is one of the most fruitful
objectives of communication that ultimately get converted into increased productivity, sales and
profits.
10.Harmonious Relationship b/w Management & Workers: Communication is the prime force
that can make or break things either on the personal front or on the organizational front. So,
when it comes to objectives of communication, its role in ensuring the harmonious relationship
between management and workers cannot be ignored. Communication strategy needs to ensure
the unbiased and hassle-free flow of information in the whole organization, so the productivity
keeps on increasing.
11.Job Satisfaction of the Employees: When businesses or HR managers ensure an environment
where employees are allowed to speak their minds to express their viewpoints, desires, and
demands, the job satisfaction level of the employees will for sure be on the higher side.
Communication strategies are essential for ensuring this. When employees feel full freedom in
expressing themselves, they stay more motivated, and hence they will for sure be more satisfied.
12.Train: Communication is an integral component of any training program. Business organizations
need to train people to achieve proficiency in specific skills. They have to provide working
knowledge and attitudinal inputs through training programs to employees at various hierarchical
levels. Training sessions involve teaching, instruction, demonstration, practice and discussion.
The process of communication is integral to each of these.
13.Integrate: Large business organizations have different business units, departments and territorial
divisions. Each of them pursues different goals, sub-goals and target sections. Communication
provides the means for an integrated approach in pursuing organizational goals. Effective
communication is a must to ensure that people working in different functional and geographical
areas are integrated into well-knit teams that eschew working at cross- purposes and continue to
achieve organizational goals as envisaged. Communication binds together people working for a
common objective and helps team building.

14.Developing and implementing plans: An organization needs several types of plans and
strategies to be developed from time to time. Why new plans are needed, how should the plans
be and what are the plans, etc can only be properly decided when there is communication
between the departments or the concerned parties. After developing a plan successfully, to
implement that to bring results, the organization will have to make sure that the people who are
part of the plan know what they are doing and what they are supposed to do for the plan to be
considered as a successfully implemented one.
15.Ensuring coordination and cooperation: the goals and the values need to be aligned with the
capacity and capability of the organization. Proper coordination can minimize the level of
ineffectiveness. For this very reason, every organization needs a valid structure of
communication. Sound communication also leads the employees to a path of cooperation. It also
ensures proper management of the departments within the organization.
16.Motivating The Employees: It has an important role in motivating the employees working
with the business. Employees have basically two types of needs that are financial and non-
financial needs. Financial needs of employees can be fulfilled by paying them good wages
and salaries. However, non- financial needs can be fulfilled only by interacting with
employees on a regular basis. It will help in understanding them and the problems they are
facing. Proper communication network helps employers in interacting with their
subordinates in both formal and informal way.
17.To bring dynamism: Organizations should be dynamic to cope with the internal and external
changes. Bringing dynamism requires finding new and better ways of doing things. For this
purpose, communication helps to seek new ideas and suggestions from the internal and external
parties.
18.To facilitate policy formulation: Policies are the guidelines for performing organizational
activities. Policies are also termed as standing decisions to recurring problems. Every
organization needs to develop a set of policies to guide its operations. Preparing policies also
require information from various sources. Therefore, the objective of communication is to
collect necessary information for policy formulation.
19.Entertain: Every business is not necessarily a serious business. Even serious businesses are not
‘serious’ all the time. Whatever may be the nature of business, there is a time for entertainment.
Communication facilitates entertainment. It facilitates social bonding and brings in lighter
moments that help in releasing tension, fostering camaraderie and getting rid of negative
feelings. Humour, when used effectively, can play a vital role in fostering positive behaviour in
business organizations.

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