Value-AddedCourses

Part-A:Proposal
1. Title of the Course: Advanced tools of Digital marketing and Web analytics
2. Duration of the Course(Hrs.): 30 Hours
3. Date of Conduct: 6th june 2022 to 20th June 2022
4. Overview of the Course:
a) Rationale:
The set of pedagogical tools and techniques or the teaching and learning activities would
aim to help students to attain the intended latest industry required skills sets and engage
them in these latest tools and activities through the teaching process.
b) Prerequisite, if any(Skills/Knowledge)
Basic computer knowledge
c) Objective:
To develop new necessary skills and be able to carry out digital marketing and analytical
procedures and support an organization by using latest available tools to improve and
optimize existing business strategy.
d) Expected Outcome:
Student would be able to design and implement digital marketing and analytical
strategiestotheorganizationalproblemsthroughlatest tools, effectively gain knowledge of
latest platforms for industry requirements

5. Course Delivery Plan

S. Description Duration ReadingMaterial/Reference Name of

No Expert
.
1 Induction session by 1 hour NA
faculty
Course: Digital marketing: Foundation,
Applications and Analytics
Use your analytical and tactical skills to help grow
and develop new opportunities for businesses as a
digital marketing specialist. From marketing plans
and content strategy to SEO and analytics, this path
guides you through the best practices and principles
of digital marketing.
Explore marketing channels like social media and
email.
Practice with hands-on training in Google
Analytics and Ads.
Design marketing materials using the Adobe suite.
Analyse using various tools

Learning path details

• 1 hour of Induction session
• 30 hours of content
• 15 items of learning content
2 Unit 1 10 hours www.linkedin.com/learning/p
aths/become-a-digital-
marketing-
specialist?u=92961692
 Digital Marketing Foundations 2hrs 9ins Brad
Batesole,
Google Analytics 4 (GA4) Essential Training 1hr 46mins Corey
Koberg,
SEO Essential Training 2hrs David
38mins Booth

Google Ads Essential Training 2hrs 33min

Content Marketing Foundations 55mins

Course objectives
• The Course will focus on various Digital
Marketing Tools and Techniques.
• The course will focus on Google analytics
4 tools
• The course will focus on Google ad words
essential tools
Programme outcomes
• Students are able to grasp knowledge of
various latest practical Digital marketing
tools and techniques.
• Students are able to run various advertising
campaigns on different platforms.
• Students are able to plan an integrated
Digital Marketing Strategy for a Brand
using Google analytics 4
• Students are able to run Google Ads with
latest tools
• Students are able to create engaging
content
3 Unit2 10hrs www.linkedin.com/learning/p
aths/become-a-digital-
marketing-
specialist?u=92961692
Social Media Marketing Foundations 52mins Tony
Harmer,
Megan
Marketing on Facebook (2022) 1hr 35mins Adams,
Martin
Marketing on Waxman
Instagram (2022) 1hr 39mins

Social Media Marketing: Strategy and 54mins

Optimization using latest tools

Email and Newsletter Marketing 43mins

Foundations

Introduction to Graphic Design using latest tools 4hrs

12mins
Course objectives
• The Course will focus on various Social
media Marketing Tools and Techniques.
• The course will focus on Facebook and
Instrgram marketing 2022 tools
• The course will focus on E mail marketing
and Graphic designing
Programme outcomes
 • Students are able to grasp knowledge of
various latest practicalSocial media
marketing tools and techniques.
• Students are able to run various advertising
campaigns on Facebook.
• Students are able to plan an integrated
Digital marketing strategy using Instagram
• Students are able to run Email marketing
with latest tools
• Students are able to create advanced
graphic content
4 Unit 3 6hrs www.linkedin.com/learning/se
arch?keywords=Web%20Ana
lytics&u=92961692
Understanding web analytics tracking 2hrs https://www.linkedin.com/learn Chris
30mins ing/creating-and-deploying- Mattia
microlearning/is-microlearning-
the-right-strategy-for-
you?autoplay=true&u=9296169
2
Web analytics tools 3hrs
30mins https://www.linkedin.com/learn
ing/marketing-tools-digital- Anson
marketing-tools-and- Alexander
services/discover-the-top-
Course objectives digital-marketing-
• The Course will focus on various latest tools?autoplay=true&u=929616
web analyticstechniques. 92
• The course will focus on tools used web
analytics in 2022
• The course will focus Web analytics report
creation
Programme outcomes
• Students are able to grasp knowledge of
various latest practicalWeb analytics tools
and techniques.
• Students are able to run various web
analytical campaigns forwebsites.
• Students are able to create an integrated
report on Web analytics
• Students are able to make data-driven
decisions with insights powered by Web
analytics.
• Students are able to understand conversion
tracking
5 Unit 4 4hrs
Customer Insights and Consumer Analytics for 1hr https://www.linkedin.com/lear Chris
Organizations: Concepts 10mins ning/customer-insights-and- DallaVilla
consumer-analytics-for-
2hrs organizations-concepts/climb-
Amazon Web Services: Data Analytics Lynn
50mins inside-your-customer-s-
mind?autoplay=true&u=9296 Langit
Course objectives 1692
• The Course will focus on various latest
consumer analyticstechniques.
• The course will focus on tools used https://www.linkedin.com/lear
consumer analytics in 2022 ning/amazon-web-services-
• The course will focus consumer analytics data-
report creation analytics/welcome?autoplay=t
rue&u=92961692
Programme outcomes
 • Students are able to grasp knowledge of
various latest practicalconsumer analytics
tools and techniques.
• Students are able to run various web
consumer analytical campaigns
forwebsites.
• Students are able to create an integrated
report on consumer analytics
• Students are able to make data-driven
decisions with insights powered by
consumer analytics.
• Students are able to understand conversion
tracking

6. AssessmentDetailsincludingRubrics,ifany(Sample)
AssessmentNo. AssessmentUsed MaxMarks
Assessment1 Online Certification (After 20 hours training) 20
Assessment2 Online Certification (After 06 hours training) 10
Assessment 3 Online Certification (After 04 hours training) 10
Final Assessment University exam 60
Total 100

7. BudgetProposal (ifany)
NA

8. CertificateTemplate.
As per University Format

9. ProfileofExperts.
NA

Prepared by;
Dr. Ravneet Singh
Program Leader BBA Digital Marketing
AIT Management,
Chandigarh University, Gharuan.

Proposed by:
Dr. Bhupinder Pal Singh Chahal,
Head of Department,
AIT Management,
Chandigarh University, Gharuan.