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com
www.getwsodo.com

CREATING PROFITABLE CONTENT

In this lesson, you’ll understand how to create
content that converts.
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www.getwsodo.com

3 TYPES OF CONTENT:
• I’ve found that there are just 3 types of content to consider for social
media:


• Content to Build Your Brand (Content Strategy)


• Content to Grow Your Audience (Growth Strategy)


• Content to Convert Your Audience (Sales Strategy)

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PROFITABLE CONTENT
• We’re going to focus on content to convert your audience: i.e.
“profitable content”.


• There are many different ways to explain this concept. “Hook, Story,
Offer” or “Headline to Deadline”.


• You create your hooks from the pain points you identified in the last
lesson.


• The body of the content comes from the stories you identified in the
last lesson, or sharing valuable content.


• The “close” or “offer” is your call to action, either to a freebie/webinar/

product/service/call/reply.
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BY THE END OF THIS SESSION…

• You’ll have 30 pieces of profitable content ready to go. That’s enough for
an entire month! Think: 2 weeks of pre-launch and 2 weeks of launch.
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CONTENT ENGINE
• Creating a content engine helps you to re-use and optimize the content
you create. For each business this will look different. Here are some
examples:


• Write long form blog post -> long form email -> podcast episode ->
IGTV video -> IG caption -> quote. Thats 6 pieces of content from 1 long
form piece of writing.


• Podcast episode -> transcribed into blog post -> long form email -> IG
story -> IG caption.


• In this lesson, we’ll focus on creating emails, which can then be turned
into social media posts and stories. Thats 3 pieces of content from 1
email.
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CONTENT EXAMPLE 1
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www.getwsodo.com

CONTENT EXAMPLE 1
2 reasons why your launches are always failing. ⬇

...and I speak from experience, because mine used to, too! 😅

Okay, so you’ve got a good (no a GREAT) product or service, you’ve launched it to your audience and…
well… that’s as far as you got.

Nobody wanted or needed it, or so it seemed. Because people didn’t PAY you.
You thought you’d be ballin’ by now, tbh. 💰

Bu-ut things didn’t really go to plan.

Now, there are a couple reasons WHY your last launch was a flop.

On the one hand, there could be an issue with your MESSAGING, or on the other there could be an issue
with your MARKETING. Heck, you could even have an issue with both.
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www.getwsodo.com

CONTENT EXAMPLE 1
$ MESSAGING

If it’s a problem with your messaging you’re having, what that means is that you’re not clearly
communicating to the right person in the right way how you’re going to solve their problem. 📣

& MARKETING

On the other hand ,if it’s a marketing problem, maybe you’ve read all the books, listened to all the
podcasts, watched all the webinars and tried each and every TACTIC, but aren’t using them in a strategic
way that really makes the difference and goes the distance. 📈 📊

Which do you find more of a struggle, do you think? Your messaging, or your marketing? Leave a $ or a
& in the comments below so I can see which you need my helping hand with...

I’ll be covering BOTH in Online Launch School though of course.

Because honestly? Anything and everything is possible when you dial in on both of those things. 💸

(The link to join is in my bio, FYI). 😘

 www.getwsodo.com
www.getwsodo.com

CONTENT EXAMPLE 1
2 reasons why your launches are always failing. ⬇ Address their pain point

...and I speak from experience, because mine used to, too! 😅

Okay, so you’ve got a good (no a GREAT) product or service, you’ve launched it to your audience and…
well… that’s as far as you got.

Nobody wanted or needed it, or so it seemed. Because people didn’t PAY you.
You thought you’d be ballin’ by now, tbh. 💰

Bu-ut things didn’t really go to plan.

Now, there are a couple reasons WHY your last launch was a flop.

On the one hand, there could be an issue with your MESSAGING, or on the other there could be an issue
with your MARKETING. Heck, you could even have an issue with both.
 www.getwsodo.com
www.getwsodo.com

CONTENT EXAMPLE 1
2 reasons why your launches are always failing. ⬇ Address their pain point

...and I speak from experience, because mine used to, too! 😅

Okay, so you’ve got a good (no a GREAT) product or service, you’ve launched it to your audience and…
well… that’s as far as you got.

Nobody wanted or needed it, or so it seemed. Because people didn’t PAY you.
You thought you’d be ballin’ by now, tbh. 💰

Bu-ut things didn’t really go to plan.

Now, there are a couple reasons WHY your last launch was a flop.

On the one hand, there could be an issue with your MESSAGING, or on the other there could be an issue
with your MARKETING. Heck, you could even have an issue with both.

Establish authority and create value

 www.getwsodo.com
www.getwsodo.com

CONTENT EXAMPLE 1
$ MESSAGING

If it’s a problem with your messaging you’re having, what that means is that you’re not clearly
communicating to the right person in the right way how you’re going to solve their problem. 📣

& MARKETING

On the other hand, if it’s a marketing problem, maybe you’ve read all the books, listened to all the
podcasts, watched all the webinars and tried each and every TACTIC, but aren’t using them in a strategic
way that really makes the difference and goes the distance. 📈 📊

Which do you find more of a struggle, do you think? Your messaging, or your marketing? Leave a $ or a
& in the comments below so I can see which you need my helping hand with...

I’ll be covering BOTH in Online Launch School though of course.

Encourage engagement
Because honestly? Anything and everything is possible when you dial in on both of those things. 💸

(The link to join is in my bio, and the price is going up soon!)

 www.getwsodo.com
www.getwsodo.com

CONTENT EXAMPLE 1
$ MESSAGING

If it’s a problem with your messaging you’re having, what that means is that you’re not clearly
communicating to the right person in the right way how you’re going to solve their problem. 📣

& MARKETING

On the other hand, if it’s a marketing problem, maybe you’ve read all the books, listened to all the
podcasts, watched all the webinars and tried each and every TACTIC, but aren’t using them in a strategic
way that really makes the difference and goes the distance. 📈 📊

Which do you find more of a struggle, do you think? Your messaging, or your marketing? Leave a $ or a
& in the comments below so I can see which you need my helping hand with...

I’ll be covering BOTH in Online Launch School though of course.

Because honestly? Anything and everything is possible when you dial in on both of those things. 💸

(The link to join is in my bio, and the price is going up soon!) Call to action
 www.getwsodo.com
www.getwsodo.com

CONTENT EXAMPLE 2
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www.getwsodo.com

CONTENT EXAMPLE 2
You did all the right things.

Yet you got all the wrong results.

Sound familiar?

I know this all too well because I was you.

And guess what? I didn’t wake up one day, listen to a guru and turn my entire life around within a matter
of weeks.

I didn’t go from six figures in debt to six figures in profit in a few months.

I know you might be used to reading those success stories online but I’m here to be real with you.

Wanna know a secret? Some of those entrepreneurs sharing their grand money stories are still struggling
to consistently launch their business or products and services time and time again.

Let me tell you… I struggled my way through this phase for a really long time too.
 www.getwsodo.com
www.getwsodo.com

CONTENT EXAMPLE 2
You did all the right things.

Yet you got all the wrong results.

Say what they’re thinking
Sound familiar?

I know this all too well because I was you.

And guess what? I didn’t wake up one day, listen to a guru and turn my entire life around within a matter
of weeks.

I didn’t go from six figures in debt to six figures in profit in a few months.

I know you might be used to reading those success stories online but I’m here to be real with you.

Wanna know a secret? Some of those entrepreneurs sharing their grand money stories are still struggling
to consistently launch their business or products and services time and time again.

Let me tell you… I struggled my way through this phase for a really long time too.
 www.getwsodo.com
www.getwsodo.com

CONTENT EXAMPLE 2
I was launching and re-launching the same product every single month, using different offers and
discounts, changing up the messaging…

And still not making more than a few hundred dollars when I did so.

I struggled to even see a time that I’d be able to make $5,000 consistently every month.

“If I can just do that”, I thought, “I can commit to doing this full time and not have to be in constant fight
or flight mode because I’m worried I can’t pay my bills.”

Yep, that was the goal. To just be able to pay my bills.

It took me 2 years of trying on my own before I made any real money from a launch.

And let me tell you… 2 years is a LONG ASS TIME.

Wanna know what kept me playing small? Not asking for help.
 www.getwsodo.com
www.getwsodo.com

CONTENT EXAMPLE 2
I was launching and re-launching the same product every single month, using different offers and
discounts, changing up the messaging…
Meet them where they’re
And still not making more than a few hundred dollars when I did so. at, not where you’re at

I struggled to even see a time that I’d be able to make $5,000 consistently every month.

“If I can just do that”, I thought, “I can commit to doing this full time and not have to be in constant fight
or flight mode because I’m worried I can’t pay my bills.”

Yep, that was the goal. To just be able to pay my bills.

It took me 2 years of trying on my own before I made any real money from a launch.

And let me tell you… 2 years is a LONG ASS TIME.

Wanna know what kept me playing small? Not asking for help.
 www.getwsodo.com
www.getwsodo.com

CONTENT EXAMPLE 2
Oh and not because I didn’t want to… I really didn’t know that there were mentors out there who were
sharing their secrets on how to actually do this stuff.

I’m talking about waaay before this space blew up on social media… and Google wasn’t helping me out
much either.

I was trying to hack together 100 things at a time, trying absolutely everything and exhausting myself in
the process.

I started to get my revenue up to between $2,000 and $4,000 a month, so I was seeing traction, but after
costs it wasn’t really where I wanted to be.

(oh, and this was way before I was running BossBabe…)

Anyway — I decided to go back to the drawing board and start again.

After a couple of months of getting everything lined up, I got ready to launch.

A few weeks after hitting “GO”, I realized I had my first $25,000 month.
 www.getwsodo.com
www.getwsodo.com

CONTENT EXAMPLE 2
Oh and not because I didn’t want to… I really didn’t know that there were mentors out there who were
sharing their secrets on how to actually do this stuff.

I’m talking about waaay before this space blew up on social media… and Google wasn’t helping me out
much either.

I was trying to hack together 100 things at a time, trying absolutely everything and exhausting myself in
the process.

I started to get my revenue up to between $2,000 and $4,000 a month, so I was seeing traction, but after
costs it wasn’t really where I wanted to be.
Showing that they don’t
(oh, and this was way before I was running BossBabe…) need to be doing it alone
and there’s another option
Anyway — I decided to go back to the drawing board and start again.

After a couple of months of getting everything lined up, I got ready to launch.

A few weeks after hitting “GO”, I realized I had my first $25,000 month.
 www.getwsodo.com
www.getwsodo.com

CONTENT EXAMPLE 2
And from then on, my monthly income started to rise and rise.

I can’t even tell you the amount of times I wanted to give up, but I didn’t.

This is possible for YOU. Whether you can believe it right now or not.

I’ve been there, I’ve done the work, I’ve had enough of the struggle… to be able to show you what to and
what NOT to do.

We can help save you the headache (or migraine, lol) and show you what it really takes to be selling out
your programs and hitting your monthly revenue goal constantly and consistently.

It isn’t rocket science, it’s just a really well designed framework that plays to your strengths.

If you know that having a done for you framework would be a game changer for your launches, and you’re
ready to learn from someone who’s been there and done it, Online Launch School would be a great fit for
you.

Click below to find out more.

 www.getwsodo.com
www.getwsodo.com

CONTENT EXAMPLE 2 Show what’s possible and

how you were able to turn
your situation around
And from then on, my monthly income started to rise and rise.

I can’t even tell you the amount of times I wanted to give up, but I didn’t.

This is possible for YOU. Whether you can believe it right now or not.

I’ve been there, I’ve done the work, I’ve had enough of the struggle… to be able to show you what to and
what NOT to do.

We can help save you the headache (or migraine, lol) and show you what it really takes to be selling out
your programs and hitting your monthly revenue goal constantly and consistently.

It isn’t rocket science, it’s just a really well designed framework that plays to your strengths.

If you know that having a done for you framework would be a game changer for your launches, and you’re
ready to learn from someone who’s been there and done it, Online Launch School would be a great fit for
you.

Click below to find out more.

 www.getwsodo.com
www.getwsodo.com

CONTENT EXAMPLE 2 Show what’s possible and

how you were able to turn
your situation around
And from then on, my monthly income started to rise and rise.

I can’t even tell you the amount of times I wanted to give up, but I didn’t.

This is possible for YOU. Whether you can believe it right now or not.

I’ve been there, I’ve done the work, I’ve had enough of the struggle… to be able to show you what to and
what NOT to do.

We can help save you the headache (or migraine, lol) and show you what it really takes to be selling out
your programs and hitting your monthly revenue goal constantly and consistently. Call to action

It isn’t rocket science, it’s just a really well designed framework that plays to your strengths.

If you know that having a done for you framework would be a game changer for your launches, and you’re
ready to learn from someone who’s been there and done it, Online Launch School would be a great fit for
you.

Click below to find out more.

 www.getwsodo.com
www.getwsodo.com

YOUR 30 PIECES OF CONTENT

• 10 Emails


• 10 Long-Form Captions


• 10 Story Posts
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10 EMAILS
• 8 pain points based on your ideal clients internal and external pain
points
• Question to ask yourself: what are the 5 main big pain points they have
right now that you’re able to solve?


• 5-10 questions or concerns they might have before buying from you
• Pick 2 of these


• 5-10 accomplishments or milestones they’ll reach during working with

you or after purchasing your product
• Pick 3 of these
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STRUCTURING YOUR EMAIL

• Enticing hook/headline (subject line)
• What will make them want to open up or read on?
• Call out exactly how they’re feeling
• Get real/vulnerable/honest


• Body: story from you, a client or value based

• Meet them where they’re at
• Show you’re able to relate
• Demonstrate the transformation


• Call to action
• Be clear about what the call to action is
• Note: this content is going to be for your launch
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CONDENSE INTO CAPTION

• Use your subject line as the headline


• Take out any “fluff” and make sure it reads well


• Keep the CTA but make sure it’s link in bio vs click button below
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BATCH CREATE STORIES

• Using your email script, batch create 10 stories (5-10 frames) sharing
this headline, story/value and call to action.


• Store these in a folder along with your emails and captions ready to
schedule for your launch. The more content you prep, the easier your
launch will be.
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www.getwsodo.com

BONUS CONTENT
• Create the images to go alongside the captions:
• These can be quotes, infographics or images of you/your product.


• Turn this content into content with a longer shelf life:

• YouTube Videos, Podcasts or Blogs…